A search engine placement specialist offers businesses various services that are designed to increase the traffic to their websites, thus improving the chances of visits by paying customers. Search engine position consulting takes into consideration all facets of the Internet advertising for a business, starting with keywords. Keywords should be those words or phrases that best describe what a business does. If a single product is being sold, that product should be the keyword or phrase, which is referred to as the meta tag. Robots check a web page for congruence between the tags and the content of the page. The higher the relevancy between the two, the higher the rank on the search engine. There are not supposed to be more than six keywords on a page, and if there are, the site will be ignored. Besides, the web page owner may be penalized for spamming.
Only paid submissions ensure that a site will be listed on a database, and will be seen within 48 hours. Of course, that is the province of search engine placement specialist. They will make sure that the submission is acceptable. Fees for submissions average about $80.00 a year, and since there are three networks that cover all the main search engines, the cost is around $240.00 a year to stay on the listings. Yahoo is more expensive, but still popular. The search engine position consulting company charges a fee for services as well, so all of that must be taken into consideration when figuring the cost of trying to obtain a good position on the pages.
Part of the expertise provided by these firms is experience and knowledge of how to make a website attractive to Internet searchers. Using the right colors and designs, along with the descriptions of products or services the online business can provide, are vital for success. A search engine placement specialist monitors the placement of his client's business on the web, and tries to move the client up to a place among the top twenty sites. Statistically, businesses that wind up on the back pages are visited so seldom that they are almost forgotten. Some of these specialists offer a money-back guarantee if business does not increase within thirty days.
These search engine position consulting businesses will offer good advice about what should be in the website. Some programs are not search engine friendly, and they will appraise the site of a potential client to determine the quality before they accept the contract. If the client is amenable to changes that will improve the site, consulting firms will design a better web page before attempting to submit it.
Multiple submissions is another strategy that is recommended by more than one search engine placement specialist. Having a presence with more than one search engine, they say, naturally increases one's exposure. Another consultant says using multiple submissions create more e-mail spam than genuine traffic. The website owner is left to make the decision based on which argument seems stronger, and who's advice he trusts. Whichever way is finally chosen, the specialist will follow up with the business owner on a regular basis regarding possible updates. Changing the web page to reflect changes in merchandise is a wise move that keeps information for customers always current. Even those businesses that deal in services may need to change their web pages to reflect changes in fee structures, paperwork involved in providing the services, or location of offices. Keeping clients up to date can be vital. Communication is central to success, whether in the business of selling widgets or ideas. Jesus spent a lot of time telling his disciples what all of them needed to know before he left them, so they could pass on the Good News. "From that time forth began Jesus to show unto his disciples, how that he must go unto Jerusalem, and suffer many things of the elders and chief priests and scribes, and be killed, and be raised again the third day." (Matthew 16:21)
Any business that wants to be reached on the Internet will need to put their "best foot forward", and that's where the search engine position consulting fills a need. These companies know how to create a professional, positive picture of a business that will impress prospective customers or clients. The effectiveness of this kind of advertising surpasses the printed publicity found in newspapers or magazines, it is said, and since there are so many people using the Internet for their shopping, that may be true. Magazines and newspapers are still valuable tools, but statistics show there are fewer readers now than in generations past. On the other hand, the number of users of the Internet grows daily. The conclusion here is, search engine placement specialist companies are here to stay.
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