The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Consider the following tips so that you will be able to optimize your site and be returned as a higher result in the search engines.
Finding the appropriate keywords for your website and market is very important. Fortunately, there are a wide variety of software programs that will help you determine the appropriate keywords for your industry so that you will be able to include them on your website. All search engines take keywords into account when crawling the web and ranking results, so if you utilize your keywords effectively it will help you get higher positioning. However, you can misuse keywords as well which will ultimately only cause you problems. Make sure you know the correct keywords for your market as well as how to use them correctly on your website.
Links are another very important aspect of increasing your rankings. The reason for this is many search engines are crawling the web and looking for the amount of sites that are on the Internet linking to your website. The more links you have, the more weight is given to your website. So, you should put a lot of effort into getting links to your website distributed throughout the Internet. Not only will your traffic increase because more people will be exposed to your site via links, but your search engine rankings will be increase as well.
If you want to increase your rankings you need to be sure you are not using frames. The reason for this is that frames cause problems with a lot of search engines and if you are using frames, you may not get indexed. Obviously, achieving top search engine rankings is pretty difficult if your website isn't even listed!
Another important tip is to be sure you do not spam the search engines. The reason for this is that the majority of all search engines do not support spammers, so if you are doing anything that can possibly be considered as SE spamming you should stop immediately to avoid being blacklisted by the search engines.
There are many other things you can do as well to focus on increasing your rankings with the search engines, but the best advice is to follow the above tips and also research online what different search engines are looking for. Doing so will give you a better chance of meeting the search engines expectations. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/68776/increase-your-rankings-with-these-search-engine-optimization-strategies.html
Tuesday, September 4, 2007
How to Choose a SEO Company
Even if you have a good knowledge of SEO & you try hard to get a good ranking, your site doesn’t do well. It is simply because your site needs to be optimized & maintained on a regular basis. It is a ongoing process which requires a lot of time. So, in this case, it is advisable to hire SEO services for your website.
There are many SEO companies but choosing a right SEO is the most important. Here are some of the main points that should be kept in mind while selecting SEO services.
Do they provide website analysis report – a good SEO company will provide you a complete analysis of your site regarding what all needs to be done. The hampering elements in reading & indexing of your pages can be in functionality, page design & its content.
Do they understand “traffic” and “qualified” traffic – if unqualified traffic is coming to your site due to irrelevant keywords, then it will not be productive for you. They need to work on relevant keywords.
Tools to determine keywords – what tools they use for searching keywords. What methodology they use for keyword analysis? There are suggestion tools provided by google adwords or they use basic tools.
Collecting back links – from where they get back links as back links are very important for good SEO working. They should have it from good sites only.
Cost structure – a good SEO company will give the costing after analyzing the work involved. High prices do not ensure high quality always. Prices should be consistent with the services provided by the company.
Timeline involved – If sheer hard work & proper planning is involved then only results can be achieved in time. Some SEO packages claim to get first page result in 10 days. No SEO company can guarantee you of no. 1 ranking in Google in just 10 days. This is the guideline published by even google. So, beware of false promises.
There could be some other factors too but the main thing is that if you’re looking for long term SEO partners for your site, you should get some knowledge about it. SEO services enable your site to get maximum exposure within search engines and it means more prospective traffic to your site. A affordable SEO company will analyze the overall functionality of your site. Links are very important in website optimization. A good SEO company can also give an off-page optimization linking strategy. But a linking strategy is a long term process. So, now-a-days SEO packages do not include this.
A reputable SEO service will not give you a time limit. A reliable SEO company makes sure that certain optimization is a ongoing process and not a time bound. They would provide a regular maintenance and customer service. As technology is not static, it changes constantly. So, it needs proper updating.
You should avoid such SEO services that use spam advertising tactics. Spamming has long been recognized as an unethical practice in the world of advertising. A good SEO firm will make sure that its clients are not spammed with email about their services.
Your SEO services should not be secretive of their services. If it does something deceptive on your behalf, your site could be out from Google’s indexing. And later you will be in trouble. So, getting familiar with some knowledge on search engine optimization will help you to choose a right search engine company for your website.
For more information about Search Engine Optimization, visit::
http://www.brickblue.co.uk Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/75087/how-to-choose-seo-company.html
There are many SEO companies but choosing a right SEO is the most important. Here are some of the main points that should be kept in mind while selecting SEO services.
Do they provide website analysis report – a good SEO company will provide you a complete analysis of your site regarding what all needs to be done. The hampering elements in reading & indexing of your pages can be in functionality, page design & its content.
Do they understand “traffic” and “qualified” traffic – if unqualified traffic is coming to your site due to irrelevant keywords, then it will not be productive for you. They need to work on relevant keywords.
Tools to determine keywords – what tools they use for searching keywords. What methodology they use for keyword analysis? There are suggestion tools provided by google adwords or they use basic tools.
Collecting back links – from where they get back links as back links are very important for good SEO working. They should have it from good sites only.
Cost structure – a good SEO company will give the costing after analyzing the work involved. High prices do not ensure high quality always. Prices should be consistent with the services provided by the company.
Timeline involved – If sheer hard work & proper planning is involved then only results can be achieved in time. Some SEO packages claim to get first page result in 10 days. No SEO company can guarantee you of no. 1 ranking in Google in just 10 days. This is the guideline published by even google. So, beware of false promises.
There could be some other factors too but the main thing is that if you’re looking for long term SEO partners for your site, you should get some knowledge about it. SEO services enable your site to get maximum exposure within search engines and it means more prospective traffic to your site. A affordable SEO company will analyze the overall functionality of your site. Links are very important in website optimization. A good SEO company can also give an off-page optimization linking strategy. But a linking strategy is a long term process. So, now-a-days SEO packages do not include this.
A reputable SEO service will not give you a time limit. A reliable SEO company makes sure that certain optimization is a ongoing process and not a time bound. They would provide a regular maintenance and customer service. As technology is not static, it changes constantly. So, it needs proper updating.
You should avoid such SEO services that use spam advertising tactics. Spamming has long been recognized as an unethical practice in the world of advertising. A good SEO firm will make sure that its clients are not spammed with email about their services.
Your SEO services should not be secretive of their services. If it does something deceptive on your behalf, your site could be out from Google’s indexing. And later you will be in trouble. So, getting familiar with some knowledge on search engine optimization will help you to choose a right search engine company for your website.
For more information about Search Engine Optimization, visit::
http://www.brickblue.co.uk Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/75087/how-to-choose-seo-company.html
Search Engine Optimization Toronto
Search engine optimization (SEO)
Search engine optimization, or SEO is the process of ensuring that a site is accessible to a search engine and has a chance being found by the search engine, by improving the volume and quality of traffic to a web site from search engines via algorithmic search results.
Usually, the higher a website is presented in the search results, the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search engine optimization is used as a marketing strategy to increase a website's presence and relevancy. Search engine optimization considers how search algorithms work and what people search for. It involves a website's coding, presentation, and structure, as well as search engine indexing programs.
Search engine optimization spans a number of items related to the optimization a web site for better search ability by search engine spiders, higher rankings in search results listings and an overall better user experience.
Involving the targeting of specific keyword phrases for each page, search engine optimization is the practice of comparing and analyzing top ranking web sites in search results and making changes to specific pages on a web site to elevate its rankings in search results.
Search engine optimization also takes into account extraneous text on a web page, information not considered to be related to the targeted keyword phrases for the page, and overall quality of the information being presented.
It also includes adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to the reader or browser.
The term ‘Search engine optimization’ refers to a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform search engine optimization services in-house.
Search engine optimizers may offer ‘SEO’ as a stand-alone service or as a part of a broader marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site, and may be incorporated into website content, development and design.
A webpage based on search engine optimization includes, title tag, meta keywords tag, and description tags. The body copy of the webpage must have keyword phrases, which must be repeated as needed throughout the copy. The keyword phrase must feature prominently in headers and making it bold or italics.
Search engine optimization has become a specialization today and a vital tool in web marketing.
http://www.articlemaniac.com/article/75660/search-engine-optimization-toronto.html
Search engine optimization, or SEO is the process of ensuring that a site is accessible to a search engine and has a chance being found by the search engine, by improving the volume and quality of traffic to a web site from search engines via algorithmic search results.
Usually, the higher a website is presented in the search results, the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search engine optimization is used as a marketing strategy to increase a website's presence and relevancy. Search engine optimization considers how search algorithms work and what people search for. It involves a website's coding, presentation, and structure, as well as search engine indexing programs.
Search engine optimization spans a number of items related to the optimization a web site for better search ability by search engine spiders, higher rankings in search results listings and an overall better user experience.
Involving the targeting of specific keyword phrases for each page, search engine optimization is the practice of comparing and analyzing top ranking web sites in search results and making changes to specific pages on a web site to elevate its rankings in search results.
Search engine optimization also takes into account extraneous text on a web page, information not considered to be related to the targeted keyword phrases for the page, and overall quality of the information being presented.
It also includes adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to the reader or browser.
The term ‘Search engine optimization’ refers to a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform search engine optimization services in-house.
Search engine optimizers may offer ‘SEO’ as a stand-alone service or as a part of a broader marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site, and may be incorporated into website content, development and design.
A webpage based on search engine optimization includes, title tag, meta keywords tag, and description tags. The body copy of the webpage must have keyword phrases, which must be repeated as needed throughout the copy. The keyword phrase must feature prominently in headers and making it bold or italics.
Search engine optimization has become a specialization today and a vital tool in web marketing.
http://www.articlemaniac.com/article/75660/search-engine-optimization-toronto.html
How to achieve Search Engine Marketing Targets
Generally business enterprises don’t succeed in Internet due to lack of search engine marketing plan. In order to make your presence online you have to make certain that you have effective search engine marketing plan.
This can be accomplished only when you have specified search engine marketing targets. Certain factors are required to be kept in mind for targeted search engine marketing compaign.
First of all you need to have understanding about basic SEO concepts. When you are lacking in this then your hope of achieving a search engine marketing compaign could end in a failure. Its only when you understand the basic SEO principles, you need to implement those techniques at your website.
When you are well versed with the SEO terms, you need to understand the market and the region for which you are promoting your website. Then looking into the basic theme of the website you need to constantly review and restructure your search engine marketing targets. You can also take the beneficial services of SEO professionals when it comes to achieve search engine marketing targets. If your enterprise wants to enjoy long term success then targeted search engine marketing should be more in the form of a comprehensive marketing plan.
Generally the search engine marketing tasks include finding out relevant keywords and search terms to optimize your website. People search a website on the basis of keywords. Add these keywords to your website. Then submit the site into search engines You can increase the link popularity through link exchange. Set up a traffic analyzer or log file analyzer to get visitor reports on your website.
Create and generate keyword reports, link accrued reports and visitor reports to review your site from time to time. You will be able to visualize your search engine marketing targets in this way and it would assist you in achieving first page placement in the search engine rankings.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Internet Marketing, Search Engine Optmization and Search Engine Marketing visit www.nddw.com Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/80128/how-to-achieve-search-engine-marketing-targets.html
This can be accomplished only when you have specified search engine marketing targets. Certain factors are required to be kept in mind for targeted search engine marketing compaign.
First of all you need to have understanding about basic SEO concepts. When you are lacking in this then your hope of achieving a search engine marketing compaign could end in a failure. Its only when you understand the basic SEO principles, you need to implement those techniques at your website.
When you are well versed with the SEO terms, you need to understand the market and the region for which you are promoting your website. Then looking into the basic theme of the website you need to constantly review and restructure your search engine marketing targets. You can also take the beneficial services of SEO professionals when it comes to achieve search engine marketing targets. If your enterprise wants to enjoy long term success then targeted search engine marketing should be more in the form of a comprehensive marketing plan.
Generally the search engine marketing tasks include finding out relevant keywords and search terms to optimize your website. People search a website on the basis of keywords. Add these keywords to your website. Then submit the site into search engines You can increase the link popularity through link exchange. Set up a traffic analyzer or log file analyzer to get visitor reports on your website.
Create and generate keyword reports, link accrued reports and visitor reports to review your site from time to time. You will be able to visualize your search engine marketing targets in this way and it would assist you in achieving first page placement in the search engine rankings.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Internet Marketing, Search Engine Optmization and Search Engine Marketing visit www.nddw.com Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/80128/how-to-achieve-search-engine-marketing-targets.html
You Want the Right Keyword Density for Great Search Engine Rankings!
So what is keyword density anyway?
Simply put, keyword density is the ratio of keywords or key phrases to the total number of words on a particular page of your site. A good rule of thumb is to have a keyword density of 1-3%. Some may be thinking, “how do you get the keyword density percentage?” The mathematical formula is quite simple: you divide the total number of keywords or keyword phrases in your content by the total number of words.
So if you have 10 keywords in a document with 1000 total words, that’s a keyword density of exactly 1%, which is the lowest keyword density your page should have for search engine purposes—anything less and chances are, your site won’t be listed high in a search engine. To achieve the ideal keyword density of 3%, you would have to have 30 keywords or keyword phrases in a site with 1000 words. Generally speaking, you don’t want to have more than 3% keyword density, as the keywords tend to get repetitive in that case and actually hinder your site. But you also don’t want to have less than 1%, as your site won’t be noticed as quickly or as effectively by search engines.
How do I make keywords flow naturally throughout my page?
It’s all about coming up with good keywords that relate to your site and can be used naturally throughout a page without sounding silly or repetitive. Before you even think about writing the content for a page, sit down first to decide on keywords or key phrases to use in the page. Then begin to write the content, and when you see fit, place in a keyword or key phrase.
It is a good idea to take a break after writing a paragraph or two to review the work. When you are looking at what has been written, make sure it makes sense to you and that the use of keywords doesn’t distract you from what the page is actually about. Readers will not enjoy a site that is chock full of keywords that do nothing but distract them from the article or piece of content.
A lot of people recommend placing a keyword in the first and last sentence of every paragraph. While this may be effective for some, it often does no good for others and hurts their content. Try not to be too strict with where you place the keywords—only use them when they seem to “fit” into a sentence. Then, when you’re done, count them up. If you’ve managed to place around 10 keywords naturally into your content, then you’re good to go.
Keyword and word counting seems daunting….are there any tools I can use to make the process quicker?
The short answer is yes, there are quite a few wonderful tools which make counting keywords and total words much easier than it sounds. We will briefly go over a few here.
SEO Keyword Density
Available at: http://www.easyseo.com
This is a tool available from easyseo. What the tool basically does is it analyzes your page for 1, 2, or 3 keywords in your page and tells you what the keyword density of your page is. It is a very effective, easy to use tool that will make figuring out keyword density very easy for you.
To sum it all up, keyword density can greatly impact how well your site does. Learn the basics now, and you’re in for a successful web site.
Checking keyword density is now quicker and easier than ever before. Take advantage of the tools mentioned above to check your keyword density. Your site will be better for it!
http://www.articlemaniac.com/article/78771/you-want-the-right-keyword-density-for-great-search-engine-rankings.html
Simply put, keyword density is the ratio of keywords or key phrases to the total number of words on a particular page of your site. A good rule of thumb is to have a keyword density of 1-3%. Some may be thinking, “how do you get the keyword density percentage?” The mathematical formula is quite simple: you divide the total number of keywords or keyword phrases in your content by the total number of words.
So if you have 10 keywords in a document with 1000 total words, that’s a keyword density of exactly 1%, which is the lowest keyword density your page should have for search engine purposes—anything less and chances are, your site won’t be listed high in a search engine. To achieve the ideal keyword density of 3%, you would have to have 30 keywords or keyword phrases in a site with 1000 words. Generally speaking, you don’t want to have more than 3% keyword density, as the keywords tend to get repetitive in that case and actually hinder your site. But you also don’t want to have less than 1%, as your site won’t be noticed as quickly or as effectively by search engines.
How do I make keywords flow naturally throughout my page?
It’s all about coming up with good keywords that relate to your site and can be used naturally throughout a page without sounding silly or repetitive. Before you even think about writing the content for a page, sit down first to decide on keywords or key phrases to use in the page. Then begin to write the content, and when you see fit, place in a keyword or key phrase.
It is a good idea to take a break after writing a paragraph or two to review the work. When you are looking at what has been written, make sure it makes sense to you and that the use of keywords doesn’t distract you from what the page is actually about. Readers will not enjoy a site that is chock full of keywords that do nothing but distract them from the article or piece of content.
A lot of people recommend placing a keyword in the first and last sentence of every paragraph. While this may be effective for some, it often does no good for others and hurts their content. Try not to be too strict with where you place the keywords—only use them when they seem to “fit” into a sentence. Then, when you’re done, count them up. If you’ve managed to place around 10 keywords naturally into your content, then you’re good to go.
Keyword and word counting seems daunting….are there any tools I can use to make the process quicker?
The short answer is yes, there are quite a few wonderful tools which make counting keywords and total words much easier than it sounds. We will briefly go over a few here.
SEO Keyword Density
Available at: http://www.easyseo.com
This is a tool available from easyseo. What the tool basically does is it analyzes your page for 1, 2, or 3 keywords in your page and tells you what the keyword density of your page is. It is a very effective, easy to use tool that will make figuring out keyword density very easy for you.
To sum it all up, keyword density can greatly impact how well your site does. Learn the basics now, and you’re in for a successful web site.
Checking keyword density is now quicker and easier than ever before. Take advantage of the tools mentioned above to check your keyword density. Your site will be better for it!
http://www.articlemaniac.com/article/78771/you-want-the-right-keyword-density-for-great-search-engine-rankings.html
Improved Search Engine Ranking – An Effective Way to Promote Your Product
A lot has been said and reported about the advantages of getting a good search engine ranking as far as e-business is concerned. Over the years, it has established itself as an effective way of promoting the products and services that certain Web sites are offering to the public by increasing their visibility in search engine results, at the same time increasing the Return on Investment (ROI). Some of the most popular Search Engine Marketing (SEM) vendors nowadays are Yahoo! Search Marketing and Google Adwords. So how does it work? To take advantage of these resources and attaining an improved search engine ranking, here are seven simple ways:
1. Promote your site on various search engines. As a result, there will be more chances of getting web site traffic.
2. Choose the most appropriate keywords. Identifying the most valuable high traffic keywords will give you more chances of ranking high on leading search engines. However, this also requires research as it is one of the reasons why other sites are being banned by some search engines as a result of keyword over-usage. Finding alternate substitute words is the key to avoid repeating keywords.
3. Make use of pay per click advertising. This method will help you monitor the traffic on your site because it will only cost you money once someone clicks on the ad that directs to your site.
4. Exchange links with other sites to help attract more visitors. This is also called link popularity.
5. Always include a blog strategy, this is one of the latest methods of achieving an improved search engine ranking. Content of blogs tend to rank higher on search engine results.
6. Get back links for your web site by submitting related articles to other sites.
7. Regularly update the contents of your web site. Include pictures or graphics if possible to entice the viewing public.
About the author: John Tulley is an article writer for the Internet Marketing Business resource web site. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/82842/improved-search-engine-ranking-an-effective-way-to-promote-your-product.html
1. Promote your site on various search engines. As a result, there will be more chances of getting web site traffic.
2. Choose the most appropriate keywords. Identifying the most valuable high traffic keywords will give you more chances of ranking high on leading search engines. However, this also requires research as it is one of the reasons why other sites are being banned by some search engines as a result of keyword over-usage. Finding alternate substitute words is the key to avoid repeating keywords.
3. Make use of pay per click advertising. This method will help you monitor the traffic on your site because it will only cost you money once someone clicks on the ad that directs to your site.
4. Exchange links with other sites to help attract more visitors. This is also called link popularity.
5. Always include a blog strategy, this is one of the latest methods of achieving an improved search engine ranking. Content of blogs tend to rank higher on search engine results.
6. Get back links for your web site by submitting related articles to other sites.
7. Regularly update the contents of your web site. Include pictures or graphics if possible to entice the viewing public.
About the author: John Tulley is an article writer for the Internet Marketing Business resource web site. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/82842/improved-search-engine-ranking-an-effective-way-to-promote-your-product.html
Search Engine Directory specializes in Niche Vertical Markets
A niche market or a vertical market is a group of similar kinds of businesses that engage in a trade based on specialized needs of customers or buyers. The people who participate in a vertical market are usually a smaller portion of a larger industry or market. This kind of market is designed specially for a similar customer base.
Participants in vertical markets aim at solving the same kinds of problems within that specific portion. These markets can be competitive because of an overlapping focus on the services and products that are being offered to many customers.
In horizontal markets, the participants attempt to meet the needs through gaining a presence in the vertical market. They have similar products and services and they are less of a fit with each other.
When it comes to search engine marketing and search engine promotion, you can’t afford to go at it in the wrong way. You have to make sure that your site is listed with only quality sites and quality search engines like http://www.urascal.com
If you are not making sure to do your research and to take care to be listed with quality sites, then the traffic that you get may not be quality either. Ultimately, you want quality traffic that will buy your products and services and you get this by being in niche vertical markets.
When you are doing search engine marketing and search engine promotion, you may have had the problem of exchanging links with other webmasters. There are thousands of links to be exchanged. You don’t have time to check and make sure they put a reciprocal link on their site. URascal.com will solve this problem for you once and for all. They have a staff that verifies the link exchange.
An actual human being reviews each and every single web site. This is to ensure that there are only quality web sites in the URascal.com search engine program. You are free to submit your site for approval. URascal.com has a variety of niche topics that are available to you. This is definitely a valuable tool for your search engine marketing and search engine promotion efforts.
Cost of joining URascal.com is free of charge. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/82961/search-engine-directory-specializes-in-niche-vertical-markets.html
Participants in vertical markets aim at solving the same kinds of problems within that specific portion. These markets can be competitive because of an overlapping focus on the services and products that are being offered to many customers.
In horizontal markets, the participants attempt to meet the needs through gaining a presence in the vertical market. They have similar products and services and they are less of a fit with each other.
When it comes to search engine marketing and search engine promotion, you can’t afford to go at it in the wrong way. You have to make sure that your site is listed with only quality sites and quality search engines like http://www.urascal.com
If you are not making sure to do your research and to take care to be listed with quality sites, then the traffic that you get may not be quality either. Ultimately, you want quality traffic that will buy your products and services and you get this by being in niche vertical markets.
When you are doing search engine marketing and search engine promotion, you may have had the problem of exchanging links with other webmasters. There are thousands of links to be exchanged. You don’t have time to check and make sure they put a reciprocal link on their site. URascal.com will solve this problem for you once and for all. They have a staff that verifies the link exchange.
An actual human being reviews each and every single web site. This is to ensure that there are only quality web sites in the URascal.com search engine program. You are free to submit your site for approval. URascal.com has a variety of niche topics that are available to you. This is definitely a valuable tool for your search engine marketing and search engine promotion efforts.
Cost of joining URascal.com is free of charge. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/82961/search-engine-directory-specializes-in-niche-vertical-markets.html
Black Hat, the unethical treatment of Search Engines
As search engine optimization has grown more popular, so has the use of unethical SEO techniques. After you’ve read this, you’ll know what techniques are underhanded and which are acceptable.
So what are “Black Hat” techniques?
“Black Hat” techniques are unethical techniques that some web site owners use to get their site listed on search engines. They usually use these techniques to get a high search engine listing. Here is a list of three common “Black Hat” techniques you should avoid if you want to please search engine spiders.
1.Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2.Invisible text. Quite a few cheap sites use this tactic, which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3.Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking.
Why are “Black Hat” techniques bad? They’re bad because they go against the rules set forth by search engines. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords? “Black Hat” techniques are unethical and wrong.
Do “Black Hat” techniques work?
Yes, they do, which is why people use them. But these techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed. This is why you should never use “Black Hat” techniques. It may pay off for a few short weeks, but it permanently hurts your site and its credibility on the internet.
So if I can’t use “Black Hat” techniques, what techniques can I use to help my site get listed high on search engines?
Fortunately, there are multiple techniques that you can use to get your site legitimately listed high on search engines. We’ll go over two such techniques right now.
Keywords
Earlier in this article, we talked about keyword stuffing. While keyword stuffing is an awful thing to do, the natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that isn’t blatant.
How do you naturally use keywords in your content to benefit your site? Well, before you even write your content, take a few minutes to identify some keywords that are relevant to your site. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way throughout the content. Ideally, if your content is 600 words, you’ll want to use the main keyword between 6-18 times, which is a keyword density of 1-3% (keyword density is the number of keywords divided by the total words of a document). Anything less than that won’t be beneficial to your site. More than 3% keyword density might seem like keyword stuffing, so try not to go much past 5% keyword density. One thing to keep in mind is that actual people are reading your site. Thus, you should make sure that the use of keywords does not distract your readers from the whole meaning of the content.
Linking
Linking is a very common practice between web sites. How do you do it? Well, you ask a site that is relevant to yours to post a link to your site on their site. In return, you can offer to link to their site on your site. That way, both sites get a benefit from the linking.
How does this help your listing? Well, each time a search engine spider visits a page with a link to your site on it, the spider will then visit your site.
If you keep the above in mind, your site will get listed high on a search engine with no danger of being pulled.
While “Black Hat” techniques temporarily do work, they never pay off in the long run. So if you want a legitimately high search engine listing, don’t use “Black Hat” techniques. Use the natural methods for high search engine rankings!
Terry Detty finds email marketing and SEO software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance software program he's been using. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/84510/black-hat-the-unethical-treatment-search-engines.html
So what are “Black Hat” techniques?
“Black Hat” techniques are unethical techniques that some web site owners use to get their site listed on search engines. They usually use these techniques to get a high search engine listing. Here is a list of three common “Black Hat” techniques you should avoid if you want to please search engine spiders.
1.Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2.Invisible text. Quite a few cheap sites use this tactic, which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3.Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking.
Why are “Black Hat” techniques bad? They’re bad because they go against the rules set forth by search engines. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords? “Black Hat” techniques are unethical and wrong.
Do “Black Hat” techniques work?
Yes, they do, which is why people use them. But these techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed. This is why you should never use “Black Hat” techniques. It may pay off for a few short weeks, but it permanently hurts your site and its credibility on the internet.
So if I can’t use “Black Hat” techniques, what techniques can I use to help my site get listed high on search engines?
Fortunately, there are multiple techniques that you can use to get your site legitimately listed high on search engines. We’ll go over two such techniques right now.
Keywords
Earlier in this article, we talked about keyword stuffing. While keyword stuffing is an awful thing to do, the natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that isn’t blatant.
How do you naturally use keywords in your content to benefit your site? Well, before you even write your content, take a few minutes to identify some keywords that are relevant to your site. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way throughout the content. Ideally, if your content is 600 words, you’ll want to use the main keyword between 6-18 times, which is a keyword density of 1-3% (keyword density is the number of keywords divided by the total words of a document). Anything less than that won’t be beneficial to your site. More than 3% keyword density might seem like keyword stuffing, so try not to go much past 5% keyword density. One thing to keep in mind is that actual people are reading your site. Thus, you should make sure that the use of keywords does not distract your readers from the whole meaning of the content.
Linking
Linking is a very common practice between web sites. How do you do it? Well, you ask a site that is relevant to yours to post a link to your site on their site. In return, you can offer to link to their site on your site. That way, both sites get a benefit from the linking.
How does this help your listing? Well, each time a search engine spider visits a page with a link to your site on it, the spider will then visit your site.
If you keep the above in mind, your site will get listed high on a search engine with no danger of being pulled.
While “Black Hat” techniques temporarily do work, they never pay off in the long run. So if you want a legitimately high search engine listing, don’t use “Black Hat” techniques. Use the natural methods for high search engine rankings!
Terry Detty finds email marketing and SEO software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance software program he's been using. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/84510/black-hat-the-unethical-treatment-search-engines.html
10 Tips To Make Your Website Visitors Come Back For More
1. Make it easy for visitors to bookmark your website. Place 'Bookmark this site' and 'Bookmark this page' buttons on each page of your site. Here is a piece of script that makes it easy to do it: http://www.hypergurl.com/bookmark.html.
2. But we are in the Web 2.0 era, so apart from buttons to bookmark your site in their browser, you should also add buttons so that people can bookmar your site in their favorite social bookmarking website. These buttons are often called chicklets. You can get some chicklets here for your blog: http://3spots.blogspot.com/2006/02/30-social-bookmarks-add-to-footer.html, or you can use this site: http://www.addthis.com/ to get one button covering multiple bookmarking sites.
3. A third type of button that you should have is an RSS feed button. This can be a simple RSS button for people to add to their sites, or a MyYahoo RSS feed button so that people can add your site to their MyYahoo pages. In order to add these types of buttons to your site, your site needs to be able to generate an RSS feed. The simplest to achieve this is to add a blogging component to your site, since most blogging tools such as Wordpress already has RSS feeds built in.
4. This brings us to the next tip - regular updates to your website. Adding regular content to your website has two advantages: it pulls new visitors who might have your RSS feeds published on their sites, and it also pulls search engines. Search engines love new content and they come back more often to your site if your site is updated often. Updates are easy to do if you have a blog attached to your website, but it is also important to add new content to the regular side of your website. The best type of content to make people stick around is useful information for your visitors such as tips, tutorials, guides and comparisons.
5. Asking people to sign up for a newsletter. Email marketing is an invaluable tool in any website marketing arsenal. If you can manage to get your visitors to sign up for a newsletter you can send out regular updates of new content and invite people to read the content on your website - thereby pulling them back to your site.
6. Add a 'Recommend this site to a Friend' form so that your visitor can email your website to a friend, or friends. Be careful with this one though since spammers love email forms on websites. Ask your website to install a script that has spam protection built in.
7. Make it easy for people to contact you. Have a contact form on each page. Ensure that you have multiple ways for people to contact you, whether by phone, online chat or email forms. Once again, make sure that your form is protected against spammers.
8. Create a FAQ section on your site, with questions and answers that might answer your visitors' questions. You could assemble these questions from questions that are regularly asked by off-line customers in your bricks and mortar business. This page can help establish trust in you and your product or service. And trust is absolutely essential if you want to get people to buy from you.
9. Make it easy for people to navigate your site. Usability guru Jacob Nielsen recommends that web designers should keep website navigation as standard as possible. All menus and links should also be clearly marked as such. If people are confused with your website layout and cannot navigate easily from the one section to the next, they will leave quickly! For large sites a trail of 'breadcrumbs' at the top of each page showing the current location of each page in the hierarchy of each site, is indispensable.
10. Make your site interactive. We are moving more and more towards websites that offer interactive capabilities to visitors. This is a broad blanket term that covers anything from forums to blogs, from help desks to online chat support. You can also do online surveys and polls, or allow visitors to upload their own content to your site depending on the situation. Allowing your visitors to interact with your website has two advantages: it builds more content for your site, and it empowers your visitor and makes them feel in control of their website visiting experience.
Christine Anderssen is the owner of Tailormade4you Web Design and Internet Web Hosting . After spending 20 years in the corporate IT world she recently started her own Web Design and Development company specializing in custom built Internet solutions for small businesses. Visit her website for free tutorials and tips on how to use Joomla! and Wordpress for Web Design. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/85092/10-tips-to-make-your-website-visitors-come-back-for-more.html
2. But we are in the Web 2.0 era, so apart from buttons to bookmark your site in their browser, you should also add buttons so that people can bookmar your site in their favorite social bookmarking website. These buttons are often called chicklets. You can get some chicklets here for your blog: http://3spots.blogspot.com/2006/02/30-social-bookmarks-add-to-footer.html, or you can use this site: http://www.addthis.com/ to get one button covering multiple bookmarking sites.
3. A third type of button that you should have is an RSS feed button. This can be a simple RSS button for people to add to their sites, or a MyYahoo RSS feed button so that people can add your site to their MyYahoo pages. In order to add these types of buttons to your site, your site needs to be able to generate an RSS feed. The simplest to achieve this is to add a blogging component to your site, since most blogging tools such as Wordpress already has RSS feeds built in.
4. This brings us to the next tip - regular updates to your website. Adding regular content to your website has two advantages: it pulls new visitors who might have your RSS feeds published on their sites, and it also pulls search engines. Search engines love new content and they come back more often to your site if your site is updated often. Updates are easy to do if you have a blog attached to your website, but it is also important to add new content to the regular side of your website. The best type of content to make people stick around is useful information for your visitors such as tips, tutorials, guides and comparisons.
5. Asking people to sign up for a newsletter. Email marketing is an invaluable tool in any website marketing arsenal. If you can manage to get your visitors to sign up for a newsletter you can send out regular updates of new content and invite people to read the content on your website - thereby pulling them back to your site.
6. Add a 'Recommend this site to a Friend' form so that your visitor can email your website to a friend, or friends. Be careful with this one though since spammers love email forms on websites. Ask your website to install a script that has spam protection built in.
7. Make it easy for people to contact you. Have a contact form on each page. Ensure that you have multiple ways for people to contact you, whether by phone, online chat or email forms. Once again, make sure that your form is protected against spammers.
8. Create a FAQ section on your site, with questions and answers that might answer your visitors' questions. You could assemble these questions from questions that are regularly asked by off-line customers in your bricks and mortar business. This page can help establish trust in you and your product or service. And trust is absolutely essential if you want to get people to buy from you.
9. Make it easy for people to navigate your site. Usability guru Jacob Nielsen recommends that web designers should keep website navigation as standard as possible. All menus and links should also be clearly marked as such. If people are confused with your website layout and cannot navigate easily from the one section to the next, they will leave quickly! For large sites a trail of 'breadcrumbs' at the top of each page showing the current location of each page in the hierarchy of each site, is indispensable.
10. Make your site interactive. We are moving more and more towards websites that offer interactive capabilities to visitors. This is a broad blanket term that covers anything from forums to blogs, from help desks to online chat support. You can also do online surveys and polls, or allow visitors to upload their own content to your site depending on the situation. Allowing your visitors to interact with your website has two advantages: it builds more content for your site, and it empowers your visitor and makes them feel in control of their website visiting experience.
Christine Anderssen is the owner of Tailormade4you Web Design and Internet Web Hosting . After spending 20 years in the corporate IT world she recently started her own Web Design and Development company specializing in custom built Internet solutions for small businesses. Visit her website for free tutorials and tips on how to use Joomla! and Wordpress for Web Design. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
http://www.articlemaniac.com/article/85092/10-tips-to-make-your-website-visitors-come-back-for-more.html
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