Converging technologies and global connectivity have redefined the way modern enterprises do business, and international giants like IBM, Microsoft, General Electric, British Aerospace, and General Motors have thrived further -- thanks to the bottom-line benefits of successful offshore outsourcing to Canada. The competitive advantages bestowed by some of the companies offering offshore outsourcing services in Canada results into reduced development & maintenance costs, greater efficiency, quicker time-to-market, and better focus on core functions. You, too, can benefit immensely from a successful offshore outsourcing strategy that will help build highly efficient, flexible business models and add value to your business.
Outsourcing to Canada is rapidly becoming a management strategy, as international corporations recognize its multiple benefits. The outsourcing budget of global leaders has increased significantly and the worldwide expenditure on outsourcing services is expected to reach $151 billion. Most importantly, corporate giants in the USA, Europe, and Japan prefer Canada for cost-effective and high-quality software development solutions. According to National Association for Software and Services Companies (NASSCOM), the outsourcing industry is heading towards $1.2 trillion in 2006. And India, as one of the biggest outsourcing services providers, is likely to gain the most from this market trend.
Software Outsourcing helps companies to:
1. Cut application development and maintenance costs.
2. Deal effectively with the peaks and valleys of software demands.
3. Focus on more strategic work.
Canada offers vendor sophistication, as more than 200 companies are quality accredited and serve more than three hundred Fortune 500 companies. Canadian outsourcing firms meet stringent international standards and comply with the ISO & SEI-CMM (Capability Maturity Model) standards. Three out of every four SEI-CMM 5 companies worldwide are located in Canada.
Substantial cost-saving can be achieved by IT outsourcing to Canada, as compensation packages are much lower. Studies and analyses suggest that outsourcing business processes to Canada saves as much as 70%.
Apply for outsourcing services in Canada please apply at www.olivecanada.ca
http://www.articles-hub.com/Article/140961.html
Wednesday, June 13, 2007
The Deadly Myth about Search Engine Optimization and Google.
In the present time, we are so obsessed with Search Engine Optimization and Google Page Rank that many of the webmasters tend to think that SEO and Top Positions in Google would lead them to a hidden treasure and would immediately result in Tens of Thousands of dollars of business flowing into their bank.
They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.
Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.
I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.
This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.
So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.
So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.
The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.
Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.
I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.
The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.
Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.
I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.
Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.
I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.
These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.
While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.
One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.
For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.
But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.
I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.
I would be more than happy to assist you.
The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
http://www.articles-hub.com/Article/142411.html
They are wrong, Top Rankings wouldn’t be your best bet always, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.
Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter or a linguistic.
I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it’s fun to play with.
This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.
So why did they do that, If they were willing to foray into a different field, why did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.
So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to your business.
The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business?? The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a fact that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.
Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my products and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.
I would now rather create a great looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engines or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.
The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.
Give them stuff for free, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.
I have seen Page Rank 7 websites getting less than 50 visitors per day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to create a valuable site for your visitors then compete for the Page Rank 7.
Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead to natural link building.
I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.
These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than compete for Page Rank and top positions on a given keyword and they succeeded well.
While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.
One more myth that many people have is that if a given keyword is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.
For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searches done on this keyword are 13,000 for the month of January, 2007.
But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.
I wouldn’t be concluding anything here, since it’s up to the readers to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.
I would be more than happy to assist you.
The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.
http://www.articles-hub.com/Article/142411.html
Link Popularity Strategies
Link popularity is also known as link building, link exchanging, inbound links etc. It refers to the quality and quantity of incoming links to your site. It is a very important part of the search engine optimization process and plays an important role for getting high search engine rankings on specific keywords.
It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.
Generally there are three types of link exchanging – one way link, reciprocal link and triangular. One way linking is the process of getting inbound links without having to give a link back. Free directory submission, article submission, blogs, and forums are the best sources of getting one way links to your sites. Reciprocal linking is the process of both giving and receiving a link. In a reciprocal link exchange, you put your link partner’s link on a page within your web site, and in return, your link partner will also link to you from his or her web site.
One-way links are more valuable in terms of page rank than reciprocal links, but it is very hard to get one-way links from web sites with a high Google Page Rank. Although directory submission is the easiest way to get one-way links, they do not hold the kind of value as receiving a one-way link from a site with a high Page Rank. The reason for this mostly has to do with the fact that in order to submit your web site to a category that is relevant to your site’s contents, you have to bury your link more than 2 categories deep in the directory. For example, if you have “USA based SEO sites”, you would submit your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means your link is not indexed until after 5 clicks from the directory’s main page. The further away your link is from the directory’s main page, the harder it will be for search engine spiders to crawl and index it. This drawback is not experienced with reciprocal link exchanging though, which is the reason most webmasters generally suggest reciprocal link exchanges in addition to one-way link exchange.
It is important to consider some basic things during reciprocal link exchanging in order to truly capitalize on the potential benefits. The following are some tips to consider when it comes to reciprocal link exchanging:
1) Link exchanging must be between relevant sites. Link exchange between non related sites might negatively affect the ranking of your websites in the Search Engine Result Pages (SERPs)
2) Avoid triangular, or 3- way link exchanges.
3) Link pages should not be more than 2 clicks from the site’s index page.
4 ) The reciprocating page must be indexed in Google as well as other search engines.
5) Pay careful consideration to the meta tags of your links page. The links page should have proper meta tags and must be related to the your site’s keywords.
6) Use appropriate anchor text with relevant keywords when exchanging links with other sites.
7) Also check “no index, no follow” tag on the reciprocating page’s meta tags. If you find such this type of tag being used in the meta tags, then avoid exchanging links with those sites.
Vision Media Corporation is a Las Vegas & Nevada based search engine optimization, software, design, and business development firm specializing in new approaches to information technology and it’s relationship to marketing strategies and business models. For more information regarding search engine optimization services offered by Vision Media Corporation, browse to our site: Search Engine Optimization Phoenix
http://www.articles-hub.com/Article/142819.html
It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.
Generally there are three types of link exchanging – one way link, reciprocal link and triangular. One way linking is the process of getting inbound links without having to give a link back. Free directory submission, article submission, blogs, and forums are the best sources of getting one way links to your sites. Reciprocal linking is the process of both giving and receiving a link. In a reciprocal link exchange, you put your link partner’s link on a page within your web site, and in return, your link partner will also link to you from his or her web site.
One-way links are more valuable in terms of page rank than reciprocal links, but it is very hard to get one-way links from web sites with a high Google Page Rank. Although directory submission is the easiest way to get one-way links, they do not hold the kind of value as receiving a one-way link from a site with a high Page Rank. The reason for this mostly has to do with the fact that in order to submit your web site to a category that is relevant to your site’s contents, you have to bury your link more than 2 categories deep in the directory. For example, if you have “USA based SEO sites”, you would submit your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means your link is not indexed until after 5 clicks from the directory’s main page. The further away your link is from the directory’s main page, the harder it will be for search engine spiders to crawl and index it. This drawback is not experienced with reciprocal link exchanging though, which is the reason most webmasters generally suggest reciprocal link exchanges in addition to one-way link exchange.
It is important to consider some basic things during reciprocal link exchanging in order to truly capitalize on the potential benefits. The following are some tips to consider when it comes to reciprocal link exchanging:
1) Link exchanging must be between relevant sites. Link exchange between non related sites might negatively affect the ranking of your websites in the Search Engine Result Pages (SERPs)
2) Avoid triangular, or 3- way link exchanges.
3) Link pages should not be more than 2 clicks from the site’s index page.
4 ) The reciprocating page must be indexed in Google as well as other search engines.
5) Pay careful consideration to the meta tags of your links page. The links page should have proper meta tags and must be related to the your site’s keywords.
6) Use appropriate anchor text with relevant keywords when exchanging links with other sites.
7) Also check “no index, no follow” tag on the reciprocating page’s meta tags. If you find such this type of tag being used in the meta tags, then avoid exchanging links with those sites.
Vision Media Corporation is a Las Vegas & Nevada based search engine optimization, software, design, and business development firm specializing in new approaches to information technology and it’s relationship to marketing strategies and business models. For more information regarding search engine optimization services offered by Vision Media Corporation, browse to our site: Search Engine Optimization Phoenix
http://www.articles-hub.com/Article/142819.html
Search Engine Optimization
What is search engine optimization? Many businesses, when they plan on creating a website for themselves have minimal knowledge of how they are going to get business from the internet. It is a misconception that any website can be optimized without ongoing changes, updating, etc.; especially using software which will resubmit your website to search engines. Good optimization always involves a human touch. Sometimes search engine optimization can be done with minor changes, but other times the website may need to be completely reworked. It all depends on how your website has been written.
Today, search engine optimization has become a marketing option to many firms and organizations in order to make your website list on the top pages of the major search engines such as Google, Yahoo, and MSN. For those who are serious about increasing website traffic, grow your business or just lower customer acquisition costs, search engine optimization is the best choice along with online advertising.
Through better and higher search engine rankings, you get more visitors to your websites. Thus you can make more sales for your business. Professional search engine optimization (SEO) services are available for every budget. By availing the low cost search engine optimization services, you can boost traffic and bring down your website promotion cost simultaneously.
The types of SEO services vary depending upon the firm that provides the search engine optimization services. However, the types of SEO services can be broadly classified into two categories: on-page optimization (On page SEO) and off-page optimization (Off page SEO).
The former category deals with fine tuning the contents in the website making the site to rank high in the search engines. The main services included in the on-page optimization are keyword analysis, building keyword rich content, optimizing website content and HTML coding including title and META tags, and employing various search engine submission methodologies in order to promote the website.
Search engine optimization experts have gained more popularity these days because of the increase of their requirement in site optimization as well as with the increase in the different types of SEO services. A wise and normal SEO suggests affordable SEO services for almost all small and middle sized companies.
http://www.articles-hub.com/Article/143955.html
Today, search engine optimization has become a marketing option to many firms and organizations in order to make your website list on the top pages of the major search engines such as Google, Yahoo, and MSN. For those who are serious about increasing website traffic, grow your business or just lower customer acquisition costs, search engine optimization is the best choice along with online advertising.
Through better and higher search engine rankings, you get more visitors to your websites. Thus you can make more sales for your business. Professional search engine optimization (SEO) services are available for every budget. By availing the low cost search engine optimization services, you can boost traffic and bring down your website promotion cost simultaneously.
The types of SEO services vary depending upon the firm that provides the search engine optimization services. However, the types of SEO services can be broadly classified into two categories: on-page optimization (On page SEO) and off-page optimization (Off page SEO).
The former category deals with fine tuning the contents in the website making the site to rank high in the search engines. The main services included in the on-page optimization are keyword analysis, building keyword rich content, optimizing website content and HTML coding including title and META tags, and employing various search engine submission methodologies in order to promote the website.
Search engine optimization experts have gained more popularity these days because of the increase of their requirement in site optimization as well as with the increase in the different types of SEO services. A wise and normal SEO suggests affordable SEO services for almost all small and middle sized companies.
http://www.articles-hub.com/Article/143955.html
Guide to Proper Website Header Titles
Titles are an important part of a website's strategy to encourage viewers to enter their site. More recently, however, titles have been optimized so that Google and other popular search engines can pick up the website link more easily. In this short article I will explain the importance of the title and how it should be formatted.
The title should catch the eye of potential visitors, but it should also be optimized for search engines. This is a balance that is rarely achieved, as companies often insert long and un-optimized slogans into their titles. Let's use the website of the fake company called Barnyard Depot, a barnyard manufacturer, as an example.
Let's have a look at their current title:
"The greatest barnyards on the planet... BarnyardDepot.com"
There are many problems with this title. The title should be a bit longer, and it should be filled with more keywords. I always refrain from using slogans in titles. Since you only have a limited amount of characters that can fit in a title, you want to eliminate the unnecessary words, while implementing more commonly-searched keywords.
For example, no one is going to type "planet" with barnyards, let alone "greatest barnyards". People might be looking for professionally-manufactured barnyards, or barnyards of different colours.
What about now?
"Professional Barnyard Manufacturer of Coloured Barnyards... BarnyardDepot.com"
The phrase in the title is somewhat coherent, but we need to separate "Professional Barnyard Manufacturer" with Coloured Barnyards".
Now:
Professional Barnyard Manufacturer | Coloured Barnyards | BarnyardDepot.com
The next step is to modify the "BarnyardDepot.com" ending. In my professional opinion, it is redundant to add the domain name in the title, as it already appears along with the Google results. We also want to modify the title so that we have both variations of "Barnyard", which are "Barnyard" and "Barn Yard".
Professional Barn Yard Manufacturer | Coloured Barnyards | Barnyard Depot
Ofcourse, there are more parts to Search Engine Optimization than just
the title, but the title is a very important part of SEO. I hoped you
enjoyed this tutorial.
http://www.articles-hub.com/Article/144636.html
The title should catch the eye of potential visitors, but it should also be optimized for search engines. This is a balance that is rarely achieved, as companies often insert long and un-optimized slogans into their titles. Let's use the website of the fake company called Barnyard Depot, a barnyard manufacturer, as an example.
Let's have a look at their current title:
"The greatest barnyards on the planet... BarnyardDepot.com"
There are many problems with this title. The title should be a bit longer, and it should be filled with more keywords. I always refrain from using slogans in titles. Since you only have a limited amount of characters that can fit in a title, you want to eliminate the unnecessary words, while implementing more commonly-searched keywords.
For example, no one is going to type "planet" with barnyards, let alone "greatest barnyards". People might be looking for professionally-manufactured barnyards, or barnyards of different colours.
What about now?
"Professional Barnyard Manufacturer of Coloured Barnyards... BarnyardDepot.com"
The phrase in the title is somewhat coherent, but we need to separate "Professional Barnyard Manufacturer" with Coloured Barnyards".
Now:
Professional Barnyard Manufacturer | Coloured Barnyards | BarnyardDepot.com
The next step is to modify the "BarnyardDepot.com" ending. In my professional opinion, it is redundant to add the domain name in the title, as it already appears along with the Google results. We also want to modify the title so that we have both variations of "Barnyard", which are "Barnyard" and "Barn Yard".
Professional Barn Yard Manufacturer | Coloured Barnyards | Barnyard Depot
Ofcourse, there are more parts to Search Engine Optimization than just
the title, but the title is a very important part of SEO. I hoped you
enjoyed this tutorial.
http://www.articles-hub.com/Article/144636.html
Why Public Relations And SEO Should Become Best Buds
Website promotion is a competitive, lucrative industry where everyone from Manhattan Public Relations(PR) Firms to small-time Search Engine Optimization (SEO) companies are vying for a piece of the pie. Ironically, on the information super highway, it is because of the lack of knowledge that most SEOs and PRs have for one another, that neither side is able to offer a truly effective and affordable solution, which yields Return on Investment (ROI), on a large scale for their clientele.
Let me explain.
THE TROUBLE WITH PUBLIC RELATIONS
PR is an industry that creates visibility across several different media for its clients without spending (much) money. It is an industry of communicators with the ability to disseminate information to select outlets armed only with a rolodex and press release. Yet, with all of their strengths, one of the greatest critiques of PR is their lack of reporting in regards to ROI produced for their clients.
Large companies see the overall benefit of a well executed PR campaign, but medium-sized companies don’t see the immediate value in a bunch of blog links or they can’t afford to have Custom Myspace Tools developed for a product launch. As a result, many medium sized companies are leaving PR out of the marketing mix.
THE TROUBLE WITH SEARCH ENGINE OPTIMIZATION
On the other side of the spectrum are search engine optimizers (SEOs). Technically savvy problem solvers, SEOs can tweak a website to maximize its exposure in the search engines (the tools that over 90% of internet users turn to when finding new resources or information online). SEOs rely on their technical expertise as well as their ability to build "backlinks" (links coming from other websites) to achieve success in the search engines for their clients.
In the past few months, however, (06-07) search engines have gotten "smarter" and have made traditional methods of building backlinks less effective. Many SEOs have turned to what they call "link bait", tapping into social media (blog forums and others) to build backlinks. Of course, "link baiting" is really just a nerdy term for online publicity. It’s something that only the best of SEOs have mastered, and many PR Practitioners are now diving into.
WHY PR AND SEO SHOULD BE BEST BUDS
Where "link baiting" (and really online promotion in general) is concerned, Public Relations firms have a distinct advantage. With their preexisting experience, contacts online and off, and other resources already dedicated to building online visibility, PR firms are much better equipped to get mentions and links on authority websites than their SEOs counterparts.
Of course just because a PR firm can get mentioned in a dozen blogs posts, or make the first page of Digg.com, doesn’t necessitate an increase in their client’s bottom line. With the help of an SEO consultant, or SEO company, however, PR firms could present actual numbers to prove the value of their service by converting online publicity into search engine dominance.
If PR could tap into the technical expertise of a search engine optimizer they could solve the problem of tangible ROI and expand their services to more medium sized companies, ecommerce sites, and others. What if you as a PR Practitioner could hand your client a piece of paper saying "Look, we’ve gotten your name out to your niche here, here, here and here – oh, and as a result of this, you are now number one in the search engines when searched for these top keyphrases..."
Likewise, SEO firms, what if you could cut your workload in half by completely cutting out link building, show your clients better results, and get them mentioned in related high-traffic blogs or ezines? How much more would they be willing to spend with you? For how many more keywords would they want to rank?
YES, BUT WHAT DOES IT ALL MEAN?
It is a symbiotic relationship. Yes, you have to pay another company and cut away at some of your margin, but the relationship is mutually beneficial. Furthermore, if each party is accommodated with solutions specific to the other’s industry where both stand to make a buck from offering the other’s services, the relationship will grow.
By putting stock in SEO as well as outsourcing it, Public Relations Firms will be able to retain their larger clients with greater frequency as well as set their sites on medium sized businesses that previously hid their wallets when someone mentioned the words "press release." Similarly, by outsourcing to PR firms, Search Engine Optimization companies will be able to service more clients, while providing all around better results.
The most important point to remember here is that neither SEO nor PR firms have the whole of the online promotions pie yet. PR’s strengths lie in creating visibility, but not technical prowess. SEO is just the opposite. They’re a veritable Ying and Yang, an Odd Couple, Bonnie and Clyde, Simon and Garfunkle, Best Buds just waiting to find each other out there in the entangled world of bandwidth, servers and free information that is the internet.
This article was written by Mike Bradbury. Mike is an SEO Analyst for Objectware, Inc an Atlanta Search Engine Optimization, Atlanta Web Design and Web Development Company.
http://www.articles-hub.com/Article/147238.html
Let me explain.
THE TROUBLE WITH PUBLIC RELATIONS
PR is an industry that creates visibility across several different media for its clients without spending (much) money. It is an industry of communicators with the ability to disseminate information to select outlets armed only with a rolodex and press release. Yet, with all of their strengths, one of the greatest critiques of PR is their lack of reporting in regards to ROI produced for their clients.
Large companies see the overall benefit of a well executed PR campaign, but medium-sized companies don’t see the immediate value in a bunch of blog links or they can’t afford to have Custom Myspace Tools developed for a product launch. As a result, many medium sized companies are leaving PR out of the marketing mix.
THE TROUBLE WITH SEARCH ENGINE OPTIMIZATION
On the other side of the spectrum are search engine optimizers (SEOs). Technically savvy problem solvers, SEOs can tweak a website to maximize its exposure in the search engines (the tools that over 90% of internet users turn to when finding new resources or information online). SEOs rely on their technical expertise as well as their ability to build "backlinks" (links coming from other websites) to achieve success in the search engines for their clients.
In the past few months, however, (06-07) search engines have gotten "smarter" and have made traditional methods of building backlinks less effective. Many SEOs have turned to what they call "link bait", tapping into social media (blog forums and others) to build backlinks. Of course, "link baiting" is really just a nerdy term for online publicity. It’s something that only the best of SEOs have mastered, and many PR Practitioners are now diving into.
WHY PR AND SEO SHOULD BE BEST BUDS
Where "link baiting" (and really online promotion in general) is concerned, Public Relations firms have a distinct advantage. With their preexisting experience, contacts online and off, and other resources already dedicated to building online visibility, PR firms are much better equipped to get mentions and links on authority websites than their SEOs counterparts.
Of course just because a PR firm can get mentioned in a dozen blogs posts, or make the first page of Digg.com, doesn’t necessitate an increase in their client’s bottom line. With the help of an SEO consultant, or SEO company, however, PR firms could present actual numbers to prove the value of their service by converting online publicity into search engine dominance.
If PR could tap into the technical expertise of a search engine optimizer they could solve the problem of tangible ROI and expand their services to more medium sized companies, ecommerce sites, and others. What if you as a PR Practitioner could hand your client a piece of paper saying "Look, we’ve gotten your name out to your niche here, here, here and here – oh, and as a result of this, you are now number one in the search engines when searched for these top keyphrases..."
Likewise, SEO firms, what if you could cut your workload in half by completely cutting out link building, show your clients better results, and get them mentioned in related high-traffic blogs or ezines? How much more would they be willing to spend with you? For how many more keywords would they want to rank?
YES, BUT WHAT DOES IT ALL MEAN?
It is a symbiotic relationship. Yes, you have to pay another company and cut away at some of your margin, but the relationship is mutually beneficial. Furthermore, if each party is accommodated with solutions specific to the other’s industry where both stand to make a buck from offering the other’s services, the relationship will grow.
By putting stock in SEO as well as outsourcing it, Public Relations Firms will be able to retain their larger clients with greater frequency as well as set their sites on medium sized businesses that previously hid their wallets when someone mentioned the words "press release." Similarly, by outsourcing to PR firms, Search Engine Optimization companies will be able to service more clients, while providing all around better results.
The most important point to remember here is that neither SEO nor PR firms have the whole of the online promotions pie yet. PR’s strengths lie in creating visibility, but not technical prowess. SEO is just the opposite. They’re a veritable Ying and Yang, an Odd Couple, Bonnie and Clyde, Simon and Garfunkle, Best Buds just waiting to find each other out there in the entangled world of bandwidth, servers and free information that is the internet.
This article was written by Mike Bradbury. Mike is an SEO Analyst for Objectware, Inc an Atlanta Search Engine Optimization, Atlanta Web Design and Web Development Company.
http://www.articles-hub.com/Article/147238.html
Snap SEO Ltd announce partnership with Off The Chart Radio
Internet marketing and search engine optimisation specialists, Snap SEO, are proud to announce their partnership with the internet’s leading radio station, Off The Chart Radio.
The deal sees Snap SEO Ltd providing valuable web hosting packages to Off The Chart Radio listeners in regular on-air competitions. The web hosting packages, which are valued at over £150 each, come complete with unlimited web space and bandwidth as well as a whole host of free software.
Off The Chart Radio has been broadcasting live, 24 hours a day since 2004, and has established itself as the internet’s number one hit music station. With an array of talented presenters, the station has won much critical acclaim.
A spokesman for Snap SEO Ltd said “We’re delighted at our partnership with Off The Chart Radio. We aim to provide our quality web hosting packages to lucky winners through the radio shows, as well as securing a longer-term partnership with the station”. A possible future deal could see Snap SEO becoming the official sponsors of Off The Chart Radio, with targeted show advertising and further competition sponsorship also up for consideration.
Snap SEO Ltd have established themselves as the leading search engine optimisation experts in the Bedfordshire area, and offer search engine optimisation services in Dunstable and the surrounding area. Their ethos of providing ethical search engine optimisation solutions, combined with a warm and friendly customer service policy has proved successful with many clients.
More information can be found on their website at http://www.snap-seo.co.uk
http://www.articles-hub.com/Article/150502.html
The deal sees Snap SEO Ltd providing valuable web hosting packages to Off The Chart Radio listeners in regular on-air competitions. The web hosting packages, which are valued at over £150 each, come complete with unlimited web space and bandwidth as well as a whole host of free software.
Off The Chart Radio has been broadcasting live, 24 hours a day since 2004, and has established itself as the internet’s number one hit music station. With an array of talented presenters, the station has won much critical acclaim.
A spokesman for Snap SEO Ltd said “We’re delighted at our partnership with Off The Chart Radio. We aim to provide our quality web hosting packages to lucky winners through the radio shows, as well as securing a longer-term partnership with the station”. A possible future deal could see Snap SEO becoming the official sponsors of Off The Chart Radio, with targeted show advertising and further competition sponsorship also up for consideration.
Snap SEO Ltd have established themselves as the leading search engine optimisation experts in the Bedfordshire area, and offer search engine optimisation services in Dunstable and the surrounding area. Their ethos of providing ethical search engine optimisation solutions, combined with a warm and friendly customer service policy has proved successful with many clients.
More information can be found on their website at http://www.snap-seo.co.uk
http://www.articles-hub.com/Article/150502.html
Internet Traffic and SEO Techniques
This article describes a set of procedures, also known as search engine optimization (SEO), which helps web pages to obtain better positions in search engine's search pages. Easy to implement it. And best of all, it is free.
You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.
Web page text:
It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.
Keywords in Alt Tags:
Every html picture “img” tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
Keywords in Anchor Tags:
Every html hypertext link “a href “ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.
There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.
Roberto Sedycias
IT Consultant
This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.
This article can also be accessed in portuguese language from the News Article section of page http://www.polomercantil.com.br/celular.php
Roberto Sedycias has a bachelor degree in Business Administration and over 20 years experience in systems analysis and computer programming. Currently working as IT consultant for http://www.polomercantil.com.br
http://www.articles-hub.com/Article/152376.html
You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.
Web page text:
It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.
Keywords in Alt Tags:
Every html picture “img” tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
Keywords in Anchor Tags:
Every html hypertext link “a href “ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.
There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.
Roberto Sedycias
IT Consultant
This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.
This article can also be accessed in portuguese language from the News Article section of page http://www.polomercantil.com.br/celular.php
Roberto Sedycias has a bachelor degree in Business Administration and over 20 years experience in systems analysis and computer programming. Currently working as IT consultant for http://www.polomercantil.com.br
http://www.articles-hub.com/Article/152376.html
The Dangers of Black Hat SEO
Move to the top of the search results pages, increase your visibility, drive traffic to your site—with these promises, it is easy to understand why many companies are tempted to avail of the services of a search engine marketing company that use optimization techniques search engines like Google and Yahoo! consider illegal.
Known as Black Hat SEO, these methods include adding hidden texts, creating doorway pages (or, as Google defined them “pages created just for search engines”), key word stuffing (i.e., bombarding your content with too much keywords and phrases), using popular but irrelevant keywords and participating in link farms.
Despite the potential benefits they can provide you, however, Black Hat SEO should be avoided like a plague.
First of all, the search engines could drop your rankings so low that even the most diligent of searchers would have a hard time finding your site. And a lowered ranking, as any business whose web site has been penalized can tell you, is never a good thing. Kinderstart, a parenting web site for example, experienced a 70% decline in traffic and 80% revenue decrease after Google penalized the site in March 2005 for allegedly using Black Hat SEO techniques.
And if you think getting your ranks lowered is bad enough, then read this: in some cases, the search engines even ban sites and remove them from their index list—this means that, unless you’re able to successfully appeal your case, your site will never appear on search engine results page ever again. One example is the case of RICOH Germany. The German web site of the Japanese office-products manufacturer was “de-listed” by Google after the search engine discovered the site using spam techniques to bolster its rankings (the site has been re-listed after the company apologized and its webmaster made the modifications Google demanded).
If you’re really unlucky, aside from getting your site removed from the list, you might also suffer from the same embarrassing fate of BMW.de. While the banning of web sites are never really announced (even to the company that owns it), Google’s engineer Mike Cutts announced on his blog the removal of BMW.de’s site from the search engine’s index and even detailed the violations the web site committed. According to Mr. Cutts, the web site was banned because it used “doorway pages”. Reprimanding the site, he wrote, “That’s a violation of our webmaster quality guidelines, specifically the principle of ‘Don’t deceive your users or present different content to search engines than you display to users’.”
To avoid getting penalized or banned, hire a reputable search engine optimization company and ensure that only white-hat SEO tactics will be used. Remember, as great as the promise of improved ranking may sound, the penalties the search engines could impose upon your site once you’ve been discovered to be employing the unscrupulous techniques are even greater.
For more information on how you could obtain higher rankings without having to resort to black hat techniques, visit this site on search engine optimization.
http://www.articles-hub.com/Article/154569.html
Known as Black Hat SEO, these methods include adding hidden texts, creating doorway pages (or, as Google defined them “pages created just for search engines”), key word stuffing (i.e., bombarding your content with too much keywords and phrases), using popular but irrelevant keywords and participating in link farms.
Despite the potential benefits they can provide you, however, Black Hat SEO should be avoided like a plague.
First of all, the search engines could drop your rankings so low that even the most diligent of searchers would have a hard time finding your site. And a lowered ranking, as any business whose web site has been penalized can tell you, is never a good thing. Kinderstart, a parenting web site for example, experienced a 70% decline in traffic and 80% revenue decrease after Google penalized the site in March 2005 for allegedly using Black Hat SEO techniques.
And if you think getting your ranks lowered is bad enough, then read this: in some cases, the search engines even ban sites and remove them from their index list—this means that, unless you’re able to successfully appeal your case, your site will never appear on search engine results page ever again. One example is the case of RICOH Germany. The German web site of the Japanese office-products manufacturer was “de-listed” by Google after the search engine discovered the site using spam techniques to bolster its rankings (the site has been re-listed after the company apologized and its webmaster made the modifications Google demanded).
If you’re really unlucky, aside from getting your site removed from the list, you might also suffer from the same embarrassing fate of BMW.de. While the banning of web sites are never really announced (even to the company that owns it), Google’s engineer Mike Cutts announced on his blog the removal of BMW.de’s site from the search engine’s index and even detailed the violations the web site committed. According to Mr. Cutts, the web site was banned because it used “doorway pages”. Reprimanding the site, he wrote, “That’s a violation of our webmaster quality guidelines, specifically the principle of ‘Don’t deceive your users or present different content to search engines than you display to users’.”
To avoid getting penalized or banned, hire a reputable search engine optimization company and ensure that only white-hat SEO tactics will be used. Remember, as great as the promise of improved ranking may sound, the penalties the search engines could impose upon your site once you’ve been discovered to be employing the unscrupulous techniques are even greater.
For more information on how you could obtain higher rankings without having to resort to black hat techniques, visit this site on search engine optimization.
http://www.articles-hub.com/Article/154569.html
SEO Service and Web Development
What an Internet user may not be aware of is that every time they enter a keyword search phrase on a search engine like
Google, Yahoo or MSN, there are hundreds of thousands of websites competing for this keyword phrase. Its there for imperative
to do everything possible to get web pages listed within the top 20 twenty results, this is the first 2 pages displayed by
the search engines, as a general rule of thumb 10 websites are listed on each page generated by the search engines. Internet
user may not be aware of it, but every time they look at the results page after conducting a web search, they will show a
tendency to visit only the websites listed on the first two pages
Because user traffic is essential in the success of a website, many website owners and web development specialists who are
serious about doing business on the Internet will do everything they can do to get top rankings in search engines. The most
effective strategy in achieving this is by submitting the website to search engine optimisation (SEO), and usually by hiring
an SEO firm to do the SEO service for them.
How does an SEO firm carry out the SEO services that it offers? SEO services are always two-fold, and these two sides always
go hand in hand. One side involves on-page SEO, while the other deals with off-page SEO.
When we speak of on-page SEO services, we are talking about how an SEO firm would optimise the content of the website itself.
The articles on the website are written in such a way that they contain the keywords relevant to what the website is all
about. The keywords are also imbedded in the alt tags and the meta-tags used in coding the website. Keywords are important
because these are among the components that search engines look for when they read a website.
Off-page SEO services, on the other hand, involve link building. Search engines also judge how relevant a website is to
certain set of keywords entered by a user based on the links that a webpage contains pertaining to those keywords, as well as
the quality of those links. In order to attain this, SEO firms work on link building and link exchanges for the websites
that they developing.
Because of the tightness of the competition on the Internet for top search engine rankings, SEO Services are in demand and
running an SEO firm is turning out to be a very lucrative business. An SEO firm can easily promise top rankings for any
client’s website; the question is: Would the SEO firm be able to deliver it?
A website owner should always be careful in picking an SEO firm that will perform the SEO services that he requires. Track
record and reliability are the necessary qualities that all SEO firms must have. Choosing the right SEO firm to conduct the
needed SEO services can make or break the success of a website.
http://www.articles-hub.com/Article/154734.html
Google, Yahoo or MSN, there are hundreds of thousands of websites competing for this keyword phrase. Its there for imperative
to do everything possible to get web pages listed within the top 20 twenty results, this is the first 2 pages displayed by
the search engines, as a general rule of thumb 10 websites are listed on each page generated by the search engines. Internet
user may not be aware of it, but every time they look at the results page after conducting a web search, they will show a
tendency to visit only the websites listed on the first two pages
Because user traffic is essential in the success of a website, many website owners and web development specialists who are
serious about doing business on the Internet will do everything they can do to get top rankings in search engines. The most
effective strategy in achieving this is by submitting the website to search engine optimisation (SEO), and usually by hiring
an SEO firm to do the SEO service for them.
How does an SEO firm carry out the SEO services that it offers? SEO services are always two-fold, and these two sides always
go hand in hand. One side involves on-page SEO, while the other deals with off-page SEO.
When we speak of on-page SEO services, we are talking about how an SEO firm would optimise the content of the website itself.
The articles on the website are written in such a way that they contain the keywords relevant to what the website is all
about. The keywords are also imbedded in the alt tags and the meta-tags used in coding the website. Keywords are important
because these are among the components that search engines look for when they read a website.
Off-page SEO services, on the other hand, involve link building. Search engines also judge how relevant a website is to
certain set of keywords entered by a user based on the links that a webpage contains pertaining to those keywords, as well as
the quality of those links. In order to attain this, SEO firms work on link building and link exchanges for the websites
that they developing.
Because of the tightness of the competition on the Internet for top search engine rankings, SEO Services are in demand and
running an SEO firm is turning out to be a very lucrative business. An SEO firm can easily promise top rankings for any
client’s website; the question is: Would the SEO firm be able to deliver it?
A website owner should always be careful in picking an SEO firm that will perform the SEO services that he requires. Track
record and reliability are the necessary qualities that all SEO firms must have. Choosing the right SEO firm to conduct the
needed SEO services can make or break the success of a website.
http://www.articles-hub.com/Article/154734.html
Number 1 in Google
This article started as a challenge. I have a membership site with an enormous amount of information on SEO, traffic generation, sales conversions, and so on. A friend of mine however made a bet. He bet me that I couldn't show the steps to ranking well in Google in 45 days or less, and do it in less than 2,000 words. Now ordinarily I'm not really the betting kind, but let's just say he made the bet interesting.
Before I go into the actual techniques to getting a #1 listing in Google in 45 days or less, let me say something that should be obvious: "It isn't easy." Also, please keep in mind that this is not a scientific dissertation on the subject meant to cover all angles of the subject.
Don't think that getting a #1 spot that fast is something you can do working on it only five minutes a day. You can't, not anymore. There's simply too much competition and EVERYONE is trying to rank well.
However, the rewards for getting to the #1 spot on Google are enormous, as I am sure you are aware.
With the preliminaries out of the way, there is an important thing to know about Google; it's that Google is very "link centric." In other words, ranking well is determined largely by who is linking to you and who you are linking to. There are other factors which we'll get into later, but that is the bulk of it.
Therefore, if you want to rank well, your site has to be "link worthy." Or better put, your site should have reasons why someone would want to link to you (and if you have a plain ecommerce site we'll get to how you do this).
You see, unless you want to spend a small fortune buying links (which largely don't work), the only way to get them, and therefore the only way to rank well, is to have something on your site worth linking to.
This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than "product posts."
Steve Buchanan writes article on many topics including Website Submission Services, Coffee Maker, and Honda Generators.
This article started as a challenge. I have a membership site with an enormous amount of information on SEO, traffic generation, sales conversions, and so on. A friend of mine however made a bet. He bet me that I couldn't show the steps to ranking well in Google in 45 days or less, and do it in less than 2,000 words. Now ordinarily I'm not really the betting kind, but let's just say he made the bet interesting.
Before I go into the actual techniques to getting a #1 listing in Google in 45 days or less, let me say something that should be obvious: "It isn't easy." Also, please keep in mind that this is not a scientific dissertation on the subject meant to cover all angles of the subject.
Don't think that getting a #1 spot that fast is something you can do working on it only five minutes a day. You can't, not anymore. There's simply too much competition and EVERYONE is trying to rank well.
However, the rewards for getting to the #1 spot on Google are enormous, as I am sure you are aware.
With the preliminaries out of the way, there is an important thing to know about Google; it's that Google is very "link centric." In other words, ranking well is determined largely by who is linking to you and who you are linking to. There are other factors which we'll get into later, but that is the bulk of it.
Therefore, if you want to rank well, your site has to be "link worthy." Or better put, your site should have reasons why someone would want to link to you (and if you have a plain ecommerce site we'll get to how you do this).
You see, unless you want to spend a small fortune buying links (which largely don't work), the only way to get them, and therefore the only way to rank well, is to have something on your site worth linking to.
This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than "product posts."
Steve Buchanan writes article on many topics including Website Submission Services, Coffee Maker, and Honda Generators.
http://www.articles-hub.com/Article/156414.html
Before I go into the actual techniques to getting a #1 listing in Google in 45 days or less, let me say something that should be obvious: "It isn't easy." Also, please keep in mind that this is not a scientific dissertation on the subject meant to cover all angles of the subject.
Don't think that getting a #1 spot that fast is something you can do working on it only five minutes a day. You can't, not anymore. There's simply too much competition and EVERYONE is trying to rank well.
However, the rewards for getting to the #1 spot on Google are enormous, as I am sure you are aware.
With the preliminaries out of the way, there is an important thing to know about Google; it's that Google is very "link centric." In other words, ranking well is determined largely by who is linking to you and who you are linking to. There are other factors which we'll get into later, but that is the bulk of it.
Therefore, if you want to rank well, your site has to be "link worthy." Or better put, your site should have reasons why someone would want to link to you (and if you have a plain ecommerce site we'll get to how you do this).
You see, unless you want to spend a small fortune buying links (which largely don't work), the only way to get them, and therefore the only way to rank well, is to have something on your site worth linking to.
This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than "product posts."
Steve Buchanan writes article on many topics including Website Submission Services, Coffee Maker, and Honda Generators.
This article started as a challenge. I have a membership site with an enormous amount of information on SEO, traffic generation, sales conversions, and so on. A friend of mine however made a bet. He bet me that I couldn't show the steps to ranking well in Google in 45 days or less, and do it in less than 2,000 words. Now ordinarily I'm not really the betting kind, but let's just say he made the bet interesting.
Before I go into the actual techniques to getting a #1 listing in Google in 45 days or less, let me say something that should be obvious: "It isn't easy." Also, please keep in mind that this is not a scientific dissertation on the subject meant to cover all angles of the subject.
Don't think that getting a #1 spot that fast is something you can do working on it only five minutes a day. You can't, not anymore. There's simply too much competition and EVERYONE is trying to rank well.
However, the rewards for getting to the #1 spot on Google are enormous, as I am sure you are aware.
With the preliminaries out of the way, there is an important thing to know about Google; it's that Google is very "link centric." In other words, ranking well is determined largely by who is linking to you and who you are linking to. There are other factors which we'll get into later, but that is the bulk of it.
Therefore, if you want to rank well, your site has to be "link worthy." Or better put, your site should have reasons why someone would want to link to you (and if you have a plain ecommerce site we'll get to how you do this).
You see, unless you want to spend a small fortune buying links (which largely don't work), the only way to get them, and therefore the only way to rank well, is to have something on your site worth linking to.
This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than "product posts."
Steve Buchanan writes article on many topics including Website Submission Services, Coffee Maker, and Honda Generators.
http://www.articles-hub.com/Article/156414.html
The Google Freshness Factor
The abstract of this patent application states that one of the problems of determining the freshness of a document indexed in a search engine is that the “last-modified-since” attribute isn’t always correct. Some webmasters have figured out they can change the modify date, but obviously a pattern of abuse developed. It doesn’t fool Google, because what Google looks for is actual modified content. As far as how Google determines how old or “fresh” a document may be is still somewhat of a secret. Lately, in the estimation of many, Google has done a very poor job in determining which web sites present as the freshest content in relation to relevancy.
This brings to mind a pertinent question. How does the freshness factor rank in determining relevancy? It has been determined by some that it doesn’t necessarily matter how fresh a document is to Google, especially if that document has many inbound links pointing to it. Henzinger is attempting to patent a more explicit form of freshness, since not all search engines use the “last modified since” attribute anyways, and stating that search engines need a more reliable way of determining overall updated content.
Unfortunately, with the implementation of the duplicate content penalty, we’ve been seeing problems with the freshness attribute of documents. With Google, in particular, the filter employed to whittle out duplicate content doesn’t appear to be taking into consideration the actual origin of the content. For many, this is becoming a great frustrating point. With the onslaught of the technological advances that Google has placed into the public realm within the last decade, it seems impractical and almost ridiculous that they would leave out the very concept of being able to determine the source of the fresh content. Yahoo and MSN do not appear to have this particular problem, so why does Google?
Another particular problem recently presented to the freshness factor, is Google’s own Removal Tool. Experiences with this tool have been much on the side of unpleasant, if at all useful. For some, the Google removal tool has been often mentioned “as a cure against many diseases.” Diseases such as duplicate content or temporary redirects, for example. While I have used it from time to time, I have done so with a cautionary tone, and never used it on a commercial website; rather only on my personal website or blog. Some of the side effects observed are definitely worth mentioning here, and I know I’m not alone.
If you’ve ever used the removal tool, you’ll notice that the page count of the website in question has not been changed, but rather the pages simply fail to show up. Why is this? Because with the URL Removal Tool, these URLs have not been deleted; they have only been filtered out. So even though these pages appear to have been removed, they are certainly still in the database somewhere.
The period of time Google uses to remove these URLs from their index is anywhere between three and six months. I say from three to six months, even though the Google documentation tells us 180 days; in my personal experience, it has been more like 90 days. Regardless of the period of time, rest assured, they are actually still there. How do I know this? Two reasons: one, I mentioned before that the number of pages are still listed as the same amount before the pages were removed; two, after the removal period, they show right back up in the index, as if they’d never left.
Steve Buchanan writes article on many topics including John Deere Lawn Mowers, Honda Generators and Snow Blowers
http://www.articles-hub.com/Article/156421.html
This brings to mind a pertinent question. How does the freshness factor rank in determining relevancy? It has been determined by some that it doesn’t necessarily matter how fresh a document is to Google, especially if that document has many inbound links pointing to it. Henzinger is attempting to patent a more explicit form of freshness, since not all search engines use the “last modified since” attribute anyways, and stating that search engines need a more reliable way of determining overall updated content.
Unfortunately, with the implementation of the duplicate content penalty, we’ve been seeing problems with the freshness attribute of documents. With Google, in particular, the filter employed to whittle out duplicate content doesn’t appear to be taking into consideration the actual origin of the content. For many, this is becoming a great frustrating point. With the onslaught of the technological advances that Google has placed into the public realm within the last decade, it seems impractical and almost ridiculous that they would leave out the very concept of being able to determine the source of the fresh content. Yahoo and MSN do not appear to have this particular problem, so why does Google?
Another particular problem recently presented to the freshness factor, is Google’s own Removal Tool. Experiences with this tool have been much on the side of unpleasant, if at all useful. For some, the Google removal tool has been often mentioned “as a cure against many diseases.” Diseases such as duplicate content or temporary redirects, for example. While I have used it from time to time, I have done so with a cautionary tone, and never used it on a commercial website; rather only on my personal website or blog. Some of the side effects observed are definitely worth mentioning here, and I know I’m not alone.
If you’ve ever used the removal tool, you’ll notice that the page count of the website in question has not been changed, but rather the pages simply fail to show up. Why is this? Because with the URL Removal Tool, these URLs have not been deleted; they have only been filtered out. So even though these pages appear to have been removed, they are certainly still in the database somewhere.
The period of time Google uses to remove these URLs from their index is anywhere between three and six months. I say from three to six months, even though the Google documentation tells us 180 days; in my personal experience, it has been more like 90 days. Regardless of the period of time, rest assured, they are actually still there. How do I know this? Two reasons: one, I mentioned before that the number of pages are still listed as the same amount before the pages were removed; two, after the removal period, they show right back up in the index, as if they’d never left.
Steve Buchanan writes article on many topics including John Deere Lawn Mowers, Honda Generators and Snow Blowers
http://www.articles-hub.com/Article/156421.html
6 Incredible Tips For SEO That You Do Not Know
No matter where I am on the internet, I see something or another about the next great Search Engine Optimization information or company. I truly believe that over 9 out of 10 web sites offering information are nothing but copied garbage. Truth be told that your web site is useless without search engine optimized web pages. For instance, if the search engines do not like your site they will not show your site in the results sections of their query. This is known as on-page factors for your web site.
An even more important trick used for SEO is known as the off-page factors. Search Engines now are judging your web site importance by seeing how many web sites are pointing to your web site. This is known as backlinking. This is fine and dandy to find web sites to link to you, but you are missing the boat if you just have everyone link to you. Below I will pin point out 6 crucial tips of backlinking value and how to find best web sites to have linking to you.
First we will want to do a search for a site that we wish to copy that is doing well in the Search Engines. Go to Google.com and perform a search for your desired topic you wish to copy. Find the web site in the 1st or 2nd spot and copy the name into the search bar. This time use Yahoo.com and type in LINK: DOMAIN NAME. Yahoo seems to provide more backlinks that the other big two Search Engines Google and MSN who only report some of the backlinks.
Here are the 6 tips for you to use:
TIP 1: Value the Page Title of the web site linking to you.
This is most important. If the title of the web page you have your link on has one or more of the key words in your web site you are given much more weight. You will want to look closely into your progressive link partners to see the title of the page your link will be on with them.
This is done pretty easy buy looking at the results you would get from the above instructions. Those are the page titles that are displayed in blue from the results.
TIP 2: The Importance of How Many Outbound Links are On The Web Site That Is Linking to You
A web page can only have so much importance or page rank to it. The more outbound links that are on the web page the less your link to your web site will count. So if your web page is the only outgoing link on the web page, it is going to hold much more importance than a site that has many outgoing links on it. A safe suggestion would be to place your link on a web page with no more than 40 links per page. Much more than that and the link to your site will be devalued.
This type of work will require a great amount of time to do however. You will have to physically visit that web page and count the # of outgoing links on it.
TIP 3: Value The Content of The Page That Is Linking To You
Your best bet would be to try and get a link on web page that is filled with content. Opposed to a web page filled with links only. There are 2 reasons for this. The first is that there will be a minimal amount of outgoing links on the web page. The second is that the content page will be rated better as it will contain keywords in the content. You will also be found much easier as you will one of the only links on the page. A good way of checking into this would be to see what web site your visitors are coming from if you are getting quite a few visitors from that site. I am willing to bet there are not many links on the web page that has your link on it.
TIP 4: Look Into The Type of Links Linking To The Web Page Your Link Is On
Basically the more site owners of web pages linking to you that have off-page optimization the more weight that will be held on your link.
Trying to figure this out is near impossible. Your best bet would be to have a few people dedicated to this search or to build an automated process to send this information to you. Finding the off-page optimization for each site linking to you will take more time than you will have. I guarantee this.
TIP 5: Locate The IP Addresses Of All Web Pages Linking To You
In the Search Engine eyes, links that come to you from the same IP address are not valued with much importance. This is an important thing to know. This is in place to keep web masters from pointing every web site they own to each other. Now, it is not a bad to have a link or two with the same IP but it is more important to have most of your links coming from different IP addresses.
To locate an IP of a web page pointing to you, you may use this tool:
Webrankinfo.com/english/tools/class-c-checker.php
Here you can enter from 2 to 10 links to check their IP address. Keep in mind that this process is extremely tedious once you get into checking a few hundred or thousand web pages to check..
Tip 6: How Important Does Google Value Web Site That Is Linking To You
This tip is one that most everyone does not even know about. Authority Web Sites are seen as most import by the Search Engines. Web pages that contain a GOV at the end of their domain name are considered to be an authority web site. There are a few other sites such as Microsoft.com and Adobe.com that have reached this status as well. You will find that most authority sites contain a ton of content and information. If you are able to obtain a link from this type of site, it will have a huge impact on how your web page is considered. Any site containing a page rank of 7 and up would be assumed an authority site.
This Brings Us To A Question? Is This Time Consuming Process Worth It?
The answer is simple. YES. You will be much impress by taking the time needed to find targeted backlinks from web pages with great off-page optimization. If you are looking for and automated solution to save all your time and provide even more useful help, check out SEO Elite at www.getseo-elite.com. This program will find all of the above information in minutes and offers other strategies to promote your web site. Type in any web page to copy and in a few clicks I will have all the above information and more from the SEO Elite program. From here I would use the other tools in the program to quicken the time it takes to implement a link building process. You will find the web pages that SEO Elite locates will be willing to trade links with you and you will save a ton of time.
Ready, Aim, Fire!
You have not got the most valuable information that most outsiders do not even know about or use. Get started right away and be ready to see your web site listed higher in the Search Engines right away.
Here Is To Your Online Success, More Targeted Traffic and Sales.
Sean Peter's Patrick is a long time Marketing expert that has concentrated his last 5 years to uncovering the Search Engines and how to market your web site online go to www.getseo-elite.com and start driving your web site marketing to new levels.
http://www.articles-hub.com/Article/156526.html
An even more important trick used for SEO is known as the off-page factors. Search Engines now are judging your web site importance by seeing how many web sites are pointing to your web site. This is known as backlinking. This is fine and dandy to find web sites to link to you, but you are missing the boat if you just have everyone link to you. Below I will pin point out 6 crucial tips of backlinking value and how to find best web sites to have linking to you.
First we will want to do a search for a site that we wish to copy that is doing well in the Search Engines. Go to Google.com and perform a search for your desired topic you wish to copy. Find the web site in the 1st or 2nd spot and copy the name into the search bar. This time use Yahoo.com and type in LINK: DOMAIN NAME. Yahoo seems to provide more backlinks that the other big two Search Engines Google and MSN who only report some of the backlinks.
Here are the 6 tips for you to use:
TIP 1: Value the Page Title of the web site linking to you.
This is most important. If the title of the web page you have your link on has one or more of the key words in your web site you are given much more weight. You will want to look closely into your progressive link partners to see the title of the page your link will be on with them.
This is done pretty easy buy looking at the results you would get from the above instructions. Those are the page titles that are displayed in blue from the results.
TIP 2: The Importance of How Many Outbound Links are On The Web Site That Is Linking to You
A web page can only have so much importance or page rank to it. The more outbound links that are on the web page the less your link to your web site will count. So if your web page is the only outgoing link on the web page, it is going to hold much more importance than a site that has many outgoing links on it. A safe suggestion would be to place your link on a web page with no more than 40 links per page. Much more than that and the link to your site will be devalued.
This type of work will require a great amount of time to do however. You will have to physically visit that web page and count the # of outgoing links on it.
TIP 3: Value The Content of The Page That Is Linking To You
Your best bet would be to try and get a link on web page that is filled with content. Opposed to a web page filled with links only. There are 2 reasons for this. The first is that there will be a minimal amount of outgoing links on the web page. The second is that the content page will be rated better as it will contain keywords in the content. You will also be found much easier as you will one of the only links on the page. A good way of checking into this would be to see what web site your visitors are coming from if you are getting quite a few visitors from that site. I am willing to bet there are not many links on the web page that has your link on it.
TIP 4: Look Into The Type of Links Linking To The Web Page Your Link Is On
Basically the more site owners of web pages linking to you that have off-page optimization the more weight that will be held on your link.
Trying to figure this out is near impossible. Your best bet would be to have a few people dedicated to this search or to build an automated process to send this information to you. Finding the off-page optimization for each site linking to you will take more time than you will have. I guarantee this.
TIP 5: Locate The IP Addresses Of All Web Pages Linking To You
In the Search Engine eyes, links that come to you from the same IP address are not valued with much importance. This is an important thing to know. This is in place to keep web masters from pointing every web site they own to each other. Now, it is not a bad to have a link or two with the same IP but it is more important to have most of your links coming from different IP addresses.
To locate an IP of a web page pointing to you, you may use this tool:
Webrankinfo.com/english/tools/class-c-checker.php
Here you can enter from 2 to 10 links to check their IP address. Keep in mind that this process is extremely tedious once you get into checking a few hundred or thousand web pages to check..
Tip 6: How Important Does Google Value Web Site That Is Linking To You
This tip is one that most everyone does not even know about. Authority Web Sites are seen as most import by the Search Engines. Web pages that contain a GOV at the end of their domain name are considered to be an authority web site. There are a few other sites such as Microsoft.com and Adobe.com that have reached this status as well. You will find that most authority sites contain a ton of content and information. If you are able to obtain a link from this type of site, it will have a huge impact on how your web page is considered. Any site containing a page rank of 7 and up would be assumed an authority site.
This Brings Us To A Question? Is This Time Consuming Process Worth It?
The answer is simple. YES. You will be much impress by taking the time needed to find targeted backlinks from web pages with great off-page optimization. If you are looking for and automated solution to save all your time and provide even more useful help, check out SEO Elite at www.getseo-elite.com. This program will find all of the above information in minutes and offers other strategies to promote your web site. Type in any web page to copy and in a few clicks I will have all the above information and more from the SEO Elite program. From here I would use the other tools in the program to quicken the time it takes to implement a link building process. You will find the web pages that SEO Elite locates will be willing to trade links with you and you will save a ton of time.
Ready, Aim, Fire!
You have not got the most valuable information that most outsiders do not even know about or use. Get started right away and be ready to see your web site listed higher in the Search Engines right away.
Here Is To Your Online Success, More Targeted Traffic and Sales.
Sean Peter's Patrick is a long time Marketing expert that has concentrated his last 5 years to uncovering the Search Engines and how to market your web site online go to www.getseo-elite.com and start driving your web site marketing to new levels.
http://www.articles-hub.com/Article/156526.html
Top Website Optimisation Software Review
Article review covering software used to optimise your website and increase your rankings
Lets face it.Starting a new website with the hope of achieving a large amount of targeted visitors is a very difficult task. This is mainly due to the fact that one has to go about doing link building in order to gain higher page ranks, which will ultimately result in better search engine rankings, and finally more targeted traffic.Link building is an essential part of website optimisation.Building backlinks to obtain a higher ranking in search engines can be a tedious task if you do not have the knowledge.This however,is only one of the many important components of a successful website.
Other factors include relevant page content, correct optimisation of your meta tags,linking with other websites in the same niche and most importantly, your keywords used.Most people are unfortunately unaware of these important factors which are essential for a websites success.When I started my first commercial based website I was unaware of the many important Search Engine Optimisation techniques mentioned above, and as a result my websites never took off.Only after a while did I realise things such as the importance of linking to other websites in my niche. But how time consuming it was having to search for hours trying to find the right place with little or no luck.
Now there are many software programs out there which claim to help people in search engine optimisation.The question is which one to choose.Factors you should look at include the ability to analyze your competitors' sites, search term popularity of those sites and keywords, how many back links competitors have,keyword analysis as well as where those websites link to.In my experience the answer to all these questions comes from a highly effective program called "Traffic Travis".For those of you who are serious about SEO, this is the one for you.For more information on this program please check out my homepage below.
Did you Find this SEO Optimisation article helpful? For more information on Traffic Travis please visit my homepage at:
http://www.seodeluxe.info
http://www.articles-hub.com/Article/157736.html
Lets face it.Starting a new website with the hope of achieving a large amount of targeted visitors is a very difficult task. This is mainly due to the fact that one has to go about doing link building in order to gain higher page ranks, which will ultimately result in better search engine rankings, and finally more targeted traffic.Link building is an essential part of website optimisation.Building backlinks to obtain a higher ranking in search engines can be a tedious task if you do not have the knowledge.This however,is only one of the many important components of a successful website.
Other factors include relevant page content, correct optimisation of your meta tags,linking with other websites in the same niche and most importantly, your keywords used.Most people are unfortunately unaware of these important factors which are essential for a websites success.When I started my first commercial based website I was unaware of the many important Search Engine Optimisation techniques mentioned above, and as a result my websites never took off.Only after a while did I realise things such as the importance of linking to other websites in my niche. But how time consuming it was having to search for hours trying to find the right place with little or no luck.
Now there are many software programs out there which claim to help people in search engine optimisation.The question is which one to choose.Factors you should look at include the ability to analyze your competitors' sites, search term popularity of those sites and keywords, how many back links competitors have,keyword analysis as well as where those websites link to.In my experience the answer to all these questions comes from a highly effective program called "Traffic Travis".For those of you who are serious about SEO, this is the one for you.For more information on this program please check out my homepage below.
Did you Find this SEO Optimisation article helpful? For more information on Traffic Travis please visit my homepage at:
http://www.seodeluxe.info
http://www.articles-hub.com/Article/157736.html
Search Engine Optimization Strategy that Supercharges your Website Revenues
Most of information passed all over the internet about Adsense revenue is shrounded in half truths and does not reflect the basics of Search Engine Optimization Strategy, that any inexperienced webmaster should understand with ease and effectively outdo any competition.
First, like any offline business, one cannot overlook the importance of growth over a Long period of time in all factors related to your website growth and deveopment.
There are two major growth parameters in any website;
The On Page Search Engine Optimization Strategy and
The Off Page Search Engine Optimization Strategy.
Each of these Search Engine Optimization strategy are so related that none can survive without the other.
The On Page Search Engine Optimization Strategy involve;
The structure of the Title Tags on your web page,
The Keywords,
The Description Tag,
The Robot Text file,
The Keyword density,
The keyword Positioning,
The Alt Image Text,
The h1, h2, h3 Tags and
The positioning of the Navigational Links,
While the Off Page
Search Engine Optimization Strategies is solely dependent on;
The number of Reciprocal links on your webpage,
Non Reciprocal Links to your webpage
The amount of fresh content on your webpage.
Please, kindly note the use of the word "webpage". Webpage, since this is the basic unit of ranking used by virtually all search engines.
The Search Engine Robots are such intelligent that they are able to decipher, from the content of your webpage, the Keywords and the Keyword Density once they pass through your site. The robots will also take the first 20-25 words of the most relevant sentence on your content which you notice on the description of your webpage once they have indexed it. For this reason one may feel that On Page Search Engine Optimization Strategy may not be as important, but for the purpose of Off Page Optimization, The h1, h2, h3 tags and the webpage content are the basic reason for any webmaster to want to link to your site.
The competition for targeted visitors is Immense. This means that its important to include all these factors on your webpage since basic reasoning will prevail while ranking is done by the search engines. A Webpage which has done On Page Optimization will rank better than that which has not, even though it may have good content.
Off Page Optimization Search Engine Optimization Strategy is the cradle of ranking by the search engines. The more relevant web pages that have linked to you, the better for your website. There is some basic understanding that, the anchor text used in linking should be similar to the content on your webpage, but any serious webmaster will tell you that not withstanding the anchor text, the content from both WebPages linking to each other should be closely related. If your webpage content is about Acne, linking to a webpage about health with Acne anchor text will hurt your ranking.
Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on Search Engine Optimization Strategy, visit his site at Search Engine Optimization Strategy
http://www.articles-hub.com/Article/159936.html
First, like any offline business, one cannot overlook the importance of growth over a Long period of time in all factors related to your website growth and deveopment.
There are two major growth parameters in any website;
The On Page Search Engine Optimization Strategy and
The Off Page Search Engine Optimization Strategy.
Each of these Search Engine Optimization strategy are so related that none can survive without the other.
The On Page Search Engine Optimization Strategy involve;
The structure of the Title Tags on your web page,
The Keywords,
The Description Tag,
The Robot Text file,
The Keyword density,
The keyword Positioning,
The Alt Image Text,
The h1, h2, h3 Tags and
The positioning of the Navigational Links,
While the Off Page
Search Engine Optimization Strategies is solely dependent on;
The number of Reciprocal links on your webpage,
Non Reciprocal Links to your webpage
The amount of fresh content on your webpage.
Please, kindly note the use of the word "webpage". Webpage, since this is the basic unit of ranking used by virtually all search engines.
The Search Engine Robots are such intelligent that they are able to decipher, from the content of your webpage, the Keywords and the Keyword Density once they pass through your site. The robots will also take the first 20-25 words of the most relevant sentence on your content which you notice on the description of your webpage once they have indexed it. For this reason one may feel that On Page Search Engine Optimization Strategy may not be as important, but for the purpose of Off Page Optimization, The h1, h2, h3 tags and the webpage content are the basic reason for any webmaster to want to link to your site.
The competition for targeted visitors is Immense. This means that its important to include all these factors on your webpage since basic reasoning will prevail while ranking is done by the search engines. A Webpage which has done On Page Optimization will rank better than that which has not, even though it may have good content.
Off Page Optimization Search Engine Optimization Strategy is the cradle of ranking by the search engines. The more relevant web pages that have linked to you, the better for your website. There is some basic understanding that, the anchor text used in linking should be similar to the content on your webpage, but any serious webmaster will tell you that not withstanding the anchor text, the content from both WebPages linking to each other should be closely related. If your webpage content is about Acne, linking to a webpage about health with Acne anchor text will hurt your ranking.
Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on Search Engine Optimization Strategy, visit his site at Search Engine Optimization Strategy
http://www.articles-hub.com/Article/159936.html
Want to be stuck in the Google sandbox for life?
given the speed and ferrociousness the internet grows and the reality of the many advances in technology that we are faced with on daily basis.
If you are a beginner in the home based internet business,its imperative to understand the basic tenents of search Engine Optimization: One Should strive to understand what to do and what to stay clear off.
Stay away from; Hidden Keyword Text; Meta tag stuffing; Title tag stuffing; Repeated web content; Link Farms;
key word density stuffing and Penalised websites.
For those who are running Google adsense sites stay away from paid to surf sites, commony known as auto-surfs; you will not like the warning you will receive from google if you are lucky to receive one, before they condemn your site into the dark depths of oblivion.
Your visitors will not see the hidden text but the robots will definately see hidden keywords.Your webpage will rank well for a time , but will not stay at the top for long.
If You you want to be in the good books of the search engines; choose the right keywords; the right template colors; the right promotion and the right content articles, the right information, and you will be successful,
but choose poorly and you will be stuck in the Google sandbox for life!
Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on search Engine Optimization Strategy, visit his site at search Engine Optimization Strategy
http://www.articles-hub.com/Article/159947.html
If you are a beginner in the home based internet business,its imperative to understand the basic tenents of search Engine Optimization: One Should strive to understand what to do and what to stay clear off.
Stay away from; Hidden Keyword Text; Meta tag stuffing; Title tag stuffing; Repeated web content; Link Farms;
key word density stuffing and Penalised websites.
For those who are running Google adsense sites stay away from paid to surf sites, commony known as auto-surfs; you will not like the warning you will receive from google if you are lucky to receive one, before they condemn your site into the dark depths of oblivion.
Your visitors will not see the hidden text but the robots will definately see hidden keywords.Your webpage will rank well for a time , but will not stay at the top for long.
If You you want to be in the good books of the search engines; choose the right keywords; the right template colors; the right promotion and the right content articles, the right information, and you will be successful,
but choose poorly and you will be stuck in the Google sandbox for life!
Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on search Engine Optimization Strategy, visit his site at search Engine Optimization Strategy
http://www.articles-hub.com/Article/159947.html
Confessions of a Website Copywriter
Website Copywriter
By Joe Borges | Website Copywriter, Advertising Copywriter, SEO Specialist *
Confessions of a Website Copywriter is absolutely packed with valuable information and presented in a light interesting way
If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why. Akey reason for using a freelance website copywriter is for search engine optimisation (SEO). Confessions of a Website Copywriter is different to other web copywriting manualsbecause it applies specifically to websites. You might try copywriting tips, or even decide that
website copywriter is best for you.
A Website copywriter
A website copywriter must write clearly and compellingly, engaging the reader with a headline that speaks directly to his target audience. And, just like printed long copy, a website copywriter must include subheads that signpost a routethrough the copy. A web copywriter should also divide his work into bite-sized chunks. Well, a
good copywriter will be able to write for the spiders that crawl the web, because your website simply must be search-engine friendly.
Succeed as a website copywriter
But let’s just double-back a little and remind you why your website copywriter needs to optimise your site. And, trust me, that’s the first andlast time this particular website copywriter will ever use that word. Avoid any website copywriter
who sprinkles their copy with so-called magic, hypnotic buying-trigger words. Simply put, if you want to succeed as a website copywriter, you need to focus on building your own website and driving traffic to it.
Professional copywriter
"I cannot stress enough the importance of hiring a professional copywriter to work on the important pages of your site. As well as being a website copywriter, I've worked on interactive microsites , banner ads, flash presentations, html emails and
other new media areas for companies large and small in London, the UK and elsewhere. For more details of SEO copywriting, please go to SEO copywriter. A lot of website copywriters will tell you they only work on an hourly rate. Finding the right copywriter is one of your mostimportant marketing. .
About writing
Some see the position of copywriter as a solid introduction to the real business of writing. An seo copywriter is a mixture of both and seocopywriting is a newly-emerged skill that requires a copywriter to write for the search engine robots as well as the human readers. Before starting your seo copywriting project you
should make sure you’ve done the required keyword research. So, what exactly is SEO writing and how you can be an SEO copywriter.
A Copywriter
A copywriter working for a high-end professional advertising agency can actually do quite well financially. Get hired with a professionally written bio and resume. As an experienced sales professional and sales writer I can provide youwith headlines that grab, copy that compels and words that sell. Web copywriting Have your Web copywriting done by a web copywriter who knows how to get you results Make your
visitors respond. Your IT copywriter must bring more to the table than grammar and punctuation.There is no doubt that copywriter rates differgreatly from one to another.
Conclusion
My purpose as an experienced website copywriter is to make your site 'read' as good as it 'looks'.Creative writing makes compelling websites: A skilled SEO website copywriter is first and foremost a skilled writer—someone who uses thepower of words to evoke reactions and emotions.Our goal as an internet marketing consultant and a website copywriter is to become your trustedally in the ever changing, dynamic, and profitable world of business websites.
http://www.articles-hub.com/Article/161749.html
By Joe Borges | Website Copywriter, Advertising Copywriter, SEO Specialist *
Confessions of a Website Copywriter is absolutely packed with valuable information and presented in a light interesting way
If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why. Akey reason for using a freelance website copywriter is for search engine optimisation (SEO). Confessions of a Website Copywriter is different to other web copywriting manualsbecause it applies specifically to websites. You might try copywriting tips, or even decide that
website copywriter is best for you.
A Website copywriter
A website copywriter must write clearly and compellingly, engaging the reader with a headline that speaks directly to his target audience. And, just like printed long copy, a website copywriter must include subheads that signpost a routethrough the copy. A web copywriter should also divide his work into bite-sized chunks. Well, a
good copywriter will be able to write for the spiders that crawl the web, because your website simply must be search-engine friendly.
Succeed as a website copywriter
But let’s just double-back a little and remind you why your website copywriter needs to optimise your site. And, trust me, that’s the first andlast time this particular website copywriter will ever use that word. Avoid any website copywriter
who sprinkles their copy with so-called magic, hypnotic buying-trigger words. Simply put, if you want to succeed as a website copywriter, you need to focus on building your own website and driving traffic to it.
Professional copywriter
"I cannot stress enough the importance of hiring a professional copywriter to work on the important pages of your site. As well as being a website copywriter, I've worked on interactive microsites , banner ads, flash presentations, html emails and
other new media areas for companies large and small in London, the UK and elsewhere. For more details of SEO copywriting, please go to SEO copywriter. A lot of website copywriters will tell you they only work on an hourly rate. Finding the right copywriter is one of your mostimportant marketing. .
About writing
Some see the position of copywriter as a solid introduction to the real business of writing. An seo copywriter is a mixture of both and seocopywriting is a newly-emerged skill that requires a copywriter to write for the search engine robots as well as the human readers. Before starting your seo copywriting project you
should make sure you’ve done the required keyword research. So, what exactly is SEO writing and how you can be an SEO copywriter.
A Copywriter
A copywriter working for a high-end professional advertising agency can actually do quite well financially. Get hired with a professionally written bio and resume. As an experienced sales professional and sales writer I can provide youwith headlines that grab, copy that compels and words that sell. Web copywriting Have your Web copywriting done by a web copywriter who knows how to get you results Make your
visitors respond. Your IT copywriter must bring more to the table than grammar and punctuation.There is no doubt that copywriter rates differgreatly from one to another.
Conclusion
My purpose as an experienced website copywriter is to make your site 'read' as good as it 'looks'.Creative writing makes compelling websites: A skilled SEO website copywriter is first and foremost a skilled writer—someone who uses thepower of words to evoke reactions and emotions.Our goal as an internet marketing consultant and a website copywriter is to become your trustedally in the ever changing, dynamic, and profitable world of business websites.
http://www.articles-hub.com/Article/161749.html
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