Reciprocal linking...does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website (See Search Engine Optimization Specialist for additional tips).
Tip #1
Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines - especially Google. The higher the Google PR the more valuable the link becomes.
Tip #2
Exchange links only with sites that are related to your site/industry in some way. For example, don't link to web sites about athletic clothing if you're selling hardware. Sites that you're exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.
Tip #3
Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: "Internet Marketing Expert Marketing Secrets" instead of "www.marketingscoop.com". Doing so will signal the search engines with the specific keywords that you're optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.
Tip #4
Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.
Tip #5
Check your partner's websites on a regular basis to ensure that they are still linking back to you. Often I've exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.
Tip #6
View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing "view" on your browser menu bar. Then select "view source code" and find the meta tags. The title tag should include keywords relevant to your site. It doesn't have to, but if it does, the more valuable it becomes.
Tip #7
Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don't meet your linking criteria, you must say no to the link exchange.
In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you're well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.
http://www.add-articles.com/Article/7-Tips-for-Effective-Reciprocal-Linking/116547
Friday, July 20, 2007
SEARCH ENGINE OPTIMIZATION and Internet Marketing
Search Engine Optimization
Each search engine has a database of all web sites. When you search for any term in search engines, they actually search in their database and show the results from their database. As a user, when you need to find information on a topic, you use search engines to get a listing of web sites related to the topic of interest. As a webmaster, you want your site to be one of the first ones the user will see. How can the web designer make sure you are noticed? That is where effective search engine optimization comes in.
Search Engine Optimization is the process where a website is optimized to get better ranking in search results in popular search engine. As a website owner, you must aim to get listed in top 10 results for your site’s primary keywords. You must do several optimizations in your website to appear in search results. This process is called as
Search Engine Optimization. Search engine works through the better understanding of algorithm, which are but the rules which governs and helps the search engine to rank the respective sites.
The ranking depends on various factors:
Keywords
Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page. Each web page has different ranking for different keywords. Search engine sorts the keywords and displays the results.
Keyword Research: The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment. The search engine research the keywords and rank the website. If your site has higher rank than other site, then your page will appear on top.
Keyword density: Measure of how frequently a given keyword appears within a given web page. Improving the keyword density on your website is one of the fastest and simplest ways to increase your site’s visibility in the search engine results pages. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length. As far as search engines are concerned, if a particular keyword has a higher density on that particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially.
Optimized content
The success of website is changing and optimizing the content on a regular basis is important. Therefore, we must routinely change your web site to test and see what changes work and what changes do not work when trying to achieve top ranking.
Meta tags:
If the word or phrase appears in the HTML title tag, that website will be considered the most relevant. Also, if the word appears close to the top of the first web page, for instance, the home page, the relevancy will be ranked accordingly.
Meta tags are information inserted in the head title of your web pages.
Link Building Services
Evaluate the source page:- Before assigning a value for a link, the search engine evaluate the rank for the page itself. If you get link from site that are related to your content, it has more value.
Site Submission
If you have a web page that is not linked by any other page that page may never get indexed by any search engine.
Internet Marketing
E-mail: - It is always better to have an e-mail to link to other website to promote the products. When we promote products and services, the other website come to know about our site. By sending e-mail, you get some quality link to your sites.
Choose partner for online marketing and advertisement: Make use of the website to evaluate the marketing effectiveness. By giving advertisement also, you can promote your site.
Benefits:
Increased usability:- More people visit the site, which lead to increased sales and generation.
http://www.add-articles.com/Article/SEARCH-ENGINE-OPTIMIZATION-and-Internet-Marketing/116780
Each search engine has a database of all web sites. When you search for any term in search engines, they actually search in their database and show the results from their database. As a user, when you need to find information on a topic, you use search engines to get a listing of web sites related to the topic of interest. As a webmaster, you want your site to be one of the first ones the user will see. How can the web designer make sure you are noticed? That is where effective search engine optimization comes in.
Search Engine Optimization is the process where a website is optimized to get better ranking in search results in popular search engine. As a website owner, you must aim to get listed in top 10 results for your site’s primary keywords. You must do several optimizations in your website to appear in search results. This process is called as
Search Engine Optimization. Search engine works through the better understanding of algorithm, which are but the rules which governs and helps the search engine to rank the respective sites.
The ranking depends on various factors:
Keywords
Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page. Each web page has different ranking for different keywords. Search engine sorts the keywords and displays the results.
Keyword Research: The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment. The search engine research the keywords and rank the website. If your site has higher rank than other site, then your page will appear on top.
Keyword density: Measure of how frequently a given keyword appears within a given web page. Improving the keyword density on your website is one of the fastest and simplest ways to increase your site’s visibility in the search engine results pages. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length. As far as search engines are concerned, if a particular keyword has a higher density on that particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially.
Optimized content
The success of website is changing and optimizing the content on a regular basis is important. Therefore, we must routinely change your web site to test and see what changes work and what changes do not work when trying to achieve top ranking.
Meta tags:
If the word or phrase appears in the HTML title tag, that website will be considered the most relevant. Also, if the word appears close to the top of the first web page, for instance, the home page, the relevancy will be ranked accordingly.
Meta tags are information inserted in the head title of your web pages.
Link Building Services
Evaluate the source page:- Before assigning a value for a link, the search engine evaluate the rank for the page itself. If you get link from site that are related to your content, it has more value.
Site Submission
If you have a web page that is not linked by any other page that page may never get indexed by any search engine.
Internet Marketing
E-mail: - It is always better to have an e-mail to link to other website to promote the products. When we promote products and services, the other website come to know about our site. By sending e-mail, you get some quality link to your sites.
Choose partner for online marketing and advertisement: Make use of the website to evaluate the marketing effectiveness. By giving advertisement also, you can promote your site.
Benefits:
Increased usability:- More people visit the site, which lead to increased sales and generation.
http://www.add-articles.com/Article/SEARCH-ENGINE-OPTIMIZATION-and-Internet-Marketing/116780
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