Website Evaluation is the primary step towards providing search engine optimization support to your website. Before you start working on your website, you need to have ready initial report that gives you complete information on various aspects of your website. This report is handed over to clients by SEO companies. If the report is satisfactory, an SEO package is suggested.
What does a Web Evaluation Report consist of?
Web evaluation report is a blue print of your website. It pens down all the necessary information regarding your website. This information will help you understand your website better and plan out your SEO strategies accordingly.
The first aspect to look at is your overall website design. It is not necessary that a good looking website (attractive design) will rank high on search engines. Although a good design is essential to drag visitors to your website, search engines have set their own guidelines when it comes to website design. Webmasters across the globe design their websites along these guidelines, as they want their site to be crawled by the search engines on regular basis.
Along with having a good design, your website should be user friendly. If you want to rank well on search engines, you cannot ignore "users" that will browse through your website. A user friendly website is not far from being SEO friendly too. We at Nyasasoftec.com will suggest you necessary changes to make your website more and more user friendly.
The next step is to analyze on-page optimization factors. Again on-page optimization factors are more or less same for all search engines. Some of the commonly known on-page factors are keyword density, html tags etc.
Once the on-page optimization factors are done with, an online report is run using report generating (Google Analytics) to check the ranking of your website (for suggested keywords) on various search engines. Finally, all the above considerations are merged together which forms your Website Evaluation Report also commonly known as Initial SEO Report.
http://www.buzzle.com/articles/search-engine-optimization-website-evaluation.html
Friday, July 6, 2007
Impact of Content Optimization in SEO
Content Optimization is one of the most important factors to get higher ranking on search engines. The phrase "content is king" is very popular among search engine specialists. A good quality, well written content works wonders for a website.
Why is content so important for search engines? When we say search engine, the first thing that comes to our mind is a place where you can find information. The primary purpose of every search engine is to give as much information as they can to its users. If your site is not informative, chances are that you might not rank well on search engines (big brand name companies are exception here).
Writers need to be skilled enough to write quality material keeping in mind the guidelines of search engines.. To write content for any website, you need to understand the primary business of the company. After analyzing the business, content writers go through the Keyword Analysis Report to check for suitable keywords. Using keywords within the content in appropriate density is the biggest challenge for any content writer. Using necessary HTML tags within your content (wherever required) is very important for search engine spiders. Many content writers ignore this aspect when writing content for search engine. The language of the content is also very important. You are promoting your product within your content, so it is important to have a language that markets your product but at the same time is simple enough for users to understand.
This was about writing fresh content for your website. If you already have content on your website, modify the existing content as per search engine parameters. While modifying existing content, you must check the keyword density and also the language of the content. At times writing a new and fresh copy of content takes lesser time than modifying an existing one.
http://www.buzzle.com/articles/impact-of-content-optimization-in-seo.html
Why is content so important for search engines? When we say search engine, the first thing that comes to our mind is a place where you can find information. The primary purpose of every search engine is to give as much information as they can to its users. If your site is not informative, chances are that you might not rank well on search engines (big brand name companies are exception here).
Writers need to be skilled enough to write quality material keeping in mind the guidelines of search engines.. To write content for any website, you need to understand the primary business of the company. After analyzing the business, content writers go through the Keyword Analysis Report to check for suitable keywords. Using keywords within the content in appropriate density is the biggest challenge for any content writer. Using necessary HTML tags within your content (wherever required) is very important for search engine spiders. Many content writers ignore this aspect when writing content for search engine. The language of the content is also very important. You are promoting your product within your content, so it is important to have a language that markets your product but at the same time is simple enough for users to understand.
This was about writing fresh content for your website. If you already have content on your website, modify the existing content as per search engine parameters. While modifying existing content, you must check the keyword density and also the language of the content. At times writing a new and fresh copy of content takes lesser time than modifying an existing one.
http://www.buzzle.com/articles/impact-of-content-optimization-in-seo.html
Webecho Designs
webecho designs are ... a small West Australian web development company specialising in accessible website design and marketing.
Stylish, efficient and easy We produce only high quality, hand coded, custom built websites, ensuring lean code to maximise your websites' performance.
Search engine friendly Our website design packages come with basic Search Engine Optimisation including : Keyword Research, Competition Analysis, Content Advice, Search Engine Directory Submission.
Professional webecho designs offer much more than just website design and internet marketing. We provide an ongoing helpful service to make sure that your website continues to 'work for you'.
Accessible We specialise in accessible website design, meaning your website will reach more and exclude fewer internet users to maximise your potential custom.
http://www.hotfrog.com.au/Companies/Webecho-Designs
Stylish, efficient and easy We produce only high quality, hand coded, custom built websites, ensuring lean code to maximise your websites' performance.
Search engine friendly Our website design packages come with basic Search Engine Optimisation including : Keyword Research, Competition Analysis, Content Advice, Search Engine Directory Submission.
Professional webecho designs offer much more than just website design and internet marketing. We provide an ongoing helpful service to make sure that your website continues to 'work for you'.
Accessible We specialise in accessible website design, meaning your website will reach more and exclude fewer internet users to maximise your potential custom.
http://www.hotfrog.com.au/Companies/Webecho-Designs
SEO - search engine optimisation Pty Ltd
Here are the basic guidelines you need to follow to obtain high rankings in the major search engines;
1. Keyword Strategy Object to find out what termsyourendusers are actually typing in to find your business. Overture and Google provide keyword tools, and other third party companies such as Trellian and Wordtracker also have products. Your whole campaign rests on getting this right. Understanding your money keywords, the keys that give the greatest return is most important and then the long tail of variations and related keys.
2. Domains If you have not registered a domain then obtaining a domain that contains your main keyword will (currently) help your cause. e.g. www.travelinsurance.com.au . Note this cannot last however and long term building a brand will return you more in my opinion.
3. URL Directory structure When building your site having a meaningful url and directory sructure will pay dividends, both for your enduser and your search engine rankings. http://www.iflorist.com/en/act/item/2971/?nref=1 versus http://www.iflorist.com/en/bouquet/lillies.html. Structure your directories and urls so the information is grouped and the urls are keyword rich. That does mean doing something like this; http://travel-insurance.worldnomads.com.au/travel-insurance/travel-insurance.aspx which amounts to spam.
4. Site Technology Don't use flash to build your site, by all means use flash elements but remember how search engines work, they take text copies of your pages and store them in their databases for reference. Ensure site navigation is both logical, easy to follow and that search engines can follow the links.
5. Add Content Based on your keyword strategy build content pages for your main keywords or keyword groups. Content is King the more the better, noting it must be unique and not duplicated.
6. Meta Data Each and every page needs unique descriptive meta data. That mean page title, meta keyowrds and meta descriptions. Don't scrimp here this is important.
7. Obtain Incoming Links AKA Link Popularity To assist your site rankings, you need to obtain incoming links that contain in the anchor text the keywords you want to get rankings for. Register your site in on topic directories, approach similar themed sites and ask for a link exchange, publish articles, register your site in any trade sites. What you want is to be the center of the universe for your topic/products.
Sounds easy right? If you require professional help drop us a line at Sales@seo.com.au. We can either consult and give you a roadmap, or do the work for you.
http://www.hotfrog.com.au/Companies/SEO-search-engine-optimisation/FullPressRelease.aspx?id=2315
1. Keyword Strategy Object to find out what termsyourendusers are actually typing in to find your business. Overture and Google provide keyword tools, and other third party companies such as Trellian and Wordtracker also have products. Your whole campaign rests on getting this right. Understanding your money keywords, the keys that give the greatest return is most important and then the long tail of variations and related keys.
2. Domains If you have not registered a domain then obtaining a domain that contains your main keyword will (currently) help your cause. e.g. www.travelinsurance.com.au . Note this cannot last however and long term building a brand will return you more in my opinion.
3. URL Directory structure When building your site having a meaningful url and directory sructure will pay dividends, both for your enduser and your search engine rankings. http://www.iflorist.com/en/act/item/2971/?nref=1 versus http://www.iflorist.com/en/bouquet/lillies.html. Structure your directories and urls so the information is grouped and the urls are keyword rich. That does mean doing something like this; http://travel-insurance.worldnomads.com.au/travel-insurance/travel-insurance.aspx which amounts to spam.
4. Site Technology Don't use flash to build your site, by all means use flash elements but remember how search engines work, they take text copies of your pages and store them in their databases for reference. Ensure site navigation is both logical, easy to follow and that search engines can follow the links.
5. Add Content Based on your keyword strategy build content pages for your main keywords or keyword groups. Content is King the more the better, noting it must be unique and not duplicated.
6. Meta Data Each and every page needs unique descriptive meta data. That mean page title, meta keyowrds and meta descriptions. Don't scrimp here this is important.
7. Obtain Incoming Links AKA Link Popularity To assist your site rankings, you need to obtain incoming links that contain in the anchor text the keywords you want to get rankings for. Register your site in on topic directories, approach similar themed sites and ask for a link exchange, publish articles, register your site in any trade sites. What you want is to be the center of the universe for your topic/products.
Sounds easy right? If you require professional help drop us a line at Sales@seo.com.au. We can either consult and give you a roadmap, or do the work for you.
http://www.hotfrog.com.au/Companies/SEO-search-engine-optimisation/FullPressRelease.aspx?id=2315
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