A lot has been said and reported about the advantages of getting a good search engine ranking as far as e-business is concerned. Over the years, it has established itself as an effective way of promoting the products and services that certain Web sites are offering to the public by increasing their visibility in search engine results, at the same time increasing the Return on Investment (ROI). Some of the most popular Search Engine Marketing (SEM) vendors nowadays are Yahoo! Search Marketing and Google Adwords. So how does it work? To take advantage of these resources and attaining an improved search engine ranking, here are seven simple ways:
1. Promote your site on various search engines. As a result, there will be more chances of getting web site traffic.
2. Choose the most appropriate keywords. Identifying the most valuable high traffic keywords will give you more chances of ranking high on leading search engines. However, this also requires research as it is one of the reasons why other sites are being banned by some search engines as a result of keyword over-usage. Finding alternate substitute words is the key to avoid repeating keywords.
3. Make use of pay per click advertising. This method will help you monitor the traffic on your site because it will only cost you money once someone clicks on the ad that directs to your site.
4. Exchange links with other sites to help attract more visitors. This is also called link popularity.
5. Always include a blog strategy, this is one of the latest methods of achieving an improved search engine ranking. Content of blogs tend to rank higher on search engine results.
6. Get back links for your web site by submitting related articles to other sites.
7. Regularly update the contents of your web site. Include pictures or graphics if possible to entice the viewing public.
http://www.acmearticles.com/Article/Improved-Search-Engine-Ranking-How-to-Catch-Good-Search-Engine-Rankings/44593
Tuesday, September 11, 2007
Social-Bookmarking-Engine
Social book marking refers to a process by which people of common interest network on the internet to further their interests and subjects. This is achieved by setting up a common web page. This web page has links to various resources directly on the internet.
For instance, if the subject is related to astronomy, the social bookmarking will be supported by a group of scientists and amateurs interested in the same subject. The blog will feature exclusive and shared information relating to astronomy. There will also be some images on astronomy on the blog. It will also have links to popular and professional websites relating to astronomy. There will also be cross postings on the blog page.
If there is an entry on the blog page on the subject, the comments and responses to it will follow in weeks to come. These comments and responses will be automatically posted on the blog page. To enable people sharing common interest to look for similar individuals, there are social bookmarking engines. They are no different from the search engines.
A majority of the popular search engines now have a separate search option for blogs. They include Google, Yahoo! MSN and Lycos. All these search engines have extensive network of bloggers. Log on to any of these search engines and look for the social bookmarking options. The internet search options also double as the social bookmarking engine search.
Key in the word of the subject that you are looking for in the search option. It will throw hundreds of web pages relating to the subject. Social bookmarking engines are now an integral component of any popular website. Even private websites have links to social bookmarking engines. One way of keeping these social bookmarking engines in the loop is by retaining the URL of the link.
These social book marking engines are updated on a regular basis to keep track of the developments among the blogger community. So make sure that you keep track of the developments on the social bookmarking engine. Bloggers can also remain in the loop of a social bookmarking engine by looping it to their personal blog. It not only increases the number of visitors to the blog, but will also enable optimum functionality. Also, social bookmarking is gaining prominence as more and more advertisers are seeking the services of bloggers to spread information relating to the new products. In fact, advertising through blogging is playing a significant role these days. There have been instances when companies launch their products on the blogs before reaching out to the customers in the traditional route.
Article Source: http://www.acmearticles.com
For instance, if the subject is related to astronomy, the social bookmarking will be supported by a group of scientists and amateurs interested in the same subject. The blog will feature exclusive and shared information relating to astronomy. There will also be some images on astronomy on the blog. It will also have links to popular and professional websites relating to astronomy. There will also be cross postings on the blog page.
If there is an entry on the blog page on the subject, the comments and responses to it will follow in weeks to come. These comments and responses will be automatically posted on the blog page. To enable people sharing common interest to look for similar individuals, there are social bookmarking engines. They are no different from the search engines.
A majority of the popular search engines now have a separate search option for blogs. They include Google, Yahoo! MSN and Lycos. All these search engines have extensive network of bloggers. Log on to any of these search engines and look for the social bookmarking options. The internet search options also double as the social bookmarking engine search.
Key in the word of the subject that you are looking for in the search option. It will throw hundreds of web pages relating to the subject. Social bookmarking engines are now an integral component of any popular website. Even private websites have links to social bookmarking engines. One way of keeping these social bookmarking engines in the loop is by retaining the URL of the link.
These social book marking engines are updated on a regular basis to keep track of the developments among the blogger community. So make sure that you keep track of the developments on the social bookmarking engine. Bloggers can also remain in the loop of a social bookmarking engine by looping it to their personal blog. It not only increases the number of visitors to the blog, but will also enable optimum functionality. Also, social bookmarking is gaining prominence as more and more advertisers are seeking the services of bloggers to spread information relating to the new products. In fact, advertising through blogging is playing a significant role these days. There have been instances when companies launch their products on the blogs before reaching out to the customers in the traditional route.
Article Source: http://www.acmearticles.com
Link-Baiting-By-DoubleSpark-SEO
Linkbaiting can increase your traffic by 300-400% within a month. Got your attention? Good. Reader further.
The best way of obtaining quality inbound links is generating lots of high-value content that people would like to link to. You gather inbound links when other webmasters and online publishers link to your website, or one of your pages. The more such links you can get, the better it is for your website and the higher you are likely to rank in the Search Engine Ranking Positions (SERPs).
Inbound links not only get you targeted traffic from the websites linking to you, even search engines attach higher importance to websites that are being linked to by other websites: it acts like a validation of your content. Valid inbound links can significantly increase your (SERPs).
The process of generating content for the sake of getting inbound links is generally referred to "linkbaiting".
But does linkbaiting imply that you generate content just to obtain inbound links? No. Actually everything works in tandem and although linkbaiting is a relatively new term, the concept has been there for more than a decade although prior to this it existed in a crooked form. Remember link-exchange programs? It was the same thing but back then (they still do) they used to exchange links indiscriminately. Nobody bothered about the value the link provided, as long a reciprocal link was put, every sort of link was welcome.
There was so much mayhem that it eventually led search engines to stop ignoring link exchange activities and considering only those links that were linked to high-value content. Therefore, arose the need to generate link-worthy content. This content not only ads value to your website and hence, improve your conversion rate, it also encourages the others to link to your web pages. This linking, originating out of the value of your content, greatly improves your search engine rankings.
http://www.acmearticles.com/Article/Link-Baiting-By-DoubleSpark-SEO/46191
The best way of obtaining quality inbound links is generating lots of high-value content that people would like to link to. You gather inbound links when other webmasters and online publishers link to your website, or one of your pages. The more such links you can get, the better it is for your website and the higher you are likely to rank in the Search Engine Ranking Positions (SERPs).
Inbound links not only get you targeted traffic from the websites linking to you, even search engines attach higher importance to websites that are being linked to by other websites: it acts like a validation of your content. Valid inbound links can significantly increase your (SERPs).
The process of generating content for the sake of getting inbound links is generally referred to "linkbaiting".
But does linkbaiting imply that you generate content just to obtain inbound links? No. Actually everything works in tandem and although linkbaiting is a relatively new term, the concept has been there for more than a decade although prior to this it existed in a crooked form. Remember link-exchange programs? It was the same thing but back then (they still do) they used to exchange links indiscriminately. Nobody bothered about the value the link provided, as long a reciprocal link was put, every sort of link was welcome.
There was so much mayhem that it eventually led search engines to stop ignoring link exchange activities and considering only those links that were linked to high-value content. Therefore, arose the need to generate link-worthy content. This content not only ads value to your website and hence, improve your conversion rate, it also encourages the others to link to your web pages. This linking, originating out of the value of your content, greatly improves your search engine rankings.
http://www.acmearticles.com/Article/Link-Baiting-By-DoubleSpark-SEO/46191
Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing
Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads. A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.
The most common phrase I hear is "But everyone knows who we are and what we do" in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website is free.
3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google "Sponsored Links". Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.
When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
http://www.acmearticles.com/Article/Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing/46694
The most common phrase I hear is "But everyone knows who we are and what we do" in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website is free.
3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google "Sponsored Links". Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.
When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
http://www.acmearticles.com/Article/Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing/46694
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