Monday, May 7, 2007

Ethical Search Engine Optimisation Services: Are You Unintentionally Search Engine Spamming?

Many people who have websites are not totally up to date with what is considered to be search engine spamming. Having worked on search engine optimisation for a few clients, I have come across websites that are using spam techniques to help elevate search engine rankings. When I confronted clients about this, they honestly did not know they were using a form of spam nor did they realise the consequences if detected by the search engines.

So what is search engine spamming? A simple definition would be; deliberately designing website pages that offer poor and irrelevant content, and are used to trick search engines into ranking the content highly for inappropriate search results.

People tend to use spam as a way of attracting as many visitors to their website. When caught by the search engines, this will result in a major setback to business. Websites will be blacklisted from the search engines and chances are they will not appear in the index for a very long time.

Not sure if you are spamming? Below are a few common forms of spam techniques that you should avoid.

Doorway Pages – Optimising a single webpage to perform exceptionally well in search engine ranks for a group of keyword phrases (keyword stuffing on the webpage). Once a user clicks on the link, they will be automatically redirected to a completely different website.

Invisible Text – Using text that is not visible to the human eye (having the same colour text as the background colour). The invisible text will usually contain a large number of keywords (keyword stuffing).

Link Farms – Joining community websites that provide large volumes of irrelevant links to your website.

Along with other forms of spam, these techniques should be avoided at all costs. If you are not sure whether your site uses some form of spam, then it would be best to contact a search engine optimisation specialist before it could result in your website being blacklisted.

Past clients who were using some form of spam and were not aware of itHealth Fitness Articles, had taken a big loss by having their website blacklisted in some search engines. The road to recovery can take very long and it is one that no one would like to follow. Be cautious!


ABOUT THE AUTHOR

David Touri works for SEO Sydney, the SEO Consultants. He has worked on various projects and offers search engine optimisation in Australia.

Search Engine Optimization - The Right Approach

Search Engine Optimization plays a vital role when you consider a Search Engine Marketing Campaign. A systematic approach when considering Search Engine Optimization is very important to make your website perform online.

What is the use of having a domain name and a website if that adds no value to your business?
Search Engine Optimization needs to be systematically planned and implemented in order to get results online. Search Engine Optimization helps you get qualified visitor to your website. A systematic step by step approach will always take you towards your goals.
The first step: Business Analysis:-

This is a vital step in your search engine optimization process. Unless you have done this, going forward could be fatal. You need to sit and chalk down all the business requirements carefully until you are sure that you are trying to sell the product with the right parameters. You need to highlight the key features that could bring out the sale. You need to first analyze if the product you are about to market has a chance online. Key area one needs to concentrate when trying to sell something online.

1. Price of the product: One needs to determing if the price of the product inline with the competing websites.
2. Quality of the product: Are the features talked about, good enough to bring out an online sale.

Based on the above 2 parameters you need to articulate an USP (Unique Selling Point) and create creative marketing materials around the same.Keyword Analysis:-

This is most important step when working with Search Engine Optimization. You need to understand the popular terminology that's being used to identify the product to be sold online. If you are trying to market "ROSE" online you need to understand what's commonly typed been typed by a online buyer who buys rose. Search Engine Companies like Google.com will readily provide you all the popular keyword phrases those are typed by their visitors. "Keyword Tool", is an important feature that's available at Google.com under its Adwords program.

On Page Optimization:
After you have identified the popular key phrases those could bring out sales, you need to place those at the right places within your HTML document. Title Meta tag is one of the most important place where you need to place the keyword phrases. There are hundreds of other important issues like Document structure planning, Keyword density Planning etc. that help increase the value of a document when you start optimizing a website.

Off-Page Optimization:
After you have done with your on page optimization you need to work on increasing the website's popularity. Search Engine Algorithms consider website popularity as a crucial factor to determine a document's importance when raking it. The more popular the document the more important it is for a search engine. SoFind Article, activities like link building and directory submissions will help a document achieve popularity.
You can always visit ourSearch Engine Optimization section to read more about Search Engine Optimization.

ABOUT THE AUTHOR

Author is a Search Engine Optimization Expert and has successfully proven his strategies with Search Engines Like Google.com

Article Optimization - Directory Submission 101

Need to increase traffic to your website? Write more articles, but do it effectively by practicing good search engine optimization!

It is a challenge writing to Ezine and Article publishing Directories. This is the sandbox that most writers are contributing to today. More articles are written and show up as an entry to Google, Yahoo, MSN, AltaVist and other search engines than their are websites. Some websites are articles in themselves. It is much easier to write an article than it is to build a new website for most of us. The common person may not be able to do build their own website, but he or she may have the talent to be a successful writer. Think of the competition though! Thousands of writers writing about their content, promoting their website, and sharing their ideas. The numbers are overwhelming! There are a number of things that a writer needs to be aware of when submitting articles to develop a mass readership.

Article Optimization - If you want your article to show up on page number one of Google, it has to be optimized. Optimization is done by following some of the simple rules called Search Engine Optimization.

Choose a high quality article directory to submit to. This will contribute a great deal to getting the article close to the number one spot. You can determine the article directories PR rating in Google ·by installing the Google task bar on you browser and going to the article directory website. Contributing your article to the directory is a very simple thing. You will have to provide personal information, possibly a pen name, your website url if you have one, and the category you will be writing about.

Use keyword rich content in the title, teaser, and body of the article. You have to do some keyword research and plug them in to your article every chance that you can. A good example in this article would be the keyword article directory. It has to make sense when you use it. Once every paragraph or two and your readers will not get bored with the article and keep reading until the end of the article.

Use bold, italic, and underline when it seems appropriate with your keywords. Using Google, go look up some of your favorite keywords. You will notice in the list of Google links that the keywords you put in are in bold. Google picks up on the keywords. Let me repeat that, Google picks up on the keywords. In SEO Made Easy, the author indicates that not only does Google pick up on keywords, but Google picks up on keywords that are in bold, italic, and underlined.

Article Directories will let you place one to three incidents of anchor text in the body of the article. This is an excellent way to get a link back to your website! Google takes a while to do this, but eventually it will index the article and register the link. You can work in your keywords in clever fashion this way. If you have a website, and you are promoting your website in the article, this is the opportunity to use the keywords from your website. If the article directory allows the technique, html anchor text entries can be made in the body of the article as well as the bio. The reader would not normally know that html was being used. Of course the Article Dircetory has to accept html code for this to work.

Use anchor text in the article writers bio. Most Article Directories accept three, others will only allow you one. This is the sales pitch. If you have interesting content in the article, and have succeeded in convincing your reader that your contribution is worth investigating some more, they will want to go to your website and look some more! This is the sincere wish most of all that an author want to get across, to gain trust and repore with his or her readers and to start a continuing business relationship. It can be done with a proper close to the article asking for the reader to come on in, the water is fine!

Article Writing - If you want your article to be read from start to finish, choose keywords and content that will make sense to the reader. Don't try to write about nuclear physics to a business crowd.

Determine your audience. This is done easily by entering your keywords into Google. Look at the number of entries returned. An article will be successful if you choose an audience that is not to large that you cannot compete against and not so small that you will only expose the article too few times to too few readers. When starting, it is a good idea to start with keywords that are getting about 30 hits a day at Overture. Normally there would also be less than ten million entries returned from the Google keyword search for your topic. Work on the larger populations when you get this down. You will find innumerable targets and keywords that you can do this with. There is no end to topics available on the internet. What a rich source of information!

Use original content when submitting to Article Directories. They have a way of finding out if your content is not original. Article directory submission guidelines always require you have exclusive license allows your name to be associated with the articles produced for you or by you. So do not do it. You will get caught!

Enjoy your writing! The world is open to to your ideas and more than willing to accept what you have to offerFeature Articles, if it is done the right way!


ABOUT THE AUTHOR

Leonard Bartholomew, B.S. Computer Science, Is An Authority On Developing Home Based Internet Businesses. Find Out More About Successful Article Optimization
Download the SEO Made Easy E-book, read it, and learn how to get your articles and your webpages to page one of the search engines.

6 Red Hot Tips To Get Your Articles Read

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formalFind Article, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.


ABOUT THE AUTHOR

Proven Internet Home Based Business Opportunity - The Predator Marketing System is a state-of-the-art, fully automated income producing home business opportunity and internet marketing training system.

Ezine Articles - The Benefits Of Publishing

Writing articles and submitting them for publication in ezines is an excellent way to get free publicity for your website. Webmasters who underestimate the power of the viral spread of ezine articles are making a huge mistake.

Writing articles and having them published in ezines (electronic magazines) and on websites is one of the most effective free promotional resource available on the Internet.

When you submit your articles (ie offer them for publishing), a "resource box" is attached to each article. The resource box is simply a couple of sentences containing a brief bit of biographical information about the author or a reference to the author's field of expertise or interest. Most importantly, the resource box contains a link to the author's website.

You need to get the widest possible circulation for your article. To do this, you could submit the article to owners of websites with similar content to the subject of your article. This, however, is a time consuming process and the same results can be achieved faster if you submit your articles to article directories. If there are certain high ranking websites where you particularly want to place your article, you can email the webmasters of those sites direct. However, excellent results can be obtained simply by submitting your articles to directories. When you submit your articles, each one will automatically be available for anyone to republish provided that they do not change the article in any way and that they include your resource box with the link to your website.

Simply having your article posted on article directory websites means that each directory is providing a one-way link back to your website and this will enhance your website's status with the search engines. Free one-way links are sought after by all webmasters, but the benefits of article publishing do not stop there.

Once your article is published on the article directory websites, it will be discovered by owners of websites and ezines who visit the article directories looking for content to use in their web pages or to send to the people who subscribe to their ezines. When these website owners publish your article (complete with resource box) you get the benefit of further one-way links back to your website. When other webmasters read the ezines and like your article, they will use it on their websites and this gives you more one-way links back to your site. When these websites are visited by other webmasters, they can pick up your article and publish it on their websites or in their newsletters where it will be seen by further webmasters… This should give you a pretty clear idea of the viral nature of advertising by article writing. Just sending your article to a few directories can result in it being published in hundreds of different locations, thereby giving you more one-way links, but the benefits do not stop even there.

We have looked at the benefits of article writing as a way of obtaining valuable one-way links. There are also direct benefits to be obtained from every published article in terms of human appreciation. All those webmasters who are republishing your articles are doing so because they believe the article will interest, amuse or maybe even educate their subscribers or site visitors. When people read your article and find it interesting, amusing or informative, they will quite likely click the link to your website.

Sometimes article readers who visit your website will do so out of pure curiosity, others might be looking for something specific and, with luckFree Articles, you will be offering that very item and will make a sale. Maybe the curious visitor will sign up for your newsletter to see what else they can learn from you or maybe they will bookmark your website for future visits and make a purchase at a later time. Any of these outcomes are satisfactory - the visitors have cost you nothing apart from the time spent in writing and submitting the article and a good article will continue to spread and work for you for years to come.


ABOUT THE AUTHOR

You will find ideas about how to earn money working from home and useful home business resources at Elaine Currie's Work At Home Directory For more articles about online writing visit Writing Tips

Employing A Writer To Produce Your Articles

If you are a webmaster who is interested in using articles to promote your website, then you will either have the option of writing the articles yourself or employing a writer to produce your articles in exchange for a fee. The latter works very well if you are not a natural-born writer yourself or simply don’t have the time to devote to writing and research.

The majority of webmasters are very busy just trying to keep their website updated, operating correctly, answering e-mails and accepting orders. With that being said, there are a number of terrific writers who are looking for employment opportunities. In addition, there are several tips to help you select the perfect one.

Before employing a writer to produce your articles, it is a good idea to request a resume and/or sample of their work. The resume is beneficial for the obvious reasons and the writing sample will give you an excellent idea as to their writing style and whether it will suit your business needs. The next step will be to determine a fair compensation amount and an agreement on payment terms. For example, once you agree to a payment amount, will that be paid in full upfront, at the completion of the project or does the writer require a deposit upfront with the remaining balance due upon completion? Depending on the writer, fees and payment structures may vary greatly. For reasons of expense, it is a good idea to hire only the writer(s) that you can afford. A clear agreement on payment terms will make for a happy and lasting business relationship.

When employing a writer to produce your articles, it is a good idea to explain exactly the type of article content that you are looking for. How many words should the article include? What subject will the article cover? How much research, if any, do you prefer that the writer conduct? If you have any ideas or thoughts on exactly how you want the content structured, be sure to let the writer know upfront. In addition, if you have a specific deadline or just prefer to get the job completed quickly, be sure to inform the writer so that he/she can deliver the work on time. One of the most important thing to look for, when employing a writer to produce your articles, is dependability.

If you have decided that employing a writer to produce your articles is the best approach for your business, then try and select one or several good writers and build an ongoing working relationship with them. It is good to work with a variety of writers but, if you work with too many, the content of the articles will each sound so different that it may become obvious that multiple people are producing the work. If you are promoting your website, then you will want the articles to sound consistently similar so that there aren’t a lot of different styles of writing.

Employing a writer to produce your articles will save you a lot of time that may be otherwise spent promoting your website, developing new ideas and preparing for new changes. Whether you aren’t a writer by nature or simply don’t have the time, employing a writer to produce your articles will make your strategy for article marketing a lot easier. For further information visit http://www.real-articles.com

ABOUT THE AUTHOR

This article was written by Ian Williamson from Free Articles at http://www.real-articles.com