There is no denying that Google is the king of the hill when it comes to search engines. A fairly decent page ranking in Google is worth so much more than a better showing in other less prominent search engines. The reason for this is the overwhelming popularity of Google. A vast majority of internet users use Google’s services in looking for quality content on the internet. With the large number of people using it, a high page rank acts a great advertising opportunity for your website.
Because of the astounding amount of websites that submit their web pages to Google, the think tanks at Google decided to come out with Google Sitemaps. This service, which was started in June 2005, makes web page submissions to Google much easier but with the added bonus of getting detailed reports regarding the submitted page’s visibility in Google. With Google Sitemaps webmasters can continually inform Google about their web pages as well as any changes that they make to help improve their standing in Google. This program serves as complementary service to Google’s regular crawl, although it is considered that using Google Sitemaps can do a better job than the regular crawl.
Google decided to come out with the Google Sitemaps program as a way for the search engine to offer better search results to its users. With the current limitations of web crawling, usually not all pages are discovered. It is also difficult to determine if a page has changed. With so many uncontrollable variables, crawlers sometimes just make guesses. With Google Sitemaps it becomes easier to get a better picture of all the possible URLs in a website as well as the frequency of the changes that are made. Knowing these variables makes searching in Google a more robust and fruitful experience because users are assured that they always get a fresh index of web pages.
To take advantage of the Google Sitemap program, webmasters only need to download a free open-source tool called Sitemap Generator that helps in creating a Sitemap using the Sitemap protocol. Google hopes that webservers will eventually support the protocol so that webmasters will not take any other extra steps to in order to join the program.
Google Sitemaps also freely accepts codes taken from or generated by third party providers and even lists down all of the available third party software within the Google Sitemap pages.
XML-Sitemaps.com is one such provider that provides a free Google sitemaps generator for webmasters which will also produce a HTML site map.
Google’s software and service developers are continually tweaking and improving the Google Sitemap program to better address the needs of webmasters. Because of this, new features are continually added to the Sitemap program.
Some of the new features that have been incorporated now revolve around the reporting aspect of Google Sitemap.
When a site has been verified, Google can show webmasters the statistics and errors about the website as well as the web pages. Among the information that would be included are:
* The URLs that Google had trouble crawling including the reason why. Also included are the top queries that resulted in returns from their websites as well as those that brought traffic to their sites.
* The web page’s PageRank distribution
* The common text in external anchors that other websites used to link to their websites.
These new features, as well as others that are still being developed, brings tremendous advantages for webmasters because it makes the task of running a website so much easier. It also simplifies certain tasks that webmasters need to do to better manage their website’s page ranking. Ultimately, it gives their websites better exposure as well as the inclusion of more of their web pages in Google’s index.
http://www.content-corral.com/Article/Google-Sitemaps---How-important-are-they-/1383
Monday, July 9, 2007
Why is Search Engine Optimization Important
If your business is dependant on customers visiting your website, then you should take a second and ask yourself if you're happy with the amount of business you're receiving from your site. If the answer is yes and you're overloaded with work, then you probably already had your site optimized or chose other means of advertising. However, being that you're reading this article, you are probably in search of answers or suggestions as to creating more traffic to your website.
Now that we got that out of the way, let's address why optimization is important. For starters, who doesn't want more business, right? I mean business is money and almost everyone I know enjoys making more money.
So, with that being said, seo is an essential part of the online community when it comes to actually making money.
The reason I'm saying this is because the web is a vast place.
Whatever your company sells or offers as a service is more than likely offered by many others. Some of your competitors have probably already had their site optimized. My point being is that there are probably 100's if not 1000's of sites ahead of you in the search engines.
A professional SEO can rank your site and bring EFFECTIVE traffic your way. Let's use an example. Let's say you're selling candles and you want your site to come up in Google when some one types in "candles".
Now there is definitely some competition going on to rank for that key term, but not a whole lot. You're competing with roughly 7 million other sites using that term. Now you're probably saying to yourself 7 million! That's a lot! It may sound like a lot, but it's not that bad.
The term "candles" was searched a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let's say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5x258 = $1290 Not bad right? The hard part is done. That's getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless!
http://www.content-corral.com/Article/Why-is-Search-Engine-Optimization-Important/1529
Now that we got that out of the way, let's address why optimization is important. For starters, who doesn't want more business, right? I mean business is money and almost everyone I know enjoys making more money.
So, with that being said, seo is an essential part of the online community when it comes to actually making money.
The reason I'm saying this is because the web is a vast place.
Whatever your company sells or offers as a service is more than likely offered by many others. Some of your competitors have probably already had their site optimized. My point being is that there are probably 100's if not 1000's of sites ahead of you in the search engines.
A professional SEO can rank your site and bring EFFECTIVE traffic your way. Let's use an example. Let's say you're selling candles and you want your site to come up in Google when some one types in "candles".
Now there is definitely some competition going on to rank for that key term, but not a whole lot. You're competing with roughly 7 million other sites using that term. Now you're probably saying to yourself 7 million! That's a lot! It may sound like a lot, but it's not that bad.
The term "candles" was searched a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let's say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5x258 = $1290 Not bad right? The hard part is done. That's getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless!
http://www.content-corral.com/Article/Why-is-Search-Engine-Optimization-Important/1529
Article Submitters - Are They Worth It?
There are both advantages and disadvantages to using article submitters.
Advantages:
- You can submit one article to hundreds or thousands of article directories with just one submission depending on what article submitter you are using. Submitting an article to this many directories, by hand, will take you a long time.
- With the extra time saved using an article submitter, you can develop your website and or write more articles.
Disadvantages:
- With article submitters, selecting the right category can be difficult, because not all article directories have the same categories. This can be a problem, because some directories will delete your article if it isn't submitted to the correct category.
- Another problem with article submitters is that some will not allow you to place hyperlinks in the article body. This is inconvenient, because not all article directories disallow hyperlinks within the article body and these links are often useful to the readers of the article.
I personally do not use an article submitter. I submit my web hosting articles and other articles by hand using RoboForm PRO. The only reasons are as follows: I have not found one that can select the correct category every time for every directory and I like to place hyperlinks within the article body when allowed.
http://www.content-corral.com/Article/Article-Submitters----Are-They-Worth-It-/1588
Advantages:
- You can submit one article to hundreds or thousands of article directories with just one submission depending on what article submitter you are using. Submitting an article to this many directories, by hand, will take you a long time.
- With the extra time saved using an article submitter, you can develop your website and or write more articles.
Disadvantages:
- With article submitters, selecting the right category can be difficult, because not all article directories have the same categories. This can be a problem, because some directories will delete your article if it isn't submitted to the correct category.
- Another problem with article submitters is that some will not allow you to place hyperlinks in the article body. This is inconvenient, because not all article directories disallow hyperlinks within the article body and these links are often useful to the readers of the article.
I personally do not use an article submitter. I submit my web hosting articles and other articles by hand using RoboForm PRO. The only reasons are as follows: I have not found one that can select the correct category every time for every directory and I like to place hyperlinks within the article body when allowed.
http://www.content-corral.com/Article/Article-Submitters----Are-They-Worth-It-/1588
Sumitting to Directories and Article Directories Becoming Tedious?
Maybe you are not using RoboForm. Why not? Maybe you have not heard of it. Well, it's a program that can store the titles, URLs, descriptions and anything else you need for listing your websites into directories. It can also store the information for your articles including the titles, article bodies, signatures, keywords and whatever else you like.
It does more than just store all of this information. Having already entered all your websites' directory listing information or information for your articles, just go to the directory's web page with the submission form and with the press of one button, it can fill and submit the form for you. No more copying and pasting all your directory listings and articles. With the amount of time it takes you to copy and paste just one directory listing or article, you can submit all your directory listings or articles using RoboForm.
Since using RoboForm, I have upgraded to RoboForm Pro. RoboForm Pro allows you to enter an unlimited amount of websites and articles. RoboForm Pro also offers an unlimited amount of custom fields for each website and article. Using RoboForm Pro, I can submit 10 different articles to around 200 article directories in just one day. Without the program, it could take me a week or longer.
http://www.content-corral.com/Article/Sumitting-to-Directories-and-Article-Directories-Becoming-Tedious-/1589
It does more than just store all of this information. Having already entered all your websites' directory listing information or information for your articles, just go to the directory's web page with the submission form and with the press of one button, it can fill and submit the form for you. No more copying and pasting all your directory listings and articles. With the amount of time it takes you to copy and paste just one directory listing or article, you can submit all your directory listings or articles using RoboForm.
Since using RoboForm, I have upgraded to RoboForm Pro. RoboForm Pro allows you to enter an unlimited amount of websites and articles. RoboForm Pro also offers an unlimited amount of custom fields for each website and article. Using RoboForm Pro, I can submit 10 different articles to around 200 article directories in just one day. Without the program, it could take me a week or longer.
http://www.content-corral.com/Article/Sumitting-to-Directories-and-Article-Directories-Becoming-Tedious-/1589
The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine.
Clearly, luck can not be everything when it comes to giving your business the attention it needs. It’s a good thing there’s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services.
Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities.
Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your site’s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet.
Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isn’t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.
http://www.content-corral.com/Article/The-Benefits-of-Submitting-Articles-for-SEO/1609
Clearly, luck can not be everything when it comes to giving your business the attention it needs. It’s a good thing there’s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services.
Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities.
Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your site’s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet.
Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isn’t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.
http://www.content-corral.com/Article/The-Benefits-of-Submitting-Articles-for-SEO/1609
Profitable Key phrases
If you target the wrong key phrases you might as well give up and go home now......
Keywords are the first thing you need to consider when approaching the subject of internet marketing and search engine optimisation and if not properly selected will loose you copious amounts of targeted traffic.
I would hazard a guess that probably 99% of websites are not targeting the keywords that would be most profitable for them and so are losing thousands if not hundreds of thousands of pounds by ignoring this important part of Search Engine Optimisation.
Most businesses when asked “So how did you decide on the keywords you wanted to target” will say one of the following two:
1.“They are the keywords my competitors use so I used them”.
2.“Well it obvious they are the keywords I should use isn’t it”.
Do these comments sound familiar to you? To 99% of you they will and if that’s the case then you need to read on.
Keyword selection is an easy process but many people overlook it and target keywords that they would expect to be profitable and find out to their peril that they were not.
First of let me clear one thing up that not a lot of people seem to realise and that is that a keyword is individual, So for arguments sake the key phrase “great keyword” is different to the key phrase “keywords that are great”. This sounds strange I know but if you are optimising for a specific key phrase you need to keep your eye on that key phrase (this is important to remember).
There are now many tools that make the process of keyword selection very easy. One example of this is Yahoo marketing’s (formally known as overture) keyword tool that’s free to use and will quickly tell you all the different variations of the keywords you are targeting and exactly how popular they are.
I always recommend the following when deciding the best keywords for a campaign:
1. Put yourself in your customer’s shoes (what would you search for if you were looking for your product or service?).
2. Research your competition and see what they are doing but don’t just do what they are doing because they are.
3. Write down all of your suggestions and ideas for keywords (you will need them next)
4. Go to the Yahoo marketing web page and use their free keyword checking tool and in turn type in your key phrase suggestions.
5. Take note of all of the different combinations that are suggested to you and the amount of searches done on them this is where you normally find out that the key phrase you thought was profitable are not the most profitable on the list.
6. This is where you now decide to reselect your keywords unless you are in the 1%.
Only once you know what specific key phrases you are targeting can you start the job of search engine optimisation safe in the knowledge that you are not chasing a white elephant.
http://www.content-corral.com/Article/Profitable-Key-phrases/1852
Keywords are the first thing you need to consider when approaching the subject of internet marketing and search engine optimisation and if not properly selected will loose you copious amounts of targeted traffic.
I would hazard a guess that probably 99% of websites are not targeting the keywords that would be most profitable for them and so are losing thousands if not hundreds of thousands of pounds by ignoring this important part of Search Engine Optimisation.
Most businesses when asked “So how did you decide on the keywords you wanted to target” will say one of the following two:
1.“They are the keywords my competitors use so I used them”.
2.“Well it obvious they are the keywords I should use isn’t it”.
Do these comments sound familiar to you? To 99% of you they will and if that’s the case then you need to read on.
Keyword selection is an easy process but many people overlook it and target keywords that they would expect to be profitable and find out to their peril that they were not.
First of let me clear one thing up that not a lot of people seem to realise and that is that a keyword is individual, So for arguments sake the key phrase “great keyword” is different to the key phrase “keywords that are great”. This sounds strange I know but if you are optimising for a specific key phrase you need to keep your eye on that key phrase (this is important to remember).
There are now many tools that make the process of keyword selection very easy. One example of this is Yahoo marketing’s (formally known as overture) keyword tool that’s free to use and will quickly tell you all the different variations of the keywords you are targeting and exactly how popular they are.
I always recommend the following when deciding the best keywords for a campaign:
1. Put yourself in your customer’s shoes (what would you search for if you were looking for your product or service?).
2. Research your competition and see what they are doing but don’t just do what they are doing because they are.
3. Write down all of your suggestions and ideas for keywords (you will need them next)
4. Go to the Yahoo marketing web page and use their free keyword checking tool and in turn type in your key phrase suggestions.
5. Take note of all of the different combinations that are suggested to you and the amount of searches done on them this is where you normally find out that the key phrase you thought was profitable are not the most profitable on the list.
6. This is where you now decide to reselect your keywords unless you are in the 1%.
Only once you know what specific key phrases you are targeting can you start the job of search engine optimisation safe in the knowledge that you are not chasing a white elephant.
http://www.content-corral.com/Article/Profitable-Key-phrases/1852
Some Ways to Improve The Efficiency of Your King Content
Thousands of books, articles and forum entries have proved that content is king in search engine optimisation (SEO). In this article, you can find some ways that can assist you improve the efficiency of this king content.
* Content for people first, not for search engines - Some web owners make a usual mistake that they optimise everything for search engines but forget about website visitors. The target of our web site is not only to acquire high search rankings, but also to sell our service. So you should give your web site visitors what they are really searching for. Make certain your content flows by nature and you're not just trying to stuff more keywords for the sake of search engines. If visitors don't find your content compelling they won't purchase from you.
* Studying popular search terms - High search engine position is influential if your web site only ranks high on terms no one searches for. It is necessary to ask your partners, providers, competitors, customers, ... or utilize online tools (e.g.: wordtracker.com) to determine what keywords which potential customers would use to search your website, then try to insert them to the content, in titles, and throughout the body.
* Creating a clear website organization - Build a website which is clear to navigate with a thoroughly linking structure. Every web page should be reachable from at least one text hyperlink. It's better to be sparing with Flash, image links, JavaScript dropdown menus, or other codes that are not HTML based... because the search engine crawlers cannot read text contained in these sorts of display. In case the utilization of them is needed, then make certain a text based menu or a site map is also contained in the website. In addition, you should utilize meaningful words in your URLs, use as simple a web page design and layout as possible.
* Building article directory - How can you optimise the content if your website only provides a simple service? That means there exists just a few pages in your entire website. So, in order to improve the quality of content, it is necessary to write some articles, reviews which are related to your service. A website with more web pages means there are more possibilities of different keywords that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, we can find a lot of web sites which offer articles free for reprint. Certainly, you must accept the policy of these websites and authors before republishing these articles.
In summary, it is certain that content is king in the land of search engines. The quality of your website's content is the crucial factor which decides the success in Internet marketing. Therefore, improving your content is highly necessary.
http://www.content-corral.com/Article/Some-Ways-to-Improve-The-Efficiency-of-Your-King-Content/1979
* Content for people first, not for search engines - Some web owners make a usual mistake that they optimise everything for search engines but forget about website visitors. The target of our web site is not only to acquire high search rankings, but also to sell our service. So you should give your web site visitors what they are really searching for. Make certain your content flows by nature and you're not just trying to stuff more keywords for the sake of search engines. If visitors don't find your content compelling they won't purchase from you.
* Studying popular search terms - High search engine position is influential if your web site only ranks high on terms no one searches for. It is necessary to ask your partners, providers, competitors, customers, ... or utilize online tools (e.g.: wordtracker.com) to determine what keywords which potential customers would use to search your website, then try to insert them to the content, in titles, and throughout the body.
* Creating a clear website organization - Build a website which is clear to navigate with a thoroughly linking structure. Every web page should be reachable from at least one text hyperlink. It's better to be sparing with Flash, image links, JavaScript dropdown menus, or other codes that are not HTML based... because the search engine crawlers cannot read text contained in these sorts of display. In case the utilization of them is needed, then make certain a text based menu or a site map is also contained in the website. In addition, you should utilize meaningful words in your URLs, use as simple a web page design and layout as possible.
* Building article directory - How can you optimise the content if your website only provides a simple service? That means there exists just a few pages in your entire website. So, in order to improve the quality of content, it is necessary to write some articles, reviews which are related to your service. A website with more web pages means there are more possibilities of different keywords that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, we can find a lot of web sites which offer articles free for reprint. Certainly, you must accept the policy of these websites and authors before republishing these articles.
In summary, it is certain that content is king in the land of search engines. The quality of your website's content is the crucial factor which decides the success in Internet marketing. Therefore, improving your content is highly necessary.
http://www.content-corral.com/Article/Some-Ways-to-Improve-The-Efficiency-of-Your-King-Content/1979
Bursting forth from the Sandbox to top of the Google's rankings
Bursting forth from the Sandbox to top of the Google's rankings
Introduction to Sandbox
For a considerably long period, Google happened to provide new sites with a temporary boost, known as "fresh boost" or “new site bonus.” But recently this search giant seems to have set a new trend in place for Search Engine Page Rankings (SEPRs). It was found that that Google SERPs of brand new sites turned out to be pretty pathetic after the initial glorious days at the top of the search rankings. This phenomenon is popularly referred to as Google's Sandbox.
Google's Sandbox is like a quicksand
Though “Sandbox” sounds pretty pleasant, it very much resembles a quicksand than a playground as suggested by its name to many web professionals.
When a new website is indexed in Google, it gets propelled to the top of the SERPs charts for a short yet glorious time, and then, slides downhill only to be buried deeply in the sand at Google. In other words, Google's Sandbox is about a brand new website being placed on probation, or a hiatus or in a moratorium and kept lower than expected in searches, before being given full value for its incoming links and content.
How does it affect the website?
The Google's Sandbox is said to be a filter placed on new websites to discourage spam sites from rising quickly, getting banned, and repeating the process. Websites in the Sandbox does not receive good rankings for its most important keywords and keyword phrases. The new website will be there in the result pages, but it does not rank well no matter how much original, well optimized the content is and how many quality inbound links the site does have.
Which sorts of websites are vulnerable to be mired in the Sandbox?
While all types of sites can be placed in the Sandbox barring a few exceptions. The problem appears grave for new websites seeking rankings for highly competitive keyword phrases. More competitive keyword driven Websites seeking rankings in highly competitive searches are likely to be in for a much longer duration.
How long does a site remain buried in the Sandbox?
Hiatus in the Sandbox varies from one to six months, with three to four months being the average stay time frame. It has been observed that less competitive searches are given the much shorter stay, whereas hyper-competitive keywords often get sojourn in the sand for six months. The most frequent time of burial is said to be about three months for most search terms.
What distinguishes sites trapped in sand and a Google's penalty?
Sandbox is a Google-only event. Many folks while they see good rankings in Yahoo and MSN Search of their sites mistakenly believe that they have triggered a Google penalty. However this is generally not the case in point.
Sites penalized by Google do not appear in the Google search engine results pages for even the less important searches. Moreover, sites which have invited the wrath of Google show no page rank, and have a grey bar on the Google Toolbar. And none is true in case of sites mired in the Sandbox.
Google's Sandbox: Letting website grow to its natural evolution
Google is looking ahead for Websites that offer quality content. It is an effort to prevent spammers from creating web sites that are just a flash in the pan, and to discourage the violation of Google's Webmaster Guidelines which was not an exception in the past, to say the least.
Google's Sandbox has deliberately been instituted to put a check on the use of throw away spam sites to build early traffic, and to slow down the purchase of expired domain names, among other things.
Google continues to strive that its ranking algorithm, inbound links, original content rich with keywords, and the use of anchor text are not tampered with for a short term gain severely affecting its credibility and quality standards. This stand is driven by the vision of Google that Website should grow gradually to its natural evolution.
Getting grounds before getting grounded in Sandbox
Getting grounded in the Sandbox is almost near-universal for sites. So, it is the best to be prepared for the eventuality. Planning ahead to be buried in the Sandbox may lessen the damage, using the time to your best advantage. To keep the Sandbox filter from causing severe harm to your online, and even your offline business, employ the following strategies:
- The sojourn in the sand may be cut short to a degree by purchasing and sending live a website, before it is ready for prime time.
- Make it sure that you add as many incoming links as possible to get keep on adding content to your site. Do anything but increase your site's appearance on the Interner
- Purchase and register a domain name and park it. By so doing, some of the sand time will be run through the Google hourglass, before your site is ready for launch. In the meantime, you can be preparing content when your site goes public
- Plan the time of your website launch to have the Sandbox time period passed off when your site needs high search engines rankings the most. Plan for entering the Sandbox by putting your site live at least three months earlier than expected.
Rising from the moratorium: Key strategies that really works!
All your apprehension and concern apart, your stay in the Sandbox is simply an excellent opportunity to improve upon your site, and enrich it the way Google will never ever refute to accept in the top rankings. You can dig in the sand to carve out a niche in your site optimisation.
Here's how you embark on…
- Use the time in the quicksand to add incoming links to your website whilst you are in Sandbox. Better still, if you can employ a link exchange strategy right at this time.
- Reach out to useful directories as good sources of one-way links, additional Page Rank, and potential visitor traffic. Submitting to the various Internet directories, including The Open Directory Project, is quite advantageous in the long term
- Design and develop promotional and marketing strategies for your website to raise and maintain traffic levels during your hibernation in the sand.
- Building a community, or building strong inbound links through partnerships pays better off. If you establish traffic sources outside of search engines, you will see a welcome increase in your traffic levels once you get out of Sandbox.
- When you got trapped in Google's sand, you may put aside a budget for an Adwords Program, i.e., Google's pay per click advertising program. This will, of course, help you out in getting exposed and promoted on Google as well as many search and contextual partner sites
- Prefer not to discount traffic from other search engines such as Yahoo, Ask Jeeves and MSN, all of which do not seem to have any type of Sandbox. It may work pretty fine because sites that have well "on the page" search engine optimization do very well in these engines.
What do you need the most while in hiatus? Right Strategy Mix, Time and Patience
The Sandbox is not something you are eventually doomed to. It is not the ringing of death knell for your site either. It is not aimed to hold you back from succeeding.
Time and patience are your best friends while faced with this predicament providing that you execute the right strategy mix. You may not need to pull all the hair out of your head. Adding some powerful incoming links, with strong link anchor text, and adding relevant and rich keyword, and fresh content will help your site rise from the Sandbox, sooner than the later.
http://www.content-corral.com/Article/Bursting-forth-from-the-Sandbox-to-top-of-the-Google-s-rankings/2087
Introduction to Sandbox
For a considerably long period, Google happened to provide new sites with a temporary boost, known as "fresh boost" or “new site bonus.” But recently this search giant seems to have set a new trend in place for Search Engine Page Rankings (SEPRs). It was found that that Google SERPs of brand new sites turned out to be pretty pathetic after the initial glorious days at the top of the search rankings. This phenomenon is popularly referred to as Google's Sandbox.
Google's Sandbox is like a quicksand
Though “Sandbox” sounds pretty pleasant, it very much resembles a quicksand than a playground as suggested by its name to many web professionals.
When a new website is indexed in Google, it gets propelled to the top of the SERPs charts for a short yet glorious time, and then, slides downhill only to be buried deeply in the sand at Google. In other words, Google's Sandbox is about a brand new website being placed on probation, or a hiatus or in a moratorium and kept lower than expected in searches, before being given full value for its incoming links and content.
How does it affect the website?
The Google's Sandbox is said to be a filter placed on new websites to discourage spam sites from rising quickly, getting banned, and repeating the process. Websites in the Sandbox does not receive good rankings for its most important keywords and keyword phrases. The new website will be there in the result pages, but it does not rank well no matter how much original, well optimized the content is and how many quality inbound links the site does have.
Which sorts of websites are vulnerable to be mired in the Sandbox?
While all types of sites can be placed in the Sandbox barring a few exceptions. The problem appears grave for new websites seeking rankings for highly competitive keyword phrases. More competitive keyword driven Websites seeking rankings in highly competitive searches are likely to be in for a much longer duration.
How long does a site remain buried in the Sandbox?
Hiatus in the Sandbox varies from one to six months, with three to four months being the average stay time frame. It has been observed that less competitive searches are given the much shorter stay, whereas hyper-competitive keywords often get sojourn in the sand for six months. The most frequent time of burial is said to be about three months for most search terms.
What distinguishes sites trapped in sand and a Google's penalty?
Sandbox is a Google-only event. Many folks while they see good rankings in Yahoo and MSN Search of their sites mistakenly believe that they have triggered a Google penalty. However this is generally not the case in point.
Sites penalized by Google do not appear in the Google search engine results pages for even the less important searches. Moreover, sites which have invited the wrath of Google show no page rank, and have a grey bar on the Google Toolbar. And none is true in case of sites mired in the Sandbox.
Google's Sandbox: Letting website grow to its natural evolution
Google is looking ahead for Websites that offer quality content. It is an effort to prevent spammers from creating web sites that are just a flash in the pan, and to discourage the violation of Google's Webmaster Guidelines which was not an exception in the past, to say the least.
Google's Sandbox has deliberately been instituted to put a check on the use of throw away spam sites to build early traffic, and to slow down the purchase of expired domain names, among other things.
Google continues to strive that its ranking algorithm, inbound links, original content rich with keywords, and the use of anchor text are not tampered with for a short term gain severely affecting its credibility and quality standards. This stand is driven by the vision of Google that Website should grow gradually to its natural evolution.
Getting grounds before getting grounded in Sandbox
Getting grounded in the Sandbox is almost near-universal for sites. So, it is the best to be prepared for the eventuality. Planning ahead to be buried in the Sandbox may lessen the damage, using the time to your best advantage. To keep the Sandbox filter from causing severe harm to your online, and even your offline business, employ the following strategies:
- The sojourn in the sand may be cut short to a degree by purchasing and sending live a website, before it is ready for prime time.
- Make it sure that you add as many incoming links as possible to get keep on adding content to your site. Do anything but increase your site's appearance on the Interner
- Purchase and register a domain name and park it. By so doing, some of the sand time will be run through the Google hourglass, before your site is ready for launch. In the meantime, you can be preparing content when your site goes public
- Plan the time of your website launch to have the Sandbox time period passed off when your site needs high search engines rankings the most. Plan for entering the Sandbox by putting your site live at least three months earlier than expected.
Rising from the moratorium: Key strategies that really works!
All your apprehension and concern apart, your stay in the Sandbox is simply an excellent opportunity to improve upon your site, and enrich it the way Google will never ever refute to accept in the top rankings. You can dig in the sand to carve out a niche in your site optimisation.
Here's how you embark on…
- Use the time in the quicksand to add incoming links to your website whilst you are in Sandbox. Better still, if you can employ a link exchange strategy right at this time.
- Reach out to useful directories as good sources of one-way links, additional Page Rank, and potential visitor traffic. Submitting to the various Internet directories, including The Open Directory Project, is quite advantageous in the long term
- Design and develop promotional and marketing strategies for your website to raise and maintain traffic levels during your hibernation in the sand.
- Building a community, or building strong inbound links through partnerships pays better off. If you establish traffic sources outside of search engines, you will see a welcome increase in your traffic levels once you get out of Sandbox.
- When you got trapped in Google's sand, you may put aside a budget for an Adwords Program, i.e., Google's pay per click advertising program. This will, of course, help you out in getting exposed and promoted on Google as well as many search and contextual partner sites
- Prefer not to discount traffic from other search engines such as Yahoo, Ask Jeeves and MSN, all of which do not seem to have any type of Sandbox. It may work pretty fine because sites that have well "on the page" search engine optimization do very well in these engines.
What do you need the most while in hiatus? Right Strategy Mix, Time and Patience
The Sandbox is not something you are eventually doomed to. It is not the ringing of death knell for your site either. It is not aimed to hold you back from succeeding.
Time and patience are your best friends while faced with this predicament providing that you execute the right strategy mix. You may not need to pull all the hair out of your head. Adding some powerful incoming links, with strong link anchor text, and adding relevant and rich keyword, and fresh content will help your site rise from the Sandbox, sooner than the later.
http://www.content-corral.com/Article/Bursting-forth-from-the-Sandbox-to-top-of-the-Google-s-rankings/2087
SEO - Selecting A Domain Name
Selecting a good domain name is the key factor for attaining a better page ranking. The most commonly used aspect while choosing a domain name is the usage of keyword in the URL. You can take the idea of selecting a domain name that has low competition but with good demand can ultimately help in Search Engine Optimization (SEO).
There are many factors to keep in mind while naming your domain. A good domain name should be short and easy to spell by the users. By avoiding long domain name will help the searchers to find your website and also to remember the name much easily. The keyword used in your domain name can be descriptive to help the internet users to memorize.
Make sure to include the domain name that is unique and at the same time keyword rich. Usage of more keywords in your domain name will help in a better ranking which in turn may also help the searchers to find your website. The use of more than two keywords can bring a negative impact, as it can make the domain name lengthier and the chance of misspelling is more. So it better to use a maximum of two keywords. Another drawback is that it can also make your email address long. So it is recommended the use of shorter and catchy domain names.
Among a large number of steps while choosing a domain name, the most important and foremost one is whether you are choosing a free or paid domain. In all these, give consideration to the customer so that your potential users can find your website.
Another important factor to be remembered in domain naming is the use of hyphens (-). If you are using two or more keywords, without separators, as your domain name it can be interesting, but at the same time the search engine may consider it as a single keyword. In this case, it is advised to use hyphen to separate the keywords. But for internet users the domain name without hyphen will be easier to remember and the one with hyphens tend to bring confusion for the users. A main solution for this issue is that you may use hyphened domain name during the registration with a search engine and for online advertising. At the same time go for a domain name which uses no hyphen, so that it may help the people who prefer just keywords during the searching.
Taking these tips into consideration will help you in selecting an excellent domain name for your website. You can register multiple variants for your website at the price of a single domain name. Also, make sure to avoid the use of numbers in your domain name as it may prevent confusion. In place of keywords you can also use some unique brand names for your website
Selecting a good business and domain name can draw a good traffic, and makes the entire process of optimization much easier. All you require is a shorter and unique web address that can bring your website among the top listing.
About the Author:
Andreas Obermueller is webmaster of Hit4Biz.com - Marketing Related Information and recommends Marble Host for reliable Web Hosting
There are many factors to keep in mind while naming your domain. A good domain name should be short and easy to spell by the users. By avoiding long domain name will help the searchers to find your website and also to remember the name much easily. The keyword used in your domain name can be descriptive to help the internet users to memorize.
Make sure to include the domain name that is unique and at the same time keyword rich. Usage of more keywords in your domain name will help in a better ranking which in turn may also help the searchers to find your website. The use of more than two keywords can bring a negative impact, as it can make the domain name lengthier and the chance of misspelling is more. So it better to use a maximum of two keywords. Another drawback is that it can also make your email address long. So it is recommended the use of shorter and catchy domain names.
Among a large number of steps while choosing a domain name, the most important and foremost one is whether you are choosing a free or paid domain. In all these, give consideration to the customer so that your potential users can find your website.
Another important factor to be remembered in domain naming is the use of hyphens (-). If you are using two or more keywords, without separators, as your domain name it can be interesting, but at the same time the search engine may consider it as a single keyword. In this case, it is advised to use hyphen to separate the keywords. But for internet users the domain name without hyphen will be easier to remember and the one with hyphens tend to bring confusion for the users. A main solution for this issue is that you may use hyphened domain name during the registration with a search engine and for online advertising. At the same time go for a domain name which uses no hyphen, so that it may help the people who prefer just keywords during the searching.
Taking these tips into consideration will help you in selecting an excellent domain name for your website. You can register multiple variants for your website at the price of a single domain name. Also, make sure to avoid the use of numbers in your domain name as it may prevent confusion. In place of keywords you can also use some unique brand names for your website
Selecting a good business and domain name can draw a good traffic, and makes the entire process of optimization much easier. All you require is a shorter and unique web address that can bring your website among the top listing.
About the Author:
Andreas Obermueller is webmaster of Hit4Biz.com - Marketing Related Information and recommends Marble Host for reliable Web Hosting
Read This Before you Submit to Web Directories
As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition.
Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings.
There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings.
The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else's. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones.
Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2.
If you've ever submitted to web directories before, I don't have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory's guidelines, manual submission is the only way to ensure that your site is submitted to the proper category.
Because of the time involved in manually submitting your site and the sheer number of directories on the web, it's important that you know which directories to submit to. Obviously, you'd want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it's not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don't judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory.
Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list⊂=42&cat_id=245, it's probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the ".html" suffix).
Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site.
Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site.
Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or "anchor text") should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like "Free Web Directory" as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. "GoDirectory.org Free Web Directory", would make the title unique.
Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you'd want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings.
In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.
http://www.content-corral.com/Article/Read-This-Before-you-Submit-to-Web-Directories/6186
For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition.
Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings.
There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings.
The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else's. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones.
Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2.
If you've ever submitted to web directories before, I don't have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory's guidelines, manual submission is the only way to ensure that your site is submitted to the proper category.
Because of the time involved in manually submitting your site and the sheer number of directories on the web, it's important that you know which directories to submit to. Obviously, you'd want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it's not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don't judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory.
Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list⊂=42&cat_id=245, it's probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the ".html" suffix).
Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site.
Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site.
Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or "anchor text") should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like "Free Web Directory" as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. "GoDirectory.org Free Web Directory", would make the title unique.
Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you'd want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings.
In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.
http://www.content-corral.com/Article/Read-This-Before-you-Submit-to-Web-Directories/6186
Search Engine Optimization is no rocket science
Introduction
So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website.
Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.
Linkbuilding
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; "buy calculator" instead of "click here".
Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.
Offline targeting
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.
Add a sitemap to your website
When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.
Make sure searchbots can read your website
Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.
Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay away from bad neighbourhoods and don't spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.
Jaap van de Wal is co-owner of Business-Web.org and guides people in setting up a full business website. Business-Web allows users to set up their online business without needing to know anything about HTML or webdesigning.
http://www.content-corral.com/Article/Search-Engine-Optimization-is-no-rocket-science/6634
Search Engine Optimization is no rocket science
Introduction
So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website.
Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.
Linkbuilding
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; "buy calculator" instead of "click here".
Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.
Offline targeting
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.
Add a sitemap to your website
When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.
Make sure searchbots can read your website
Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.
Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay away from bad neighbourhoods and don't spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.
Jaap van de Wal is co-owner of Business-Web.org and guides people in setting up a full business website. Business-Web allows users to set up their online business without needing to know anything about HTML or webdesigning.
http://www.content-corral.com/Article/Search-Engine-Optimization-is-no-rocket-science/6634
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