Nowadays everyone seems to talk about Google. What makes Google so popular and great? Well the answer lies in these facts. Only this search engine has the capability to search more than 9 million urls. Google is able to crawl and index multiple pages at the same time and increase the chances of getting what you have been looking for. This returns more relevant results for your website. On the basis of a query Google returns the result that most likely match with your query and criteria. So you are able to get information on the top.
Google is fast and simple to use. In less than a second you are able to find the most results. Google also shows the cached version of the web page. Day by day Google is improving their results continuously. It provides results with information and links related to your query. Google helps to make and quickly find what you are searching for.
Lot of people trusts Google and this is the biggest search engine. People in good companies want to use it and put ads in these. There are also many choices in Google. There can be different results for different countries. So you can have a variety of choice and information forms all other world. Besides these Google are most dominant search engines in web. It is hard to think about web without Google. Google has entered in almost every aspect our our life.
Google marketing feature have covered various products like Google analytics, Google alerts, Google checkout, Google eblogger, Google toolbar-enterprise version. Google groups, Google adsense etc. and continuously research is going on these products to enhance it further.
The most popular online advertising tool these days has been Google AdWords. People are moving towards Google ad words that have something to offer by the way of products and services. Some people generally loose money through fraud clicks and bad techniques adopted by them. Google adword has become one of the top ways of money earning program and you can also implement ways to use get and use this program free of cost.
Adsense has been vital part of Google marketing. This has allowed webmasters to put content relevant advertisements on their websites. If a visitor clicks one of the adsense ads served to the website, the owner is credited for referral
Thus Google on its 9th birthday has become online electronic hub of human knowledge as it hold the distinction of indexing around billions of web pages as well as images ,books and vides . Google was registered in 1997 and it was officially launched one year later. People faith on Google has been growing as they are able to get the most exact and reliable information. Happy birth day Google. Go ahead with more innovations in the near future.
http://www.articlebase.info/Article/Why-Google-is-so-popular-/1816
Friday, October 19, 2007
What is Google pagerank?
Everyone will have heard of the phrase ‘Google pagerank’ being mentioned from time to time, most people don’t even know what it is or how much of an important role is plays on the performance of your website. By learning basic methods that can increase your page rank you will be able to get the full potential out of your website. The scale goes from 0 – 10 with each step being harder to achieve, it doesn’t necessarily go up one level at a time, you could be page rank (pr for short) 0 when you first do your site and then after the first update, it could jump to pr 4. It depends solely on how much work you put into it, there are no set periods when Google decides to update but it’s generally around every 3 months or so. Basically Google page rank is the method of which Google uses to establish where in the search engine you will be place and your sites authority.
This does not mean if you have a pr 5 site you will outrank every competing page below you. There are a lot of factors that decide where you will actually rank which is why it’s important you do your research to ensure you don’t miss anything out that could severely affect your ranking. The pr of your website doesn’t really alter the search engine results that much compared to the content level and link building you will of performed, but if there are two or more identical pages, Google would place the one with highest pr above the rest.
A great way of increasing your page rank is to get other sites with high pr linking to your site, this will show to Google that highly respected sites think that you have a quality site which in turn will boost your pr. You need to put a lot of thought into your link building campaign, try to go for quality over quantity. Many people waste time grabbing thousands of pr0 sites which won’t have that much of an effect, Google may even penalise you for spamming. If you can get 10 pr5 links to your site it would give a better result than the thousands of pr0 would, if you get them on targeted sites you will have more chance of targeted traffic coming through to your website which has more chance of converting.
http://www.articlebase.info/Article/What-is-Google-pagerank-/2353
This does not mean if you have a pr 5 site you will outrank every competing page below you. There are a lot of factors that decide where you will actually rank which is why it’s important you do your research to ensure you don’t miss anything out that could severely affect your ranking. The pr of your website doesn’t really alter the search engine results that much compared to the content level and link building you will of performed, but if there are two or more identical pages, Google would place the one with highest pr above the rest.
A great way of increasing your page rank is to get other sites with high pr linking to your site, this will show to Google that highly respected sites think that you have a quality site which in turn will boost your pr. You need to put a lot of thought into your link building campaign, try to go for quality over quantity. Many people waste time grabbing thousands of pr0 sites which won’t have that much of an effect, Google may even penalise you for spamming. If you can get 10 pr5 links to your site it would give a better result than the thousands of pr0 would, if you get them on targeted sites you will have more chance of targeted traffic coming through to your website which has more chance of converting.
http://www.articlebase.info/Article/What-is-Google-pagerank-/2353
Optimize PDFs for search engines
As competitive as the online world becomes, it also is crucial that a website is noticed online.
As repetitive as this might be, Search Engine Optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.
Search Engines rate websites based on their relevancy to content and keywords, but also on many quality links the sites has - outgoing and incoming. The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too.
How to optimize a PDF file:
* Make all PDF's in text format, so that the search engine can read it;
* Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
* Optimize text, by making sure that selected keywords are there and can easily be identified;
* Add links to PDF files, so that readers can always be redirected to your website;
* Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
* Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
* Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
* Specify reading order, in terms of text and headlines;
* Publish articles in different directories that directly link to your PDF documents
In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one's ranking on the most popular search engines.
http://www.articlebase.info/Article/Optimize-PDFs-for-search-engines/2540
As repetitive as this might be, Search Engine Optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.
Search Engines rate websites based on their relevancy to content and keywords, but also on many quality links the sites has - outgoing and incoming. The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too.
How to optimize a PDF file:
* Make all PDF's in text format, so that the search engine can read it;
* Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
* Optimize text, by making sure that selected keywords are there and can easily be identified;
* Add links to PDF files, so that readers can always be redirected to your website;
* Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
* Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
* Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
* Specify reading order, in terms of text and headlines;
* Publish articles in different directories that directly link to your PDF documents
In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one's ranking on the most popular search engines.
http://www.articlebase.info/Article/Optimize-PDFs-for-search-engines/2540
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