Website Promotion On A Tight Budget! by Denny Karas
Nowadays, website promotion can be a daunting, time consuming and quite expensive affair. What can the average webmaster do to get targeted traffic to their site without having to go broke? Well, if the answer was so evident we would all be considered webmaster "Gurus"! Before you embark on any website promotion campaign you need to be clear on what you are selling or offering as a service.Start by having a clear vision of the type of visitor you wish to attract to your site because these visitors are your potential customers and you only get 1 chance to impress them. In the website promotion game quality traffic is the key to your success. Therefore, you need to stay away from autosurf and manual traffic exchanges. All you will do is waste your time by clicking or leaving your computer running in order to get visitors to your site who are completely worthless. Yes, you will notice that your stat counter will be on fire but how many of those visitors will be actualy interested in your website! Most probably a very small percentage. No need to get discouraged because there are ways of being able to attract targeted traffic to your site and staying on budget.Before you get out that credit card, let's understand a bit more where website traffic originates from. Close to 70% of all traffic worldwide comes from search engines, with the most popular being Google ( of course), Yahoo, Msn and many others. Therefore, you need to get search engine traffic to your site in order to have any sort of success online. That is the plain truth!!! You need to remember that an online business is just like any other business venture, if you don't advertise the right way you are destined to fail. Ok, how do we go about getting targeted search engine traffic to your site. Well, below we will look at the 2 most effective methods any webmaster can apply at the moment.1) PPC ( Pay per click) You begin by setting up an advertising campaign by briefly describing what your site is all about. There will be a link on this ad linking to your website. You will be asked to deposit money in order to get your campaign off the ground, in most cases by credit card. I suggest that you begin with $20.00. At the beginning you need to start slow and then when you get the hang of it you can start using a larger budget. Now comes the most important part. How to choose your keywords or keyword phrases in order to get the right visitor to your site. For example, if you're selling jewelry you don't want someone that is looking to buy an airline ticket stumbling on your site. By using the example before, you can use "cheap jewelry" or "cheap diamonds" as possible keywors.Basically, your keywords need to match the content of your site and that is the key to getting targeted traffic. To see which keyword phrases are popular I suggest you visit www.overture.com (Yahoo) and use their keyword search tool online. When you type in a keyword or keyword phrase you will be able to see how many searches were done the previous month. This will give you a better idea as to which keywords you should choose. Ok, you have your keywords what next? When you choose your keywords with the various PPC providers (displayed below), you will notice a bid amount attached to each keyword. The bid amount tells you how much you need spend per click in order to be in the top position for that specific keyword. You can bid a bit lower of course but you need to keep in mind that if your ad appears in the 1st page of the specific search, then you're likely to receive more traffic. You need to calculate your budget wisely in accordance to your keywords. Some keywords might cost $0.15 and others $2.00. Therefore, calculate how much each click will cost and choose wisely.Most PPC providers offer assistance throughout the advertising set-up process. Below I have compiled a list of a few PPC providers. I suggest you begin the lesser known of the group and when you feel more comfortable move up to the top ones. - adwords.google.com - overture.com - adcenter.microsoft.com (recommended and offer a sign up bonus) - mamma.com - clicksor. com - goclick.com (recommended and offer a sign up bonus) - adbrite.com2) Paid Inclusion The paid inclusion concept is similar to PPC, whereas you set up an advertising campaign and you choose the keywords to match your site content but with a twist. Instead of having to bid for keywords and paying a per click fee as mentioned above, you pay a flat fee for 1 keyword and you have your ad displayed for a few months or 1 whole year depending on how much you're willing to pay. Obviously, this is much more cost effective than PPC but you will receive less traffic because this type of service does not place your ad on the msot popular search engines like Google or Yahoo. However, it doesn't mean that you will not be receiving targeted traffic. Of course, you can choose to pay for more than 1 keyword and have your chances of getting more traffic increased. Normally, 1 keyword will cost anywhere from $12.00-$15.00 for 3 months and $30.00-$50.00 for 1 year. One thing is for sure this type of service helps those with a very tight budget. The most popular of the paid inclusion companies is www.exactseek.com and I highly recommend them as I've being using their services for a few years now.If all this seems very confusing you can always try using the services of SEO professionals. They can help you with your PPC and paid inclusion campaigns. They normally charge a small fee but at least you will have experts assisting you at all times. My recommendation is www.engineseeker.com.Best of luck to all!!
http://www.articlefair.com/Article/Website-Promotion-On-A-Tight-Budget---/32696
Saturday, October 6, 2007
Wezp Web Directory Services – great service and good value for money!
Having your website listed in a web directory could bring in more visibility, more traffic and enhanced sales. Even though search engines have taken over the world of websites, web directories still serve as powerful media to get your website indexed.
One such web directory is Wezp. It is comprehensive and holistic, covering a range of topics. So if you’re an entrepreneur who wishes to place his company on the Internet radar, you can get your organization listed in their Business Directory section. No matter how niche your vertical you will find almost everything under the sun in Wezp. From categories like accounting, Arts and Entertainment, hardware, machinery and even work at home – you can certainly find a suitable category for your own website.
Submission to Wezp Web directory is extremely easy. The best thing about it is that it is SEO friendly, which means, as soon as you submit your website to their directory, your site will get picked up by popular search engines like google,yahoo. You can then watch the traffic flow in to your site! Especially if your website deals with shopping, you will find great value in posting your website in their web directory. Their Shopping Directory section lists down everything from computers and electronic gadgets to even clothing. So you’ll never miss customers coming to your website!
One of the great things about Wezp is that you can have targeted keywords that describe your website the best. This is usually not possible in traditional search engines, because most of the common keywords are already taken away. Submitting your website to a web directory such as theirs will serve to place your website at a much better page ranking on search engines. You can view the latest websites that have been posted on their directory, along with the page ranking for each. Thus you can constantly monitor the relative search engine friendliness your site has achieved. For every website submitted that enjoys good page ranking, Wezp Web directory provides details on the number of indexed pages, the backlinks as well as the page ranking the site enjoys.
If you are a Travel Agency or someone that deals with travel, you can list your website in Travel Directory. With categories ranging from Airlines, Holidays, Hotels as well as Weather and Travel Guides, you can find a suitable niche to list your site in. Visit them for more details at: http://www.wezp.com.
http://www.articlefair.com/Article/Wezp-Web-Directory-Services---great-service-and-good-value-for-money-/32792
One such web directory is Wezp. It is comprehensive and holistic, covering a range of topics. So if you’re an entrepreneur who wishes to place his company on the Internet radar, you can get your organization listed in their Business Directory section. No matter how niche your vertical you will find almost everything under the sun in Wezp. From categories like accounting, Arts and Entertainment, hardware, machinery and even work at home – you can certainly find a suitable category for your own website.
Submission to Wezp Web directory is extremely easy. The best thing about it is that it is SEO friendly, which means, as soon as you submit your website to their directory, your site will get picked up by popular search engines like google,yahoo. You can then watch the traffic flow in to your site! Especially if your website deals with shopping, you will find great value in posting your website in their web directory. Their Shopping Directory section lists down everything from computers and electronic gadgets to even clothing. So you’ll never miss customers coming to your website!
One of the great things about Wezp is that you can have targeted keywords that describe your website the best. This is usually not possible in traditional search engines, because most of the common keywords are already taken away. Submitting your website to a web directory such as theirs will serve to place your website at a much better page ranking on search engines. You can view the latest websites that have been posted on their directory, along with the page ranking for each. Thus you can constantly monitor the relative search engine friendliness your site has achieved. For every website submitted that enjoys good page ranking, Wezp Web directory provides details on the number of indexed pages, the backlinks as well as the page ranking the site enjoys.
If you are a Travel Agency or someone that deals with travel, you can list your website in Travel Directory. With categories ranging from Airlines, Holidays, Hotels as well as Weather and Travel Guides, you can find a suitable niche to list your site in. Visit them for more details at: http://www.wezp.com.
http://www.articlefair.com/Article/Wezp-Web-Directory-Services---great-service-and-good-value-for-money-/32792
Hiring An SEO Company Versus In-House SEO
Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge. Well it has been proven time and time again that it definitely can gain an edge over your competition. The problem a business has to assess is whether they should employ a specialist SEO Company or use existing resources within their respective IT Departments or Do It Yourself. This article explores the advantages and disadvantages of each.
In-house & Do It Yourself
Advantages: You have complete control. You can change things instantly. You will learn about the inner working of your website and also learn more about the Internet and how search engines work.
Disadvantages: It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong. You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP. Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website. Purchasing these three necessary pieces of software will cost you around USD$900. Also, you will need to have a lot of time to read about SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can. For the StomperNet course you are looking at about USD$3000 and miscellaneous of books is likely to run up to another USD$1000. Total for In-house DIY, roughly USD$1500 to USD$4900. Not being experienced enough to know when and what to change. Not knowing how to link build effectively. Not having any time to study and learn enough to make the correct changes and modifications to your website - estimated at about 200 hours of study, learning and analyzing. As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis. So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days. Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.
Hiring an SEO Company
Advantages : You don’t have to use internal staff resources or alter the focus of your business. Hiring a specialized online marketing and SEO Company will mean you have instant access to experts in the field who have a wealth of knowledge and resources. An SEO Company will know the lay of the land without you having to learn what they already know to expert levels. The Online Marketing Company will be your best partner in working towards achieving your online Internet marketing objectives.
Disadvantages: Using an Expert SEO Company will cost you money. It is important to realize that even though you have hired a firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website online correctly - explaining your internet marketing goals, objectives, deadlines and budgets. Do your research, look at the SEO Firm and its portfolio, case studies and history of successes, ensure it is a reputable firm and don't be scared to ask questions.
What to Look for in an SEO Company
A decent and reliable SEO company will have a good reputation and a strong presence within the Online Marketing and SEO industry. When you start, I suggest searching in Google for "Online Marketing" or "SEO" within your country or region. Look at the potential SEO firm’s websites, their portfolios and take some notes. Give them a call and see if you can arrange a meeting at their office and in person to discuss details and gather more information. Discuss your situation and how you can best achieve your goals. Take note of their professional nature, their history, case studies and vision for your online presence and also ensure that you are happy with the professional and personal relationship you have with the company representatives as this will be an ongoing one.
While the advantages and disadvantages of optimizing your own website and employing an SEO Company are diverse I think it important to point out that no matter how good you think you are an SEO firm will always be better at SEO. So if you really want to see results, you have very little time then hiring an SEO company is the only way to go. If you have time and some website expertise then you may be willing to put in the time and try doing it yourself. My only thought on this is that you wouldn't hire a plumber to fix a problem with your car.
When all is said and done, good Search Engine Optimisation will get your website results. It is important to make sure you are making the right decisions in your online marketing as this may well be the lifeblood of your business and is certainly an effective way to promote your business and generate sales leads.
http://www.articlefair.com/Article/Hiring-An-SEO-Company-Versus-In-House-SEO/33014
In-house & Do It Yourself
Advantages: You have complete control. You can change things instantly. You will learn about the inner working of your website and also learn more about the Internet and how search engines work.
Disadvantages: It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong. You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP. Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website. Purchasing these three necessary pieces of software will cost you around USD$900. Also, you will need to have a lot of time to read about SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can. For the StomperNet course you are looking at about USD$3000 and miscellaneous of books is likely to run up to another USD$1000. Total for In-house DIY, roughly USD$1500 to USD$4900. Not being experienced enough to know when and what to change. Not knowing how to link build effectively. Not having any time to study and learn enough to make the correct changes and modifications to your website - estimated at about 200 hours of study, learning and analyzing. As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis. So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days. Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.
Hiring an SEO Company
Advantages : You don’t have to use internal staff resources or alter the focus of your business. Hiring a specialized online marketing and SEO Company will mean you have instant access to experts in the field who have a wealth of knowledge and resources. An SEO Company will know the lay of the land without you having to learn what they already know to expert levels. The Online Marketing Company will be your best partner in working towards achieving your online Internet marketing objectives.
Disadvantages: Using an Expert SEO Company will cost you money. It is important to realize that even though you have hired a firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website online correctly - explaining your internet marketing goals, objectives, deadlines and budgets. Do your research, look at the SEO Firm and its portfolio, case studies and history of successes, ensure it is a reputable firm and don't be scared to ask questions.
What to Look for in an SEO Company
A decent and reliable SEO company will have a good reputation and a strong presence within the Online Marketing and SEO industry. When you start, I suggest searching in Google for "Online Marketing" or "SEO" within your country or region. Look at the potential SEO firm’s websites, their portfolios and take some notes. Give them a call and see if you can arrange a meeting at their office and in person to discuss details and gather more information. Discuss your situation and how you can best achieve your goals. Take note of their professional nature, their history, case studies and vision for your online presence and also ensure that you are happy with the professional and personal relationship you have with the company representatives as this will be an ongoing one.
While the advantages and disadvantages of optimizing your own website and employing an SEO Company are diverse I think it important to point out that no matter how good you think you are an SEO firm will always be better at SEO. So if you really want to see results, you have very little time then hiring an SEO company is the only way to go. If you have time and some website expertise then you may be willing to put in the time and try doing it yourself. My only thought on this is that you wouldn't hire a plumber to fix a problem with your car.
When all is said and done, good Search Engine Optimisation will get your website results. It is important to make sure you are making the right decisions in your online marketing as this may well be the lifeblood of your business and is certainly an effective way to promote your business and generate sales leads.
http://www.articlefair.com/Article/Hiring-An-SEO-Company-Versus-In-House-SEO/33014
SEO Guide to Choosing A Good Title For Your Homepage
If you have read anything about Search Engine Optimisation then you will already know how vital having a good and unique title on your web pages can be. It is by far the most heavily weighted element on your web page and overall your home page is given the greatest weighting so it is even more important to choose a very good title for your website homepage. In this article we explore how to choose a good title using SEO techniques to identify relevant keywords and phrases and how to string them together to form the best title possible.
What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure SEO perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.
Okay let’s consider how we identify keywords and phrases that are the most relevant to your product or service.
For these next tasks I always have a couple of firefox windows open and also a spreadsheet.
1. Open "Overture Inventory" keyword volume checker website in a browser. Type in the product or service and push enter. Copy the results into the spreadsheet.
2. Open "WordTracker" website in a browser, and either using the free trial or account, login to the website. Using the WordTracker wizard tool type in the same product or service you typed in step 1. Copy the results into the spreadsheet.
3. Open "Google Adwords" website in a browser. Locate tools->keyword tool and enter the same keyword we used in the previous 2 steps. Check the "Use synonyms" checkbox. Copy the results into selected keywords and click on the "Estimate Search Traffic" button. Copy the results into the spreadsheet.
4. Looking at the spreadsheet and we have three separate sections of data. Now go through each of the sets of data and weed out any unrelated phrases or phrases by deleting them.
5. Now sort the three sections by their individual search volume. Looking down through each of the lists, highlight the terms that are the most relevant and have the highest search volume. Aim to finish each list with about 10 keyword phrases.
6. Using the lists of keyword Phrases we are now going to start forming a sentence. We are aiming to have 4-11 word title. If the title is shorter then more relevance and weight is placed on the words contained within it. If it is longer then as we progress to the right less and less weight is given to each word so it is important to put your most important keywords to the left of the title.
Google also uses "spanning" on titles. Spanning is where words within a string can be skipped but are still considered relevant because the remaining words tie in with the search query. It is important to understand this technique before we begin. For example, the title on a webpage is "Web Site Design Melbourne", someone searches in Google on "Web Design Melbourne" and the website would come up in the results because Google skipped the word "Site" in the title and still recognized that the web page was relevant to what was searched on. Using the leftward rule and spanning were looking to piece together a title that covers off as many of the possible high search volume terms as possible while keeping the title short and relevant.
So, after step 6 you should have formed a title. Implement it on your website and monitor how your website ranks for those keyword phrase terms. Keep track of this and it can be helpful when you are learning to experiment, move words around, reconstruct, shorten, lengthen, mix it up a bit and see how it all works. It is important to wait a long enough period of time between changes to ensure you are seeing some kind of reaction, otherwise you could be constantly making changes and not know whether it was the most recent change or the last one. Be patient, learn and track your websites rankings for keyword terms.
http://www.articlefair.com/Article/SEO-Guide-to-Choosing-A-Good-Title-For-Your-Homepage/33020
What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure SEO perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.
Okay let’s consider how we identify keywords and phrases that are the most relevant to your product or service.
For these next tasks I always have a couple of firefox windows open and also a spreadsheet.
1. Open "Overture Inventory" keyword volume checker website in a browser. Type in the product or service and push enter. Copy the results into the spreadsheet.
2. Open "WordTracker" website in a browser, and either using the free trial or account, login to the website. Using the WordTracker wizard tool type in the same product or service you typed in step 1. Copy the results into the spreadsheet.
3. Open "Google Adwords" website in a browser. Locate tools->keyword tool and enter the same keyword we used in the previous 2 steps. Check the "Use synonyms" checkbox. Copy the results into selected keywords and click on the "Estimate Search Traffic" button. Copy the results into the spreadsheet.
4. Looking at the spreadsheet and we have three separate sections of data. Now go through each of the sets of data and weed out any unrelated phrases or phrases by deleting them.
5. Now sort the three sections by their individual search volume. Looking down through each of the lists, highlight the terms that are the most relevant and have the highest search volume. Aim to finish each list with about 10 keyword phrases.
6. Using the lists of keyword Phrases we are now going to start forming a sentence. We are aiming to have 4-11 word title. If the title is shorter then more relevance and weight is placed on the words contained within it. If it is longer then as we progress to the right less and less weight is given to each word so it is important to put your most important keywords to the left of the title.
Google also uses "spanning" on titles. Spanning is where words within a string can be skipped but are still considered relevant because the remaining words tie in with the search query. It is important to understand this technique before we begin. For example, the title on a webpage is "Web Site Design Melbourne", someone searches in Google on "Web Design Melbourne" and the website would come up in the results because Google skipped the word "Site" in the title and still recognized that the web page was relevant to what was searched on. Using the leftward rule and spanning were looking to piece together a title that covers off as many of the possible high search volume terms as possible while keeping the title short and relevant.
So, after step 6 you should have formed a title. Implement it on your website and monitor how your website ranks for those keyword phrase terms. Keep track of this and it can be helpful when you are learning to experiment, move words around, reconstruct, shorten, lengthen, mix it up a bit and see how it all works. It is important to wait a long enough period of time between changes to ensure you are seeing some kind of reaction, otherwise you could be constantly making changes and not know whether it was the most recent change or the last one. Be patient, learn and track your websites rankings for keyword terms.
http://www.articlefair.com/Article/SEO-Guide-to-Choosing-A-Good-Title-For-Your-Homepage/33020
How to use a Free Url redirect service to enhance your web site/blog reach
If your website has a long URL (web address) as a result of being hosted on a free web host, these free services provide you with either a free subdomain name or at least a shorter URL that you can publicize on your website. When visitors enter that shorter URL, they will be redirected to your actual website. Unless specified otherwise here, you may assume that the free services impose some sort of advertising on your site, whether a popup window, banner frame, text link requirement, or otherwise. Note also that some of the services listed below provide DNS services as well, and allow the subdomain name you sign up for to be directed to an IP address.
In general, URL redirection services are meant for people who host on free web hosts or on their own ISPs. Where possible, particularly if you want a permanent URL for your site that does not disappear, you should get your own domain name. It's so cheap that, unless you have no income at all, you can even get one for your personal web site, etc. You may also want to read my article Tips on Choosing a Good Domain Name. A step by step guide can be found in the article How to Register Your Own Domain Name.
Explanation of Some Terms Used in URL Forwarding
"Path forwarding" means that if your visitor enters a filename together with the shorter URL (like www.whatever.com/somename.html) they will be redirected correctly to the somename.html on your actual URL. This is not automatic for all free web redirection services.
"URL Cloaking", "Stealth / Cloaked URLs" or "Masked URLs" means that your visitors will not see your actual web address (URL) when they arrive on your site. This is typically accomplished by putting your website in a frame.
http://www.articlefair.com/Article/How-to-use-a-Free-Url-redirect-service-to-enhance-your-web-site-blog-reach/30729
In general, URL redirection services are meant for people who host on free web hosts or on their own ISPs. Where possible, particularly if you want a permanent URL for your site that does not disappear, you should get your own domain name. It's so cheap that, unless you have no income at all, you can even get one for your personal web site, etc. You may also want to read my article Tips on Choosing a Good Domain Name. A step by step guide can be found in the article How to Register Your Own Domain Name.
Explanation of Some Terms Used in URL Forwarding
"Path forwarding" means that if your visitor enters a filename together with the shorter URL (like www.whatever.com/somename.html) they will be redirected correctly to the somename.html on your actual URL. This is not automatic for all free web redirection services.
"URL Cloaking", "Stealth / Cloaked URLs" or "Masked URLs" means that your visitors will not see your actual web address (URL) when they arrive on your site. This is typically accomplished by putting your website in a frame.
http://www.articlefair.com/Article/How-to-use-a-Free-Url-redirect-service-to-enhance-your-web-site-blog-reach/30729
Exploring Google Page Rank And Alexa Rank
So, you've heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP's) and increase website traffic. Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet. You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank. What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites. Lets explore these two rankings in a little more detail.
What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a web page is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 - Yahoo, 1 - Google and 2 - MySpace. According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
http://www.articlefair.com/Article/Exploring-Google-Page-Rank-And-Alexa-Rank/30999
What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a web page is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance(PageRank) and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 - Yahoo, 1 - Google and 2 - MySpace. According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
http://www.articlefair.com/Article/Exploring-Google-Page-Rank-And-Alexa-Rank/30999
How Sure Are You That What You Know About SEO Is True?
You might think you already know everything about search engine optimisation process. Well, think again. Some of the things you know may just be myths. There are several SEO myths that webmasters and search engine optimisers still fail to recognise. What are the SEO myths? Here are the top 25:
1. Search engine optimisation can be performed just by anyone.
2. SEO is only for those websites who sell products online.
3. SEO companies can give their clients a guaranteed top ranking position.
4. SEO gives an overnight result. You can optimise a website today and expect it rank high tomorrow.
5. Build more links irregardless of the quality.
6. It is fine to copy content from other websites and paste it on your own website.
7. There is no need for you to write unique content for your website since you can just syndicate articles from directories.
8. There is no need for further work after you have optimised your website.
9. Search engine ranking is all that matters.
10. The more links the better, quantity matters and not quality.
11. There is no need for a website to be submitted to web directories.
12. A website doesn’t need updated content.
13. The search engines won’t know if you use black hat SEO techniques.
14. Do it yourself SEO is better than hiring SEO professionals – can be true if you are an expert yourself.
15. Web design doesn’t need to be optimised.
16. The navigability of the website has no effect on its search engine ranking.
17. The search engines must be prioritised than the target market.
18. There is no need for testing, once a website is already optimised let it stay that way.
19. Site visitors already know how to browse a website so don’t worry about usability.
20. Flash is the best way to present your message.
21. You can write anything that you want in your website content.
22. There is no need for you to add keywords on the website content.
23. Adding more large-file images on the website makes the site more appealing.
24. It doesn’t matter if the website is slow to load, after all, there are now more broadband users than dial ups.
25. Why still optimise a website when it can still be indexed by the search engines no matter what?
These are the top 25 search engine optimisation myths that both webmasters and search engine optimiser must be aware of. Some of them seem to be like a fact rather than a myth, so be very careful.
http://www.articlefair.com/Article/How-Sure-Are-You-That-What-You-Know-About-SEO-Is-True-/31292
1. Search engine optimisation can be performed just by anyone.
2. SEO is only for those websites who sell products online.
3. SEO companies can give their clients a guaranteed top ranking position.
4. SEO gives an overnight result. You can optimise a website today and expect it rank high tomorrow.
5. Build more links irregardless of the quality.
6. It is fine to copy content from other websites and paste it on your own website.
7. There is no need for you to write unique content for your website since you can just syndicate articles from directories.
8. There is no need for further work after you have optimised your website.
9. Search engine ranking is all that matters.
10. The more links the better, quantity matters and not quality.
11. There is no need for a website to be submitted to web directories.
12. A website doesn’t need updated content.
13. The search engines won’t know if you use black hat SEO techniques.
14. Do it yourself SEO is better than hiring SEO professionals – can be true if you are an expert yourself.
15. Web design doesn’t need to be optimised.
16. The navigability of the website has no effect on its search engine ranking.
17. The search engines must be prioritised than the target market.
18. There is no need for testing, once a website is already optimised let it stay that way.
19. Site visitors already know how to browse a website so don’t worry about usability.
20. Flash is the best way to present your message.
21. You can write anything that you want in your website content.
22. There is no need for you to add keywords on the website content.
23. Adding more large-file images on the website makes the site more appealing.
24. It doesn’t matter if the website is slow to load, after all, there are now more broadband users than dial ups.
25. Why still optimise a website when it can still be indexed by the search engines no matter what?
These are the top 25 search engine optimisation myths that both webmasters and search engine optimiser must be aware of. Some of them seem to be like a fact rather than a myth, so be very careful.
http://www.articlefair.com/Article/How-Sure-Are-You-That-What-You-Know-About-SEO-Is-True-/31292
3x the website traffic in 30 days or less.
Think about the increase in income from your website. 3x the traffic = 3x the income! Truthfully, I understated the potential of the seo techniques I am releasing here. I used these techniques to catapult my website from 80 unique clicks per day to over 800 uniques a day in just under 30 days. I hate disappointment so I decided to promise less than these techniques, if followed, can deliver.
Its no secret. More indexed pages = more traffic. I was able to triple my traffic in a week (the time it took for the search engines to include the newly translated pages). Someone once told me this was a blackhat technique, but that is ridiculous since it is only good customer service to offer your website in all the languages possible. To find a free translation script just search in google for "translation script".
Even though search engines have changed they still value links. What if I was able to tell you how to get real PR6 links from trusted sites? I know you have all heard of social bookmarking sites like digg. If you have tried them, you have discovered you can get a little boost of traffic here and a slight increase in traffic over all. That's great, but the link they give you is FAKE. It has a NOFOLLOW tag on it so google and other engines will basically give you no credit for it. But I promised you a free PR6 link right. Ok. Go to searchallinone.com, create 5 ID's and submit a story, and use the other id's to vote for yourself. Presto. You have a link from their homepage which is PR6. (I know the admin for this site and he is ok with this behaviour. He says if someone is will to create 5 id's he thinks its frontpage news LOL). Not only do you get that link but you will also get a link from each tag you create for your story, and you will get a custom page with what you wrote on it. Now wait 3 days and go to google and type in the title. Presto it will most likely be on the first page of results. Since the story links to you, visitors will start to come to your site. But it gets better. I have taken the time to compile a whole wack of sites just like this one, where you can do the same thing: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com . Submit your story to all the sites listed above. Wait 3 days and do the search for your story title again. You might be pleasantly surprised. Start with long tail keywords (5 or 6 keywords in the title). Now after you do this to several stories on your site relating to the same topic, your site will start to rank, and even outrank (as it should) the listings you just created above. If you doubt this works, try it, it really does work.
Write some articles about your site's subject and submit them to article directories. You can do it manually or buy some software to do it but I recently found a service that has saved me hundreds of hours because they create the accounts at each for you! The software I bought never worked for me because it was always out of date. This site is a monthly subscription type service but well worth the money because they continually maintain their system to make sure all the submissions are being accepted. Let me say it again. They create the user ID for you! Anyone who has travelled this road knows this is one of the most painful part of submissions. Oh and the most important feature of all. They make every article you submit unique and completely human readable. This drives webmasters wild because they always want unique content. They submit to 741 article repositories as of this writing and are adding all the time. This is probably the most powerful technique out there today. Oh, I almost forgot, their article creation wizard shows you how to create articles that will drive traffic to your website, and go after long tail search phrases first, etc. (If you don't understand what I have wrote just go ahead and try it for yourself. You'll thank me I assure you.) Their signup is here: articlewiz.radpages.com
http://www.articlefair.com/Article/3x-the-website-traffic-in-30-days-or-less-/31384
Its no secret. More indexed pages = more traffic. I was able to triple my traffic in a week (the time it took for the search engines to include the newly translated pages). Someone once told me this was a blackhat technique, but that is ridiculous since it is only good customer service to offer your website in all the languages possible. To find a free translation script just search in google for "translation script".
Even though search engines have changed they still value links. What if I was able to tell you how to get real PR6 links from trusted sites? I know you have all heard of social bookmarking sites like digg. If you have tried them, you have discovered you can get a little boost of traffic here and a slight increase in traffic over all. That's great, but the link they give you is FAKE. It has a NOFOLLOW tag on it so google and other engines will basically give you no credit for it. But I promised you a free PR6 link right. Ok. Go to searchallinone.com, create 5 ID's and submit a story, and use the other id's to vote for yourself. Presto. You have a link from their homepage which is PR6. (I know the admin for this site and he is ok with this behaviour. He says if someone is will to create 5 id's he thinks its frontpage news LOL). Not only do you get that link but you will also get a link from each tag you create for your story, and you will get a custom page with what you wrote on it. Now wait 3 days and go to google and type in the title. Presto it will most likely be on the first page of results. Since the story links to you, visitors will start to come to your site. But it gets better. I have taken the time to compile a whole wack of sites just like this one, where you can do the same thing: . searchallinone.com tagne.ws clipmarks.com corank.com searchles.com clipclip.org marktd.com mister-wong.de plugim.com riffs.com butterflyproject.nl Uvouch.com www.rawsugar.com www.barksbookmarks.com www.clipfire.com linkarena.com yigg.de unrumor.com . Submit your story to all the sites listed above. Wait 3 days and do the search for your story title again. You might be pleasantly surprised. Start with long tail keywords (5 or 6 keywords in the title). Now after you do this to several stories on your site relating to the same topic, your site will start to rank, and even outrank (as it should) the listings you just created above. If you doubt this works, try it, it really does work.
Write some articles about your site's subject and submit them to article directories. You can do it manually or buy some software to do it but I recently found a service that has saved me hundreds of hours because they create the accounts at each for you! The software I bought never worked for me because it was always out of date. This site is a monthly subscription type service but well worth the money because they continually maintain their system to make sure all the submissions are being accepted. Let me say it again. They create the user ID for you! Anyone who has travelled this road knows this is one of the most painful part of submissions. Oh and the most important feature of all. They make every article you submit unique and completely human readable. This drives webmasters wild because they always want unique content. They submit to 741 article repositories as of this writing and are adding all the time. This is probably the most powerful technique out there today. Oh, I almost forgot, their article creation wizard shows you how to create articles that will drive traffic to your website, and go after long tail search phrases first, etc. (If you don't understand what I have wrote just go ahead and try it for yourself. You'll thank me I assure you.) Their signup is here: articlewiz.radpages.com
http://www.articlefair.com/Article/3x-the-website-traffic-in-30-days-or-less-/31384
Techniques And Methods For Researching Keywords
If you have read anything about Search Engine Optimisation then you will already know some of the basic steps to take and what to alter but what is often not covered is the most important thing; keywords. In this article you will learn what keywords are, what keyword phrases are, how to find them, how to understand what they can do for your website and how to analyse them.
What are Keywords?
In simple terms Keywords are words and phrases that people type into search engines to find products or services that similar to yours. As an example I will use Google, these keywords and phrases are stored in Google's database and they make an assessment about the webpage and what it is about. Google highlight particular terms and expressions that paint the picture of what your web page is about - ideally these would be your keywords for this page. Then when someone searches in Google on these terms your website shows in the results. In the end how well placed in the search results is as a direct result of many different factors, but I shall not cover many of these in this article, only the actual researching of keywords.
Why do I need keywords?
You may have heard a lot about keywords and how important they are to the SEO process well to sum it all up they are the lifeblood of Search Engine Optimisation (SEO). Without the right keywords you could alter all of the correct elements (title, description, alt tags, meta tags, H1's etc etc) on your website but have little or no impact on how your website places in the search engine results pages (SERP's). It is essential to alter all of the right elements on your website with correct keywords. This is what SEO is all about, the marriage between the correct search word terms (keywords) and your web pages.
You might have read some SEO references or you may just think that keywords are being over-rated and are not as essential to SEO as the experts make them out to be. You may even think that you know all of the words and phrases that people search on to find products or services like the ones that you offer, I can assure you that you do not, and that you do not need to research keywords. Many people try and optimise their websites by making up their own keywords from what they "think" are the right keywords but 99.99% of the time these efforts will fail - how can you know what are the most searched on keywords in the World for a particular topic without some research?
By now you should be getting the idea that Keywords ARE every bit as important as they’ve been made out to be, and that bad selection or research on keywords will leave you with an incorrectly search optimised website that may actually cause it to drop in rankings.
How Do I Select Keywords?
Selecting the correct keywords for your website is fairly complicated but I shall break it up into smaller more manageable chunks so as not to confuse you. There is a bit of a process to researching keywords correctly.
We must look at our website as a whole. What is the overall theme of the website? What are our main products or services? How many pages? Then we break up the website into web pages. We optimise a whole website by search optimising all of it's individual web pages. It is important that we understand the overall theme of the website but look at its individual web page content in more detail so as to optimise for it effectively. Write down the main terms to describe your website and its products or services.
To do the following few tasks I like to have two browser windows and a spreadsheet open. Some of the following websites may require a login, but they are well known and reputable websites.
We should now identify the web page we are going to be optimising keywords for and write down the main terms that are relevant to this web page. If you are just starting out then I suggest you do some of your interior web pages before you do your front page as you get used to the process of optimising this will make your life easier. So choose one of your main product pages to start with.
1. Open "overture inventory" website in your browser window. Using your written notes, type in your product or service and press the submit button. Now copy these results over to the spreadsheet program and label as Overture.
2. Open "WordTracker" in your browser window and using either the free trial account or a normal account, login to the system. Using the WordTracker wizard tool now type in the same product or service you typed in the last step. Highlight and copy over the WordTracker results to the spreadsheet and label as WordTracker.
3. Open "Google Adwords" in your browser window. Login and navigate to tools->keyword tool and then type in the same product/service we entered in the last two steps. Be sure to check the "Use Synonyms" checkbox. Once done copy all of the resulting words over to selected keywords and click on the "estimate search traffic" button. Now copy all of the results to the spreadsheet.
4. Now, looking at the spreadsheet you have generated there should be three collums of information, Overture, WordTracker and Adwords. In this step we want to remove all items that are totally unrelated or irrelevant, so go ahead and delete them.
5. Now, sort the three lists by search volume descending. Looking from the top down on each of the three lists we are going to bold the highest searched on and most relevant phrases. From each of the lists, now copy the bold items to a fourth space in the spreadsheet, these will form our more complete list of the top phrases and keywords.
We have now formed a complete and relevant list of keywords and phrases to use on our individual web page. We should repeat all of the above steps to identify keywords relevant and take note of these.
Using the keywords you have now identified you can now begin the process of integrating these keywords into your web pages and website as a whole. There are many articles out there that detail how and what elements to optimise on your pages. Trying searching in Google for "Introduction to SEO Strategies and Techniques" and follow the most basic onpage SEO techniques.
http://www.articlefair.com/Article/Techniques-And-Methods-For-Researching-Keywords/31396
What are Keywords?
In simple terms Keywords are words and phrases that people type into search engines to find products or services that similar to yours. As an example I will use Google, these keywords and phrases are stored in Google's database and they make an assessment about the webpage and what it is about. Google highlight particular terms and expressions that paint the picture of what your web page is about - ideally these would be your keywords for this page. Then when someone searches in Google on these terms your website shows in the results. In the end how well placed in the search results is as a direct result of many different factors, but I shall not cover many of these in this article, only the actual researching of keywords.
Why do I need keywords?
You may have heard a lot about keywords and how important they are to the SEO process well to sum it all up they are the lifeblood of Search Engine Optimisation (SEO). Without the right keywords you could alter all of the correct elements (title, description, alt tags, meta tags, H1's etc etc) on your website but have little or no impact on how your website places in the search engine results pages (SERP's). It is essential to alter all of the right elements on your website with correct keywords. This is what SEO is all about, the marriage between the correct search word terms (keywords) and your web pages.
You might have read some SEO references or you may just think that keywords are being over-rated and are not as essential to SEO as the experts make them out to be. You may even think that you know all of the words and phrases that people search on to find products or services like the ones that you offer, I can assure you that you do not, and that you do not need to research keywords. Many people try and optimise their websites by making up their own keywords from what they "think" are the right keywords but 99.99% of the time these efforts will fail - how can you know what are the most searched on keywords in the World for a particular topic without some research?
By now you should be getting the idea that Keywords ARE every bit as important as they’ve been made out to be, and that bad selection or research on keywords will leave you with an incorrectly search optimised website that may actually cause it to drop in rankings.
How Do I Select Keywords?
Selecting the correct keywords for your website is fairly complicated but I shall break it up into smaller more manageable chunks so as not to confuse you. There is a bit of a process to researching keywords correctly.
We must look at our website as a whole. What is the overall theme of the website? What are our main products or services? How many pages? Then we break up the website into web pages. We optimise a whole website by search optimising all of it's individual web pages. It is important that we understand the overall theme of the website but look at its individual web page content in more detail so as to optimise for it effectively. Write down the main terms to describe your website and its products or services.
To do the following few tasks I like to have two browser windows and a spreadsheet open. Some of the following websites may require a login, but they are well known and reputable websites.
We should now identify the web page we are going to be optimising keywords for and write down the main terms that are relevant to this web page. If you are just starting out then I suggest you do some of your interior web pages before you do your front page as you get used to the process of optimising this will make your life easier. So choose one of your main product pages to start with.
1. Open "overture inventory" website in your browser window. Using your written notes, type in your product or service and press the submit button. Now copy these results over to the spreadsheet program and label as Overture.
2. Open "WordTracker" in your browser window and using either the free trial account or a normal account, login to the system. Using the WordTracker wizard tool now type in the same product or service you typed in the last step. Highlight and copy over the WordTracker results to the spreadsheet and label as WordTracker.
3. Open "Google Adwords" in your browser window. Login and navigate to tools->keyword tool and then type in the same product/service we entered in the last two steps. Be sure to check the "Use Synonyms" checkbox. Once done copy all of the resulting words over to selected keywords and click on the "estimate search traffic" button. Now copy all of the results to the spreadsheet.
4. Now, looking at the spreadsheet you have generated there should be three collums of information, Overture, WordTracker and Adwords. In this step we want to remove all items that are totally unrelated or irrelevant, so go ahead and delete them.
5. Now, sort the three lists by search volume descending. Looking from the top down on each of the three lists we are going to bold the highest searched on and most relevant phrases. From each of the lists, now copy the bold items to a fourth space in the spreadsheet, these will form our more complete list of the top phrases and keywords.
We have now formed a complete and relevant list of keywords and phrases to use on our individual web page. We should repeat all of the above steps to identify keywords relevant and take note of these.
Using the keywords you have now identified you can now begin the process of integrating these keywords into your web pages and website as a whole. There are many articles out there that detail how and what elements to optimise on your pages. Trying searching in Google for "Introduction to SEO Strategies and Techniques" and follow the most basic onpage SEO techniques.
http://www.articlefair.com/Article/Techniques-And-Methods-For-Researching-Keywords/31396
The Important Of SEO
Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.
Any web developer worth his salt should know about search engine optimization or SEO.
This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.
Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.
Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.
You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.
Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:
1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.
It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.
2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.
As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site.
Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.
What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.
When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.
Also, you can somehow link their interests to your products and services.
3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.
Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.
4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.
Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.
There should also be various ways to browse through your web site, to fit each user.
A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.
5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site.
Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.
Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.
It helps a lot to pay attention to detail, too.
Finally, keeping your web site's content updated is a must.
Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
http://www.articlefair.com/Article/The-Important-Of-SEO/31464
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.
Any web developer worth his salt should know about search engine optimization or SEO.
This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.
Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.
Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.
You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.
Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:
1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.
It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.
2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.
As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site.
Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.
What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.
When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.
Also, you can somehow link their interests to your products and services.
3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.
Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.
4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.
Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.
There should also be various ways to browse through your web site, to fit each user.
A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.
5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site.
Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.
Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.
It helps a lot to pay attention to detail, too.
Finally, keeping your web site's content updated is a must.
Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
http://www.articlefair.com/Article/The-Important-Of-SEO/31464
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