SEO or search engine optimization what this really means to you. People think its science or some great technical thing but i think its art. The art of handling a website to make it dance on the top. The art of identifying the keywords which caters traffic to your site. The art of analysing the potential market and targeting your site there. The art of gaining customer satisfaction and trust. See how this art works for the best.
Art of keyword selection
Have you ever wondered why you are doing search engine optimization for your site? Most people are confused that ranking top on keywords caters their need. No it’s not only that, you may be ranking on many search terms but there is not traffic does this helps, NO definitely not. Try to find out the root cause. If you have taken help of some consultancy they are giving you top rankings on key phrases which are not being searched.
So try to be clear and have vision what you want to target, and try to target those keywords which generate traffic and are really searched for your industry.
Art of converting traffic
Search engine optimization doesn’t mean only getting rankings, you must all be aware of "conversion". It’s a big word in SEO (search engine optimization). You have site, you have traffic but no conversion. It really doesn’t make sense. Without conversion what's the benefit of having a site. The best way to get maximum conversion is
be relevant about what you are offering.
Put your navigation pretty simple and streamlined, visitor should know
Where they are? What are they looking at? Where to go?
put some testimonials to build trust.
Optimize the content according to your product.
Be true to your services and product you are offering
Same layout through the site.
Include some call to action phrases.
Summing up all these things can help you in better conversion.
Art of retaining customer
Retaining customer is challenge in SEO (search engine optimization). When you sell your services, products now you have to deal with the best so that customer takes your services or products again and again. If you are offering best to your customer he will definitely refer you to his friends and referring matters.
Having repeated visitors adds success to the business.
Always try to provide what you have promised, if you are providing much more its added advantage.
Don’t play with customers; give them what you have offered on site.
Conclusion
Dealing with SEO (search engine optimization) art gives you maximum exposure, leads, traffic and revenue. So implement the art and get maximum return.
About the Author
jumphigher
