Wednesday, April 4, 2007

Meta Titles and Descriptions for SEO

For years, people slaved over the meta title and description for each page of their site. Search engines have devalued this approach in relation to rankings, but these two factors are still important.

Just to make sure we are on the same page, let's quickly cover meta titles and descriptions. You should have both in the code of every page of your site that you want to draw traffic. The meta title is simply the title of the page and appears at the very top right of your computer screen, up above the toolbar of the browser you are using. The meta description is embedded in your code and not seen on the site per se.

A few years back, your meta description and title were critical to gaining rankings. Keyword density analysis within each was a much discussed subject, as was the exact number of times said keywords should appear and where. To a great extent, this is no longer the case. The search engines, particularly Google, started focusing more on the content on the page in relation to establishing rankings.

Meta titles and descriptions may be less important, but they are still vital. Critical might be to strong a word, but very important probably still applies. Why? Well, the play a role in rankings, but also in your click through rate.

When you look at results on Google for a search, the meta title represents your best opportunity to entice a viewer and get them to click into your site. While being ranked number one is obviously a good idea, people are becoming pickier about what they will click through on. Stacking six or seven keyword phrases as your meta title is not a great approach in my opinion, as it doesn't convey anything to the person viewing the link other than there is something on the page related to the keyword in question. Personally, I prefer to stick to one keyword phrase per title, so long as it is at least three words.

Meta descriptions are another area where a practical situation arises. The meta description appears below your title in the search results. It represents an opportunity to expand upon your title. Is it critical that you do this? Probably not, but every bit helps. More importantly, your description can be used to help your rankings. Personally, I always use the first two lines of text on the page as my meta description. Obviously, you want to have the keyword phrase you are optimizing for in that text, preferably twice. By taking this approach, you highlight the phrase for the search engines and provide the reader with a clue to what is on the page.

Meta tags in general have lost much of their allure when it comes to search engine optimization. While they are definitely no longer a critical element, they are still important.

About the Author

Tip: Evaluate SEO companies by looking for search engine optimization testimonials from their clients.

My Favorite 40 Online Marketing Blog

Blog Days - I announced a new addition today.

This time at about 11:09pm I've decided to joining a impressive list of my favorites 40 blogs down on everything you need to know about internet marketing.

I liked also to include the best blogs in my RSS feed. If you enjoyed this post then make sure you subscribe to my RSS feed.

Here is the official list:

1) Abhilash - Boutique SEO With a Little Brown Sugar

2) BIG marketing for small business - Common and uncommon marketing ideas that help small businesses connect BIG with their customers.

3) Blog Marketing & Optimization - Some blog marketing tips are to help with search engine optimization and others with usability.

4) Blog Marketing & Optimization - Internet Marketing From A Different Point Of View.

5) BPWrap - Internet Marketing From A Different Point Of View.

6) Bruce Clay, Inc - The Bruce Clay Inc. blog has information, news and thoughts on Internet Marketing, SEO, PPC, and Analytics.

7) Capture the Conversation - RSS Marketing - Podcasting - Search Visibility.

8) Capture the Conversation - Views and news on the holistic approach to usability, seo/sem, accessibility and organic, people on purpose web design.

9) David Naylor a UK SEO - DaveN, started working in the SEO industry over 8 years ago working mainly with three large corporations releasing their database driven data, creating internal link structures and improving usability.

10) DMA - DMA Search Engine Marketing Council Blog.

11) Marketing Talkshow - Free training from Internet marketing experts on how to position your website in the search engine, marketing it online.

12) eTraffic Jams Blog - Search Engine Optimization and Marketing SEO News Blog.

13) GOODROI Internet Marketing - Home of Greg Niland, host of GoodKarma Online Marketing Radio Show.

14) GRAYWOLF'S SEO BLOG - Michael Gray aka Graywolf web blog.

14) Hawaii Online Advertising - Dave Zuls web blog about SEO from Hawaii.

15) Blog - ILoveJackDaniels - ILoveJackDaniels.com is the online playground of Dave Child, an ecommerce manager and web developer from Brighton, on the south coast of the UK. Read more.

16) rohitbhargava.typepad - Influential Interactive Marketing.

17) Inside the Marketers Studio - David Berkowitz's Marketing Blog - Interactive marketing insight and trends from marketer, columnist, speaker, and strategist David Berkowitz

18) Internet - martinibuster.net - Taking a look at issues of interest to the search engine and internet marketing professional that are not generally found on other blogs. martinibuster offers commentary on the search engine marketing industry.

19) Jim Boykin's Internet Marketing Blog - Jim Boykin Internet marketing specialist, and CEO of We Build Pages.

20) Jim Boykin's Internet Marketing Blog - Jim Boykin Internet marketing specialist, and CEO of We Build Pages.

21) Link building blog - Patrick Gavin on Link Marketing & News at Text Link Ads.

22) marketing experiments blog - Real-time data, insights, answers, and advice from the analysts at MarketingExperiments.com.

23) Home · MarketingVOX - Online marketing, internet marketing and e-marketing news for media buyers.

24) Micro Persuasion - Steve Rubel explores how technology is revolutionizing PR and marketing.

25) Morrison - Search, Marketing and Web Analytics.

26) masternewmedia.org - Internet marketing strategies, online marketing tools, Web promotion, PR, online visibility and exposure tactics.

27) masternewmedia.org - Internet marketing strategies, online marketing tools, Web promotion, PR, online visibility and exposure tactics.

28) Publishers Traffic - Free traffic tips and pay-per-click strategies for online publishers.

29) Practical Blogging - Helping bloggers and webmasters increase their income via Adsense, Affiliate Advertising and General Blogging Help.

30) Search Engine Guide - Search engines are covered in depth with daily search engine news, information on search engine marketing, and our directory of thousands of general and specialty search engines.

31) search marketing standard - Search Marketing Standard is the first and only, quarterly print publication devoted solely to search engine marketing.

32) searchbrains - Search Brains is the number one source for keeping up to date with the Search Engine Industry. SearchBrains indexes all search industry blog posts as they happen.

33) searchbrains - Search Brains is the number one source for keeping up to date with the Search Engine Industry. SearchBrains indexes all search industry blog posts as they happen.

34) SearchRank Blog - David Wallace blogs about search marketing from Arizona.

35) Seo blog - Search Engine Optimization for Site Owners and Small Businesses.

36) The SEO Coach - Search engine marketing and search engine optimization advice, tips, strategy and tactics. By Dan Thies, author of The Search Engine Marketing Kit and Search Engine Optimization Fast Start.

37) The SEO Coach - Search engine marketing and search engine optimization advice, tips, strategy and tactics. By Dan Thies, author of The Search Engine Marketing Kit and Search Engine Optimization Fast Start.

38) SEO'Brien - Drive revenue while reaching targeted customers and brand objectives through advanced interactive marketing concepts, search engine optimization techniques, comparison shopping insights, portfolio and integrated advertising strategy, and affiliate marketing opportunities.

39) SEOshed - SEO Blog Focused on Internet Marketing Discovery - An SEO Blog dedicated to the ongoing research, study and implementation of responsible search engine optimization, pay-per-click strategy and other forms of Internet marketing.

40) sugarrae - Sugarrae - Never Mess With a Woman Who Can Pull Rank.

About the Author

Nicola Deiana works in software development since 2000s, with emphasis on software requirements and development methodology. He is the author of the3dtechnologies.com, a popular site for lovers of the technology.


Detox Cooking

One common detox diet is the combination of nothing but fruits and water for a given period. The promotion of chemicals being matabilized by our bodies can be helped with certain vitamins, herbs and supplements. Some supplements will help the mobilization of toxin's in our fat and other toxin deposit's located throughout the body.

In the quest for more time, searching for quick recipes online can be a big help. Cutting time out of cooking will free up time for other things. But, can you find easy gourmet recipes or quick crock pot recipes? The answer is yes. Many websites contain free recipes of any type that you can use. Are you looking for a quick cookie recipe? Maybe even a quick chicken recipe for dinner tonight? Whatever you choice is, you will find an answer online! For the sake of example, let us assume you are looking for a recipe for cookies. You want to have fun with the kids, but, as usual, you do not have much time to pour into a complicated recipe or long bake times. Not to worry, simply search for quick cookie recipes on your favorite recipe website.

Detox diets vary, but they typically advise restriction of the diet to raw vegetables, fruit, water and yoghurt. The skin is one of the body's main organs and can eliminate around 10% of all waste from the body. It does this mainly through sweating, we loose moisture through the skin 24/7 even though we're not aware of it. It's a natural process and of course your facial skin is included in this.

Need a quick answer to dinner tonight? Search the same website for crockpot dinner that you can make before you leave for work, let it cook all day, then come home to dinner already done. There are quite a few websites out that provide free recipes to those looking. To find these sites, simply search for recipes using your favorite search engine. Many options will be available to you. Or, if you do not have Internet access, go to the library. There you will find tons of options. The library materials are free, to those who have a membership card which is also free in most cases.

Whatever you choose as your method for finding recipes, there are many quick recipes out there to allow you more time for other needs besides cooking! Many websites or recipe books will also give you tips to cutting down the cooking time or preparation time you need. Many times you can also find money saving tips and healthy options you may not have thought of before. It is definitely worth spending some time to research in order to gain the time later. You may gain many new favorite recipes!

Toxin levels are increasing at alarming rates day-to-day. Just consider the rising number of health issues (such as, cancer, cardiovascular diseases, obesity, headaches, fatigue, persistent coughs, constipation, allergies, etc.) in today's world.

About the Author

More on detox diets at http://www.diet-detox.info/

SEO Techniques Yield Results That Pay

Because of the important breakthrough that the internet is, many business owners have started taking their business online in the form of websites. A wise choice, there's no doubt about that. However, in the expansive world of the internet, it's very easy to get lost. In other words, it's very hard to be found by prospective customers.

If you want your business to be successful, you need to be found by your customers, there's absolutely no doubt about that. One of the most natural and results yielding ways to achieve that is with the help of the search engines.

Millions and millions of searches are conducted each day with the help of the most important search engines. I don't have to mention their names, after all they are the most popular sites available out there.

If you want your business to be acknowledge and recognized, you must rank as high as possible in the SERPs (Search Engine Results Pages) for specific terms closely related to your field of activity or enterprise.

For example, let's say you open a soccer equipment online shop. If this is the case, you must rank as high as possible, preferably in the top 10, each time a search is performed by potential clients. If someone searches for soccer equipment, soccer boots, soccer shirts, etc., you want your site to appear in the results they see. Each of these terms are called keywords - the words or phrases that lead visitors to your site.

In order to achieve that, you either learn search engine optimization yourself, or hire a specialist. The specialist will not come very cheap because there simply isn't an abundance of them available out there.

If you are to do the search engine optimization yourself, make sure you research, study and read documentations. This is virtually the only way to ensure your investment of time, effort and money will pay off.

What you will probably find out is that you will have to conduct a keyword research in your field. This will tell you which keywords are searched most often when people use search engines.

There are online free tools available to do that, and there are also paid tools to do that. The latter are better, and if you want to conduct a thorough keyword research, it's better if you decide to do it with the help of really professional tools. Quality makes a huge difference when it comes to keyword research tools.

Based on your keyword research, you will have to build a site structure accordingly. Your articles within the site must focus on these keywords specifically, incorporating them into content you include on your site.

It is important to keywords at varying densities in articles and content you include on your site. There is no hard and fast rule for what keyword densities the search engines prefer, so you want to keep your options open.

Other popular SEO methods include:

- link exchange and link management; - optimizing the meta tags; - image optimization.

In addition to learning to optimize with keywords, these techniques can help boost your ranking in the major search engines, which in turn will increase traffic directed towards your site.

SEO is not that easy, but it's not that hard either. With a bit of ambition, you can learn to do it yourself. You will definitely need to optimize your site if you want your business to grow and prosper. And with a bit of effort and luck, your search engine optimization will pay off.

About the Author

Optimize your site for targeted traffic
Optimize your site.
http://www.seooptimizationzone.com
Submit your site to leading search engines
Search engine list.
http://www.searchenginelistonline.com

Is Keyword Elite The Elite Keyword Software

Is Keyword Elite 'the' elite keyword software on the market? Right off the bat I would have to answer that with a resounding 'yes'. I am yet to meet a single internet marketer that does not agree with that. What started as a nifty little keyword tool has grown into a fully fledged software package that is as advanced as any of the major software packages out there.

Ever since internet marketing exploded in the nineties, many keyword software packages flooded unto the market - some better than others. The important fact to keep in mind is that regardless of your business online, keywords form the very essence of virtually any online venture. Targeting the wrong keywords can spell certain doom to any website, while the right keywords can virtually ensure it's success.

Keyword research is by no means an easy task and with the internet getting more competitive as a marketplace, it is very likely that it will only become more complicated - and more difficult to find good keywords to target.

What makes Keyword Elite the elite keyword software of choice for many, is the fact that it can do things that no other keyword software can do. The features that can be found in other software packages, Keyword Elite does in half the time by cutting out and automating many of the steps that requires manual input with other keyword software.

Keyword Elite is 'the' elite keyword software of choice for many marketers and some even accredit their success online to the software. Although it's been very much over-hyped, I believe that Keyword Elite is the missing link in many online marketer's ventures. Here are three of the most important and most powerful uses for this elite keyword software.

* Search Engine Rankings: Ranking well with the search engines goes without saying. It is still the best form of traffic to any website. Not only is it free, but it is highly credible and extremely targeted traffic. Choosing the right keywords is vital in obtaining high search engine rankings and Keyword Elite has a unique way of determining the best keywords to target with your website.

* Adsense & Adwords: I find it hard to believe that anyone can make real money with Google without the use of Keyword Elite. The sheer amount of unique features that Kewyord Elite incorporates for use with Adwords and Adsense is nothing short of impressive. The ability to find the most profitable keywords, the best paying keywords and to 'spy' on the most successful campaigns in your niche are just some of the features. One of the latest features even includes the ability to automatically generate optimized Adsense website at the click of a button.

* Uncovering New Markets And Niches: Doing keyword research in any niche will allow you to spot some 'overlooked' markets within that niche. The ability to see which markets are in high demand, with little competition and with customers willing to spend money is priceless. If you've spend months developing a website or product for a market that does not really exist, then you would know just how valuable this is. Keyword Elite allows you to look at more than just 'demand & supply' but it goes well beyond that to help you find those keywords that actually make money.

Regardless of your next project or even if you want to 'reverse' engineer an existing website, Keyword Elite is an indispensable tool in the arsenal of any internet marketer. If you consider the fact that Keyword Elite's closest rivals are all subscription sites that charge as much as $50/month, it also makes sound financial sense as an investment - and it really is that as all future upgrades are free of charge. If you are looking for elite keyword software, then Keyword Elite is the answer.

About the Author

Article by Sincere-Advice.com
To learn more about how you can use Keyword Elite in your online business or website and to get access to this powerful keyword tool, visit Sincere-Advice.com/keyword_elite.php for more information.