Are your seo efforts at a standstill while everyone else seems to be getting results? Maybe it's time to take some tips from the guys that know the limits of optimization and the benefits of playing in the grey area.
So let's see what black hats do to get traffic:
1. Go for the long tail - black hats do this because it's easier to rank for a 4,5 or even 6 keyword search that has no direct competition than it is to rank for a search phrase that has hundreds of thousands or millions of results.
Of course, spam sites have the advantage of massive numbers of pages, so even if that page only brings one visitor per month it's still enough - spam sites are created in only a couple of hours and usually have from 30 000 pages and up.
But if you keep writing daily (or even more than once a day), it will add up. This brings us to the next point:
2. The money's in the archives - although some visitors will first see the main page of your site, many more will first see one of the inside pages as these will be the ones that come up for specific, long tail searches.
With each page you publish you increase your chances that at least one more visitor will find your site and more importantly, if it's a good resource, it will more than pay for itself by getting backlinks from many different sites that will diversify your inbound links profile.
3. Small degrees of separation - this is one of the best methods for writing new content: if you have a page on a certain subject just write another that has some differences.
For example: you've just written an article on how to promote a site on Digg - now write another on how to promote on Del.icio.us, and yet another on how to promote your site on Slashdot (of course, don't just change the names and URLs, you actually have to change the article a little bit).
Please understand this: if you have a 30 page site don't put up 10 pages that resemble each other very much. By doing this you'll surely trip a duplicate content filter.
4. Comment spam but without the spam - let's face it: black hats are synonymous with spammers. They rely on comment and guestbook spamming to get their huge websites indexed and this proves one thing that i've tested and found to be true: even "no-follow" links have the power to rank and index your site, although most optimizers say these are useless.
What to do: find 10 or 15 blogs that are on the same subject as your site and start contributing with valuable information. Don't spam, don't say "Nice blog!" every time just to get a link! You must actually participate.
5. Create (legitimate) doorway pages - this is a great method for link building and actually getting customers while your site is in the sandbox or not ranking very good.
A very good example is Squidoo.com: it's a very powerful site with lots of link juice that lets you create pages on almost any subject. Start by creating 10 or 12 pages with unique content on various subjects that match your site and then place various links to your site on the Squidoo pages you have created.
Even better, you can actually create a very big network of pages which you can logically structure as a homepage with categories and product pages - it's allowed, encouraged and in the end very good for you.
Now think of other powerful sites on which you can put your content: Blogger, Google Base, Wordpress.com, Xanga, Livespace and many more.
6. Blog and ping - this is very simple and yet a very good method to get indexed fast. Each time you write a new article go to Pingoat.com, put in the name of the article and the url and ping away. You'll be indexed in no time!
Apply these tips now and just watch your rankings improve and traffic increase!
http://www.articlejoe.com/Article/The-Secret-of-Black-hat-seo/35709
Saturday, October 13, 2007
Optimizing with Firefox
One piece of software any optimizer should love is Firefox. Now some may say "Why Firefox, it's only a browser?" Yes, it's a browser, but one that supports a big variety of plugins, some of them very useful for search engine optimization. So let's see what those plugins are:
1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this is one of the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let's see what it can do:
* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).
There are other things, but these are the most important.
2. SEO Links
( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you're simply browsing this can be annoying, but you can simply deactivate it with a right-click!
This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!
Now every time you want to check your ranks activate the SEO Links extension and hover over the links -- you will see where your pages are in Google, Yahoo and MSN.
3. Don't waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you'll receive the precious info at a glance. But this little tool can do a lot more than that:
* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight "nofollow" links will show you what links will be followed by search engine spiders -- very useful when you want to submit your site to a directory and don't know if it will matter from a seo perspective.
So in case you're not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!
http://www.articlejoe.com/Article/Optimizing-with-Firefox/35712
1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this is one of the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let's see what it can do:
* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).
There are other things, but these are the most important.
2. SEO Links
( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you're simply browsing this can be annoying, but you can simply deactivate it with a right-click!
This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!
Now every time you want to check your ranks activate the SEO Links extension and hover over the links -- you will see where your pages are in Google, Yahoo and MSN.
3. Don't waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you'll receive the precious info at a glance. But this little tool can do a lot more than that:
* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight "nofollow" links will show you what links will be followed by search engine spiders -- very useful when you want to submit your site to a directory and don't know if it will matter from a seo perspective.
So in case you're not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!
http://www.articlejoe.com/Article/Optimizing-with-Firefox/35712
Tips for Choosing a SEO Companyhttp://www.blogger.com/post-create.g?blogID=509534821990831325
Even if you have a good knowledge of SEO & you try hard to get a good ranking, your site doesn’t do well. It is simply because your site needs to be optimized & maintained on a regular basis. It is a ongoing process which requires a lot of time. So, in this case, it is advisable to hire a Search Engine Optimization Company in UK for your website.
There are many search engine marketing company in uk but choosing a right internet marketing service in uk is the most important. Here are some of the main points that should be kept in mind while selecting SEO services.
Do they provide website analysis report – a good semcompany will provide you a complete analysis of your site regarding what all needs to be done. The hampering elements in reading & indexing of your pages can be in functionality, page design & its content.
Do they understand “traffic” and “qualified” traffic – if unqualified traffic is coming to your site due to irrelevant keywords, then it will not be productive for you. They need to work on relevant keywords.
Tools to determine keywords – what tools they use for searching keywords. What methodology they use for keyword analysis? There are suggestion tools provided by google adwords or they use basic tools.
Collecting back links – from where they get back links as back links are very important for good SEO working. They should have it from good sites only.
Cost structure – a good SEO company will give the costing after analyzing the work involved. High prices do not ensure high quality always. Prices should be consistent with the services provided by the company.
Timeline involved – If sheer hard work & proper planning is involved then only results can be achieved in time. Some SEO packages claim to get first page result in 10 days. No SEO company can guarantee you of no. 1 ranking in Google in just 10 days. This is the guideline published by even google. So, beware of false promises.
There could be some other factors too but the main thing is that if you’re looking for long term SEO partners for your site, you should get some knowledge about it. SEO services enable your site to get maximum exposure within search engines and it means more prospective traffic to your site. A Website marketing company will analyze the overall functionality of your site. Links are very important in website optimisation. A good SEO company can also give an off-page optimisation linking strategy. But a linking strategy is a long term process. So, now-a-days SEO packages do not include this.
Your SEO services should not be secretive of their services. If it does something deceptive on your behalf, your site could be out from Google’s indexing. And later you will be in trouble. So, getting familiar with some knowledge on search engine optimisation will help you to choose a right search engine company for your website.
http://www.articlejoe.com/Article/Tips-for-Choosing--a-SEO-Company/43404
There are many search engine marketing company in uk but choosing a right internet marketing service in uk is the most important. Here are some of the main points that should be kept in mind while selecting SEO services.
Do they provide website analysis report – a good semcompany will provide you a complete analysis of your site regarding what all needs to be done. The hampering elements in reading & indexing of your pages can be in functionality, page design & its content.
Do they understand “traffic” and “qualified” traffic – if unqualified traffic is coming to your site due to irrelevant keywords, then it will not be productive for you. They need to work on relevant keywords.
Tools to determine keywords – what tools they use for searching keywords. What methodology they use for keyword analysis? There are suggestion tools provided by google adwords or they use basic tools.
Collecting back links – from where they get back links as back links are very important for good SEO working. They should have it from good sites only.
Cost structure – a good SEO company will give the costing after analyzing the work involved. High prices do not ensure high quality always. Prices should be consistent with the services provided by the company.
Timeline involved – If sheer hard work & proper planning is involved then only results can be achieved in time. Some SEO packages claim to get first page result in 10 days. No SEO company can guarantee you of no. 1 ranking in Google in just 10 days. This is the guideline published by even google. So, beware of false promises.
There could be some other factors too but the main thing is that if you’re looking for long term SEO partners for your site, you should get some knowledge about it. SEO services enable your site to get maximum exposure within search engines and it means more prospective traffic to your site. A Website marketing company will analyze the overall functionality of your site. Links are very important in website optimisation. A good SEO company can also give an off-page optimisation linking strategy. But a linking strategy is a long term process. So, now-a-days SEO packages do not include this.
Your SEO services should not be secretive of their services. If it does something deceptive on your behalf, your site could be out from Google’s indexing. And later you will be in trouble. So, getting familiar with some knowledge on search engine optimisation will help you to choose a right search engine company for your website.
http://www.articlejoe.com/Article/Tips-for-Choosing--a-SEO-Company/43404
KEYwords: Are the Key to SEO
Search engine optimization will help increase the traffic generated by your online business‘ website or Web page by ranking high on search engine results, and one way that this can be achieved is through the use of appropriate keywords in describing content to your website or Web page. In order to optimize and improve your website‘s search engine result so that you can increase your online business‘ chances of gaining profit, you must be able to draw targeted traffic to your website. Keep in mind that people who are searching in the Internet find websites and Web pages that are easier to find more appealing, which is why making your site easier to locate in different search engines will help your online business draw in more potential customers.
It is important to remember that already a lot of online businesses are using SEO, so in order for you to beat your competition in SEO, you must be able to know what keywords and criterion to use in order to improve your search engine results ranking. Using the appropriate keywords will help you share your site‘s content to a lot of Web users who are also searching for similar content. This will also help inform people of your site‘s content even before they visit your site. Keep in mind that people will most likely overlook your website even if your site ranks high in the search engine results if they are unable to derive what your site‘s content is through your keywords.
Using good keywords and their placement are essential in how your site is going to place in search engine results. So it is important that you use only relevant and appropriate keywords to your site in order to get the most traffic. Aside from this, it is also important to constantly use them all throughout your website‘s content and text. You can use description and keyword tags whenever you can, especially on certain page elements such as page titles, headers, links, whenever possible. Try to avoid, however, spamming unrelated, different, or grossly repetitive keywords in a single page as this can have a negative impact to your ranking. Make sure that you only use text or keywords that you want your potential customers to read.
Common SEO Mistakes
There are some online business owners who commit the mistake of ignoring their keyword selection, which is actually the most crucial factor in SEO. When they do take a notice to it, they sometimes do not use good choices of keywords, choosing very general keywords, or keywords that not a lot of people would be searching instead of using specific keywords in what they are optimizing. If a lot of your competitors are using the same keywords, then it is best that you try to find an alternative that will still bring traffic to your site.
Resources :
Find the perfect franchise to buy or franchise opportunity to buy,To find a broker to help you buy or sell a business, visit BrokerSource Sell a business quickly and easily, or list a franchise for sale.Get high quality franchise leads and extensive franchise info
http://www.articlejoe.com/Article/KEYwords--Are-the-Key-to-SEO/43538
It is important to remember that already a lot of online businesses are using SEO, so in order for you to beat your competition in SEO, you must be able to know what keywords and criterion to use in order to improve your search engine results ranking. Using the appropriate keywords will help you share your site‘s content to a lot of Web users who are also searching for similar content. This will also help inform people of your site‘s content even before they visit your site. Keep in mind that people will most likely overlook your website even if your site ranks high in the search engine results if they are unable to derive what your site‘s content is through your keywords.
Using good keywords and their placement are essential in how your site is going to place in search engine results. So it is important that you use only relevant and appropriate keywords to your site in order to get the most traffic. Aside from this, it is also important to constantly use them all throughout your website‘s content and text. You can use description and keyword tags whenever you can, especially on certain page elements such as page titles, headers, links, whenever possible. Try to avoid, however, spamming unrelated, different, or grossly repetitive keywords in a single page as this can have a negative impact to your ranking. Make sure that you only use text or keywords that you want your potential customers to read.
Common SEO Mistakes
There are some online business owners who commit the mistake of ignoring their keyword selection, which is actually the most crucial factor in SEO. When they do take a notice to it, they sometimes do not use good choices of keywords, choosing very general keywords, or keywords that not a lot of people would be searching instead of using specific keywords in what they are optimizing. If a lot of your competitors are using the same keywords, then it is best that you try to find an alternative that will still bring traffic to your site.
Resources :
Find the perfect franchise to buy or franchise opportunity to buy,To find a broker to help you buy or sell a business, visit BrokerSource Sell a business quickly and easily, or list a franchise for sale.Get high quality franchise leads and extensive franchise info
http://www.articlejoe.com/Article/KEYwords--Are-the-Key-to-SEO/43538
High Search Engine Ranking Is a Result of Focused Effort
High search engine rankings have always been sought after since the day search engines have been initiated. Users have tried from the very beginning to get high search engine rankings in Search Engine Result Pages. Initially, the techniques of search engines were quite easy with stuffing keywords or using invisible text on the pages. However, after the search engines caught these tactics, the technology of achieving high search engine rankings has changed into more complicated methodologies.
The fact is that search engines establish ranking criteria based upon widespread study of their users. Most often, the sites which don’t have high search engine rankings don’t provide the visitors with the stuff that the search engines give importance. A web designer or business owner can’t expect a better search engine ranking unless and until he has got the knowledge of what the visitors want from his site.
The webmasters need to put informative content on the pages. You should not centre your search engine techniques on taking an existing site and making little changes for the sole purpose of achieving high search engine rankings. It should somewhat centre around making essential changes to directly address the interest of your visitors. While working on your site you should keep in mind that visitors are of prime importance and you will be rewarded with high search engine rankings by the search engines.
For High search engine rankings you also need to make sure that your website gets fully indexed. There are basically two main ways to make your site spider friendly and that the relevancy is added. Firstly, to place text links at the bottom of your home page to your main internal pages. The second thing is to create a sitemap to all internal pages and link to it from your home page.
All major search engines consider quality external inbound links to a site to be one of the criteria to get high search engine ranking. The first place to seek links is with topic-specific directories. Afterwards you may move to reciprocal link building. While reciprocal link building, some of the webmasters link to any of the sites that link back to them. But it is always advisable to link to sites that are relevant.
If your web designer is not able to give you satisfactory result in getting high search engine rankings, it is high time you should opt for a change. Search engine optimization (SEO) specialists like auroin.com brings effective solutions for your site to obtain high search engine rankings. You need to find a specialist with good track record and get in the result.
http://www.articlejoe.com/Article/High-Search-Engine-Ranking-Is-a-Result-of-Focused-Effort/43608
The fact is that search engines establish ranking criteria based upon widespread study of their users. Most often, the sites which don’t have high search engine rankings don’t provide the visitors with the stuff that the search engines give importance. A web designer or business owner can’t expect a better search engine ranking unless and until he has got the knowledge of what the visitors want from his site.
The webmasters need to put informative content on the pages. You should not centre your search engine techniques on taking an existing site and making little changes for the sole purpose of achieving high search engine rankings. It should somewhat centre around making essential changes to directly address the interest of your visitors. While working on your site you should keep in mind that visitors are of prime importance and you will be rewarded with high search engine rankings by the search engines.
For High search engine rankings you also need to make sure that your website gets fully indexed. There are basically two main ways to make your site spider friendly and that the relevancy is added. Firstly, to place text links at the bottom of your home page to your main internal pages. The second thing is to create a sitemap to all internal pages and link to it from your home page.
All major search engines consider quality external inbound links to a site to be one of the criteria to get high search engine ranking. The first place to seek links is with topic-specific directories. Afterwards you may move to reciprocal link building. While reciprocal link building, some of the webmasters link to any of the sites that link back to them. But it is always advisable to link to sites that are relevant.
If your web designer is not able to give you satisfactory result in getting high search engine rankings, it is high time you should opt for a change. Search engine optimization (SEO) specialists like auroin.com brings effective solutions for your site to obtain high search engine rankings. You need to find a specialist with good track record and get in the result.
http://www.articlejoe.com/Article/High-Search-Engine-Ranking-Is-a-Result-of-Focused-Effort/43608
7 Things Every Webmaster Should Know About Links
Link building in a nutshell, is the process of getting other web sites and web pages to link to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly will increase your overall search engine visibility and rankings. Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives. However the process of building incoming links to your site can be a daunting and tedious task when just getting started. The purpose of this essay is to outline the importance of building a strong linking profile for your site as well as offer a handful of key strategies that any webmaster regardless of marketing budget can employ to climb to the top of the search engine ladder.
1.) Purchasing Links & Sponsored Reviews
Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully. There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker. Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link. These things include but are not limited to the number of incoming links the candidate site itself has, it‘s overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or she knows you‘re interested in purchasing a link for Search Engine Optimization reasons. You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=“nofollow“ attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.
2.) Comment and Post on Related Blogs & Message Boards
Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages. The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site. However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as “Cool site, check my site out at ...“ will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site. If you don‘t have a valuable view point, or comment to offer other readers of the site you‘re posting on, you‘re better off not commenting at all.
3.) Write User Testimonials & Product Reviews
Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you‘ve had success with, the web master will include a link back to your site in the signature of the review. This technique is simple and straight forward; if you‘ve purchased a product or service write up a short 100 - 300 word review for the product outlining it‘s strengths and your positive experiences and include your full name, and web site address in the signature of the review. Nine out of ten times the web master of the site you‘ve written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.
4.) Develop a Free Online Service or Software Application
Most people wouldn‘t even consider spending their valuable time developing an application or online utility to give away for free. However the benefits of creating and distributing a free online utility or software application can create several 1,000 back links to your site very quickly. A perfect example of this is creating a small, easy to use Mortgage Calculator with javascript and offer the code to embed the Mortgage Calculator onto other web pages. Include a link back to your site within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the application and require the link as a condition for using your free application.
5.) Write Articles and Distribute Them Online
Assuming this isn‘t the first essay you‘ve read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site. The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site. Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.
6.) Submit Your Site to Directories
Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank. Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l‘ve mentioned here are not free to submit to, the cost of submission is well worth the price as the links you‘ll receive from this investment are quality one-way links that carry a good amount of page trust and rank. When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you‘re submission is not denied, or skipped by the directory editors once it gets reviewed.
7.) Exchange Links and Build Partnerships
Link exchanges or trading links with other web masters is another technique that has lost a little of it‘s gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked. Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site. As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort. Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you‘ve found a web site that you‘d be interested in swapping links with, contact the web master via email with your offer. When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you‘ve actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply. As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn‘t end up cloaking it‘s outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=“nofollow“ attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.
In this article we‘ve discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site‘s model for success. Building links to your web site is by no means a set-it and forget-it facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you‘ve had a small taste of success with link building I‘m confident you‘ll be hungry for more.
About Author:
Jeff Spicher has been practicing web design and developing Internet marketing campaigns for 10 years and runs a web design and search engine marketing firm called Coastal Web Innovations. visit our web site at: www.coastalwebinnovations.com
1.) Purchasing Links & Sponsored Reviews
Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully. There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker. Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link. These things include but are not limited to the number of incoming links the candidate site itself has, it‘s overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or she knows you‘re interested in purchasing a link for Search Engine Optimization reasons. You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=“nofollow“ attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.
2.) Comment and Post on Related Blogs & Message Boards
Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages. The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site. However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as “Cool site, check my site out at ...“ will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site. If you don‘t have a valuable view point, or comment to offer other readers of the site you‘re posting on, you‘re better off not commenting at all.
3.) Write User Testimonials & Product Reviews
Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you‘ve had success with, the web master will include a link back to your site in the signature of the review. This technique is simple and straight forward; if you‘ve purchased a product or service write up a short 100 - 300 word review for the product outlining it‘s strengths and your positive experiences and include your full name, and web site address in the signature of the review. Nine out of ten times the web master of the site you‘ve written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.
4.) Develop a Free Online Service or Software Application
Most people wouldn‘t even consider spending their valuable time developing an application or online utility to give away for free. However the benefits of creating and distributing a free online utility or software application can create several 1,000 back links to your site very quickly. A perfect example of this is creating a small, easy to use Mortgage Calculator with javascript and offer the code to embed the Mortgage Calculator onto other web pages. Include a link back to your site within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the application and require the link as a condition for using your free application.
5.) Write Articles and Distribute Them Online
Assuming this isn‘t the first essay you‘ve read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site. The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site. Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.
6.) Submit Your Site to Directories
Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank. Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l‘ve mentioned here are not free to submit to, the cost of submission is well worth the price as the links you‘ll receive from this investment are quality one-way links that carry a good amount of page trust and rank. When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you‘re submission is not denied, or skipped by the directory editors once it gets reviewed.
7.) Exchange Links and Build Partnerships
Link exchanges or trading links with other web masters is another technique that has lost a little of it‘s gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked. Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site. As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort. Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you‘ve found a web site that you‘d be interested in swapping links with, contact the web master via email with your offer. When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you‘ve actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply. As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn‘t end up cloaking it‘s outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=“nofollow“ attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.
In this article we‘ve discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site‘s model for success. Building links to your web site is by no means a set-it and forget-it facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you‘ve had a small taste of success with link building I‘m confident you‘ll be hungry for more.
About Author:
Jeff Spicher has been practicing web design and developing Internet marketing campaigns for 10 years and runs a web design and search engine marketing firm called Coastal Web Innovations. visit our web site at: www.coastalwebinnovations.com
Directory Submission – Why Go For Niche Directories
If you run an online business you can not ignore the role search engines play in the success of your business. The majority of your visitors come from search engines. So it is of utmost importance for you to get higher visibility in search engines to survive in the competitive online market. Directory Submission is one of the prime options available to easily and effectively promote your website.
Search engines value one way links the most and directory submission provides you them. The main benefits of directory submission are:
New websites indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do. Search engines often visit the directories and hence the directories will send the crawlers to your site.
Quality one-way links – Directories provide you quality one way links with your preferred anchor text.
Increased Search Engine Ranking Position – Search engines specially Google love one way links and hence, you get higher placement in search engine listings.
Click Through Traffic – Directories will also send you additional traffic to your site which may become your actual customers.
There are mainly two types of web directories, General directories and Niche (Topic or Industry specific) directories. General directories cover a wide range of topics where niche directories list sites specific to a certain topic or industry. Both types of directories have their advantages but Niche directories have an edge over General directories. Niche Directories can give the following benefits:
Link Popularity: They will give you a one-way link to your site which will help you to rank higher in search engines. Thus your visibility increases and you will get more traffic to your site.
Targeted Traffic: As opposed to general directories, niche directories list sites related to a certain topic or industry. A niche directory related to real estate would not attract people looking for beauty products. Thus visitors to these directories will specifically look for your products or services and if they like your site, they can be possible customers for you. For example, if you are a business to business retailer, niche directories like ThomasNet will give more link value and targeted traffic to your website.
Famous general directories such as Yahoo! Directory charges $299 to list a site whereas DMOZ follows very strict rules for a site to be listed there. Likewise, most of the Niche directories either charge you a certain fee or apply strict guidelines to list your site. This will ensure that all submitted links are verified by a human being. This in turn ensures that there won’t be any spam listings in your neighborhood which is one of the most important factors to look out for when submitting to a directory.
As most of the niche directories charge a small amount for a listing and cover only a specific topic or industry, they normally have fewer listings than general directories. This helps you to get a good listing position and thus your listing can easily be found by your potential customers who are looking for products or services offered by you. Moreover, niche directories sometimes have the provision of submitting additional resources like press releases, articles, testimonials which will help your customers to learn more about your products or services. So, it is a wise decision to invest in niche directory links rather than submitting only to general directories.
http://www.articlejoe.com/Article/Directory-Submission---Why-Go-For-Niche-Directories/43690
Search engines value one way links the most and directory submission provides you them. The main benefits of directory submission are:
New websites indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do. Search engines often visit the directories and hence the directories will send the crawlers to your site.
Quality one-way links – Directories provide you quality one way links with your preferred anchor text.
Increased Search Engine Ranking Position – Search engines specially Google love one way links and hence, you get higher placement in search engine listings.
Click Through Traffic – Directories will also send you additional traffic to your site which may become your actual customers.
There are mainly two types of web directories, General directories and Niche (Topic or Industry specific) directories. General directories cover a wide range of topics where niche directories list sites specific to a certain topic or industry. Both types of directories have their advantages but Niche directories have an edge over General directories. Niche Directories can give the following benefits:
Link Popularity: They will give you a one-way link to your site which will help you to rank higher in search engines. Thus your visibility increases and you will get more traffic to your site.
Targeted Traffic: As opposed to general directories, niche directories list sites related to a certain topic or industry. A niche directory related to real estate would not attract people looking for beauty products. Thus visitors to these directories will specifically look for your products or services and if they like your site, they can be possible customers for you. For example, if you are a business to business retailer, niche directories like ThomasNet will give more link value and targeted traffic to your website.
Famous general directories such as Yahoo! Directory charges $299 to list a site whereas DMOZ follows very strict rules for a site to be listed there. Likewise, most of the Niche directories either charge you a certain fee or apply strict guidelines to list your site. This will ensure that all submitted links are verified by a human being. This in turn ensures that there won’t be any spam listings in your neighborhood which is one of the most important factors to look out for when submitting to a directory.
As most of the niche directories charge a small amount for a listing and cover only a specific topic or industry, they normally have fewer listings than general directories. This helps you to get a good listing position and thus your listing can easily be found by your potential customers who are looking for products or services offered by you. Moreover, niche directories sometimes have the provision of submitting additional resources like press releases, articles, testimonials which will help your customers to learn more about your products or services. So, it is a wise decision to invest in niche directory links rather than submitting only to general directories.
http://www.articlejoe.com/Article/Directory-Submission---Why-Go-For-Niche-Directories/43690
Natural SEO & Affordable Local Advertising Will Take You Places!
You have created an excellent info product that will help a lot of women who have time on their hands, as they are like you – a “work at home mother“, ever since your little boy started going to the regular school. Your web designing experience is responsible for those attractive web pages. Your web site now gives all the information and a product that contemporary mothers will find simply irresistible! But here comes the catch – where are those ladies who will buy this E-Book? You are all alone in this venture and very excited to make a success of it. What is it that does not fill up the blanks? There are two things you can do. Either you find an agent who can sell your widget or you can do it yourself on the Internet – sitting comfortably at home.
Let us consider both these alternatives.
Selling through an agency is no longer a viable proposition for small home type of business and the ever enticing “work at home“ label appears to be the best bet in your case. Great, you have decided to work out the possibilities online – rather than go through the difficulties and vagaries of looking for a good agent or salesperson. Did you know that there are many ethical web or net marketing individuals and companies like webwisemedia.com that can make your dream come true? Consider your web pages and the content you have developed for that brochure selling your info product. If you have decided to go online, your marketing technique would be quite different from the traditional offline methods. You will need to know that people come to your website through Search Engines who have in turn indexed your web pages – they must find it interesting and useful in the first place to index them!
Your SEO consultant from webwisemedia.com tells you of their “Natural SEO“ method of placing the web site on the search engine‘s front pages. This actually means that you have not paid for indexing and though it takes more time to reflect on the search engine‘s ranking system, your pages will eventually show up during your keyword search by someone looking for your widget. Of course the procedure and philosophy of search engines is more complex and it‘s easier said than done! Your friendly SE Consultant also told you that he will ensure an Advertising Local for your web site pages and try to place them on the most popular directories like Google, Yahoo, MSN, Yellow Pages and several similar sources where people search for their needs. Good, now you are all set and ready to start counting the mullah!
Search engine inclusion is really a dynamic process and your page rank or position on the first five pages can vary from time to time. The natural SEO also ensures that the web site is continuously updated and in line with the SE‘s algorithms lest they start falling down in rank and your traffic subsequently drops. Consider taking time off for checking your positions and traffic statistics at least once per week so that you do not land in a situation where your competition takes over your excellent info product!
About Author:
Let us consider both these alternatives.
Selling through an agency is no longer a viable proposition for small home type of business and the ever enticing “work at home“ label appears to be the best bet in your case. Great, you have decided to work out the possibilities online – rather than go through the difficulties and vagaries of looking for a good agent or salesperson. Did you know that there are many ethical web or net marketing individuals and companies like webwisemedia.com that can make your dream come true? Consider your web pages and the content you have developed for that brochure selling your info product. If you have decided to go online, your marketing technique would be quite different from the traditional offline methods. You will need to know that people come to your website through Search Engines who have in turn indexed your web pages – they must find it interesting and useful in the first place to index them!
Your SEO consultant from webwisemedia.com tells you of their “Natural SEO“ method of placing the web site on the search engine‘s front pages. This actually means that you have not paid for indexing and though it takes more time to reflect on the search engine‘s ranking system, your pages will eventually show up during your keyword search by someone looking for your widget. Of course the procedure and philosophy of search engines is more complex and it‘s easier said than done! Your friendly SE Consultant also told you that he will ensure an Advertising Local for your web site pages and try to place them on the most popular directories like Google, Yahoo, MSN, Yellow Pages and several similar sources where people search for their needs. Good, now you are all set and ready to start counting the mullah!
Search engine inclusion is really a dynamic process and your page rank or position on the first five pages can vary from time to time. The natural SEO also ensures that the web site is continuously updated and in line with the SE‘s algorithms lest they start falling down in rank and your traffic subsequently drops. Consider taking time off for checking your positions and traffic statistics at least once per week so that you do not land in a situation where your competition takes over your excellent info product!
About Author:
For Additional information on Natural Search Engine Optimization contact www.webwisemedia.com
Internet marketing services- Patience for Long Term Ranking Results
If you keep a check on the online world, you must have come across the very famous word, Internet marketing services or more popularly known as SEO or Search Engine Optimisation. Born in 1995, SEO has come a long way since then and now you can find numerous companies offering Internet marketing services in UK.
If we go by the trend, UK is the hottest destination for Internet marketing. Maximum companies or websites across the globe are turning towards the UK for getting their website optimised and to enjoy higher search engine rankings. Search engine marketing in UK has witnessed radical changes and marvellous improvements. The top website marketing company in UK claims to fetch you higher search engine rankings within a few months.
Internet marketing is a slow yet interesting process. It involves patience, research, knowledge, and innovation. Website marketing is basically divided into two parts; those are Organic SEO and In-Organic SEO. It is widely known that Organic SEO usually takes time to come into effect. Whereas, In-Organic SEO shows results faster and swifter. The only difference between the two is cost and flow of process.
Any UK based company offering Internet marketing services, will tell you before hand about the actual timing of your search engine optimisation campaign. Also you can see results in the search engine listings. A long and planned Internet marketing service is completely based on search engine marketing and it takes time. In short, patience is the name of the game. Try to go for the competitive website marketing company in UK, as they are the ones who will not just guide you but take your online business to new heights by boosting your business and increasing traffic to your website. They will even guide you in selecting the best search engine marketing techniques like Paid Inclusion and/or PPC services, traditional SEO, bidding, and many more.
Before beginning with your Internet marketing campaign, try to figure out optimisation time frame. Your website marketing plan is blindly dependent on a number of factors. This will streamline your Internet marketing process and you can enjoy higher rankings and more profound business. Website marketing companies offering Internet marketing services in UK even encourage you to go for Paid Inclusion or PPC bidding. This is proved that PPC shows fast and sooner results than traditional SEO. But it too has got its own limitations. You have to shell out heavy cash on regular basis and there is no guarantee that visitors will come to you instantly.
Some of the popular search engine marketing companies in UK work and offer SEO services differently. The biggest reason to use organic SEO instead of in-organic SEO is that it is a low-cost method to promote your website. Thus, we can say that practice patience while going for your SEO campaign with the chosen website marketing company UK. It may take some time to show results but it will be worth the long term results you reap.
For more information about Search Engine Optimisation services, visit::
http://www.brickblue.co.uk
http://www.articlejoe.com/Article/Internet-marketing-services--Patience-for-Long-Term-Ranking-Results/43775
If we go by the trend, UK is the hottest destination for Internet marketing. Maximum companies or websites across the globe are turning towards the UK for getting their website optimised and to enjoy higher search engine rankings. Search engine marketing in UK has witnessed radical changes and marvellous improvements. The top website marketing company in UK claims to fetch you higher search engine rankings within a few months.
Internet marketing is a slow yet interesting process. It involves patience, research, knowledge, and innovation. Website marketing is basically divided into two parts; those are Organic SEO and In-Organic SEO. It is widely known that Organic SEO usually takes time to come into effect. Whereas, In-Organic SEO shows results faster and swifter. The only difference between the two is cost and flow of process.
Any UK based company offering Internet marketing services, will tell you before hand about the actual timing of your search engine optimisation campaign. Also you can see results in the search engine listings. A long and planned Internet marketing service is completely based on search engine marketing and it takes time. In short, patience is the name of the game. Try to go for the competitive website marketing company in UK, as they are the ones who will not just guide you but take your online business to new heights by boosting your business and increasing traffic to your website. They will even guide you in selecting the best search engine marketing techniques like Paid Inclusion and/or PPC services, traditional SEO, bidding, and many more.
Before beginning with your Internet marketing campaign, try to figure out optimisation time frame. Your website marketing plan is blindly dependent on a number of factors. This will streamline your Internet marketing process and you can enjoy higher rankings and more profound business. Website marketing companies offering Internet marketing services in UK even encourage you to go for Paid Inclusion or PPC bidding. This is proved that PPC shows fast and sooner results than traditional SEO. But it too has got its own limitations. You have to shell out heavy cash on regular basis and there is no guarantee that visitors will come to you instantly.
Some of the popular search engine marketing companies in UK work and offer SEO services differently. The biggest reason to use organic SEO instead of in-organic SEO is that it is a low-cost method to promote your website. Thus, we can say that practice patience while going for your SEO campaign with the chosen website marketing company UK. It may take some time to show results but it will be worth the long term results you reap.
For more information about Search Engine Optimisation services, visit::
http://www.brickblue.co.uk
http://www.articlejoe.com/Article/Internet-marketing-services--Patience-for-Long-Term-Ranking-Results/43775
What qualities should SEO specialists have?
The basic aim of web promotion is to list websites in the top of search engines rankings and to create target visitors in the site so as to generate more leads and queries and hence generate more sales and desired profits for websites products and services. All this requires the services of SEO Specialists. A SEO Specialist should be a person who is expert in all web promotion activities. They should be able to analyze websites and generate future reports on the basis of these factors. The certain qualities that SEO specialists should have are indicated below:
Promote website
SEO specialists should be able to promotes and optimize the website in search engines on the basis of targeted keywords. They should have the required skills to promote a website and implements the basic background for promoting websites. If they know the designing capabilities then they should be capable to design search engine friendly layout of websites. They should be able to perform all on page optimization tasks like using alt tags with images, defining the suitable keywords in these alt tags along with off page optimization tasks.
Navigation structure
The SEO Specialists must be able to design a proper navigation structure for the website on the basis of keywords and products priority. They need to take decisions which are the primary keywords and which are secondary keywords.
Define Meta tags
Search engine specialists must be well versed to create Meta tags for the website. Define the unique title tag and descriptions and do not ignore the other important tags.
Generate traffic
SEO Specialists are expected to be helpful in generating traffic for the website Increase in traffic results in more business thus resulting in more sales and profits. Generate local visitors and specific visitors. This would help in generation of more leads.
Off page optimization tasks
They must be well versed with all techniques like directory submissions, forums postings, link building techniques and rules for link exchange.
Customer support
As SEO experts they should provide online customer support to the client on special SEO matters as and when required. The things which seem complicated to the client may be easy for him. But he must have the capability to express those in simple terms to the client.
Time
SEO Specialists must have the ability to promote website in a given time period. If time period seems short, then they must use short cut techniques to perform SEO activities, but that should not on the basis of quality of work.
Place ahead of competition
They are expected to place your website ahead of your competitors. They should study the competitor websites and keywords and implement strategies on the basis of these.
Use White Hat Techniques
Should use White Hat Techniques and Organic SEO methods. If they are not on this track then they had to face inadequate consequences. The site may get penalized or Google may ban such sites in the future if they do not follow the natural or organic methods to promote websites.
Make SEO reports
Must be able to generate and handle reports for sending it to clients. It can include monthly reports for clients, keywords reports, links accrued reports, visitors report. Client must be aware about his site status form time to time.
http://www.articlejoe.com/Article/What-qualities-should-SEO-specialists-have-/43837
Promote website
SEO specialists should be able to promotes and optimize the website in search engines on the basis of targeted keywords. They should have the required skills to promote a website and implements the basic background for promoting websites. If they know the designing capabilities then they should be capable to design search engine friendly layout of websites. They should be able to perform all on page optimization tasks like using alt tags with images, defining the suitable keywords in these alt tags along with off page optimization tasks.
Navigation structure
The SEO Specialists must be able to design a proper navigation structure for the website on the basis of keywords and products priority. They need to take decisions which are the primary keywords and which are secondary keywords.
Define Meta tags
Search engine specialists must be well versed to create Meta tags for the website. Define the unique title tag and descriptions and do not ignore the other important tags.
Generate traffic
SEO Specialists are expected to be helpful in generating traffic for the website Increase in traffic results in more business thus resulting in more sales and profits. Generate local visitors and specific visitors. This would help in generation of more leads.
Off page optimization tasks
They must be well versed with all techniques like directory submissions, forums postings, link building techniques and rules for link exchange.
Customer support
As SEO experts they should provide online customer support to the client on special SEO matters as and when required. The things which seem complicated to the client may be easy for him. But he must have the capability to express those in simple terms to the client.
Time
SEO Specialists must have the ability to promote website in a given time period. If time period seems short, then they must use short cut techniques to perform SEO activities, but that should not on the basis of quality of work.
Place ahead of competition
They are expected to place your website ahead of your competitors. They should study the competitor websites and keywords and implement strategies on the basis of these.
Use White Hat Techniques
Should use White Hat Techniques and Organic SEO methods. If they are not on this track then they had to face inadequate consequences. The site may get penalized or Google may ban such sites in the future if they do not follow the natural or organic methods to promote websites.
Make SEO reports
Must be able to generate and handle reports for sending it to clients. It can include monthly reports for clients, keywords reports, links accrued reports, visitors report. Client must be aware about his site status form time to time.
http://www.articlejoe.com/Article/What-qualities-should-SEO-specialists-have-/43837
Subscribe to:
Posts (Atom)