5 tips to generate quality traffic to your web site

A multitude of marketing methods allow to still generate visits, but it is necessary to select those which will bring a qualified traffic. Only a qualitative step can transform the visitor into customer.

The phase of acquisition is the most expensive of the customer cycle. It is 40 to 60 % of the total cost. A customer does not limit himself to a simple consumer. A surfer "buys" the company by visiting his institutional site. But it is necessary to enable him to reach this institutional or commercial site and to convince him to buy the product or the service. If not, where is the interest to create traffic?

Because it is at the same time less expensive and more effective than the traditional methods, internet technologies are a quantitative approach of the generation of traffic. Some companies use Spam to create traffic to their site: Spamming is not legal, and sending bulk emails to untargeted prospects (rather irritated by this intrusion in their private life) is the worst way you may use. Traffic generation needs a qualitative approach today to dope its effectiveness. Here some tips to generate a more targeted traffic and to optimize consequently the effectiveness of your site.

1 - Referencement and affiliation to acquire new visitors
According to Forrester Research, 81% of the Net surfers who reach a site for the first time come from a search engine or a directory. Referencement and search engines submission is the first tool to be used when you promote a commercial site. We can estimate the cost of a new customer acquisition at 3 dollars for viral marketing, 1.50 dollars for the affiliation and only 15 cents for search engines indexation. Although more expensive than the search engines, the affiliation brings a qualified traffic since the partners can be selected according to their affinity with the target of the merchant or the institutional site. These two approaches are complementary.

2 - Refine your positioning.
Based on a semantic analysis of the keywords, many softwares allow a real-time follow-up of the search engines indexation (WebCEO). This software calculates the position of the site in the search engines according to the keywords used by the surfers. It makes possible to permanently optimize the ranking. Associated to a professional manual submission, you will put all the chances on your side to generate a qualified traffic.

3 - Make your traffic recurrent using a mailing list
The mailing lists have all the financial advantages of the Spam without its disadvantages. It makes possible to inform the receptive targets about the covered subjects. It is an excellent marketing tool to keep a high qualified traffic.

4 - Viral marketing
Your customers are your best sellers! Once the visitor is transformed into a customer, all is not done. A customer will talk about your company, product or service with his/her friends. Then, allow him to sponsor his/her friends or to send them a link to the site by e-mail. This viral marketing involves a weak investment and can generate great returns.

5 - Measure the impact of the marketing tools you use
The generation of a qualified traffic is a work of every moment because the surfers like the company and his ecosystem evolve/move in time. All these actions without measuring the results has no sense. It is necessary to analyze at least which keywords in which search engines bring traffic to your page. Tools such as Webalizer or PHPOpenTracker carry out these analyses free.


http://www.articles.com.my/Article/5-tips-to-generate-quality-traffic-to-your-web-site/8496

You Work Hard For Traffic – Get It To Convert

Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.

You Work Hard For Traffic – Get It To Convert

Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.

I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert traffic. Don’t!

Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an extremely competitive or general market.

Making your convert is all about providing a convenient solution for your prospects. You should review your site from this perspective. Is it easy to find and buy a product or do you have to click through four or five pages? Make it as simple as possible.

Advertising links can cause poor sales. Many people make the mistake of having their advertising link to their home page. If your advertising refers to a specific service or product on your site, the advertising should click through directly to that page. Never make your prospects hunt for what they are looking for on the site. Many of them will not do it.

As strange as it may sound, the load time of your site can kill your sales. Remember, 40 percent of Internet users are still on dial-up modems. While your site might load quickly when you look at it on your cable, T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one and try to load your site. If you have a lot of graphics, you are going to be in for a shock!

Even if your site loads quickly, most ecommerce sites have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. Sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce sites will lose up to 40 percent of their sales on the order page. Make sure your site loads quickly, particularly the order page.

Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.

http://www.articles.com.my/Article/You-Work-Hard-For-Traffic---Get-It-To-Convert/8664

Steps to make your website popular

Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic .There is great value in true reciprocal links; however, if you manage your links pages properly, those pages can also bring you additional search engine traffic.

List on Free Top Web directories and search engines

Exchange link with your associates

get one way link by article submission and blogs

Using forums and including your sites link in your signature

Reciprocal link exchange

One way link exchange

Link exchange really work, A Link exchange is a clever way to get hundreds or thousands of visitors to your website for free. The concept is very simple and the exchange process is easy to put into action. First, you join a link exchange program that includes individuals with websites to promote

What is Link Exchange?
In Link Exchange basically, we exchange-add our site link in your site and your link in our site.

Get Listed on Free Top Web directories and search engine

get listed on open directory project dmoz.org and dir.yahoo.com etc….

visit a big search engine and enter a keyword you feel is extremely related to your website. And related to your content and that have a list of partner links displayed on their website submit your website their.

Reciprocal link campaigns
There are many ways to get traffic. Reciprocal link campaigns are good.
Reciprocal Link Exchanges can increase your website's visibility in search engines... If they are true reciprocal links. When making Reciprocal Link Exchanges, Make it count!
For example, if your site is about web design, you will want to exchange links with other web site design, seo, web templates and resources related to the web
When visiting sites for link exchange, ensure there is a link from the main page to their directory.

If you cannot easily find their reciprocal link directory

Look for links that read:

-Links
-Link Exchange
-Link Partners
-Link to Us
-Add site
-Resources

Partner sites

Traffic exchanges can expose your website to Internet users on a worldwide basis. As a result, the exchange can give your website a lot of hits

Traffic exchanges are one of the best methods of getting exposure to your site on a limited or zero budget. The more quality exchanges you sign up for the more viewers of your website you will have.

http://www.articles.com.my/Article/Steps-to-make-your-website-popular/8672

Can You Generate Targeted Traffic To Your Website Without Any Cost?

Balanced traffic is very important if you want to generate income from your web sites. If your web site is gathering dust without any visitors, there is no way to generate any revenue from it. Remember without effort and some investment, it is not possible to make money. However, to generate traffic to your web site you do not need to invest a lot of money.

It is completely understandable a well-established web site might invest a lot of money in big advertising campaigns to get more visitors to their site. Very simply, these successful site owners can afford to do so. But that doesn’t mean a newbie has to do the same.
Instead, you can do the various low cost methods of generating traffic to your web site. This is actually a very safe, risk free method.

Below I have listed the five most effective ways to produce low cost web site traffic that will definitely prove to be beneficial for your site.

Article submission:

The various ezines, article directories and online encyclopedias allow us to submit articles in their sites. Make sure you submit articles that are relevant to your site. The best format to get your articles read is to write in a smooth, flowing, easy to read manner and give tips and guidelines. Don’t forget to insert the link to your web site at the bottom of the article. With captivating articles, the readers will be interested in your products and services, ensuring a higher flow of traffic.

Newsletters.

Writing and distributing newsletters is not at all a hard job. With distribution of newsletters, your website will gain more recognition and build an opt-in list. This will result in people paying regular visits to your site.

Online Communities and Forums

This is a cost-effective way of generating traffic to your web site. You need no money to invest, the only investment will be time. There are several online communities and forums where you can register and share your knowledge and experience with other people. You can also promote your services and web site through these forums. Remember to include your site’s link in your signature. You will get the best results if you become a member of a forum that is relevant to your web site. With time, try to build a good reputation for yourself and this will definitely help in developing good will toward your site as well. This helps people to trust your services or products as well.

Link exchange:

This is a sure-fire, proven method. These days, almost every site has links to other relevant sites. The webmasters agree to link exchange programs because this helps in bringing traffic to their sites and services. Through link exchange, you are bound to see an increase in the flow of traffic to your site. Link exchanges also help to get you a high page rank in the search engines. The search engines will generate even more traffic to your web site at no cost.

Now that you know this, there should be nothing stopping you from earning a little extra income from home on the Internet. Persevere and you can make it your living just like myself and countless others have done.

http://www.articles.com.my/Article/Can-You-Generate-Targeted-Traffic-To-Your-Website-Without-Any-Cost-/10163

Do ffa leads work?

Ffa leads or free for all links leads are the email addresses of those who have posted free ads on free for all links pages. Usually these online marketers will respond to sites which say something like "Place your ad on 1000s of websites in one click!." Most of the time these services such as Worldsubmitter or Lead Club will place your ad on 1000s of free for all links pages. Usually links rotate off on free for all links pages. Sometimes your ads will stay on for only a full minutes! As you can see, to get any benefit to promoting your site on free for all links pages your campaigns have to be constant and massive.

Most experts believe that placing ads of free for all links pages is rather marginal advertising. The reasons are that nobody really every sees your ads because they rotate off too fast. However, is this true? Actually these ads are often seen. Not by the public but by the owners of the free for all links site. Smart marketers will use free for all links marketing to market to page owners not to the general public. So who are the page owners? They are other marketers. So if you have products which would appeal to other marketers free for all links advertising is not a waste of time.

If you are trying to sell real estate in Nova Scotia free for all links advertising is probably a waste of time. However, if you are selling a new internet marketing tool or software you might do well with this type of advertising. When you submit your ad your must use a service which submits to massive ffa networks. It is also good to offer something free in your title. "Free ebook, Free software, free leads, etc." Your idea is just to get their attention to draw them to your site and to stand out from the other links. We have actually used tracking urls to track our campaigns and we have consistently received hits when offering 10,000 free leads.

You may receive some traffic from posting your ads on free for all links pages if you offer something for free like free leads and your product appeals to online marketers. However, we have had even better results being the owners of the free for all links pages. You see when online marketers place their free ads on free for all links pages they do so in exchange for giving their permission to receive a one time email advertisement from the owner of the pages. You can join FFA Networks such as Lead Club and they will give you your own ffa page and they will drive about 2-4000 posts to your page per day. You then get to collect the email addresses of all those who posted an ad on your free for all links page and send them a confirmation email with your advertisement attached. This is called reverse advertising.

When sending out your confirmation email keep in mind who your audience is. They are other marketers not just the general public, For the best results your ad should appeal to other online marketers.

Some internet marketing experts complain that people just use junk email addresses when posting to the free for all links pages. This used to be true. But, now for their ad to appear on the free for all links network they must confirm their email address, This means they have to go to that email account and read the emails. That is why it is so important to have a real catchy subject in your email. Usually offering something for free works well.

We have tested ffa leads over and over and we have often had better response to these leads than to the more expensive surveyed leads. People read those emails. It is just up to you to have something very interesting to catch their attention.


http://www.articles.com.my/Article/Do-ffa-leads-work-/10188

Link Building in a Nut Shell

Search engine optimization – or SEO – is a method of fine tuning a website to suit the search algorithm of most of the search engines so that it gets listed amongst the top few search results most of the times (hence better page rankings as well). When that happens is that websites will get an increased visibility - a crucial aspect that is necessary for almost all online businesses to succeed in the cyberspace. Else, what business without having enough people even knowing about your website?

But SEO is not that simple as it transpires. It includes a multitude of factors - from website designing to keyword arrangement and density – of which link building is an important step. As the term suggests, link building is the method of pepping up one’s website popularity by making other websites refer to the current website by means of exchanged links. But, again it is not that simple a concept, but one that requires meticulous research and planning, something you will realize as you read ahead

As mentioned above, the best way for link building is through link exchanges, or more precisely reciprocal exchanges. The advantages of doing so are three. First thing, it is easier as almost every webmaster returns the favor as it will benefit their websites as well, and secondly, by adding/receiving links to/from other quality sites, the fame and quality of one’s own website will also skyrocket. Finally, it will provide a user friendly way for the netizens to know or access other quality related websites, from the website they started their surfing with. It is only logical to think that if a website is providing links to other quality websites, its patronage is only bound to increase, provided the quality of its contents is good.

But here, it must be kept in mind that the links one includes in his/her websites indeed points towards a good enough website. ‘Quality’ matters a lot in the eyes of search engines, and if that does not happen, it is bound to invite trouble than any real advantage. Hence it is important that one may research a lot regarding the quality/popularity of the target website before offering one’s own links to them or exchanging with them. It applies the other way around as well and hence one’s own website must also carry relevant contents that are commensurate with the website’s purpose or goal. Else, no second person will be interested in exchanging links with your website. Remember, search engines won’t tolerate lack of quality!

Now, from a business perspective, while link building, take care not to provide too many outgoing links for keeping the netizens locked in one’s own website is also important. If there are too many outgoing links, chances are there that they might click on one of them and leaves the present site forever, the last thing any online business would want to happen. Hence, ideally, the number of links pointing to other websites must be lesser than the ones coming in. This is all about striking a right balance between the one-way and two-way exchanges.

Tail Piece: When other sites link to your website, make sure that they are all text links and that includes your keywords/product name in the URL. This way, a website could get links from other sites to its other pages as well, other than the home page.

http://www.articles.com.my/Article/Link-Building-in-a-Nut-Shell/10606

Monitoring and Tracking Web Traffic

Monitoring and Tracking Web Traffic
In this addition we will discuss the importance web site tracking and explain to you why it is so important to pay attention to your current web traffic.
Understanding what your visitors do on your site is crucial information, not to mention interesting. If your visitors proceed to purchase a product but then a large majority leave the site when they get to a specific page in the order process then you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don't have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you've had. You'll be missing out on vital information that can help strengthen weaknesses in your site.
A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.

Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.

Basically two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. “SuperStats” is another recommended traffic logging service.

These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.

Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.
A good traffic logging service would provide statistics pertaining to the following:
How many people visit your site?
Where are they from?
How are visitors finding your site?
What traffic is coming from search engines, links from other sites, and other sources?
What keyword search phrases are they using to find your site?
What pages are frequented the most - what information are visitors most interested in?
How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.
The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor’s browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.

The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you're not getting 2 page views per visitor then you should consider upgrading your site's content so your visitors will stay around longer.

If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors’ category if they visit again. This is a good way to track new visitors to your website.

Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.
Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It's up to you to use it.

http://www.articles.com.my/Article/Monitoring-and-Tracking-Web-Traffic/18043