When you have a website you want to make sure you have lots of visitors. However, in order to get people to your site you need to ensure that your website is ranking high with the search engines. Fortunately, this is pretty easy to accomplish if you know the secrets of search engine optimization, like submitting articles for back links.
Submit Articles First of all, you will want your website to be full of original content that helps your site rank high for particular keywords. This is just one step you need to take in order to help your site increase its ranking. The next step is to submit additional original articles to article directories. Doing this will help you get back links to your website. And while original content on your site is important, back links are just as important because they carry serious weight with the search engines.
The way back links work is that they point back to your website. This is sort of like a popularity contest. The more back links you have pointing to your site the more popular your site is and the higher it is ranked. As you can see the more articles you can submit to directories that contain links to your website the better off your site will be and the higher it will rank in the search engines.
The Results You will see incredible results as far as traffic to your site is concerned when you begin submitting articles. It's not instantaneous because it takes time for your site to be crawled and for the back links to be recognized by the search engines. But as soon as they are your site will jump in the rankings. And, once your site is higher in the rankings your site will receive more traffic.
If you are wondering how important submitting articles and back links are to your site the following example will help you put it in perspective. You are looking for information on the web and you search a particular term in your favorite search engine. When the results are displayed you most likely check out the first result, or at least one of the top five. Your actions are very similar to all other web users. They immediately click on one of the top five results to find what they are looking for.
Now, what happens if your website is not returned in the top five results from a search? Not too many visitors will find your site. But, what if your site has a high ranking? You will get lots of traffic and make more money from your site.
Hopefully this example shows you how important it is to have original content on your site as well as back links out on the Internet that point back to your site and increase your site's popularity with the search engines. When you work on these two elements then your site will be ranked higher and you will get more traffic. SoFree Web Content, if you really want your site to start getting ranked higher go ahead and submit some original articles and just watch the back links to your site increase as well as your ranking!
ABOUT THE AUTHOR
Mark Goeder-Tarant is owner of a new article submission center which can be found at http://www.za77.org . For webmasters,writers and publishers the site accepts and publishes fresh web content in any language. All Submissions are free and manually reviewed and approved within 3 - 6 hours only!
Friday, May 4, 2007
The Importance of Articles in Web Promotion
No doubt you have come accross this time and time again; to improve your websites popularity, search engine ranking etc., you need to write articles. You will also probably think, as I did, that I can't do this.
There are ways around this. You can purchase the rights to articles that will allow you to add your own resource box to the bottom. The content may not be the freshest and the newest, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom. There are numerous article submission directories and sites on the net, such as the biggies like http://www.goarticles.com, to small ones like my own at http://www.directorygold.com/more/article/index.php. You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory. This is what I did first.
The next possibility is to go somewhere like http://www.elance.com, and pay someone to write articles for you. This is more expensive than the first option, but has the benefit that the article is original, so it is more likely to be copied and published elsewhere. Also, make sure you have the complete rights to the material you commission, so that you may modify, relabel, or amalgamate into an ebook if you desire. Usually, you should get several decent articles for the amount of money you spend.
Finally, are you sure you can't write your own article? That you haven't found out something in your life that will be of interest to others? There is a huge list of possible article subjects at GoArticles and other sites, and you will be amazed at what you do know if you sit and think about it. After all, as I said earlier, I didn't think I was capable of writing an article, yet this is one I wrote myself, and it isn't my first. If you've made mistakes, an article describing how NOT to do something can be just as useful as one describing how to do something. If you still have problems coming up with a coherent article, jot down your notes and pay someone to ghostwrite it for you. Again, check sites like Elance for ghostwriters.
Why write and distribute articles in the first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on the web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of the article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of the same name). I found the articles I had published showing up on several websites. What made this even better was that a number of the places where I found the articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So the benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing the article to get. Free traffic, advertising and promotion for a few minutes work.
A final note. Make sure the articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articlesBusiness Management Articles, and you will become known as an expert.
ABOUT THE AUTHOR
Visit DirectoryGold Web Directory, with free email, Article Directory, get free content for your website, SE Keyword ranking Checker and Google PR and Link Popularity Checker
There are ways around this. You can purchase the rights to articles that will allow you to add your own resource box to the bottom. The content may not be the freshest and the newest, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom. There are numerous article submission directories and sites on the net, such as the biggies like http://www.goarticles.com, to small ones like my own at http://www.directorygold.com/more/article/index.php. You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory. This is what I did first.
The next possibility is to go somewhere like http://www.elance.com, and pay someone to write articles for you. This is more expensive than the first option, but has the benefit that the article is original, so it is more likely to be copied and published elsewhere. Also, make sure you have the complete rights to the material you commission, so that you may modify, relabel, or amalgamate into an ebook if you desire. Usually, you should get several decent articles for the amount of money you spend.
Finally, are you sure you can't write your own article? That you haven't found out something in your life that will be of interest to others? There is a huge list of possible article subjects at GoArticles and other sites, and you will be amazed at what you do know if you sit and think about it. After all, as I said earlier, I didn't think I was capable of writing an article, yet this is one I wrote myself, and it isn't my first. If you've made mistakes, an article describing how NOT to do something can be just as useful as one describing how to do something. If you still have problems coming up with a coherent article, jot down your notes and pay someone to ghostwrite it for you. Again, check sites like Elance for ghostwriters.
Why write and distribute articles in the first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on the web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of the article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of the same name). I found the articles I had published showing up on several websites. What made this even better was that a number of the places where I found the articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So the benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing the article to get. Free traffic, advertising and promotion for a few minutes work.
A final note. Make sure the articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articlesBusiness Management Articles, and you will become known as an expert.
ABOUT THE AUTHOR
Visit DirectoryGold Web Directory, with free email, Article Directory, get free content for your website, SE Keyword ranking Checker and Google PR and Link Popularity Checker
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