When you have an online business, the basic idea of framing SEO strategy is to have a web presence among all users in World Wide Web to have access to the information you are presenting. The other theme is to provide them with the products and services you are providing online. Thus this seems to be a way for you to get noticed on the web. There are some useful tips for framing a successful SEO strategy.
First of all determine the proper keywords for your website. Selection of wrong keywords will lead you to nowhere. You can target the right online customers and visitors on the basis of right keywords for your products and services. Define those keywords in you website which are used mostly by the online visitors. Take complete analysis of keywords by looking at competition and the visitor's trends of searching information on the web.
Pick the right domain name. Selection of domain should be on the basis of theme of your website. It would be better option if your domain name matches with the keyword. It is possible to find the alternate keywords on the basis of these. Keyword rich domain gets familiar very soon in the World Wide Web. Due to its easy recognition they are searched commonly by people and you need to put less promotion efforts to get high search engine rankings.
It is heard that meta tags have lost relevance but still you can not ignore it. Define short titles in your website. The title should be informative and should not contain the entire keywords you can include the major keyword definite Meta tags. Include keywords in the descriptive section of the Meta tags.
Content is the major key of any website. Place rephrases in the first several lines of txt.
Define your content on the basis of these keywords, domain and Meta tags. Always write fresh content for your webpage and keep on changing it from time to time. Search engine loves the fresh content.
Keep the coding of your site neat and clean and according to the w3c standards. Search engine spiders do not like the junk code. Design the website using latest CSS techniques.
Create sitemaps in your website and proper navigation structures.
Submit your website in directories and search engines.
Write articles and press releases for your website and submit it at regular intervals.
Use the linking strategies, reciprocal and one way linking campaigns for your website
Develop social media optimization by the way of news releases, forum postings and bogs etc. spread your message by the way of viral marketing.
Use white hat SEO techniques to promote your website.
Thus you should frame a solid SEO strategy to make your presence felt in World Wide Web. Take your time to pick up the right domain, create a site and assemble its pages it with right keywords with proper navigation structure and place solid content in it.
About the Author
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Optimization Process, Search Engine Optimization Resources and Search Engine Optimization Strategy visit www.nddw.com
