Keyword density is an important concept for website owners to understand. Keyword density, in today's Internet, is what will ultimately improve your search engine optimization (SEO) ranking. The importance of having a high SEO rating is absolutely critical if you wish to have high volumes of traffic to your website.
Let's talk first about SEO and what it does. If you type a search into google, yahoo, MSN, or any other major search engine there are likely to be thousands to hundreds of thousands of results come up on the search engine. So let us imagine that you sell ceramic dolls on your website. Now someone types "ceramic dolls" into a search engine, where in those thousands of website results does your website fall? Does your website rank on the first page? If you are like most websites, your ranking is probably somewhere in the depths of the results ranking well over number 1,000. Imagine a customer seeking what you sell, but not being able to find your business. Do you really think that someone is going to sift through the first 1,000 results to find yours?
Search engine optimization (SEO) simply means that you are going to employ methods that will move your website up in the search engines results for "ceramic dolls" or your own personal keywords. Research and common sense tells us that if a potential website visitor/customer does not find your website within the first 20 results, he or she will move on and try a new search or simply use one of the first 20 websites that he or she has found. This is where keyword density comes into play.
In years past I can remember finding web pages that had hundreds of words listed at the bottom of the page, this was a common practice. The reason for this was so that the search engines would place this website on the results page if a web surfer typed in any of those hundreds of words. Times have changed and so have search engines. Today the search engines are much more sophisticated in how they locate websites to list in their results.
Keyword articles (adhering to certain keyword densities) dramatically improve a websites SEO ranking. Going back to our ceramic dolls example, this site would want a keyword article written with the keywords "ceramic dolls" inside the article. This way when a web surfer types in "ceramic dolls," the site will come up much higher in the Search Engine Result Pages (SERP's).
The search engines use certain algorithms that "read" these keywords for the surfer. If you go and type in any phrase into a search engine you will notice that the results show those keywords highlighted in bold. They show you how the keywords are listed in those web pages. Placing articles on your website that contain the keywords your customers are looking for will help your search engine ranking for these specific keywords.
Now, you cannot simply type the "ceramic dolls" over and over again on the same web page. With the sophistication of today's search engines, doing that would actually harm your search engine ranking. You need to provide articles that not only contain the keywords, but articles that also contain some relevant information as well.
There is great debate over what density to use in a keyword article. Suppose you want a 500-word article written on ceramic dolls. What percentage of the time (density) should the phrase "ceramic dolls" be used? Should it be in there 4% (20 times) of the time, 7%, or 12%? You must be careful because using the keywords too often hurts your rankings, while using too little doesn't improve your ranking enough. So what is the answer? The answer is that only those that develop the algorithms for the search engine companies actually know.........and they aren't talking. Most people use anywhere from 3%- 15% keyword densities. Some people believe that having the keyword phrase in the title and as the first word of every paragraph helps. Some believe that using "dolls that are ceramic" 18 times and "ceramic dolls" 2 times in a 500-word article with 4% density will work.
Here is what everyone does know, if you are not utilizing keyword rich articles on your website (regardless of the density you choose) you will not be very highly ranked in any of the search engines. Keyword rich articles are one of the best ways to advertise your site. If you want more visitors to your website, who translate into more customers, you must utilize keyword articles to improve your search engine rankings so that people can find your website.
About the Author
Matthew Rotterman is a writer and editor at: KeywordText.com "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content, Reprint Articles, and Newsletter Creation and Development services. Volume Discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html
Tuesday, April 17, 2007
Why Writing Articles Is Much Better Than Search Engine Optimization
This article is dedicated to those that are afraid to challenge themselves and go out on the edge and prove that if they can do it so can I.
While, no one manual can teach anyone affiliate marketing or how to market a business successfully online, there is one method that can.
And that is: The method of trial and error, where failure is not an option.
So with that said, I would like to prove without a doubt;
Why Writing Articles Is Much Better Than Search Engine Optimization.
There Is No Competition When It Comes To Writing Articles.
Do you know that one keyword rich article can bring you thousands of hits for years to come?
To discover this, I jumped into the article publishing business and started reading every article I could find on how to write and publish articles online.
Well, this is not easy for newcomers, but I had to prove that if they could do it so could I. So, I wrote my first article and kept checking the search engines. The increase in traffic grew steadily and my article started a life on its own. That one article was being distributed all over the net.
I had absolutely no one competing with me only websites picking up my article and adding it to their article directories. My life as publisher began, and every week I wrote another article, getting more exposure for free.
Search Engine Optimization Is For Experts, Articles Don't Have Changing Algorithm.
While Search Engine optimization is the best method for getting free traffic from the search engine, you have to be a SEO expert to remain in the top ten for highly competitive keywords. The search engines are constantly changing and updating their algorithm, making it more difficult to maintain top positions.
Now, with article writing on the hand, I don't worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.
You Don't Have To Exchange Links To Increase Your Ranking.
Would you believe me if I told you that your ranking will increase with all the back links you get from one top article.
Yes, it's true. If you can get one hot article online, you will be amazed to see how many article directories will post this article on high PR pages (yes, pages with PR6 or higher).
All these links will be pointing back to your site, giving you a boost in your ranking.
Now, as for Search Engine Optimization, you will have to come up with a great internet marketing strategy to get high PR sites to add your link to their site. You will have to do some Join venture deals or give them one of your own products for free, or just try plain old fashion email, and hope you will get a response.
All It Takes Is A little About Box At the Bottom Of Your Article.
This is often over looked by many affiliate marketing article publishers. You wrote such a great article and there is no link back to your website, so your name is spreading all over the Internet, but your sight is suffering from lack of traffic.
If your going to write articles, please don't ever forget to add your signature file in the about box. If they don't have one just append it to the end of your article. Make sure that the about box is allowing HTML, if not just add your website link.
I have to admit, that my first couple of articles got my name out there, but the about box had no link back to my site.
Now for Search Engine optimization, there are many factors you have to consider and I must admit that your better off purchasing a SEO-Book that will teach you the proper way to optimize your pages. Don't overlook this fact, but you need a little of both to make thing just perfect. So, Search Engine Optimization and Article writing go hand in hand.
Anyway, I do hope that you see the importance of article writing and that you will be bold enough to venture out into cyber space and publish your first article. It only takes one, to see the effect.
About the Author
Alexander Marlin, Ebenezer St. Maarten A.N. Has been actively marketing on the Internet for over 3 years, he knows how to how to build a website that the search engines loves. One of his many websites can be found at http://how-to-build-website.com/
While, no one manual can teach anyone affiliate marketing or how to market a business successfully online, there is one method that can.
And that is: The method of trial and error, where failure is not an option.
So with that said, I would like to prove without a doubt;
Why Writing Articles Is Much Better Than Search Engine Optimization.
There Is No Competition When It Comes To Writing Articles.
Do you know that one keyword rich article can bring you thousands of hits for years to come?
To discover this, I jumped into the article publishing business and started reading every article I could find on how to write and publish articles online.
Well, this is not easy for newcomers, but I had to prove that if they could do it so could I. So, I wrote my first article and kept checking the search engines. The increase in traffic grew steadily and my article started a life on its own. That one article was being distributed all over the net.
I had absolutely no one competing with me only websites picking up my article and adding it to their article directories. My life as publisher began, and every week I wrote another article, getting more exposure for free.
Search Engine Optimization Is For Experts, Articles Don't Have Changing Algorithm.
While Search Engine optimization is the best method for getting free traffic from the search engine, you have to be a SEO expert to remain in the top ten for highly competitive keywords. The search engines are constantly changing and updating their algorithm, making it more difficult to maintain top positions.
Now, with article writing on the hand, I don't worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.
You Don't Have To Exchange Links To Increase Your Ranking.
Would you believe me if I told you that your ranking will increase with all the back links you get from one top article.
Yes, it's true. If you can get one hot article online, you will be amazed to see how many article directories will post this article on high PR pages (yes, pages with PR6 or higher).
All these links will be pointing back to your site, giving you a boost in your ranking.
Now, as for Search Engine Optimization, you will have to come up with a great internet marketing strategy to get high PR sites to add your link to their site. You will have to do some Join venture deals or give them one of your own products for free, or just try plain old fashion email, and hope you will get a response.
All It Takes Is A little About Box At the Bottom Of Your Article.
This is often over looked by many affiliate marketing article publishers. You wrote such a great article and there is no link back to your website, so your name is spreading all over the Internet, but your sight is suffering from lack of traffic.
If your going to write articles, please don't ever forget to add your signature file in the about box. If they don't have one just append it to the end of your article. Make sure that the about box is allowing HTML, if not just add your website link.
I have to admit, that my first couple of articles got my name out there, but the about box had no link back to my site.
Now for Search Engine optimization, there are many factors you have to consider and I must admit that your better off purchasing a SEO-Book that will teach you the proper way to optimize your pages. Don't overlook this fact, but you need a little of both to make thing just perfect. So, Search Engine Optimization and Article writing go hand in hand.
Anyway, I do hope that you see the importance of article writing and that you will be bold enough to venture out into cyber space and publish your first article. It only takes one, to see the effect.
About the Author
Alexander Marlin, Ebenezer St. Maarten A.N. Has been actively marketing on the Internet for over 3 years, he knows how to how to build a website that the search engines loves. One of his many websites can be found at http://how-to-build-website.com/
Increase Page Rank with Search Engine Optimization (SEO)
Utilizing effective search engine optimization techniques will improve the page rank of your website.
Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website’s popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business’ success.
Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. “day spas”). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you’re already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.
The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site’s traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors’ websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.
Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don’t forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites’ information.
Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site’s popularity within the rankings.
Search engine optimization strategies are important in developing your site’s popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site’s popularity and, hopefully, drive increased business through your online business.
About the Author
John Doetsch is the editor of Websition.com where you will find additional articles and web content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic and link popularity by presenting your articles to thousands of targeted publishers, ezine editors, and webmasters. http://www.websition.com/
Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website’s popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business’ success.
Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. “day spas”). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you’re already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.
The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site’s traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors’ websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.
Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don’t forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites’ information.
Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site’s popularity within the rankings.
Search engine optimization strategies are important in developing your site’s popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site’s popularity and, hopefully, drive increased business through your online business.
About the Author
John Doetsch is the editor of Websition.com where you will find additional articles and web content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic and link popularity by presenting your articles to thousands of targeted publishers, ezine editors, and webmasters. http://www.websition.com/
How to get your traffic to take off in a hurry without paying a dime
The desire of every webmaster and in fact anybody with some sort of web presence, it to increase their traffic in a hurry. Higher traffic automatically means more revenue for the website, it hardly matters what the websites’ business is. Increasing traffic is hard work and usually takes time. One can however work hard at doing the following things and speed up the process.
Submission to online directories
Many online directories have an option for free submission of sites. Despite this there are still many webmasters who do not take advantage of this. Submission to directories definitely improves search engine rankings which are the key to high traffic coming in the direction of your websites. The trick is to allocate some time every day for this search engine optimization task.
Articles writing and posting
Articles really work miracles when it comes to increasing traffic in a hurry. This is mainly because they efficiently accomplish two important traffic tasks. Articles are very effective search engine optimization tools and they are also effective in getting any site immediate traffic. Search engine rankings are greatly influenced by the number of quality links pointing to your site. Well written informative articles posted all over the net instantly create links to your site, but there is something else that happens automatically and constantly. And that is, if the article is any good, it will get re-posted often and a viral effect will take over that will increase links to your site further. Only this time without any effort on your side. This is also something that will continue forever and can reach a point where it will be rapid and end up giving a single site hundreds of thousands of links. This will dramatically improve your search engine ranking and thus the traffic you receive from the search engines. Informative articles will also tend to act very quickly in getting traffic to a site once they have been posted in just a few high traffic article directories and sites.
Give incentives for current visitors to refer others
The next thing to do is to build up on the traffic that you are already receiving. Go out of your way to encourage your visitors to refer their friends and acquaintances to your site. There are various viral marketing techniques that can be used here. One of the ones that has proved to be extremely effective is the idea of starting an affiliate program. That is exactly how giant sites like Amazon grew into their current size. Carefully study other sites similar to yours and decide what the most effective viral marketing technique for you will be.
About the Author
About the author: S. Rosendahl is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.
Submission to online directories
Many online directories have an option for free submission of sites. Despite this there are still many webmasters who do not take advantage of this. Submission to directories definitely improves search engine rankings which are the key to high traffic coming in the direction of your websites. The trick is to allocate some time every day for this search engine optimization task.
Articles writing and posting
Articles really work miracles when it comes to increasing traffic in a hurry. This is mainly because they efficiently accomplish two important traffic tasks. Articles are very effective search engine optimization tools and they are also effective in getting any site immediate traffic. Search engine rankings are greatly influenced by the number of quality links pointing to your site. Well written informative articles posted all over the net instantly create links to your site, but there is something else that happens automatically and constantly. And that is, if the article is any good, it will get re-posted often and a viral effect will take over that will increase links to your site further. Only this time without any effort on your side. This is also something that will continue forever and can reach a point where it will be rapid and end up giving a single site hundreds of thousands of links. This will dramatically improve your search engine ranking and thus the traffic you receive from the search engines. Informative articles will also tend to act very quickly in getting traffic to a site once they have been posted in just a few high traffic article directories and sites.
Give incentives for current visitors to refer others
The next thing to do is to build up on the traffic that you are already receiving. Go out of your way to encourage your visitors to refer their friends and acquaintances to your site. There are various viral marketing techniques that can be used here. One of the ones that has proved to be extremely effective is the idea of starting an affiliate program. That is exactly how giant sites like Amazon grew into their current size. Carefully study other sites similar to yours and decide what the most effective viral marketing technique for you will be.
About the Author
About the author: S. Rosendahl is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.
Making Money with Articles: The Importance of Keywords
The following paragraphs summarize the work of Keyword Density experts who are completely familiar with all the aspects of Keyword Density. Heed their advice to avoid any Keyword Density surprises.
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.
Now you can be a confident expert on Keyword Density. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on Keyword Density.
About the Author
Stephen Thomas is working full time online helping other people to find the best work at home jobs. Let him help you prevent wasting valuable time when setting up your home business!! Just email: stevesbizoppos@getreponse.com for your FREE Thomas Report Marketing Tips Newsletter.
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.
Now you can be a confident expert on Keyword Density. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on Keyword Density.
About the Author
Stephen Thomas is working full time online helping other people to find the best work at home jobs. Let him help you prevent wasting valuable time when setting up your home business!! Just email: stevesbizoppos@getreponse.com for your FREE Thomas Report Marketing Tips Newsletter.
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