A web directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. They are considered a relevant, focused and topic specific source of credible information.
Directory allows your site to gain backlinks, PageRank, traffic and consequently get higher positions in search results at various search engines and bring target visitors to it. The most notably benefit of directory listing is the unique and relevant back-links they can provide.
Free Directory Submission:
Mostly free directories are poorly maintained and your link will lost in crowed.Less visibility means less traffic. Low acceptance rate .Increase one way links, Page ranks and Traffic etc..
Time consuming and more headaches.Improve search engine positions
Paid Directory Submission:
Professionally maintained and rich contents.More exposure to your website.More traffic.
High acceptance rate.Increase one way links, page ranks and Traffic etc.
http://www.articledashboard.com/Article/Free-Vs-Paid-directory-submissions/310169
Thursday, October 4, 2007
Friendswin - Whats All The Excitement About?
Friendswin is the new social networking site taking the Internet by storm. Not even officially launched, it already boasts almost 9000 members in less than two months. More and more are joing everyday. Wonder whats all the excitement about?
Friendswin is the next generation Internet phenomenon. It will take the ideas of Myspace and Facebook to the next level! But it will be much more than a place to meet people and post profiles, though of course you can do this too, because Friendswin will also have video dating, blogging, music, classifieds, games and more. Check out the new video dating demo they have up! People love to connect on the net: meeting new friends, developing business contacts, finding new romantic partners, staying in touch with loved ones. And Friendswin will let you do all that and much more besides.
Whats more, if you get in now before the official launch, Friendswin is free to join. Whats even more exciting, is that Friendswin will pay you when your friends join! When was the last time you got paid from Myspace? Friendswin will have what is called a 8 x 5 forced matrix. You will get a percentage of a fee from everyone below you. And dont forget that social networking sites such as Facebook and Myspace have members in the millions. And they grow bigger every day. These sites grow like crazy, so getting in on early on Friendswin could pay off for you, because Friendswin threatens to be huge! Check it out today!
http://www.articledashboard.com/Article/Friendswin---Whats-all-the-excitement-about-/310729
Friendswin is the next generation Internet phenomenon. It will take the ideas of Myspace and Facebook to the next level! But it will be much more than a place to meet people and post profiles, though of course you can do this too, because Friendswin will also have video dating, blogging, music, classifieds, games and more. Check out the new video dating demo they have up! People love to connect on the net: meeting new friends, developing business contacts, finding new romantic partners, staying in touch with loved ones. And Friendswin will let you do all that and much more besides.
Whats more, if you get in now before the official launch, Friendswin is free to join. Whats even more exciting, is that Friendswin will pay you when your friends join! When was the last time you got paid from Myspace? Friendswin will have what is called a 8 x 5 forced matrix. You will get a percentage of a fee from everyone below you. And dont forget that social networking sites such as Facebook and Myspace have members in the millions. And they grow bigger every day. These sites grow like crazy, so getting in on early on Friendswin could pay off for you, because Friendswin threatens to be huge! Check it out today!
http://www.articledashboard.com/Article/Friendswin---Whats-all-the-excitement-about-/310729
Steps To Help You Make Effective Direct Mail Postcards (part 1)
Creating a direct mail campaign using your postcard printing project is no easy task. Here are the basic steps to help you turn out a successful marketing campaign that utilizes the strategy of direct mail in your postcard printing pieces.
Step 1: Understand your target.
Your direct mail campaign would only be effective if you focus your postcard printing project to a particular group of clients, as well as understanding them. You need to get in the shoes of your target readers, know what they need, and package the benefits that your products and services can offer to answer their needs.
Consider the features that you have in your previous marketing campaigns. Which ones were successful, and which elements need a little more tweaking? One marketing analyst advised that for those whose target market includes larger firms with many decision makers, it is better to choose several key companies and then mail your postcard printing pieces to a number of people within each of the firms. That way, you will have more response to your postcard printing project.
You also need to develop a sturdy database for your postcard printing direct mail campaign. Your present and previous clients would be a good source. Your financial and sales databases can also be another good source. Others include list of compilers and brokers, government lists, organizations or professional groups you’re affiliated with, trade and business publications, as well as the Internet.
Step 2: Develop a well planned and creative brief.
When you provide a creative brief for your postcard printing direct mail campaign, it makes you confident that you have analyzed your target clients, developed clear and easy-to-accomplish goals, and develop key messages for your postcard printing project.
Your brief should include key areas such as your goals for your postcard printing project; your mailing size and direct mail budget; an analysis of your target market; a study of the strengths and weaknesses of the competition; benefits that appeal to your target readers’ interest; unique message that will make you stand out; as well as a system of success factors to help you measure the effectiveness of your postcard printing direct mail campaign.
Step 3: Write your postcard printing content.
Your main goal is to make your target readers take action according to what you want, and that is to call you. In addition to a compelling postcard printing copy, include a powerful call-to-action that will encourage your target readers respond to your call.
According to studies, a good enough postcard printing direct mail campaign usually generates a 2-4% response rate. An even better response would be 4% or more. To have this kind of response, you got to address adequately the issues and concerns of your target readers; described in clear form how your business can solve the issues and benefit them; encourage the reader to act on your call; and provide all the contact information in your postcard printing project to make it easy for your prospective clients to get in touch with you.
Step 4: Develop a compelling offer that will make your target readers respond to your postcard printing direct mail campaign.
http://www.articledashboard.com/Article/Steps-To-Help-You-Make-Effective-Direct-Mail-Postcards--Part-1-/311708
Step 1: Understand your target.
Your direct mail campaign would only be effective if you focus your postcard printing project to a particular group of clients, as well as understanding them. You need to get in the shoes of your target readers, know what they need, and package the benefits that your products and services can offer to answer their needs.
Consider the features that you have in your previous marketing campaigns. Which ones were successful, and which elements need a little more tweaking? One marketing analyst advised that for those whose target market includes larger firms with many decision makers, it is better to choose several key companies and then mail your postcard printing pieces to a number of people within each of the firms. That way, you will have more response to your postcard printing project.
You also need to develop a sturdy database for your postcard printing direct mail campaign. Your present and previous clients would be a good source. Your financial and sales databases can also be another good source. Others include list of compilers and brokers, government lists, organizations or professional groups you’re affiliated with, trade and business publications, as well as the Internet.
Step 2: Develop a well planned and creative brief.
When you provide a creative brief for your postcard printing direct mail campaign, it makes you confident that you have analyzed your target clients, developed clear and easy-to-accomplish goals, and develop key messages for your postcard printing project.
Your brief should include key areas such as your goals for your postcard printing project; your mailing size and direct mail budget; an analysis of your target market; a study of the strengths and weaknesses of the competition; benefits that appeal to your target readers’ interest; unique message that will make you stand out; as well as a system of success factors to help you measure the effectiveness of your postcard printing direct mail campaign.
Step 3: Write your postcard printing content.
Your main goal is to make your target readers take action according to what you want, and that is to call you. In addition to a compelling postcard printing copy, include a powerful call-to-action that will encourage your target readers respond to your call.
According to studies, a good enough postcard printing direct mail campaign usually generates a 2-4% response rate. An even better response would be 4% or more. To have this kind of response, you got to address adequately the issues and concerns of your target readers; described in clear form how your business can solve the issues and benefit them; encourage the reader to act on your call; and provide all the contact information in your postcard printing project to make it easy for your prospective clients to get in touch with you.
Step 4: Develop a compelling offer that will make your target readers respond to your postcard printing direct mail campaign.
http://www.articledashboard.com/Article/Steps-To-Help-You-Make-Effective-Direct-Mail-Postcards--Part-1-/311708
Effective Ways For Search Engine Promotion
Search engine promotion is the marketing which is framed to put your websites in a position that favors the search engine spiders. This is the online marketing solution that effectively increases the search engine ranking or positioning. This is also known as search engine optimization offered by many online advertising companies in the market. For search engine promotion campaign various tasks need to be done.
This is one of the most targeted subjects when it comes to internet marketing. As search engines generally spread information around regarding markets and make sure that to make established links to those markets. The most effective ways for search engine promotions are-
1. Your website should contain essential information about your business. It is essential that your website is able to answer all the needs of viewers to increase your amount of traffic.
2. Use proper keywords and Meta tags to increase traffic on your website. The more searched your keywords are, the more in demand your site will be for crawlers. Your Meta tags should match with the content of your website. Just defining the keyword is not enough. Put the relevant content and information about it in the pages. From user point of view also, it won’t stay for much time for visitor to stay in the website and will leave in just seconds.
3. Update your website content regularly by posting relevant articles, reviews and other necessary information etc. Remember search engines just love the fresh content. Post content of high quality in your website. It will also attract readers, gain popularity through word of mouth, reposting and recommendations.
4. Increase link popularity by getting as many websites as you can link back to your own site. It is better if your site is linked back by more popular and powerful sites. It indicates to the crawlers that your site is of good quality as it’s recommended by other links. This results in better rankings and chances of getting high page rank.
5. In case your site has many pages, it is good to make a site map. Make sure that all pages link back to it. This helps in easy navigation and it makes crawlers to easily go through the website.
6. Social Network is a good way to increase hits and access to your site. Having enough contacts will help you to spread your factual data related to your business.
7. Use anchor text for textual information of a hyperlink. If several anchor texts are there in site they should not be identical, they should vary. Other wise it seems that you employed automation type techniques. The main aim is to get the websites in the top of search engine rankings, employing these techniques will help you to increase your site visibility, accessibility and get listed in the top of search engines.
http://www.articledashboard.com/Article/Effective-ways-for-Search-engine-promotion/311813
This is one of the most targeted subjects when it comes to internet marketing. As search engines generally spread information around regarding markets and make sure that to make established links to those markets. The most effective ways for search engine promotions are-
1. Your website should contain essential information about your business. It is essential that your website is able to answer all the needs of viewers to increase your amount of traffic.
2. Use proper keywords and Meta tags to increase traffic on your website. The more searched your keywords are, the more in demand your site will be for crawlers. Your Meta tags should match with the content of your website. Just defining the keyword is not enough. Put the relevant content and information about it in the pages. From user point of view also, it won’t stay for much time for visitor to stay in the website and will leave in just seconds.
3. Update your website content regularly by posting relevant articles, reviews and other necessary information etc. Remember search engines just love the fresh content. Post content of high quality in your website. It will also attract readers, gain popularity through word of mouth, reposting and recommendations.
4. Increase link popularity by getting as many websites as you can link back to your own site. It is better if your site is linked back by more popular and powerful sites. It indicates to the crawlers that your site is of good quality as it’s recommended by other links. This results in better rankings and chances of getting high page rank.
5. In case your site has many pages, it is good to make a site map. Make sure that all pages link back to it. This helps in easy navigation and it makes crawlers to easily go through the website.
6. Social Network is a good way to increase hits and access to your site. Having enough contacts will help you to spread your factual data related to your business.
7. Use anchor text for textual information of a hyperlink. If several anchor texts are there in site they should not be identical, they should vary. Other wise it seems that you employed automation type techniques. The main aim is to get the websites in the top of search engine rankings, employing these techniques will help you to increase your site visibility, accessibility and get listed in the top of search engines.
http://www.articledashboard.com/Article/Effective-ways-for-Search-engine-promotion/311813
Steps To Help You Make Effective Direct Mail Postcards (part 2)
We’ve previously talked about the first steps for a successful postcard printing direct mail campaign. Now here are the next steps to complete your postcard printing project:
Begin your postcard printing design. After you have planned what type of clients would be your main target, and what compelling message to include in your postcard printing copy, it’s now time to start developing your postcard printing design and layout for your direct mail piece.
Your main objective is to get the attention of your target readers, and make sure that they read what you have written in your postcard printing direct mail campaign. Nevertheless, your ultimate goal is to have a positive response from your postcard printing direct mail that would help you increase your return of investment.
Once you have chosen your format, you can now lay out your postcard printing elements. To start off, choose illustrations and images that will accompany your postcard printing content. We use the word ‘accompany’ to emphasize that your graphic images should only be used to highlight a point, and not to distract your target readers from what is really important – your postcard printing message.
Next is to create a postcard printing headline that grabs your target readers’ attention. It’s either you ask a hard-hitting question, or something clever and witty about your business offer. Just remember that whichever you choose, the bottom line is to get their attention, enough to read what you have to say in your postcard printing project.
After you’re satisfied with your postcard printing design and layout, print it and make revisions when necessary. This is where you compare your postcard printing design and layout with other direct mail pieces you find effective. You could also ask somebody else to look at your postcard printing project and get feedback from them. Revise if you think you need to add more elements, or even take out what is unnecessary.
The nest step is to get your postcard printing project reproduced. It’s either you print them yourself, or you get a professional postcard printing company to do it for you.
After getting your results from your postcard printer, you can now mail your postcard printing pieces to your target clients. Consider the quantity and the budget you’ve allotted for your postcard printing direct mail campaign. Consider doing it in-house, or you can hire a mail house to post your postcard printing pieces to your client database. They could even add to your list of target clients as they most probably have a direct mail database of their own.
Finally, the last step to your postcard printing direct mail campaign would be to follow-up with your prospective clients who have received as well as responded to your postcard printing project. A phone call to your prospective clients can give you the opportunity to answer queries and provide additional information on your products and services.
When you do your follow up, it would also help you measure and evaluate the effectiveness of your postcard printing direct mail campaign. You could create a table and include areas like the number of leads generated, qualified prospective clients obtained, scheduled appointments, presentations and demonstrations made, sales and add-on sales acquired. You can then compare the results to the goals you’ve set up in the beginning of your postcard printing direct mail campaign.
With the results from your feedback system, you’ll be able to measure and even calculate your return of investment from this particular postcard printing project, which you can use for direct mail campaigns later on.
http://www.articledashboard.com/Article/Steps-To-Help-You-Make-Effective-Direct-Mail-Postcards--Part-2-/312508
Begin your postcard printing design. After you have planned what type of clients would be your main target, and what compelling message to include in your postcard printing copy, it’s now time to start developing your postcard printing design and layout for your direct mail piece.
Your main objective is to get the attention of your target readers, and make sure that they read what you have written in your postcard printing direct mail campaign. Nevertheless, your ultimate goal is to have a positive response from your postcard printing direct mail that would help you increase your return of investment.
Once you have chosen your format, you can now lay out your postcard printing elements. To start off, choose illustrations and images that will accompany your postcard printing content. We use the word ‘accompany’ to emphasize that your graphic images should only be used to highlight a point, and not to distract your target readers from what is really important – your postcard printing message.
Next is to create a postcard printing headline that grabs your target readers’ attention. It’s either you ask a hard-hitting question, or something clever and witty about your business offer. Just remember that whichever you choose, the bottom line is to get their attention, enough to read what you have to say in your postcard printing project.
After you’re satisfied with your postcard printing design and layout, print it and make revisions when necessary. This is where you compare your postcard printing design and layout with other direct mail pieces you find effective. You could also ask somebody else to look at your postcard printing project and get feedback from them. Revise if you think you need to add more elements, or even take out what is unnecessary.
The nest step is to get your postcard printing project reproduced. It’s either you print them yourself, or you get a professional postcard printing company to do it for you.
After getting your results from your postcard printer, you can now mail your postcard printing pieces to your target clients. Consider the quantity and the budget you’ve allotted for your postcard printing direct mail campaign. Consider doing it in-house, or you can hire a mail house to post your postcard printing pieces to your client database. They could even add to your list of target clients as they most probably have a direct mail database of their own.
Finally, the last step to your postcard printing direct mail campaign would be to follow-up with your prospective clients who have received as well as responded to your postcard printing project. A phone call to your prospective clients can give you the opportunity to answer queries and provide additional information on your products and services.
When you do your follow up, it would also help you measure and evaluate the effectiveness of your postcard printing direct mail campaign. You could create a table and include areas like the number of leads generated, qualified prospective clients obtained, scheduled appointments, presentations and demonstrations made, sales and add-on sales acquired. You can then compare the results to the goals you’ve set up in the beginning of your postcard printing direct mail campaign.
With the results from your feedback system, you’ll be able to measure and even calculate your return of investment from this particular postcard printing project, which you can use for direct mail campaigns later on.
http://www.articledashboard.com/Article/Steps-To-Help-You-Make-Effective-Direct-Mail-Postcards--Part-2-/312508
Starting An Autosurf – What To Think Of When Launching Your Program
Starting an autosurf program isn’t as easy as one might think. The massive amount of new autosurfs makes it hard to stand out. Generating users in a rate fast enough is even harder. When setting up a new Autosurf program, there are a few things you might want to consider;
Web Design
Even though autosurfers rarely look much on the design of a program, having a nice website will make it far easier to stand out. If you put some effort into it, it WILL show, and people will see you are in it for the long run. Buying an autosurf script and implementing it without any customization will give an impression of a "hit and run", and people will be less likely to join AND upgrade. If your website looks like its going to disappear in a week, nobody will use it. If you make it look like its going to stick around forever, people will feel much more secure using it.
Splash pages
For a new Autosurf, getting members is the hardest and most important part of it all. If you can’t recruit new members, you will have problems with allocated credits. If you only have a few surfers and pages in rotation, people will have little reason to surf with your program. No use earning and allocating credits if there are only two people who will see them.
Make sure you build a few splash pages, the more the merrier. You are hoping on people to refer new users to you, making the promotional pages stand out will increase the chances of this succeeding. Try to vary the theme as much as you can; anything to grab the autosurfers attention.
Make sure you make it worth the effort to refer new users to your autosurf, if you only give the referring surfer a small percentage of the credits earned, not many will promote it. But, don’t overdo it; if you give away to much, you’ll be standing with nothing left to make money with.
Surf Ratio
Be sure to really think about the surf ratio you are offering. If you try 1:4, not many will sign up, and if you go with 3:4 you will have trouble making any profit using the remaining page views to your own pages – whether it’s splash pages for other traffic exchanges or affiliate pages, getting only one out of four page views won’t cut it. On top of this, it will not leave many credits to sell, nor will it make much room for upgrades. If you plan on implementing surf bonuses, contests or other ways of earning credits without surfing, 3:4 ratio will limit your options. Remember to consider the percentage given to the referring surfers as well, if you are offering a multi tiered referral program, calculate accordingly.
Stock up credits
Before you launch, be sure to have a large quantity of credits on other autosurfs and traffic exchanges. If you can recruit 10 users the first day, you chances of success will be far greater than if you only recruit your best buddy. If you can find more than 10, you are off to a very good start.
http://www.articledashboard.com/Article/Starting-an-Autosurf---What-to-think-of-when-launching-your-program/312854
Web Design
Even though autosurfers rarely look much on the design of a program, having a nice website will make it far easier to stand out. If you put some effort into it, it WILL show, and people will see you are in it for the long run. Buying an autosurf script and implementing it without any customization will give an impression of a "hit and run", and people will be less likely to join AND upgrade. If your website looks like its going to disappear in a week, nobody will use it. If you make it look like its going to stick around forever, people will feel much more secure using it.
Splash pages
For a new Autosurf, getting members is the hardest and most important part of it all. If you can’t recruit new members, you will have problems with allocated credits. If you only have a few surfers and pages in rotation, people will have little reason to surf with your program. No use earning and allocating credits if there are only two people who will see them.
Make sure you build a few splash pages, the more the merrier. You are hoping on people to refer new users to you, making the promotional pages stand out will increase the chances of this succeeding. Try to vary the theme as much as you can; anything to grab the autosurfers attention.
Make sure you make it worth the effort to refer new users to your autosurf, if you only give the referring surfer a small percentage of the credits earned, not many will promote it. But, don’t overdo it; if you give away to much, you’ll be standing with nothing left to make money with.
Surf Ratio
Be sure to really think about the surf ratio you are offering. If you try 1:4, not many will sign up, and if you go with 3:4 you will have trouble making any profit using the remaining page views to your own pages – whether it’s splash pages for other traffic exchanges or affiliate pages, getting only one out of four page views won’t cut it. On top of this, it will not leave many credits to sell, nor will it make much room for upgrades. If you plan on implementing surf bonuses, contests or other ways of earning credits without surfing, 3:4 ratio will limit your options. Remember to consider the percentage given to the referring surfers as well, if you are offering a multi tiered referral program, calculate accordingly.
Stock up credits
Before you launch, be sure to have a large quantity of credits on other autosurfs and traffic exchanges. If you can recruit 10 users the first day, you chances of success will be far greater than if you only recruit your best buddy. If you can find more than 10, you are off to a very good start.
http://www.articledashboard.com/Article/Starting-an-Autosurf---What-to-think-of-when-launching-your-program/312854
Designing Flyers With The End In Mind
Do you have an event in mind to showcase your products and services? Or a holiday sale perhaps? What about an end-of-season sale? Do you have a new item or merchandise in your list that you would want to introduce and promote to your clients? You can quickly get your message across to your clients and target audience by creating a flyer printing project that you can either mail to them, or personally hand out, or even put up in your area.
No matter how you get your flyer printing pieces to your potential customers – mail them, hand them out, leave them in places where people regularly meet and gather – your flyer printing project can be your most cost effective ally to market your products and services.
Consisting of a one-page, letter sized, printed sheet of paper, your flyers are the cheapest, the easiest, and the most hardworking promotional tool that you can have in your marketing arsenal.
Need I say more to convince you? The important thing to consider now is that your flyer printing project should be an ally for your business to effectively promote your products and services to your target clients.
Similar to brochures, your flyer printing pieces are made to do many tasks – promote and sell your products and services; introduce and explain your business to your potential customers; your flyers can even be used to emphasize a particular product or service that is very popular among your clients; and your flyer printing items can also promote an event that will further market your business to many of your target consumers.
But you have to keep in mind that not all flyers are effective agents to convince your target readers to consider your products and services, and the benefits that they can give your clients.
A good and effective flyer printing project must be able to clearly communicate your message, and most importantly, be bale to explain and eventually sell your products or services to your potential clients.
And the only way you can explain and sell clearly is by having a flyer printing project that has clear and concise wordings, a well planned and organized flyer printing design, a professional looking layout, as well as a flyer printing project that clearly focuses on a particular subject.
Even if you have a limited budget and you cannot afford professional designers to do your flyer printing project for you, you have to keep in mind to develop flyers with an expert design, an effectively communicated content, and more significantly, a flyer printing project that exudes conifdence in what it has to offer its prospective clients.
Flyers are definitely the cheapest marketing tool that you can produce with a limited budget as your financial resource. But with a good design, a clear and interesting copy, your flyers will go a long way and do more to get you clients for your business.
http://www.articledashboard.com/Article/Designing-Flyers-With-The-End-In-Mind/313484
No matter how you get your flyer printing pieces to your potential customers – mail them, hand them out, leave them in places where people regularly meet and gather – your flyer printing project can be your most cost effective ally to market your products and services.
Consisting of a one-page, letter sized, printed sheet of paper, your flyers are the cheapest, the easiest, and the most hardworking promotional tool that you can have in your marketing arsenal.
Need I say more to convince you? The important thing to consider now is that your flyer printing project should be an ally for your business to effectively promote your products and services to your target clients.
Similar to brochures, your flyer printing pieces are made to do many tasks – promote and sell your products and services; introduce and explain your business to your potential customers; your flyers can even be used to emphasize a particular product or service that is very popular among your clients; and your flyer printing items can also promote an event that will further market your business to many of your target consumers.
But you have to keep in mind that not all flyers are effective agents to convince your target readers to consider your products and services, and the benefits that they can give your clients.
A good and effective flyer printing project must be able to clearly communicate your message, and most importantly, be bale to explain and eventually sell your products or services to your potential clients.
And the only way you can explain and sell clearly is by having a flyer printing project that has clear and concise wordings, a well planned and organized flyer printing design, a professional looking layout, as well as a flyer printing project that clearly focuses on a particular subject.
Even if you have a limited budget and you cannot afford professional designers to do your flyer printing project for you, you have to keep in mind to develop flyers with an expert design, an effectively communicated content, and more significantly, a flyer printing project that exudes conifdence in what it has to offer its prospective clients.
Flyers are definitely the cheapest marketing tool that you can produce with a limited budget as your financial resource. But with a good design, a clear and interesting copy, your flyers will go a long way and do more to get you clients for your business.
http://www.articledashboard.com/Article/Designing-Flyers-With-The-End-In-Mind/313484
How To Make Flyers That Are Irresistible
Whichever way you hand them out or deliver them to your target readers, your flyer printing project is definitely the most worked out marketing tool in your bevy of promotional materials. Not to mention that your flyer printing project is probably the most cost effective to produce, too.
It is even the easiest to produce because your flyer printing piece is a one page sheet of paper that you can print on your marketing campaign for your products and services. No need to cut to a certain paper size, or even shape out to a certain figure. And even if you decide to do it yourself, you’ll be able to create a good flyer printing project if you just put your mind (and your imagination) to it.
Here are additional ideas to help you create a more irresistible flyer printing pieces that are sure to get you clients for your business:
Pictures do paint a thousand words.
So let your flyer printing story unfold in photos and images about your business. Show your target readers the benefit that they can get from your products and services. In addition to letting them know through text and words, why not do it in pictures and graphics. Sometimes, your target readers would be more likely to be receptive of your flyer printing ideas with graphic images to emphasize your message.
Always keep it simple.
Even if you’re new to designing a flyer printing project, it pays to keep everything simple and elegant. You don’t need so many text and graphics in your flyer printing piece. It would only clutter, as well as get your target readers confused with all the trimmings. It’s not a Christmas tree anyway. Your flyer printing project has to have a limit when it comes to your typefaces and visual design. Use a maximum of two fonts, including their families, and apply illustrations that emphasize your flyer printing message.
Consider applying boxes and borders to separate information from each other.
Highlight a focal point.
Always have a center of attention in your flyer printing project. It makes for a more unified and uncluttered design, as well as make it easier for your target readers to know and understand your flyer printing message.
Always remember to keep it realistic.
Do not - and I’ll say it again, do not make promises that you cannot keep. And do not over-exaggerate your flyer printing copy. People are wise to this kind of hype and it will turn your target readers off as quickly as they can get their hands on your flyer printing piece.
Use your pictures wisely.
Your photos and images are there for a reason: to enhance and emphasize your flyer printing message. Yes, they are developed to make your flyer printing project more visually appealing. But more than that; your flyer printing illustrations drives your target readers’ attention to what is really important – your flyer printing message. So don’t overdo it. Always keep your graphics to a minimum.
Finally, don’t be afraid to develop your own flyer printing project. Always remember that a good design doesn’t have to be complex. All you need to do is to make it as simple as possible and you’re on your way to creating an effective flyer printing project to market your business.
http://www.articledashboard.com/Article/How-To-Make-Flyers-That-Are-Irresistible/313619
It is even the easiest to produce because your flyer printing piece is a one page sheet of paper that you can print on your marketing campaign for your products and services. No need to cut to a certain paper size, or even shape out to a certain figure. And even if you decide to do it yourself, you’ll be able to create a good flyer printing project if you just put your mind (and your imagination) to it.
Here are additional ideas to help you create a more irresistible flyer printing pieces that are sure to get you clients for your business:
Pictures do paint a thousand words.
So let your flyer printing story unfold in photos and images about your business. Show your target readers the benefit that they can get from your products and services. In addition to letting them know through text and words, why not do it in pictures and graphics. Sometimes, your target readers would be more likely to be receptive of your flyer printing ideas with graphic images to emphasize your message.
Always keep it simple.
Even if you’re new to designing a flyer printing project, it pays to keep everything simple and elegant. You don’t need so many text and graphics in your flyer printing piece. It would only clutter, as well as get your target readers confused with all the trimmings. It’s not a Christmas tree anyway. Your flyer printing project has to have a limit when it comes to your typefaces and visual design. Use a maximum of two fonts, including their families, and apply illustrations that emphasize your flyer printing message.
Consider applying boxes and borders to separate information from each other.
Highlight a focal point.
Always have a center of attention in your flyer printing project. It makes for a more unified and uncluttered design, as well as make it easier for your target readers to know and understand your flyer printing message.
Always remember to keep it realistic.
Do not - and I’ll say it again, do not make promises that you cannot keep. And do not over-exaggerate your flyer printing copy. People are wise to this kind of hype and it will turn your target readers off as quickly as they can get their hands on your flyer printing piece.
Use your pictures wisely.
Your photos and images are there for a reason: to enhance and emphasize your flyer printing message. Yes, they are developed to make your flyer printing project more visually appealing. But more than that; your flyer printing illustrations drives your target readers’ attention to what is really important – your flyer printing message. So don’t overdo it. Always keep your graphics to a minimum.
Finally, don’t be afraid to develop your own flyer printing project. Always remember that a good design doesn’t have to be complex. All you need to do is to make it as simple as possible and you’re on your way to creating an effective flyer printing project to market your business.
http://www.articledashboard.com/Article/How-To-Make-Flyers-That-Are-Irresistible/313619
5 Ways To Market Your Article
Like most online marketing methods, there's always more than one right way to get the job done. Article marketing is quickly being adopted as the preferred choice for gathering up targeted website traffic.
Use the following ideas to reach a wider and more diverse visitor base with your articles.
1) Submit to your top 10 article directories
How do you know which directories should be in your top 10 list? You have to research and rank them. You may wish to post to general as well as niche article directories depending on your topic.
Use a common set of criteria to rank each directory. A few important criteria that I use are site age, pagerank, friendly approval process, and ease of use.
I submit to several article directories which get spidered by search engines every few hours. These are the types of directories that search engines love and rank higher as a result.
2) Compile your 10 articles and create an ebook
After you've completed and submitted your articles to directories, compile your articles into a single ebook.
Add a cover page, title page, and resource section. Then submit your book to ebook directories. This will get you more exposure than submitting to article directories alone.
Be sure to include a link to your website on your ebook's title page and resource page.
3) Offer exclusive content to webmasters – for free
You won't be able to use your submitted articles, but you can write 5 to 10 additional articles. Offer them to a single webmaster for exclusive use.
Make sure you get a link back to your site from the bottom of each article. Check out each potential site using Alexa to gauge how many visitors the site receives. The more the better of course.
4) Use your blog to submit articles
Take each of your 10 articles you wrote initially, break them into smaller chunks. Post your article "chunks" on your blog.
The key to this technique is to put more personality into the articles. Spin the articles a little to make sure you catch your voice. This should be fairly easy if you keep each post to 200 words or less.
You should also change the title enough so it can get picked up by different syndication services and social networking sites.
5) Repeat steps 1-4 above
Article marketing should be repeated every month. It's the "feeding" of the search engines with fresh, new content that gets the search engines to love your site.
As you finish a batch of 10 articles, add it to your ebook. What would happen if you had an ebook that was 100+ pages long? Would you, as a site visitor, be willing to give out your name and email address if someone offered you a free resource that was over 100 pages? I would.
As you seek out more creative ways to market your site, don't neglect the methods you may already be applying. Make the most of each marketing technique to diversify your traffic and increase your sales.
http://www.articledashboard.com/Article/5-Ways-to-Market-Your-Article/314131
Use the following ideas to reach a wider and more diverse visitor base with your articles.
1) Submit to your top 10 article directories
How do you know which directories should be in your top 10 list? You have to research and rank them. You may wish to post to general as well as niche article directories depending on your topic.
Use a common set of criteria to rank each directory. A few important criteria that I use are site age, pagerank, friendly approval process, and ease of use.
I submit to several article directories which get spidered by search engines every few hours. These are the types of directories that search engines love and rank higher as a result.
2) Compile your 10 articles and create an ebook
After you've completed and submitted your articles to directories, compile your articles into a single ebook.
Add a cover page, title page, and resource section. Then submit your book to ebook directories. This will get you more exposure than submitting to article directories alone.
Be sure to include a link to your website on your ebook's title page and resource page.
3) Offer exclusive content to webmasters – for free
You won't be able to use your submitted articles, but you can write 5 to 10 additional articles. Offer them to a single webmaster for exclusive use.
Make sure you get a link back to your site from the bottom of each article. Check out each potential site using Alexa to gauge how many visitors the site receives. The more the better of course.
4) Use your blog to submit articles
Take each of your 10 articles you wrote initially, break them into smaller chunks. Post your article "chunks" on your blog.
The key to this technique is to put more personality into the articles. Spin the articles a little to make sure you catch your voice. This should be fairly easy if you keep each post to 200 words or less.
You should also change the title enough so it can get picked up by different syndication services and social networking sites.
5) Repeat steps 1-4 above
Article marketing should be repeated every month. It's the "feeding" of the search engines with fresh, new content that gets the search engines to love your site.
As you finish a batch of 10 articles, add it to your ebook. What would happen if you had an ebook that was 100+ pages long? Would you, as a site visitor, be willing to give out your name and email address if someone offered you a free resource that was over 100 pages? I would.
As you seek out more creative ways to market your site, don't neglect the methods you may already be applying. Make the most of each marketing technique to diversify your traffic and increase your sales.
http://www.articledashboard.com/Article/5-Ways-to-Market-Your-Article/314131
Site Promotion Tools – A New Visual Experience
A great way to advance your strategies in site promotion is through the use of visual arts. Often this is accomplished through video, but it can be done with photography to great effect.
Following the Greensburg, Kansas tornado in the spring of 2007 a radio station known for their audio presence took their new web site design and demonstrated that a visual presence could be an effective means of enhancing the experience for online visitors.
Two different photo slide shows were developed with music. Thousands of individuals downloaded the moving presentations and sent others to do the same.
In this case the expectation was less about site promotion and more about information in an emotionally moving format, but the idea has applications for your website.
If you have an online business that deals in flowers you can take beautiful photos of your flowers in bloom, bouquets, corsages, etc. and fashion them into an elegant photo slide show that your visitors can download as the equivalent of a video site promotion tool.
Sometimes the standard photography used on a website is so fixed and immovable that the movement of a photo slide show can almost feel like your watching a television advertisement or visiting your shop. The end result can be astounding. The coding can be easy enough to copy and paste that you can replace a photo slide show whenever you want.
There are software packages you can purchase to develop these photo slide shows, but there are also online sources that make it available free of charge.
If you are a golf course, then help your visitor tour the course, if you are a business that allows customers to book trail rides, then help them see some of the beauty they can expect, if you sell cars, give us the opportunity to see your vehicles in a unique way.
The development of so many complimentary software tools for your website allows available site promotion tools to expand. The growth of visually stunning videos and photo slide shows make the status quo seem a bit obsolete.
If you have a digital camera you can go from photo shoot to finished photo slide show in less than an hour. You can offer your customers something unique that may have them willing to recommend your site to others.
If you can make your site something more than a visitor expects then you have found a key to effective site promotion.
http://www.articledashboard.com/Article/Site-Promotion-Tools---A-New-Visual-Experience/314879
Following the Greensburg, Kansas tornado in the spring of 2007 a radio station known for their audio presence took their new web site design and demonstrated that a visual presence could be an effective means of enhancing the experience for online visitors.
Two different photo slide shows were developed with music. Thousands of individuals downloaded the moving presentations and sent others to do the same.
In this case the expectation was less about site promotion and more about information in an emotionally moving format, but the idea has applications for your website.
If you have an online business that deals in flowers you can take beautiful photos of your flowers in bloom, bouquets, corsages, etc. and fashion them into an elegant photo slide show that your visitors can download as the equivalent of a video site promotion tool.
Sometimes the standard photography used on a website is so fixed and immovable that the movement of a photo slide show can almost feel like your watching a television advertisement or visiting your shop. The end result can be astounding. The coding can be easy enough to copy and paste that you can replace a photo slide show whenever you want.
There are software packages you can purchase to develop these photo slide shows, but there are also online sources that make it available free of charge.
If you are a golf course, then help your visitor tour the course, if you are a business that allows customers to book trail rides, then help them see some of the beauty they can expect, if you sell cars, give us the opportunity to see your vehicles in a unique way.
The development of so many complimentary software tools for your website allows available site promotion tools to expand. The growth of visually stunning videos and photo slide shows make the status quo seem a bit obsolete.
If you have a digital camera you can go from photo shoot to finished photo slide show in less than an hour. You can offer your customers something unique that may have them willing to recommend your site to others.
If you can make your site something more than a visitor expects then you have found a key to effective site promotion.
http://www.articledashboard.com/Article/Site-Promotion-Tools---A-New-Visual-Experience/314879
How Much Is Too Much With Your Direct Mail Postcards?
When do you stop sending your postcard printing project to your prospective clients? Is frequency important or is it more effective to send a postcard printing content that has value to your target readers once or twice? How often should you mail your postcard printing project to your target clients? How much is too much when doing your direct mail postcards?
Some would say that the more frequent you send your postcard printing project to your target readers, the more it will generate leads for your business. Especially with a shorter postcard printing text, mailing your PrintPlace.com postcards would eventually be more effective than a longer newsletter full of details about your products and services. A brief postcard printing content is easier and quicker to read. Moreover, in as much as you have valuable information in your postcard printing project, only a few would more than likely read what you have to say in detail because they are already considering to purchase a product or avail of a service in the first place.
On the other hand, some would also argue that your postcard printing content is also important in getting you more business leads rather than the frequency of your mailings. Sending your postcard printing project every 2-4 weeks, for example, would not only make your target readers annoyed, especially if they have no need for your business in the first place; it would also be a waste of time and money on your part because it doesn’t target prospective buyers at all. Your PrintPlace.com postcards would only be considered as junk mail and be thrown out. That would be money down the drain for you.
One way to make your postcard printing project more effective even if you mail them out every 3-4 weeks is to coincide it with your target clients’ special days, like a birthday, or an anniversary. It is during these times that a person often decides to buy or sell a product or a service that they need in their lives. This way, you’ll have a much greater chance of effectively marketing your business to your prospective clients.
Second, it doesn’t hurt to also put effort in writing your postcard printing content. Along with your design and layout, your postcard printing content is up there in the priority list. In order to get more response to your postcard printing message, why not consider offering something that your target readers will find valuable, like a product or a service that solves a problem and provide quality results. Combine it with a free gift or a special discount when they get in touch with you would certainly bring more clients knocking at your door.
Telling your target clients what they should do next after they receive your postcard printing project would get you more response especially when there’s a benefit to be had.
http://www.articledashboard.com/Article/How-Much-Is-Too-Much-With-Your-Direct-Mail-Postcards-/316473
Some would say that the more frequent you send your postcard printing project to your target readers, the more it will generate leads for your business. Especially with a shorter postcard printing text, mailing your PrintPlace.com postcards would eventually be more effective than a longer newsletter full of details about your products and services. A brief postcard printing content is easier and quicker to read. Moreover, in as much as you have valuable information in your postcard printing project, only a few would more than likely read what you have to say in detail because they are already considering to purchase a product or avail of a service in the first place.
On the other hand, some would also argue that your postcard printing content is also important in getting you more business leads rather than the frequency of your mailings. Sending your postcard printing project every 2-4 weeks, for example, would not only make your target readers annoyed, especially if they have no need for your business in the first place; it would also be a waste of time and money on your part because it doesn’t target prospective buyers at all. Your PrintPlace.com postcards would only be considered as junk mail and be thrown out. That would be money down the drain for you.
One way to make your postcard printing project more effective even if you mail them out every 3-4 weeks is to coincide it with your target clients’ special days, like a birthday, or an anniversary. It is during these times that a person often decides to buy or sell a product or a service that they need in their lives. This way, you’ll have a much greater chance of effectively marketing your business to your prospective clients.
Second, it doesn’t hurt to also put effort in writing your postcard printing content. Along with your design and layout, your postcard printing content is up there in the priority list. In order to get more response to your postcard printing message, why not consider offering something that your target readers will find valuable, like a product or a service that solves a problem and provide quality results. Combine it with a free gift or a special discount when they get in touch with you would certainly bring more clients knocking at your door.
Telling your target clients what they should do next after they receive your postcard printing project would get you more response especially when there’s a benefit to be had.
http://www.articledashboard.com/Article/How-Much-Is-Too-Much-With-Your-Direct-Mail-Postcards-/316473
Building Your Authority Site
Content is king in Authority Sites, they have more pages of quality content and more links to reference information. Content should be topic relevant, original and definitely up-to-date. Your goal is to make the website such a high quality destination for the niche that other sites will refer to it vial links to the content pages.
Let's get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.
Here are the steps to making an Authority Resource.
Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.
You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.
Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.
Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.
In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.
So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.
A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.
Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?
http://www.articledashboard.com/Article/Building-Your-Authority-Site/316703
Let's get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.
Here are the steps to making an Authority Resource.
Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.
You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.
Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.
Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.
In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.
So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.
A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.
Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?
http://www.articledashboard.com/Article/Building-Your-Authority-Site/316703
Site Promotion Tools – How Many Sites Do You Need?
Site promotion tools are an important element in making sure you give online users the greatest opportunity to visit your website. It is likely you have infused your site with Search Engine Optimization (SEO) strategies, and you have included site link information in any forum posts and blogs. You might have gone so far as to develop Pay Per Click (PPC) advertising. You are relatively comfortable with the conversion rate based on site visitation. You may even believe you’ve done all you can do, but there may be a strategy you haven’t considered.
Some innovative site promotional experts are discovering the effective use of multiple websites that are effectively driving traffic to their primary site. This strategy is NOT a more common ‘mirror site’ that simply mimics the original site. When using this strategy website owners find sub niches they can develop a unique website presence around.
The site should be well developed with quality content and can stand alone in relation to the content it provides, but it is also a highly specialized mechanism for driving potential customers to your main site.
The one thing that does not work with this strategy is to simply develop these secondary websites and then leave them alone in the belief that they will effectively do the job as a site promotion tool.
Both visitors and search engines will loose interest if you fail to keep updating information. Search engines are designed to have an appreciation for new content. If you never change content you can expect your site rankings to slip.
The idea behind this strategy is to maximize the overall keyword and key phrase strategies you have in place. This is important because the ownership of multiple sites can allow you to maximize the impact of the various key words or phrases you want to develop with an eye toward overall sight rankings.
For instance if you specialize in imported shoes your main site would contain an online catalogue and targeted information about imported shoes. You might have a secondary site dedicated to various types of imported shoe leather. Another site could be dedicated to the benefits of imported shoes. Still another might deal specifically with the elegance and style associated with imported shoes.
You get the idea. This approach allows you to explore each area in depth with an eye toward moving each interested niche group to your primary site for purchase.
If your business is multifaceted, the use of multiple sites that are very specific in their goal and presentation could provide an impressive site promotion tool that may signal improved online sales results.
http://www.articledashboard.com/Article/Site-Promotion-Tools---How-Many-Sites-Do-You-Need-/316860
Some innovative site promotional experts are discovering the effective use of multiple websites that are effectively driving traffic to their primary site. This strategy is NOT a more common ‘mirror site’ that simply mimics the original site. When using this strategy website owners find sub niches they can develop a unique website presence around.
The site should be well developed with quality content and can stand alone in relation to the content it provides, but it is also a highly specialized mechanism for driving potential customers to your main site.
The one thing that does not work with this strategy is to simply develop these secondary websites and then leave them alone in the belief that they will effectively do the job as a site promotion tool.
Both visitors and search engines will loose interest if you fail to keep updating information. Search engines are designed to have an appreciation for new content. If you never change content you can expect your site rankings to slip.
The idea behind this strategy is to maximize the overall keyword and key phrase strategies you have in place. This is important because the ownership of multiple sites can allow you to maximize the impact of the various key words or phrases you want to develop with an eye toward overall sight rankings.
For instance if you specialize in imported shoes your main site would contain an online catalogue and targeted information about imported shoes. You might have a secondary site dedicated to various types of imported shoe leather. Another site could be dedicated to the benefits of imported shoes. Still another might deal specifically with the elegance and style associated with imported shoes.
You get the idea. This approach allows you to explore each area in depth with an eye toward moving each interested niche group to your primary site for purchase.
If your business is multifaceted, the use of multiple sites that are very specific in their goal and presentation could provide an impressive site promotion tool that may signal improved online sales results.
http://www.articledashboard.com/Article/Site-Promotion-Tools---How-Many-Sites-Do-You-Need-/316860
Site Promotion Tools – Never Stop Learning
Site promotion for your online business is something that takes on a life of its own. Site promotion is not relegated to one specific site promotion tool. If you find one tool that seems to work for you it may not be long before it is not as effective as it once was.
The best answer to which site promotion tool to use is – all of them.
Try not to settle simply for whatever Site Promotion tools you already know. This can be an easy habit to fall into, but it is rarely beneficial to the overall health of your online business.
Bold New Worlds in Site Promotion Tools
Take the time to get a broad overview of some of the most common site promotion tools available. For instance there are free article directories you can explore. You might also investigate business blogs, forums and various Search Engine Optimization strategies.
There are plenty of additional site promotion tools you can explore, but the point I want to stress is – EXPLORE.
If you can take one site promotion tool each month over the next year and invest time in learning, developing and implementing the tool you will likely see dramatic improvements in site visitation.
You will also be surprised at how soon you will begin to see how the various tools work together and have mutually beneficial qualities.
In all cases the site promotion tool you use should help you connect with people, provide your expertise and point people to your website. If you can’t find a way to subtly or overtly point people to your site you may want to eliminate the strategy form your arsenal of tools.
Don’t Just Think ‘Online’
Turn your attention away from the computer screen from time to time. You will find many site promotion tools that have no connection to the Internet. You might find a magnetized sign to be a benefit on the doors of your company vehicle. You can also look at placing site information on business cards, promotional items, bumper or window stickers, catalogues, and all invoices.
You can also include information about your online store in print, audio and video advertising. Make sure any promotional item you give to customers has site information in a conspicuous location.
Never Stop Learning
Make time to explore new site promotion tools. The end result is improved site visitation and multiple impressions on those you most want to impress – potential customers.
http://www.articledashboard.com/Article/Site-Promotion-Tools---Never-Stop-Learning/317388
The best answer to which site promotion tool to use is – all of them.
Try not to settle simply for whatever Site Promotion tools you already know. This can be an easy habit to fall into, but it is rarely beneficial to the overall health of your online business.
Bold New Worlds in Site Promotion Tools
Take the time to get a broad overview of some of the most common site promotion tools available. For instance there are free article directories you can explore. You might also investigate business blogs, forums and various Search Engine Optimization strategies.
There are plenty of additional site promotion tools you can explore, but the point I want to stress is – EXPLORE.
If you can take one site promotion tool each month over the next year and invest time in learning, developing and implementing the tool you will likely see dramatic improvements in site visitation.
You will also be surprised at how soon you will begin to see how the various tools work together and have mutually beneficial qualities.
In all cases the site promotion tool you use should help you connect with people, provide your expertise and point people to your website. If you can’t find a way to subtly or overtly point people to your site you may want to eliminate the strategy form your arsenal of tools.
Don’t Just Think ‘Online’
Turn your attention away from the computer screen from time to time. You will find many site promotion tools that have no connection to the Internet. You might find a magnetized sign to be a benefit on the doors of your company vehicle. You can also look at placing site information on business cards, promotional items, bumper or window stickers, catalogues, and all invoices.
You can also include information about your online store in print, audio and video advertising. Make sure any promotional item you give to customers has site information in a conspicuous location.
Never Stop Learning
Make time to explore new site promotion tools. The end result is improved site visitation and multiple impressions on those you most want to impress – potential customers.
http://www.articledashboard.com/Article/Site-Promotion-Tools---Never-Stop-Learning/317388
A Web Site Promotion Paradigm Is Underway. Are You Ready?
Link popularity and link quality can be viewed as the yin and yang of offpage search engine optimization. While not necessary opposing factors, they are absolutely complementary. A paradigm shift is underway in how search engines view link popularity. While quantity of inbound links is still important, it's more than just a numbers game. Read on to learn more about offpage SEO factors and why your website promotion efforts must be highly targeted.
Offpage search engine optimization refers to factors that are not on your web site that impact your search engine ranking and the amount of traffic you receive. Believe it or not, offpage optimization ultimately decides whether you appear on page one in the search engines or on page one hundred. Offpage SEO factors include factors such as which sites link to you, the number of sites that link to you, the significance of the web sites that link to you and the anchor text of the link pointing to your web site. Of these offpage factors, the two most significant are link popularity and link quality. Focus your energy on these two factors for the most efficient and effective results.
Link Popularity
Simply stated, link popularity is the number of links that point to your web site. Search engines count each link as a vote for your site. Some votes are considered more important than others, but we will come back to that in a moment. You can have the best site on the internet with hundreds of pages of unique content, but if you have limited link popularity nobody will find your website. Bottom line, to overhaul your rankings in the search engines you need to improve the number of links pointing to your website. Like a sniper, use a very targeted and focused approach. To do this right, you should focus on building links from authority web sites that are related to your content - slowly. You do this by link exchange programs, buying one-way text links, through article marketing or by posting your link in blogs, newsletters or forums. Just be careful and use each of these techniques sparingly and intelligently. Search engines are very sophisticated and frown on abusive attempts to inflate link popularity. Inbound links appearing too fast - especially from unrelated websites - can drop your ranking or get you banned completely.
Link Quality
While link popularity is material, link quality is even more noteworthy. Simply stated, link quality is the reputation of the site linking to you. This reputation includes the significance, relevance, key phrase density, anchor text and several other factors of the referrer. The remainder of this article will focus on these key elements of building link quality.
Significance - The significance of a website refers its prominence, presence or authority. To clarify, think of which is more significant: a backlink from www.microsoft.com or a backlink from www.someunknownwebsite.com. Be aware, significance should not be measured in terms of Google PageRank. PageRank is outdated and has little to do with significance. Looking for proof? Analyze the top ranking sites for your primary keyword phrase on one of the search engines. You will find high ranking websites that have little or no PageRank. Focus your backlink building efforts on significant websites.
Relevance - Spend your time building links on sites that are related to your website theme. A handful of links from highly ranked websites with related content weigh considerably more than hundreds of links from unrelated insignificant websites. Whether you are exchanging links or buying one-way links from a text link broker, focus only on sites that are relevant to your theme. This author favors the self policing nature of article marketing when it comes to relevance. Here is why. Suppose your web site relates to rock climbing. If you publish an article about the health benefits of rock climbing, only webmasters with fitness or rock climbing web sites are likely to republish your article. Those are exactly the webmasters you want to use your article so you get a related site backlink. It is doubtful that webmasters running car insurance web sites will republish your article. No reason for alarm. Their insurance web site is unrelated and a backlink would have little value. Whichever method you use to build backlinks, focus on relevant sites to get best results.
Anchor Text - Anchor text is the part of a link that people click to get where the link goes. Essentially, it is a way to tell visitors and search engine spiders why the link was made. It describes the target web site. For demonstration, the HTML code for a typical link may look like this:
SEO Instructions
The anchor text in this explanation is the 'SEO Instructions' portion of the code. It indicates that the target web site has something to do with SEO information. Search engines pay attention to anchor text and the text surrounding the anchor text. Fortunately, you have some control over this factor when building backlinks. Be sure backlinks pointing to your web site use key phrase rich anchor text. Vary the keywords in the anchor text, keep them descriptive and ensure they are related to the theme of your site.
Once you have optimized your web site, to achieve a top search engine ranking your web site promotion efforts must shift towards optimization of offpage factors. This essentially means boosting your link popularity. You can do this yourself or hire an SEO consulting firm to help. In either case, just be sure you spend your time and money wisely. Focus on getting quality backlinks from high ranking web sites related to your theme. When offpage factors are being optimized, concentrate on quality over quantity.
http://www.articledashboard.com/Article/A-Web-Site-Promotion-Paradigm-is-Underway---Are-You-Ready-/317863
Offpage search engine optimization refers to factors that are not on your web site that impact your search engine ranking and the amount of traffic you receive. Believe it or not, offpage optimization ultimately decides whether you appear on page one in the search engines or on page one hundred. Offpage SEO factors include factors such as which sites link to you, the number of sites that link to you, the significance of the web sites that link to you and the anchor text of the link pointing to your web site. Of these offpage factors, the two most significant are link popularity and link quality. Focus your energy on these two factors for the most efficient and effective results.
Link Popularity
Simply stated, link popularity is the number of links that point to your web site. Search engines count each link as a vote for your site. Some votes are considered more important than others, but we will come back to that in a moment. You can have the best site on the internet with hundreds of pages of unique content, but if you have limited link popularity nobody will find your website. Bottom line, to overhaul your rankings in the search engines you need to improve the number of links pointing to your website. Like a sniper, use a very targeted and focused approach. To do this right, you should focus on building links from authority web sites that are related to your content - slowly. You do this by link exchange programs, buying one-way text links, through article marketing or by posting your link in blogs, newsletters or forums. Just be careful and use each of these techniques sparingly and intelligently. Search engines are very sophisticated and frown on abusive attempts to inflate link popularity. Inbound links appearing too fast - especially from unrelated websites - can drop your ranking or get you banned completely.
Link Quality
While link popularity is material, link quality is even more noteworthy. Simply stated, link quality is the reputation of the site linking to you. This reputation includes the significance, relevance, key phrase density, anchor text and several other factors of the referrer. The remainder of this article will focus on these key elements of building link quality.
Significance - The significance of a website refers its prominence, presence or authority. To clarify, think of which is more significant: a backlink from www.microsoft.com or a backlink from www.someunknownwebsite.com. Be aware, significance should not be measured in terms of Google PageRank. PageRank is outdated and has little to do with significance. Looking for proof? Analyze the top ranking sites for your primary keyword phrase on one of the search engines. You will find high ranking websites that have little or no PageRank. Focus your backlink building efforts on significant websites.
Relevance - Spend your time building links on sites that are related to your website theme. A handful of links from highly ranked websites with related content weigh considerably more than hundreds of links from unrelated insignificant websites. Whether you are exchanging links or buying one-way links from a text link broker, focus only on sites that are relevant to your theme. This author favors the self policing nature of article marketing when it comes to relevance. Here is why. Suppose your web site relates to rock climbing. If you publish an article about the health benefits of rock climbing, only webmasters with fitness or rock climbing web sites are likely to republish your article. Those are exactly the webmasters you want to use your article so you get a related site backlink. It is doubtful that webmasters running car insurance web sites will republish your article. No reason for alarm. Their insurance web site is unrelated and a backlink would have little value. Whichever method you use to build backlinks, focus on relevant sites to get best results.
Anchor Text - Anchor text is the part of a link that people click to get where the link goes. Essentially, it is a way to tell visitors and search engine spiders why the link was made. It describes the target web site. For demonstration, the HTML code for a typical link may look like this:
SEO Instructions
The anchor text in this explanation is the 'SEO Instructions' portion of the code. It indicates that the target web site has something to do with SEO information. Search engines pay attention to anchor text and the text surrounding the anchor text. Fortunately, you have some control over this factor when building backlinks. Be sure backlinks pointing to your web site use key phrase rich anchor text. Vary the keywords in the anchor text, keep them descriptive and ensure they are related to the theme of your site.
Once you have optimized your web site, to achieve a top search engine ranking your web site promotion efforts must shift towards optimization of offpage factors. This essentially means boosting your link popularity. You can do this yourself or hire an SEO consulting firm to help. In either case, just be sure you spend your time and money wisely. Focus on getting quality backlinks from high ranking web sites related to your theme. When offpage factors are being optimized, concentrate on quality over quantity.
http://www.articledashboard.com/Article/A-Web-Site-Promotion-Paradigm-is-Underway---Are-You-Ready-/317863
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