They call it the World Wide Net, so why just concentrate your firm’s search engine submissions on U.S. search engines?
The main reason to get your real estate website listed on the foreign websites is: Good foreign search engine rankings will generate new clients!
This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in Orange County and they needed to contact a local Orange County attorney to help.
Why heed my advice? Well, let’s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany Google Mexico - Google UK - Google Germany - Google Japan
Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.
Before a quest for higher rankings, you should obtain a comprehensive report on your site’s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
To enhance your report’s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.
The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:
http://www.rightbiz.com/Article/Search-Engine-Promotion-------Be-Sure-To-Go-Overseas-/727
Saturday, July 14, 2007
Picture this scene, an adolescent boy walks into a barber shop and says to the barber, “Don’t touch me, I’m only here because my mom forced me.” Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client’s site, but the client doesn’t want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Let’s look at these misconceptions.
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
2. Search Engine Optimization is Tricking the Search Engines
Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.
3. Search Engine Optimization deals mainly with onsite modifications
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.
4. Search Engine Optimization works instantly
Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.
So, the next time you work with a search engine optimizer, let him or her go about the task of making your website both user friendly and search engine friendly.
http://www.rightbiz.com/Article/Misconceptions-About-Search-Engine-Optimization/733
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
2. Search Engine Optimization is Tricking the Search Engines
Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.
3. Search Engine Optimization deals mainly with onsite modifications
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.
4. Search Engine Optimization works instantly
Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.
So, the next time you work with a search engine optimizer, let him or her go about the task of making your website both user friendly and search engine friendly.
http://www.rightbiz.com/Article/Misconceptions-About-Search-Engine-Optimization/733
Increase Web Site Traffic And Your Search Engine Rankings
In this article You'll Learn How you can Increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think.
We'll be discussing SEO techniques and other Free/Paid methods to generate Traffic.
Search Engine Optimization Techniques
1. On Page Optimization:
Though these days, on page optimization will not help you much, But still it is important for any website to rank high.
Meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.
The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.
Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.
2. Off Page optimization:
There are many ways you can optimize your site with off page optimization methods. We'll be discussing Press Release and Linking techniques
2a. Press Release:
Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like www.prweb.com or www.prleap.com.
Write a press release that can be termed as a news for press reporters. Ask Yourself before submitting your Release. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.
Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.
Simple tips for an Effective press release.
Strong Headline : If your headline doesn’t entice news reporters then your efforts are going to waste. Your headline and first paragraph should tell the story.
Write for Media : Write in third person. Avoid Jargon, clichés and hype. If a reporter wants to add your release to the site or newspaper, he should be able to do it without minimal editing. Avoid clichés such as "customers save money" or "great customer service."
Another tip which I'd like to share with you is paying press release services to distribute your release to sites like Google news, Yahoo news. You can do it with minimum of 50$ expenditure. Another resource which I prefer to distribute my releases with is http://www.lifestyledecision.com/press
With this you'll be able to write an effective release and bring loads of free traffic to your site.
2b. Linking Techniques:
One Way Links:
Submitting Press releases is first step towards building long term plan for One way links. For one Way links I prefer to Buy a link on PR 6 website for one year or so. If you can find a site in your own niche, then you can bring traffic as well as get noticed by Search engines too.
Links Exchange:
Though You must have heard recently about Google ignoring sites who are exchanging links. This is far from truth. Remember, A link is a Link. If you are building links from related niche sites, Your position will increase. Every Link count, doesn't matter if you have some unrelated sites linking to you.
2c. Submitting Articles:
Submitting articles is just like a press release. If your article is not strong there is chance that it won't help you as you expect. Write down an article which people want to read, another "10 tips for weight loss" won't do you any good. Make sure you have at least 500 words article and submit it to sites like www.ezinearticles.com and www.goarticles.com and Articles Heaven.
Let us Summarize everything again in step by step of What procedures You should Do.
1. Build a Site with properly Optimized keywords and content.
2. Find One way Link Exchange as partners.
3. Issue a Press release to bring attention to your Site.
4. Submit articles to articles directories.
5. Work on Link exchange with related niche sites.
6. Update Your Site every week with new content.
http://www.rightbiz.com/Article/Increase-Web-Site-Traffic-And-Your-Search-Engine-Rankings/969
We'll be discussing SEO techniques and other Free/Paid methods to generate Traffic.
Search Engine Optimization Techniques
1. On Page Optimization:
Though these days, on page optimization will not help you much, But still it is important for any website to rank high.
Meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.
The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.
Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.
2. Off Page optimization:
There are many ways you can optimize your site with off page optimization methods. We'll be discussing Press Release and Linking techniques
2a. Press Release:
Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like www.prweb.com or www.prleap.com.
Write a press release that can be termed as a news for press reporters. Ask Yourself before submitting your Release. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.
Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.
Simple tips for an Effective press release.
Strong Headline : If your headline doesn’t entice news reporters then your efforts are going to waste. Your headline and first paragraph should tell the story.
Write for Media : Write in third person. Avoid Jargon, clichés and hype. If a reporter wants to add your release to the site or newspaper, he should be able to do it without minimal editing. Avoid clichés such as "customers save money" or "great customer service."
Another tip which I'd like to share with you is paying press release services to distribute your release to sites like Google news, Yahoo news. You can do it with minimum of 50$ expenditure. Another resource which I prefer to distribute my releases with is http://www.lifestyledecision.com/press
With this you'll be able to write an effective release and bring loads of free traffic to your site.
2b. Linking Techniques:
One Way Links:
Submitting Press releases is first step towards building long term plan for One way links. For one Way links I prefer to Buy a link on PR 6 website for one year or so. If you can find a site in your own niche, then you can bring traffic as well as get noticed by Search engines too.
Links Exchange:
Though You must have heard recently about Google ignoring sites who are exchanging links. This is far from truth. Remember, A link is a Link. If you are building links from related niche sites, Your position will increase. Every Link count, doesn't matter if you have some unrelated sites linking to you.
2c. Submitting Articles:
Submitting articles is just like a press release. If your article is not strong there is chance that it won't help you as you expect. Write down an article which people want to read, another "10 tips for weight loss" won't do you any good. Make sure you have at least 500 words article and submit it to sites like www.ezinearticles.com and www.goarticles.com and Articles Heaven.
Let us Summarize everything again in step by step of What procedures You should Do.
1. Build a Site with properly Optimized keywords and content.
2. Find One way Link Exchange as partners.
3. Issue a Press release to bring attention to your Site.
4. Submit articles to articles directories.
5. Work on Link exchange with related niche sites.
6. Update Your Site every week with new content.
http://www.rightbiz.com/Article/Increase-Web-Site-Traffic-And-Your-Search-Engine-Rankings/969
Subscribe to:
Posts (Atom)