Guaranteed search engine placement is a phrase often used by search engine optimization companies to their clients, and the implication is that they can guarantee their clients a high position on the web site of the search engine. The only thing they can really guarantee is that they will place the client with a search engine under keywords that they have found to be effective. While guaranteed search engine positioning is a promise those search engine optimization companies will have trouble keeping, the things they can guarantee are important. If you want to see your business grow through its online advertising, you need to pay attention to the services they should provide.
Keyword selection is uppermost in the tasks that must be done even without guaranteed search engine positioning. The choice of an effective keyword that is based upon how people are asking for information, and what is relevant to your business is the first step toward guaranteed search engine positioning. Presumably the search engine optimization company has researched the subject well enough to know what will be most effective in your particular case. They are also familiar with the search engines and how they rank the businesses they post, so they can use that information to your advantage. A company offering search engine placement should provide ongoing maintenance of your site to ensure you have the best chance for that hoped for guaranteed search engine positioning.
Your search engine optimization company should provide excellent (not just good) customer service for you and your employees. Phone calls should be answered promptly, as should e-mails and faxes. If they are not there for you when you need them, they should expect to be terminated so you can find someone who is willing to provide better service. Search engine optimization companies should give your business the best possible representation. There are many such companies on the Internet, so the choices may be difficult. It will be necessary to compare exactly what services they provide before signing a contract or paying any fees. Just as with other businesses you may want to deal with, it is good to check them out through the Better Business Bureau or talk to other businessmen who are using them. Satisfied customers are the best references for any business, and in the case of search engine optimization it can be very important.
Now, after considering all of the above, it may be to your advantage to consider providing yourself with guaranteed search engine placement by researching the topic and taking care of it on your own, without hiring anyone else. While you may not have guaranteed search engine positioning (which you don't get from outside sources anyway), but you will learn the process for yourself and avoid the expense of hiring someone else to sell your company to the public. After all, no one knows your business like you do. There are some guidelines for you to follow if you want guaranteed search engine placement, which are pretty straightforward. Since search engines only search text, use only text in your search engine page. Save the photo and other enhancements for your website, as they won't help with guaranteed search engine placement.
Since effective keywords are so important for better online positioning, looking at other sites for similar businesses is helpful. Following that, you must use the keyword in your text fairly often for emphasis while being careful not to overdo that, because the search engines will eliminate you if you go overboard with your keyword. It's always a good idea to use your keyword in the title of your page too, if you want enhanced search engine placements. Choose a domain name which includes your best keyword. Other sites will link to you if you provide useful and relevant content. There are companies that do this linking for a fee. Avoid them because they will cause you to be banned from that search engine.
There are links to the various search engines online, so you can contact them for all the information you need to try for your own guaranteed search engine placement or better positioning. There are other links that might be useful to you online as well, and they can be found by using the keywords "search engine optimization." If in the end you decide to hire a search engine optimization company after all, there are some whose fees are small. Others charge many thousands of dollars. Caution is the byword. Whichever you decide, you should certainly see a rise in the amount of traffic to your website, and your business should see significant growth if you have joined forces with a search engine to reach potential customers.
Commerce was important in Biblical times as it is today, but they were forbidden to sell on the Sabbath. Nehemiah locked the city gates so nothing could be brought in on the Sabbath. They attempted to circumvent the rule: "So the merchants and sellers of all kind of ware lodged without Jerusalem once or twice." (Nehemiah 13:16)
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