The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google PageRank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed.
The reality is there are a variety of good methods that can be used to generate incoming links. Some methods work a little better than other options, but they can all help increase traffic in their own way.
Reciprocal linking is one method that many publishers employ. This simply involves putting another site's link up on your page and giving them yours to do the same with. This can be done manually through e-mail conversations or there are even services that can help.
Services that specialize in reciprocal links offer all types of options. Some services offer a fully automated plan that puts your links up on other sites and puts others on yours. Other services hook up publishers to arrange for link swaps and there are even companies that continue to track links after they've been placed to ensure they remain active. Which one of the linking services is the best really hinges on what a publisher is looking for and how much effort they want to put into the process of generating reciprocal links.
Swapping services can very much help to increase incoming links. They have a propensity to drop the ball a bit. Many of these service simply do not check to make sure links are in places where they can be easily found. There are many reports out there about links that exist on pages that cannot be jumped to from sites' home pages and so on. A link lost in the ether won't help a site boost traffic. To avoid this, it is often recommended that publishers check their links involved in exchanges. If they have lousy placement, contact the publisher of the offending site. If no action is taken, just remove their link from yours.
When it comes to increasing traffic and rankings, reciprocal links can help. It is not, however, the only game going. There are many other options publishers can try to increase the number of incoming links their sites enjoy. Perhaps the most solid route to take is creating good, old fashion content. The more engaging, balanced, interesting or even funny the content, the better. The notion here is to actually build a site that's useful so others really want to link to it.
Creating content that is high quality and has purpose is the ultimate key to gaining incoming links. It doesn't matter whether the content is a funny cartoon series, news articles, rants or even reviews, if it's of decent quality and visitors don't feel like they've wasted their time reading or viewing it, natural links are likely to come all on their own. Do make sure content is SEO optimized in key spots, such as the title. Don't go overboard with keyword stuffing though.
Publishers have many other ways to go beyond straight content to boost links. Things like hiring others to write about one's site, posting on forums with URL signatures attached, running contests and more can all help. The trick is to be creative and think outside of the box.
When it comes to generating incoming links, there's more than one way to skin a cat. Exchange programs can help, but they shouldn't be the only tool used.
http://www.content.onlypunjab.com/Article/Reciprocal-Links-Aren-t-The-Only-Way-To-Boost-Traffic/4200320092003391623
