In this article I will review the 3 most important strategies you have to build links to your site at no cost. But there are more ways to get quality one-way links. It is very important to keep in mind the relevancy of these links. A link is considered relevant, when it is coming from a site that contains similar content or services as your site. Could the site linking to your site be in the same category? Keep this in mind for the quality factor of your links. The ones included in this article, are well known to work given their relevancy.
Niche Directories Submissions.
Submitting to free niche directories is a great way to get focused, on topic links at no cost. Focus on topic relationship, not on link popularity. List your site in the most relevant category, according to the theme of your site. A brand new directory that is focused on your niche is still a great choice. As the directory matures, its popularity will increase for the benefit of your link. The approval time for the inclusion is also beneficial. Why? Because since all directories are different in this area, you will gain inbound links slowly and naturally, bypassing link spamming filters. Remember, sites need to show a steady progression of links to have the most benefits from the algos.
Article Writing and Submission.
The writing part is not easy, especially quality content. But it should be a natural task for you to write about the topic of your site anytime. I make it a normal practice of my SEO consulting business to have my clients write content about what they know best: their business. Not only I gain a high level of involvement from them this way, they do it naturally under my guidelines. This creates useful resources for others, the visitors, and also extremely targeted and on topic content. As a result, you will receive one-way links from each site your article is published on. And the payoff link-wise is that most article sites allow links back from the signature section. Do not forget to keep your targeted keyword phrases in mind when you select your anchor text.
Related Industry Forums posts.
Just like in the case of article sites, web forums allow the use of signatures. In this signature, most of the time you can include a link back to your site. Again, the right anchor text is what makes these links worth. Forums within your niche can provide you with great value links on your particular topic. Make sure that you are making a relevant contribution to the industry, and fulfilling the purpose of the forum when you post. The authority you can get because of this is an extra benefit you want.
Write products/services reviews.
Find sites that provide a related, but no competing product or service that you would recommend to your visitors, and offer to write a review for them in exchange for a link back to your site. Since it makes sense for them to disclose to their visitors the source of such reviews, this can be very beneficial for you as well. It does also prove your knowledge, and the awareness of the market.
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