If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.
1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.
2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.
3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!
4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.
6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.
7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.
10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.
Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.
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