Guaranteed listing on search engines are obtained through website positioning companies that take information about your business that is on your website, along with the key words you want them to use in order for potential customers to find you. Since 85% of search engine traffic is through Google, Yahoo, MSN, or AOL, they are the most effective places you want your guaranteed search engine listing. There are quite a few website positioning companies from which to choose, and their terms vary when offering listings on search engines. A fee that covers their work for six months or a year is common, but there are those who charge a monthly fee instead. Therefore, you have a choice that will fit your budget when contracting a guaranteed search engine listing.
Before contacting a company to help you get your guaranteed search engine listing, it might be to your advantage to get information for yourself about other companies similar to yours, and what key phrases are used to get to them. If you start out with your own list and submit it for use, the company handling your ad should be able to tell you if you are on track, or if something new should be tried. Of course, there are usually several key words or phrases that are appropriate for any given business, so changing them every so often might prove helpful. Since you will be getting regular reports on the frequency of visits to your site, and your own records will reflect the additional business generated, it will soon become clear which phrases are most helpful to you.
Beware of website positioning companies that make promises of top rankings or guarantee your listing will be on the first page of a search engine--they may be targeting search terms that are extremely noncompetitive. The truth is, they cannot make such claims because they don't own the search engines. Yahoo ranks their listings based on bids made by the company owners. You can buy a top spot, but a competitor may pass you up tomorrow because they bid more. Google rotates the ads of competitors, and factors in the kick-through rate to determine the position of each business it posts.
While website positioning companies have no control over the positioning results when they offer guaranteed listing on search engines, they can and do control what they are willing to do for you. When they offer a search engine listing, they should analyze your website, the competition, and the specific industry so they can make the best presentation for you, and they should use search engine data to determine the best key phrases in use to find your business. Another service offered by positioning companies when selling listing on search engines is helping you optimize your website, which might include making structural changes and navigational improvements as needed. Some offer monthly ranking and traffic reports, including new search terms.
After subscribing for a search engine listing, it may take seven days for your ad to appear on the search engine site. You may find it has been re-indexed every forty-eight hours after it first appears. A guaranteed listing on search engines gives your business exposure it cannot get anywhere else, and should have a positive effect on your business activity. Since there are so many companies offering this service, it is important to do your homework before subscribing to the service of anyone offering a guaranteed search engine listing. If you know other businessmen who have used a particular company, a recommendation from them would be a good basis for your decision. On the other hand, if they have had bad experiences with a company you are considering, that knowledge could save you time and money.
There are different levels of service offered by some of the website submission companies, and the rates differ at each level. Since this could be a vital part of the package, it is up to the business owner to determine early on exactly what level of service he will require, and insist that those requirements be met. Whether you are selling sales or service, finding customers is the life blood of your business. Getting the advertisement aids that will help your business grow is essential. That is the bottom line for investigating guaranteed listing on search engines.
Gathering statistics about your products or the results of your services are things that might be included on your website, and provided to the company providing the guaranteed listing on search engines will have useful information for potential customers to consider. Have you received any awards for your work or your product? Mention that along with descriptions of what you are providing to the consumer. Once customers arrive at your website, they should find everything that might entice them to buy from you. Your guaranteed search engine listing won't include any of your art or animation, but the written word can be pretty powerful if done well. Communication is the most important part of any business, but it is also the most important part of our relationships. Scripture tells of communication in many forms. "Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone." (Colossians 4:6)
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