Your website is a vital part of your business plan. It provides the first online view of your business to the visitors. It becomes essential to update it regularly so that visitors keep on revisiting your website and doing business with you. This has created the need of websites to be designed according to the basic SEO Guidelines. So the growing number of companies nowadays are designing and developing websites according to the SEO guidelines described by Google and other major search engines. Without SEO Services it’s sure that you are missing important web promotion aspects existing in the present scenario of online marketing.
Nowadays SEO stream is catching the attention of everyone on the web so more people are keen to learn about SEO. If your business has an online presence but does not have high ranking then in major search engines then it seems like lost in the crowd. As majority of traffic comes from search engines, SEO services are required to make your websites search engine friendly and place them in the top of rankings. So Online industry is catching the attention of all, it has become essential for businesses to create their online identities. There are million of Internet users which indicates that huge amount of information is being done on the internet. You need an expert to find the right kind of information for you.
SEO provides the services of on page optimization, one way link building, directory submissions, article submissions, content writing and press release etc. These are termed as organic aspects of SEO and you can expect search engine rankings. The main aim is to get higher site traffic, more visibility over competitors, and increase in sales and conversions, brand recognition, better performance feedback and less promotion costs.
Another aspect of SEO Services is that these are cost effective as compared to the other marketing services in long run. They prove to be very effective in getting you the results and meeting the targets which you set. SEO gets you fast results as compared with traditional type of advertisements. In time and costs aspects also SEO rankings has more advantages than emails, banners and pay per click ads etc. SEO services also includes different types of services like keyword density help for your web pages, search engine submission, search engine optimization targeting certain areas of world. These consists of writing of keyword rich articles for you and provide you with a list of new keywords that can be added to your website pages to make it more search engine friendly.
Nowadays SEO also involves the aspects of site design and content which requires dedicated research, nice communication skills and other technical aspects. Just specifying the list of keywords for website’s Meta tags is not sufficient in the present scenario. As many factors affect the search engine relevance to it is necessary to carry on the task according to search engine behaviors. Even file naming conventions and site navigation aspects are framed keeping in view the search engine rules.
http://www.articlebliss.com/Article/SEO-Services-are-necessary-for-online-website-requirements/151451
Tuesday, October 30, 2007
Ten Search Engine Optimisation Mistakes
Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page's particular goals and SEO needs. I like to break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors.
I have compiled a list of some of some common Search Engine Optimization (SEO) mistakes.
1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.
2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL's like the normal Joomla URL "index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35" drive the website. The problem with these URL's is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this "buy-blue-widgets.html". If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like "buy" and "blue widgets".
3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.
4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a "black listed" site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.
5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for "web design" keyword search terms. Use professional common sense when gaining links.
6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.
7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.
8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don't sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.
9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.
10. Keyword Spamming and Stuffing. If you sell "Blue Widgets" then every page of your site does not need to have "Blue Widgets" in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, "Buy Blue Widgets Australia" or "Buy Blue Widgets Melbourne". These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.
These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.
http://www.articlebliss.com/Article/Ten-Search-Engine-Optimisation-Mistakes/150318
I have compiled a list of some of some common Search Engine Optimization (SEO) mistakes.
1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.
2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL's like the normal Joomla URL "index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35" drive the website. The problem with these URL's is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this "buy-blue-widgets.html". If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like "buy" and "blue widgets".
3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.
4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a "black listed" site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.
5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for "web design" keyword search terms. Use professional common sense when gaining links.
6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.
7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.
8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don't sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.
9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.
10. Keyword Spamming and Stuffing. If you sell "Blue Widgets" then every page of your site does not need to have "Blue Widgets" in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, "Buy Blue Widgets Australia" or "Buy Blue Widgets Melbourne". These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.
These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.
http://www.articlebliss.com/Article/Ten-Search-Engine-Optimisation-Mistakes/150318
Search Engine Optimization - Ensuring the Best Results for your Business
In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.articlebliss.com/Article/Search-Engine-Optimization---Ensuring-the-Best-Results-for-your-Business/150375
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.articlebliss.com/Article/Search-Engine-Optimization---Ensuring-the-Best-Results-for-your-Business/150375
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