There are dozens of directory submission software available on the Internet today. They make the work of submitting your websites to hundreds of directories really simple.
1. If you have to submit websites by hand you need to first compile the list of the thousands of directories that exist on the web. This itself can take you days if not months of work
2. Some directories require you to register.
3. Logging in and filling in your details by hand in each of these directories submission forms can take you months of work.
With automated directory submission software most of the work is done for you. The software creator has already compiled the list of directories. By filling in a generic form presented to you before you start your submission process the software collects most of the details that will needed by majority of the websites.
It automatically fills in the details and only prompts you to fill added details as required by a few web directories. Some directory submission software even allow for multiple descriptions, titles and keywords listings, which can be used randomly so you are not penalized for similar linking text and descriptions.
Using the directory submission software you can gain thousands of one-way links in a week or less. Hand submissions can take you months to get to the same level. Some software even allows multiple site submissions. That is you can program it so you can submit many websites urls with different descriptions, titles and keywords to hundreds of web and link directories.
Once you key in all the details you can let the software take over and you can do your other work as the directory submission software finishes the work for you. This kind of software saves tons of time and is great value for money.
Since you will be submitting your website to directories that are categorized or themed, you will be getting links from pages that have similar websites. These one-way links from themed relevant pages will be valued higher than reciprocal links and your site will get a boost in rankings.
Incidentally you might get some traffic directly from your submissions to directory sites but don't depend on it. Once your submissions are completed and you get the link backs, your site will automatically rank high and get more traffic from the search engines. That is the real benefit.
As your site is included in hundreds of web directories across the web search engines spiders start picking up your website - based on the onsite factors and also boosted by the number of back links your site will start appearing in more and more search engine results.
By using a combination of article submission software, blog submission software and directory submission software you can get your website hundreds of quality one-way links that are highly valued by search engines. You don't need to spend years in getting these links but just a few days or at the most a week or two.
Get the advantage of automated directory submission software and save time and effort which you can use for better purposes like marketing and selling stuff on your website.
http://www.website-articles.net/Article/Directory-Submission-Software-Makes-Directory-Submissions-Fast-And-Easy/9308
Thursday, September 27, 2007
The Semantic Indexing Project (SEO)
Semantic indexing is our name for a family of techniques for searching and organizing large data collections. The goal of semantic indexing is to find patterns in unstructured data (documents without descriptors such as keywords or special tags) and use those patterns to offer more effective search and categorization services.
During the past five years, a team of linguists and computer scientists at NITLE and Middlebury College has developed a prototype Semantic Engine. This prototype was designed to address the universal problem of accessing and organizing large amounts of unstructured digital text. Using mathematical algorithms to index the latent semantic content of documents, the prototype engine has been demonstrated to drastically reduce, if not eliminate, the need for expensive and time-consuming metadata tagging, and to produce results superior to keyword searches in limited test domains.
The Semantic Engine is at the center of our research and development mission. It is designed to enable scholars and educators to manage the already overwhelming and ever-increasing volume of data that we encounter in every field of inquiry. We are developing a set of tools that will enable researchers to quickly search large datasets that may be distributed across multiple databases, to interact with the engine to refine the search, and to contribute their knowledge to the collection. We also are creating a set of visualization and archiving tools for the researcher to use, to facilitate the organization and dissemination of the search results.
http://www.website-articles.net/Article/The-Semantic-Indexing-Project--SEO-/9434
During the past five years, a team of linguists and computer scientists at NITLE and Middlebury College has developed a prototype Semantic Engine. This prototype was designed to address the universal problem of accessing and organizing large amounts of unstructured digital text. Using mathematical algorithms to index the latent semantic content of documents, the prototype engine has been demonstrated to drastically reduce, if not eliminate, the need for expensive and time-consuming metadata tagging, and to produce results superior to keyword searches in limited test domains.
The Semantic Engine is at the center of our research and development mission. It is designed to enable scholars and educators to manage the already overwhelming and ever-increasing volume of data that we encounter in every field of inquiry. We are developing a set of tools that will enable researchers to quickly search large datasets that may be distributed across multiple databases, to interact with the engine to refine the search, and to contribute their knowledge to the collection. We also are creating a set of visualization and archiving tools for the researcher to use, to facilitate the organization and dissemination of the search results.
http://www.website-articles.net/Article/The-Semantic-Indexing-Project--SEO-/9434
Role of SEO in Online Marketing
Online marketing, also known as Internet marketing, is simply the marketing of products and service offerings via the Internet. With the explosion of Internet onto the scene, almost every home is connected to your product or service through online marketing. You may have a great service or the perfect product and a fantastic website but that will not ensure visitors to your site. So it’s important to get the Internet marketing right.
Online marketing comes in various forms – banner ads, email marketing, paid inclusions, pay per click, affiliate advertising and search engine optimization (SEO). The growth of online marketing has been fueled largely by the expansion of the Internet audience and the convenience a customer can be offered in terms of purchasing online. With the large audience out there, you will want to get as many visitors as possible to your site. This brings us into the realm of SEO, since this is becoming one of the main avenues for an online business to try to increase virtual footfalls to the site.
Let’s first talk about SEO – what is it? Put simply, it is the use of an algorithm to improve a sites search engine rankings or hits. This is done by an Internet marketer to try to improve the quantity as well as the quality of visitors to their website. The concept of improved quality is also important here – it is essential to direct the right traffic, people searching for the product or service that you offer or something similar, rather than simply a random selection of people looking for something else. Ideally, your SEO strategy should work with your target market in mind and work towards attracting this target market to the site. Relevance is key, since people looking for a web-hosted tax planning software will not buy wedding invitations, even if driven to the website and will be disappointed.
SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online – it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers.
The value of increased, relevant traffic to the site will most likely guarantee increased sales. SEO marketing offers information about your product offering when the interest from visitors is high and, once directed to your site, the visitor can be converted to a buyer immediately. Most companies build out their online marketing strategies keeping SEO in mind. This is essential to the success of a marketing plan, since a good SEO plan can be supported by a pertinent emailing marketing campaign and other PR programs.
Thus, the role of SEO is so vital to a successful online marketing campaign that it can be considered a separate tactic in itself but it is best to make it a well-planned segment of an organized strategy. Consider this: an inappropriately planned SEO may result in wasted resources, optimizing factors that do not link back to the correct target audience in the midst of a highly competitive and growing online marketplace. While many SEO experts and marketers may dispute the process to successful SEO (some say page linking, some keyword basics, others copywriting and so on), one thing most people agree on is constructing an SEO that is closely connected with your marketing strategy so that each supports the other.
http://www.website-articles.net/Article/Role-of-SEO-in-Online-Marketing/9521
Online marketing comes in various forms – banner ads, email marketing, paid inclusions, pay per click, affiliate advertising and search engine optimization (SEO). The growth of online marketing has been fueled largely by the expansion of the Internet audience and the convenience a customer can be offered in terms of purchasing online. With the large audience out there, you will want to get as many visitors as possible to your site. This brings us into the realm of SEO, since this is becoming one of the main avenues for an online business to try to increase virtual footfalls to the site.
Let’s first talk about SEO – what is it? Put simply, it is the use of an algorithm to improve a sites search engine rankings or hits. This is done by an Internet marketer to try to improve the quantity as well as the quality of visitors to their website. The concept of improved quality is also important here – it is essential to direct the right traffic, people searching for the product or service that you offer or something similar, rather than simply a random selection of people looking for something else. Ideally, your SEO strategy should work with your target market in mind and work towards attracting this target market to the site. Relevance is key, since people looking for a web-hosted tax planning software will not buy wedding invitations, even if driven to the website and will be disappointed.
SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online – it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers.
The value of increased, relevant traffic to the site will most likely guarantee increased sales. SEO marketing offers information about your product offering when the interest from visitors is high and, once directed to your site, the visitor can be converted to a buyer immediately. Most companies build out their online marketing strategies keeping SEO in mind. This is essential to the success of a marketing plan, since a good SEO plan can be supported by a pertinent emailing marketing campaign and other PR programs.
Thus, the role of SEO is so vital to a successful online marketing campaign that it can be considered a separate tactic in itself but it is best to make it a well-planned segment of an organized strategy. Consider this: an inappropriately planned SEO may result in wasted resources, optimizing factors that do not link back to the correct target audience in the midst of a highly competitive and growing online marketplace. While many SEO experts and marketers may dispute the process to successful SEO (some say page linking, some keyword basics, others copywriting and so on), one thing most people agree on is constructing an SEO that is closely connected with your marketing strategy so that each supports the other.
http://www.website-articles.net/Article/Role-of-SEO-in-Online-Marketing/9521
Strategies for Link Building
In this article I will review the 3 most important strategies you have to build links to your site at no cost. But there are more ways to get quality one-way links. It is very important to keep in mind the relevancy of these links. A link is considered relevant, when it is coming from a site that contains similar content or services as your site. Could the site linking to your site be in the same category? Keep this in mind for the quality factor of your links. The ones included in this article, are well known to work given their relevancy.
Niche Directories Submissions.
Submitting to free niche directories is a great way to get focused, on topic links at no cost. Focus on topic relationship, not on link popularity. List your site in the most relevant category, according to the theme of your site. A brand new directory that is focused on your niche is still a great choice. As the directory matures, its popularity will increase for the benefit of your link. The approval time for the inclusion is also beneficial. Why? Because since all directories are different in this area, you will gain inbound links slowly and naturally, bypassing link spamming filters. Remember, sites need to show a steady progression of links to have the most benefits from the algos.
Article Writing and Submission.
The writing part is not easy, especially quality content. But it should be a natural task for you to write about the topic of your site anytime. I make it a normal practice of my SEO consulting business to have my clients write content about what they know best: their business. Not only I gain a high level of involvement from them this way, they do it naturally under my guidelines. This creates useful resources for others, the visitors, and also extremely targeted and on topic content. As a result, you will receive one-way links from each site your article is published on. And the payoff link-wise is that most article sites allow links back from the signature section. Do not forget to keep your targeted keyword phrases in mind when you select your anchor text.
Related Industry Forums posts.
Just like in the case of article sites, web forums allow the use of signatures. In this signature, most of the time you can include a link back to your site. Again, the right anchor text is what makes these links worth. Forums within your niche can provide you with great value links on your particular topic. Make sure that you are making a relevant contribution to the industry, and fulfilling the purpose of the forum when you post. The authority you can get because of this is an extra benefit you want.
Write products/services reviews.
Find sites that provide a related, but no competing product or service that you would recommend to your visitors, and offer to write a review for them in exchange for a link back to your site. Since it makes sense for them to disclose to their visitors the source of such reviews, this can be very beneficial for you as well. It does also prove your knowledge, and the awareness of the market.
http://www.website-articles.net/Article/Strategies-for-Link-Building/9676
Niche Directories Submissions.
Submitting to free niche directories is a great way to get focused, on topic links at no cost. Focus on topic relationship, not on link popularity. List your site in the most relevant category, according to the theme of your site. A brand new directory that is focused on your niche is still a great choice. As the directory matures, its popularity will increase for the benefit of your link. The approval time for the inclusion is also beneficial. Why? Because since all directories are different in this area, you will gain inbound links slowly and naturally, bypassing link spamming filters. Remember, sites need to show a steady progression of links to have the most benefits from the algos.
Article Writing and Submission.
The writing part is not easy, especially quality content. But it should be a natural task for you to write about the topic of your site anytime. I make it a normal practice of my SEO consulting business to have my clients write content about what they know best: their business. Not only I gain a high level of involvement from them this way, they do it naturally under my guidelines. This creates useful resources for others, the visitors, and also extremely targeted and on topic content. As a result, you will receive one-way links from each site your article is published on. And the payoff link-wise is that most article sites allow links back from the signature section. Do not forget to keep your targeted keyword phrases in mind when you select your anchor text.
Related Industry Forums posts.
Just like in the case of article sites, web forums allow the use of signatures. In this signature, most of the time you can include a link back to your site. Again, the right anchor text is what makes these links worth. Forums within your niche can provide you with great value links on your particular topic. Make sure that you are making a relevant contribution to the industry, and fulfilling the purpose of the forum when you post. The authority you can get because of this is an extra benefit you want.
Write products/services reviews.
Find sites that provide a related, but no competing product or service that you would recommend to your visitors, and offer to write a review for them in exchange for a link back to your site. Since it makes sense for them to disclose to their visitors the source of such reviews, this can be very beneficial for you as well. It does also prove your knowledge, and the awareness of the market.
http://www.website-articles.net/Article/Strategies-for-Link-Building/9676
Pittsburgh Internet Marketing Company Reveals Its Secret
It’s a fact of life; people will go on line to find what they need. Whether it’s to find out what time the local movie theatre is open or if they are planning a vacation in another country, most consumers are checking the internet first. If you have something to sale, will your prospective customers find you?
The ranking of a web site on search engines makes the difference between your target audience finding your site, or your competitors. The higher your rankings, the better chances it gets to be noticed by the ranking programs like Yahoo and MSN. So what is the secret to make search engines notice your site? What can you do to make sure that your site gets the recognition from the different ranking sites?
We are a Pittsburgh Internet Marketing company, Eyeflow LLC, and have been providing internet marketing not only locally in Pittsburgh, but also for companies all over the United States. Having a super website isn’t going to help unless people can find it. This is where you need to consider Internet Marketing and Search Engine Optimization (SEO).
Internet marketing is in no way complete not including search engine optimization of your website. Unless your website has a good page rank you will always be contending with websites taking away traffic that should be coming your way.
Search engine optimization is the method of changing your website to make it friendlier to search engines so that your site is indexed higher when matched against specific keywords. The higher your website is listed in the search results page the better it is for you and your business. When someone searches for a website, hardly ever do they go past the first or second page of the searches.
Keywords are the most significant piece of SEO and choosing the right ones to include in website content is not always easy. A good technique is to find out what your competitors are using and then go on from there. Most of the prevailing SEO strategies are actually nothing more than knowing how to choose the right set of keywords.
Check your keywords and its concentration on your site’s content. Keywords are search engine’s fundamental elements in ranking. When search engines see that your site has pertinent keywords that internet users use as search terms then it sees your site as keyword friendly and will therefore be seen as appropriate, easily searched site. In effect, if your site has the proper density of keywords on it, the more it becomes visible to the search engine.
This is reflected on why content writing or copywriting is in such huge demand at the present time. Simply writing is not important. The content has to be comprehensible while incorporating good keywords in a strong ratio to make a distinction in page rank.
If you are a local Pittsburgh business and are trying to target local Pittsburghers, we can help you. At Eyeflow, since we’re a local Pittsburgh Internet Marketing company, we can meet with your staff at your office or ours and evaluate what your website needs to improve the traffic to your site. We can customize an internet marketing package no matter how large or small your company is.
http://www.website-articles.net/Article/Pittsburgh-Internet-Marketing-Company-Reveals-Its-Secret/9742
The ranking of a web site on search engines makes the difference between your target audience finding your site, or your competitors. The higher your rankings, the better chances it gets to be noticed by the ranking programs like Yahoo and MSN. So what is the secret to make search engines notice your site? What can you do to make sure that your site gets the recognition from the different ranking sites?
We are a Pittsburgh Internet Marketing company, Eyeflow LLC, and have been providing internet marketing not only locally in Pittsburgh, but also for companies all over the United States. Having a super website isn’t going to help unless people can find it. This is where you need to consider Internet Marketing and Search Engine Optimization (SEO).
Internet marketing is in no way complete not including search engine optimization of your website. Unless your website has a good page rank you will always be contending with websites taking away traffic that should be coming your way.
Search engine optimization is the method of changing your website to make it friendlier to search engines so that your site is indexed higher when matched against specific keywords. The higher your website is listed in the search results page the better it is for you and your business. When someone searches for a website, hardly ever do they go past the first or second page of the searches.
Keywords are the most significant piece of SEO and choosing the right ones to include in website content is not always easy. A good technique is to find out what your competitors are using and then go on from there. Most of the prevailing SEO strategies are actually nothing more than knowing how to choose the right set of keywords.
Check your keywords and its concentration on your site’s content. Keywords are search engine’s fundamental elements in ranking. When search engines see that your site has pertinent keywords that internet users use as search terms then it sees your site as keyword friendly and will therefore be seen as appropriate, easily searched site. In effect, if your site has the proper density of keywords on it, the more it becomes visible to the search engine.
This is reflected on why content writing or copywriting is in such huge demand at the present time. Simply writing is not important. The content has to be comprehensible while incorporating good keywords in a strong ratio to make a distinction in page rank.
If you are a local Pittsburgh business and are trying to target local Pittsburghers, we can help you. At Eyeflow, since we’re a local Pittsburgh Internet Marketing company, we can meet with your staff at your office or ours and evaluate what your website needs to improve the traffic to your site. We can customize an internet marketing package no matter how large or small your company is.
http://www.website-articles.net/Article/Pittsburgh-Internet-Marketing-Company-Reveals-Its-Secret/9742
Search Engines and Artificial Intelligence
There is a very distinctive focus in the current search engine algos towards AI. Google is the most obvious in the application of such technologies, but is not the only one. Some of the things search engines are utilizing in their machine learning process includes studying user behaviour, recording actions, drawing conclusions.
The more traditional ways that search engines have used previously to establish the populatiy of a given site, have been among others: volumen of inbound links, and their quality score based on relevancy of their anchor text and co-relation to the theme of the target sites. There are several factors involved in evaluating the links data that helps search engines to determine the popularity of a site and the importance of its content. In this new approach, the engines have been able to gain a finite amount of aggregate usage data from its various programs and services that allows them to further develop algos into more accurate and relevant services.
Nowadays, geotargeting or the personalisation of search results based on the geographic location of the users, browser-based and social bookmarking are just a few new elements added to the equation. Traffic source information to given search results also count. This allows searh engines to really evaluate sites based on how popular they truly are, and weight their content and position in SERPs.
http://www.website-articles.net/Article/Search-Engines-and-Artificial-Intelligence/9777
The more traditional ways that search engines have used previously to establish the populatiy of a given site, have been among others: volumen of inbound links, and their quality score based on relevancy of their anchor text and co-relation to the theme of the target sites. There are several factors involved in evaluating the links data that helps search engines to determine the popularity of a site and the importance of its content. In this new approach, the engines have been able to gain a finite amount of aggregate usage data from its various programs and services that allows them to further develop algos into more accurate and relevant services.
Nowadays, geotargeting or the personalisation of search results based on the geographic location of the users, browser-based and social bookmarking are just a few new elements added to the equation. Traffic source information to given search results also count. This allows searh engines to really evaluate sites based on how popular they truly are, and weight their content and position in SERPs.
http://www.website-articles.net/Article/Search-Engines-and-Artificial-Intelligence/9777
SEO Intelligence
In this article I will cover how search engines work, what search engine optimization actually is, and why you should be doing search engine optimization if you are not.
How do Search Engines Work?
There are 3 areas in the search process of an engine: bots, indexes, and queries. Search Engines involve two main parts: a bot and an index. Search Engines use bots to index sites. These are automated programs run by the search engines. The indexing can happen either by following a link or a submission request. Basically a crawler is capable of scanning the content of a site from the meta tags and navigation, to the copy content, and following any internal or external links available. Then this information is sent to a datacenter for further processing, and final indexing. As information changes, the bot will keep visiting the site for these changes on a given interval that is different from one site to the other. So, when you query the engine with your search, the results are pulled from the index, in order of relevancy according to the search engine algorithm.
What is Search Engine Optimization?
If it can be resume to a word" SEO is a process. It starts by selecting the most targeted keyword phrases for your site, and it never ends. You will always need to maintain those hard earned ranks for your site in the search engines. In the middle, you will need to optimize your meta tags and content along with building appropriate related quality links. You noticed I mentioned the "Big 3". By that I mean in order of market share: Google, Yahoo, and MSN. To serve the most relevant, spam-free results, search engines keep their algorithms secret, and they differ greatly as well.
Why do Search Engine Optimization?
When 90% of web users use search engines to find what they are looking for online, and with 65% of them clicking on organic (non-paid) results when analyzing the top two pages of results, having a top search engine ranking really make the difference between online business success and failure. The best part about using SEO is that the traffic you will get as a result of having search optimization is free. Free traffic is the best traffic you can possible get and since your site is optimized for it, the traffic you receive will be highly targeted, because the people are searching for what you are optimizing for.
http://www.website-articles.net/Article/SEO-Intelligence/9874
How do Search Engines Work?
There are 3 areas in the search process of an engine: bots, indexes, and queries. Search Engines involve two main parts: a bot and an index. Search Engines use bots to index sites. These are automated programs run by the search engines. The indexing can happen either by following a link or a submission request. Basically a crawler is capable of scanning the content of a site from the meta tags and navigation, to the copy content, and following any internal or external links available. Then this information is sent to a datacenter for further processing, and final indexing. As information changes, the bot will keep visiting the site for these changes on a given interval that is different from one site to the other. So, when you query the engine with your search, the results are pulled from the index, in order of relevancy according to the search engine algorithm.
What is Search Engine Optimization?
If it can be resume to a word" SEO is a process. It starts by selecting the most targeted keyword phrases for your site, and it never ends. You will always need to maintain those hard earned ranks for your site in the search engines. In the middle, you will need to optimize your meta tags and content along with building appropriate related quality links. You noticed I mentioned the "Big 3". By that I mean in order of market share: Google, Yahoo, and MSN. To serve the most relevant, spam-free results, search engines keep their algorithms secret, and they differ greatly as well.
Why do Search Engine Optimization?
When 90% of web users use search engines to find what they are looking for online, and with 65% of them clicking on organic (non-paid) results when analyzing the top two pages of results, having a top search engine ranking really make the difference between online business success and failure. The best part about using SEO is that the traffic you will get as a result of having search optimization is free. Free traffic is the best traffic you can possible get and since your site is optimized for it, the traffic you receive will be highly targeted, because the people are searching for what you are optimizing for.
http://www.website-articles.net/Article/SEO-Intelligence/9874
Search Engine Ranking Components
This article will show you the main components for Search Engine Optimization and how they influence any campaign. I review the 5 key components.
Keyword Research.
The first step of any SEO campaign is to research your keywords, and even more important, is to get them right. You cannot skip this step. And why would you?
You may think you know what keywords to target, and you may be right about them, but what keywords are your potential visitors searching for? One example: You could have a travel site wanting to optimize for "discount tickets" when actually your visitors are searching for "cheap tickets". Another thing is the timeline to achieve results, like in the short, mid, or long-term. No unrealistic expectations here. One way I like to approach this is to optimize by levels. For example, I will choose 3 levels of difficulty and select the according keywords.
As I achieve the easiest level, I move on to the next and so on. Results diferr
per competition volume and markets, but overall results prove it does work.
On-Page Factors.
The most important elements in the page are the Title, Headings within the copy and keyword focused content. Keeping your code compliant is also beneficial. On-page optimization a very important part of the process, but it is almost indirectly proportional with the competition levels for the given target keywords. So it is highly scored into rankings when present within low to medium levels, but less significant among high competitive terms. So keep this in mind, according to your market.
User Friendliness.
Site structure and overall navigation are being considered by search engines increasingly when ranking websites. So what are search engines looking for to determine and weight user friendliness? Coding errors, broken internal or when outbound links are bad. Fast loading pages, contextual links between pages, links
to authoritative sites or resources within related topics are good.
Article Writing.
Quality content still rules" Content that is topic centered, and highly focused on your target keywords is really what search engines are looking for. So when this is applied on multiple pages across your site, you get results. Because of this, context, not content, is king.
Link Popularity.
"Tell me who links to you and I will tell you who you are" is how search engine scoring works on link popularity. Just like content, the quality factor is very important. This is the most important element to consider when your site is on a highly competitive market. So make sure you have applied all the previous elements, in order to achieve link popularity from related sites, avoid links from bad neighborhoods, and make sure to never link to sites not indexed by Google.
http://www.website-articles.net/Article/Search-Engine-Ranking-Components/9929
Keyword Research.
The first step of any SEO campaign is to research your keywords, and even more important, is to get them right. You cannot skip this step. And why would you?
You may think you know what keywords to target, and you may be right about them, but what keywords are your potential visitors searching for? One example: You could have a travel site wanting to optimize for "discount tickets" when actually your visitors are searching for "cheap tickets". Another thing is the timeline to achieve results, like in the short, mid, or long-term. No unrealistic expectations here. One way I like to approach this is to optimize by levels. For example, I will choose 3 levels of difficulty and select the according keywords.
As I achieve the easiest level, I move on to the next and so on. Results diferr
per competition volume and markets, but overall results prove it does work.
On-Page Factors.
The most important elements in the page are the Title, Headings within the copy and keyword focused content. Keeping your code compliant is also beneficial. On-page optimization a very important part of the process, but it is almost indirectly proportional with the competition levels for the given target keywords. So it is highly scored into rankings when present within low to medium levels, but less significant among high competitive terms. So keep this in mind, according to your market.
User Friendliness.
Site structure and overall navigation are being considered by search engines increasingly when ranking websites. So what are search engines looking for to determine and weight user friendliness? Coding errors, broken internal or when outbound links are bad. Fast loading pages, contextual links between pages, links
to authoritative sites or resources within related topics are good.
Article Writing.
Quality content still rules" Content that is topic centered, and highly focused on your target keywords is really what search engines are looking for. So when this is applied on multiple pages across your site, you get results. Because of this, context, not content, is king.
Link Popularity.
"Tell me who links to you and I will tell you who you are" is how search engine scoring works on link popularity. Just like content, the quality factor is very important. This is the most important element to consider when your site is on a highly competitive market. So make sure you have applied all the previous elements, in order to achieve link popularity from related sites, avoid links from bad neighborhoods, and make sure to never link to sites not indexed by Google.
http://www.website-articles.net/Article/Search-Engine-Ranking-Components/9929
Role of On Page Optimization in SEO
What is Search Engine Optimization?
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
http://www.website-articles.net/Article/Role-of-On-Page-Optimization-in-SEO/9947
Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.
There are two main types of factors in search engine optimization:
1. On page Optimization
2. Off Page Optimization
On Page Optimization:
On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.
Features of On Page Optimization:
Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.
Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.
Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.
URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.
Benefits of On Page Search Engine Optimization:
When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.
Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.
REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box is retained as usual so that all links are Active/Linkable with no syntax changes.
http://www.website-articles.net/Article/Role-of-On-Page-Optimization-in-SEO/9947
Intelligent Search Engines Update
With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.
Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.
The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.
http://www.website-articles.net/Article/Intelligent-Search-Engines-Update/10036
Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.
The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.
http://www.website-articles.net/Article/Intelligent-Search-Engines-Update/10036
Search Engine Optimization- Ensuring the Best Results for your Business
In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.website-articles.net/Article/Search-Engine-Optimization--Ensuring-the-Best-Results-for-your-Business/10075
Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
http://www.website-articles.net/Article/Search-Engine-Optimization--Ensuring-the-Best-Results-for-your-Business/10075
Branding through SEO
What brand is all about?
Though many things are considered to be part of a brand, a brand is essentially the perception of the customers towards a product. This perception is much more important than the tangible attributes that are commonly associated to a brand, like the name, logo, packaging and things that symbolically represent a product. The perception of the users is responsible for the equity of a brand or a brand value.
How exactly brands help to sell?
According to Davis Aaker, the Vice Chairman of Prophet, creator of the Aaker Model™, and an eminent teacher and writer on branding and marketing, brands have equity because they have high awareness, many loyal customers, and a high reputation for perceived quality. It is a general trend that consumers prefer high-equity brands because they find it easier to interpret what benefits the brand offers, feel more confident of it and get more satisfaction from using it. This brand equity or perception about a product cannot be developed overnight. It takes considerable amount of time and conscious efforts to establish a brand in the consumers’ psyche.
Why it’s a different ball game when it comes to World Wide Web?
Advertising and other marketing efforts are the most widely used mediums for establishing a brand and building brand value. Much like the conventional process of brand building, online business or e-commerce is also heavily dependent on advertising and online marketing campaigns.
Why search engines are so important for online brand building?
As major portion the online buyers depend on the search engine results to find the product or services they are looking for, search engines are undoubtedly the most powerful medium for building a brand in the online business.
According to a recent study, 62% of search engine users look no further than the first page of the search results and 90% of them do not go beyond the first three pages of the search engine result to select a site for making purchase. Moreover, 36% of search engine users believe that the top ranking companies at the search engine result pages are top companies in that respective industry.
How does SEO benefit the online brand building process?
• Be at the top - It quite evident that if you are looking to build a brand at the World Wide Web, your site must feature at the top result pages of the leading search engine and most likely in the first result page itself. It will not only guarantee increase of traffic to your site but also effectively build your brand image. To get that coveted top ranking at the organic search results of the leading search engines like Google, Yahoo, and MSN, search engine optimization is the most viable solution you have got.
• Break the digital divide - A successful SEO campaign will not only improve your search engine ranking but also put you in the same bracket with the best and largest players in your industry. Being at the same platform with biggest names in your industry will surely increase your brand value.
• Leverage from your ranking - With the top ranking at the leading search engines, it is quite evident that traffic to your site will significantly increase. The best part of this traffic is that most of them are pre-qualified customers and hence major part of these leads will convert in sales. So, with a search engine ranking your customer base will increase rapidly. This increase in the sales will not only give you a financial gain but also build an interest and reputation of your brand thanks to the recent trends of blogs and online reviews and of course word of mouth that spreads like fire in the consumer market.
• Improve the page rank - With more visitors, greater sales volume, the importance of your site is improved significantly. With this improving reputation at the online world, your site is all set for a top ranking for longer period of time that will result is a sharper increase in the brand value.
• Be consistent in your SEO objectives - With a consisting ranking at the leading search engine result pages, you create a long lasting and strong influence on the mind of your customers. This will guarantee the brand loyalty of the customers. Therefore, it is important that instead of one time SEO campaign to take a long time program for your SEO initiative that will definitely contribute to your brand equity.
• Brighten your online image - Online reputation management that is the buzz in the present context can be successfully done with the help of SEO. By providing better ranking of pro brand sites and eventually lowering the ranks of the ‘boycott’ or ‘flame’ sites you can achieve better brand management through SEO.
http://www.website-articles.net/Article/Branding-through-SEO/10090
Though many things are considered to be part of a brand, a brand is essentially the perception of the customers towards a product. This perception is much more important than the tangible attributes that are commonly associated to a brand, like the name, logo, packaging and things that symbolically represent a product. The perception of the users is responsible for the equity of a brand or a brand value.
How exactly brands help to sell?
According to Davis Aaker, the Vice Chairman of Prophet, creator of the Aaker Model™, and an eminent teacher and writer on branding and marketing, brands have equity because they have high awareness, many loyal customers, and a high reputation for perceived quality. It is a general trend that consumers prefer high-equity brands because they find it easier to interpret what benefits the brand offers, feel more confident of it and get more satisfaction from using it. This brand equity or perception about a product cannot be developed overnight. It takes considerable amount of time and conscious efforts to establish a brand in the consumers’ psyche.
Why it’s a different ball game when it comes to World Wide Web?
Advertising and other marketing efforts are the most widely used mediums for establishing a brand and building brand value. Much like the conventional process of brand building, online business or e-commerce is also heavily dependent on advertising and online marketing campaigns.
Why search engines are so important for online brand building?
As major portion the online buyers depend on the search engine results to find the product or services they are looking for, search engines are undoubtedly the most powerful medium for building a brand in the online business.
According to a recent study, 62% of search engine users look no further than the first page of the search results and 90% of them do not go beyond the first three pages of the search engine result to select a site for making purchase. Moreover, 36% of search engine users believe that the top ranking companies at the search engine result pages are top companies in that respective industry.
How does SEO benefit the online brand building process?
• Be at the top - It quite evident that if you are looking to build a brand at the World Wide Web, your site must feature at the top result pages of the leading search engine and most likely in the first result page itself. It will not only guarantee increase of traffic to your site but also effectively build your brand image. To get that coveted top ranking at the organic search results of the leading search engines like Google, Yahoo, and MSN, search engine optimization is the most viable solution you have got.
• Break the digital divide - A successful SEO campaign will not only improve your search engine ranking but also put you in the same bracket with the best and largest players in your industry. Being at the same platform with biggest names in your industry will surely increase your brand value.
• Leverage from your ranking - With the top ranking at the leading search engines, it is quite evident that traffic to your site will significantly increase. The best part of this traffic is that most of them are pre-qualified customers and hence major part of these leads will convert in sales. So, with a search engine ranking your customer base will increase rapidly. This increase in the sales will not only give you a financial gain but also build an interest and reputation of your brand thanks to the recent trends of blogs and online reviews and of course word of mouth that spreads like fire in the consumer market.
• Improve the page rank - With more visitors, greater sales volume, the importance of your site is improved significantly. With this improving reputation at the online world, your site is all set for a top ranking for longer period of time that will result is a sharper increase in the brand value.
• Be consistent in your SEO objectives - With a consisting ranking at the leading search engine result pages, you create a long lasting and strong influence on the mind of your customers. This will guarantee the brand loyalty of the customers. Therefore, it is important that instead of one time SEO campaign to take a long time program for your SEO initiative that will definitely contribute to your brand equity.
• Brighten your online image - Online reputation management that is the buzz in the present context can be successfully done with the help of SEO. By providing better ranking of pro brand sites and eventually lowering the ranks of the ‘boycott’ or ‘flame’ sites you can achieve better brand management through SEO.
http://www.website-articles.net/Article/Branding-through-SEO/10090
Google Ranking SEO Tips
Many webmasters overlook an important part of search engine optimization: if you over-optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for web surfers. Experienced PowerScribe team reveal some tricks of their experienced experts.
Paid links
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.
What are unnatural links?
Unnatural linking is linking that wouldn't happen if search engines didn't exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don't have topical relevancy.
The impact of spammy domains that are owned by the same person
SEO experts Rob Lawley and Kaloyan Banev indicated that a webmaster who owns many duplicated websites might get trouble with his other websites.
PageRank is just one of many factors
While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:
"PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years."
There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.
What is a sitemaps XML file?
The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.
In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.
That information helps search engines to more intelligently crawl your site. The Sitemap sprotocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.
3 tips to get indexed on Google within 48 hours
Tip 1: Get a link from an existing site
Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.
Tip 2: Create an external blog
Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.
Tip 3: Get as many links as you can
The more other websites link to your website, the sooner Google will find your site. Using software will make progress quicker.
Evidence of success
PowerScribe Internet Solutions is a leading SEO and Internet Marketing and in addition provide with high end web design worldwide. We are working over 80 SEO project and all reach top 10 results in major search engines. Part of results are available at our SEO portfolio page.
http://www.website-articles.net/Article/Google-Ranking-SEO-Tips/10170
Paid links
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.
What are unnatural links?
Unnatural linking is linking that wouldn't happen if search engines didn't exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don't have topical relevancy.
The impact of spammy domains that are owned by the same person
SEO experts Rob Lawley and Kaloyan Banev indicated that a webmaster who owns many duplicated websites might get trouble with his other websites.
PageRank is just one of many factors
While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:
"PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years."
There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.
What is a sitemaps XML file?
The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.
In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.
That information helps search engines to more intelligently crawl your site. The Sitemap sprotocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.
3 tips to get indexed on Google within 48 hours
Tip 1: Get a link from an existing site
Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.
Tip 2: Create an external blog
Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.
Tip 3: Get as many links as you can
The more other websites link to your website, the sooner Google will find your site. Using software will make progress quicker.
Evidence of success
PowerScribe Internet Solutions is a leading SEO and Internet Marketing and in addition provide with high end web design worldwide. We are working over 80 SEO project and all reach top 10 results in major search engines. Part of results are available at our SEO portfolio page.
http://www.website-articles.net/Article/Google-Ranking-SEO-Tips/10170
10 Golden Rules of SEO
1. Keyword Research – Keyword research is the basic and primary requirement of any SEO campaign. The success of the SEO campaign largely depends on the selection of the right set of keywords that will be optimized for a site. Selecting wrong keywords might bring traffic to your site but that lead will not convert into sales.
2. Title – Title of the page should ideally contain the keyword and clearly state what that particular page is all about. The title should be brief, specific, ideally contain 6 – 8 words and create interest of the readers.
3. Description – Description of the page should be ideally of 25 to 30 words, contain the keyword for the page in an unbroken manner and should present the essence of that page in a concise way.
4. Meta Keywords – Meta keywords is another area that makes the content of the pages search engine friendly. It is effective to put the keyword of that particular page along with two or three other relevant keywords in the meta keywords.
5. Content – Content of a web page that is written with the objective of search engine optimization should always support dual purpose. It should be search engine friendly as well as grab the interest of the reader to ultimately convert a visitor to a customer. To make the page search engine friendly the keyword density of the page should be maintained to its optimum level that is determined after considering host of factors including popularity of the keyword, size of the content and so on.
6. Alt Tags – Alt Tags of the images that are placed in the page should ideally contain keyword of that page. It is a great way to trigger the search engine spiders.
7. Site Architecture – Architecture of the site should be carefully planned. To get maximum benefit from SEO point of view, the home page or the index page must have links to the optimized pages. The optimized pages should ideally contain links to other pages of the site.
8. Site Map – Site Map is another aspect that can induce the search engine spiders. Site Map must contain links to all the optimized pages of the site.
9. Link Popularity – Link Popularity or the number of incoming links to a site is a deciding factor for the popularity or importance of the site in the world wide web. This technique of determining the popularity of the site was first introduced by Google and it is still the most important criteria for the ranking of a website in the Google search engine.
10. Search Engine Submission – Manual submission to the leading search engines will ensure faster indexing of the web pages in the search engine database that will quicken the ranking of the website in the search engines.
Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.
http://www.website-articles.net/Article/10-Golden-Rules-of-SEO/10212
2. Title – Title of the page should ideally contain the keyword and clearly state what that particular page is all about. The title should be brief, specific, ideally contain 6 – 8 words and create interest of the readers.
3. Description – Description of the page should be ideally of 25 to 30 words, contain the keyword for the page in an unbroken manner and should present the essence of that page in a concise way.
4. Meta Keywords – Meta keywords is another area that makes the content of the pages search engine friendly. It is effective to put the keyword of that particular page along with two or three other relevant keywords in the meta keywords.
5. Content – Content of a web page that is written with the objective of search engine optimization should always support dual purpose. It should be search engine friendly as well as grab the interest of the reader to ultimately convert a visitor to a customer. To make the page search engine friendly the keyword density of the page should be maintained to its optimum level that is determined after considering host of factors including popularity of the keyword, size of the content and so on.
6. Alt Tags – Alt Tags of the images that are placed in the page should ideally contain keyword of that page. It is a great way to trigger the search engine spiders.
7. Site Architecture – Architecture of the site should be carefully planned. To get maximum benefit from SEO point of view, the home page or the index page must have links to the optimized pages. The optimized pages should ideally contain links to other pages of the site.
8. Site Map – Site Map is another aspect that can induce the search engine spiders. Site Map must contain links to all the optimized pages of the site.
9. Link Popularity – Link Popularity or the number of incoming links to a site is a deciding factor for the popularity or importance of the site in the world wide web. This technique of determining the popularity of the site was first introduced by Google and it is still the most important criteria for the ranking of a website in the Google search engine.
10. Search Engine Submission – Manual submission to the leading search engines will ensure faster indexing of the web pages in the search engine database that will quicken the ranking of the website in the search engines.
Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.
http://www.website-articles.net/Article/10-Golden-Rules-of-SEO/10212
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