Another benefit that you can derive from blogging is an increase and enhancement of both your search engine recognition and rankings. Indeed, this is one of the clear benefits that continues to draw an ever growing number of business enterprises into using blogging as a means of business enterprise enhancement.
One simply methodology you can employ is to actually incorporate your blogging efforts, your blog itself, into your business enterprise website. After taking this step, you can then incorporate into your blogging appropriate dispersed keywords that will attract the attention of search engine and that will increase the rankings of your business website on search engine results.
Of course, many people worry that they cannot attract enough traffic to a blog that is tied into a website. In other words, these business owners have come to believe that having a blog at a popular blogging location on the Net rather than at the website of the business enterprise itself can be more beneficial. You need to keep this in mind when you are considering the location and structure of your own blogging efforts in support of your Internet business enterprise.
If that is the case, you can still infuse your blog with appropriate keywords relating to your business enterprise and the products or services that you are offering. Once you attract traffic to your blog, you can then include backlinks to your business website throughout your blog. Although this two step process may seem a bit cumbersome, it is proving itself to be well effective in the enhancement of an online business enterprise in this day and age.
Do you want to learn more about how I do it? I have just completed my brand new guide to home based business success, ‘Secrets of Home Based Business‘
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Monday, November 12, 2007
Exploring Search Engine Optimization
The process that is aimed at improving a website's ranking among search results on leading search engines is often referred to as Search Engine Optimization (SEO). This may be targeted at vertical search that is specific to an industry, local search or image search, among others.
The efforts aimed at SEO include ensuring that the search engines can index the content of the site easily and that the content that is uploaded is unique and highly relevant. The search engine robots should be able to access the site fully and any problems that are likely to prevent these from doing so should be removed. The site's structure and coding might have to be looked at, for this purpose. Improving the presentation of the site could also make it more appealing for the users. Other methods, which are not approved of by search engines, are called spamdexing and include techniques such as reciprocal linking and stuffing the site with keywords that are likely to attract the desired type of visitors.
Since the source code of the website often has to be modified suitably for SEO, techniques for optimization can form a part of the design and development of a website. Therefore, companies offering such services offer SEO services as well, nowadays. Those shopping carts, site designs, systems for the management of content and menus that are fairly simple from the point of view of optimization, may be described as friendly towards SEO.
Ensuring that sites get listed on search engines:
Although it is not possible to guarantee the ranks that the owners of a site may wish to specify, certain search engines operate programs that ensure that the site will be indexed in return for a certain amount of money. Otherwise, the sites have to be submitted manually for crawling. Whether or not a page is to be indexed may depend upon a variety of factors, including how far away a page is located from the root directory. However, some sites allow the submission of XML feeds that aid the discovery of those pages that cannot be accessed by following links automatically.
The programs that guarantee inclusion in lieu of payment have attracted a considerable amount of criticism, of late.
Preventing specific content from getting listed:
A text file in the domain's root directory can be utilized for preventing specific directories or files from being crawled by the search engines' spiders, by the site's webmaster. Meta tags can also be used for this purpose.
Pages that are specific to logging in and that have content that is specific to users are generally the ones that are not to be crawled by the search engines.
Legitimate versus illegitimate techniques:
As mentioned earlier, the SEO techniques whose effects the search engines try to minimize are known as spamdexing. On the other hand, those techniques that are recommended by search engines are considered significant towards ensuring excellent rankings for the website in the long run. As and when the sites that employ spamdexing are found to be doing so by the search engines, these are excluded from the databases and banned.
The legitimate techniques, or those that are in accordance with the guidelines followed by search engines, are free from deception. This implies that the content that a user accesses on the website is the same as that indexed by the search engine.
Therefore, to summarize, these techniques seek not to create content aimed at search engines, but to create content aimed at providing maximum utility to those who visit the website and then making this content easily accessible to them, through SEO.
The illegitimate techniques include designing different pages for search engines and for human visitors, besides including text that is visible to the search engines and not to the human visitors, among other methods.
Marketing through search engine optimization:
SEO may not be the best tool for achieving the marketing goals for a website and may have to be combined with other tools, techniques and strategies, in order to attain success. However, something it can definitely do is to help increase the number of visitors i.e. bring about an increase in traffic and, if properly done, traffic of good quality, as well. Since people are known to scan web pages, including those containing search results, downwards from the top and from the left towards the right, it is obvious that placement among the highest ranked search results can dramatically increase the number of people that are likely to visit the website.
When looking for more information and resources related to marketing Private Label and Master Resell Rights Products, viral marketing, e-book marketing, internet marketing resources and ecommerce, visit http://www.moneytreecentral.com for complete details.
MoneyTreeCentral is a power-packed, no-holds-barred, massive repository that is jam-packed with over 1200 private label and master resell rights products... PLUS over 2000 additional marketing resources that you can use to become a Marketing Powerhouse!
We specialize in helping online marketers succeed!
Article Source: http://EzineArticles.com/?expert=Brad_Lessard
The efforts aimed at SEO include ensuring that the search engines can index the content of the site easily and that the content that is uploaded is unique and highly relevant. The search engine robots should be able to access the site fully and any problems that are likely to prevent these from doing so should be removed. The site's structure and coding might have to be looked at, for this purpose. Improving the presentation of the site could also make it more appealing for the users. Other methods, which are not approved of by search engines, are called spamdexing and include techniques such as reciprocal linking and stuffing the site with keywords that are likely to attract the desired type of visitors.
Since the source code of the website often has to be modified suitably for SEO, techniques for optimization can form a part of the design and development of a website. Therefore, companies offering such services offer SEO services as well, nowadays. Those shopping carts, site designs, systems for the management of content and menus that are fairly simple from the point of view of optimization, may be described as friendly towards SEO.
Ensuring that sites get listed on search engines:
Although it is not possible to guarantee the ranks that the owners of a site may wish to specify, certain search engines operate programs that ensure that the site will be indexed in return for a certain amount of money. Otherwise, the sites have to be submitted manually for crawling. Whether or not a page is to be indexed may depend upon a variety of factors, including how far away a page is located from the root directory. However, some sites allow the submission of XML feeds that aid the discovery of those pages that cannot be accessed by following links automatically.
The programs that guarantee inclusion in lieu of payment have attracted a considerable amount of criticism, of late.
Preventing specific content from getting listed:
A text file in the domain's root directory can be utilized for preventing specific directories or files from being crawled by the search engines' spiders, by the site's webmaster. Meta tags can also be used for this purpose.
Pages that are specific to logging in and that have content that is specific to users are generally the ones that are not to be crawled by the search engines.
Legitimate versus illegitimate techniques:
As mentioned earlier, the SEO techniques whose effects the search engines try to minimize are known as spamdexing. On the other hand, those techniques that are recommended by search engines are considered significant towards ensuring excellent rankings for the website in the long run. As and when the sites that employ spamdexing are found to be doing so by the search engines, these are excluded from the databases and banned.
The legitimate techniques, or those that are in accordance with the guidelines followed by search engines, are free from deception. This implies that the content that a user accesses on the website is the same as that indexed by the search engine.
Therefore, to summarize, these techniques seek not to create content aimed at search engines, but to create content aimed at providing maximum utility to those who visit the website and then making this content easily accessible to them, through SEO.
The illegitimate techniques include designing different pages for search engines and for human visitors, besides including text that is visible to the search engines and not to the human visitors, among other methods.
Marketing through search engine optimization:
SEO may not be the best tool for achieving the marketing goals for a website and may have to be combined with other tools, techniques and strategies, in order to attain success. However, something it can definitely do is to help increase the number of visitors i.e. bring about an increase in traffic and, if properly done, traffic of good quality, as well. Since people are known to scan web pages, including those containing search results, downwards from the top and from the left towards the right, it is obvious that placement among the highest ranked search results can dramatically increase the number of people that are likely to visit the website.
When looking for more information and resources related to marketing Private Label and Master Resell Rights Products, viral marketing, e-book marketing, internet marketing resources and ecommerce, visit http://www.moneytreecentral.com for complete details.
MoneyTreeCentral is a power-packed, no-holds-barred, massive repository that is jam-packed with over 1200 private label and master resell rights products... PLUS over 2000 additional marketing resources that you can use to become a Marketing Powerhouse!
We specialize in helping online marketers succeed!
Article Source: http://EzineArticles.com/?expert=Brad_Lessard
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