These ways include submitting the URL, using keywords, using links, and using blogs to get listed quick.
Tip #1: Submit your URL manually to search engines
Search engines like Google, Altavista and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:
1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.
2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.
When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you no where. In fact, they might keep your site from ever having a chance at being listed on the search engine.
Tip #2: Use keywords to get spiders to come to your site
Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and key phrases, so you might already be familiar with it. If not, we’ll briefly touch on it right now.
Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.
Tip #3: Use links
Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.
Tip #4: Install a blog on your site
Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index(or list a site/blog) far faster than they list regular web sites. Blogs are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.
Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your web site and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.
If you apply just one of the tips above to your web site, you will get listed quicker than expected.
Creating a blog on your web site is quicker than ever before. Do it today and watch how quickly and effortlessly your site gets listed on search engines!
Article Source: http://www.acmearticles.com
About author:
Terry Detty finds press release services and SEO marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance program he's been using.
Wednesday, September 12, 2007
Why-Targeted-Link-Building-is-Important
If you have a web site and want to get it out there, you'll have to do some Internet marketing to get listed high up in the search engines. One of the ways to do this is to carry out link building. What exactly is link building? Link building is really about putting yourself in the online marketplace as a competitive force in the industry in which you are based.
Link building is a great way to get yourself out there and have customers find you online. Putting together a good link building campaign is not very easy, so it should be well worth it in the end. Sometimes though, all the effort seems wasted. This is just because you haven't done link building the proper way.
The first thing to do is to get your business listed in a good directory such as http://www.premierdir.net. It is a high quality directory and quality matters a lot even when it comes to link building. Always get listed in sites that will get you noticed. Don't waste your time and effort to get listed in too many directories that won't get your site noticed by anyone that matters.
Depending on your business you would know where your potential customers will come from. Most people start researching online from Google and go on to look in directories. Others read articles and product reviews, and search through discussion groups to look at competitors. On the basis of this information you should be able to create a good link building strategy.
All the sites that your customers visit when doing this research are the sites that are related to your industry. These are the sites you should be listed on because they relate to the product or service you're selling. This is the most natural way to build links and get people to find your site and buy your product.
Basically, you should look for sites that relate to your business and not those that have good page ranks. These links will connect you to your customers. And that is where you would want to be. If you are selling a product, for instance, you should try to get listed in the shopping section of a quality directory. They will list you under the category that relates to your particular industry. Here is an example link: www.premierdir.net/Shopping.
Essentially, link building only works if you target the right market. There's no point in building links in places where the people don't care about what you're selling. However, target the right people and potential customers, and you will have hit the jackpot.
So part of the research process will be to figure out what industries and niches relate to your product or service most closely, which is the best way to target the right market from the start. You may want to create a ranking of industries and websites that relate your business. This way you'll be able to prioritize your link building strategy.
For example, if you are selling furnishings, concentrate your search for portals that relate to furnishing and other related industries and get listed there. You will hit the jackpot in no time.
Article Source: http://www.acmearticles.com
About Author
Author James Mark is a webmaster who has recently established Premier Directory, a collection of directories, such as his Premier Shopping Directory, that contain info and links to other websites.
Link building is a great way to get yourself out there and have customers find you online. Putting together a good link building campaign is not very easy, so it should be well worth it in the end. Sometimes though, all the effort seems wasted. This is just because you haven't done link building the proper way.
The first thing to do is to get your business listed in a good directory such as http://www.premierdir.net. It is a high quality directory and quality matters a lot even when it comes to link building. Always get listed in sites that will get you noticed. Don't waste your time and effort to get listed in too many directories that won't get your site noticed by anyone that matters.
Depending on your business you would know where your potential customers will come from. Most people start researching online from Google and go on to look in directories. Others read articles and product reviews, and search through discussion groups to look at competitors. On the basis of this information you should be able to create a good link building strategy.
All the sites that your customers visit when doing this research are the sites that are related to your industry. These are the sites you should be listed on because they relate to the product or service you're selling. This is the most natural way to build links and get people to find your site and buy your product.
Basically, you should look for sites that relate to your business and not those that have good page ranks. These links will connect you to your customers. And that is where you would want to be. If you are selling a product, for instance, you should try to get listed in the shopping section of a quality directory. They will list you under the category that relates to your particular industry. Here is an example link: www.premierdir.net/Shopping.
Essentially, link building only works if you target the right market. There's no point in building links in places where the people don't care about what you're selling. However, target the right people and potential customers, and you will have hit the jackpot.
So part of the research process will be to figure out what industries and niches relate to your product or service most closely, which is the best way to target the right market from the start. You may want to create a ranking of industries and websites that relate your business. This way you'll be able to prioritize your link building strategy.
For example, if you are selling furnishings, concentrate your search for portals that relate to furnishing and other related industries and get listed there. You will hit the jackpot in no time.
Article Source: http://www.acmearticles.com
About Author
Author James Mark is a webmaster who has recently established Premier Directory, a collection of directories, such as his Premier Shopping Directory, that contain info and links to other websites.
An-Analysis-of-Directory-Submissions
Objectives of Directory Submission
Webmasters submit their sites to directories with three main objectives:
* Get permanent one-way links to their sites,
* Get links from high-PR sources and
* Get interested visitors looking for the kind of info their site provides.
Let us look at the significance and practicalities of these objectives.
One-way Links from Directories
The whole thing started with Google. Webmasters are eager to get top positions in Google search results because that brings them highest traffic. So they began to seek out things that "please" Google. And found the value of links.
Google considers a link from Site A to Site B as a vote in favor or Site B, indicating that Site B contains good content. And it would also seem that if Site B includes a return-link to Site A, the weight of the original vote goes down. It is believed widely that Google looks unfavorably on reciprocal links.
One-way links could come automatically if your site has super-value content. If your site contains info that adds value to other sites (or is exceptionally cool), the latter might insert links pointing to your site. However, this is a tall order that few webmasters could hope to execute.
The major remaining alternatives for getting one-ways links are two.
* Write articles with an author byline that includes a link to your site, or
* Get your site listed in a directory.
Writing articles was not easy. Nor could everyone write good articles. So most webmasters went after directories.
Suddenly, a new business came into existence, the business of publishing directories. However, many of these new directories were shoddy works. Quite a few were just link farms for exchanging links among themselves, irrespective of the relevance of such links.
Google began to penalize listings in such directories. In fact, it had a favorite directory, DMOZ, a listing in which carried high weight in Google’s ranking algorithm.
Soon, webmasters began to flock to DMOZ. DMOZ being a directory compiled by unpaid volunteers, there was soon a serious shortage of editors to review the innumerable submissions. DMOZ has now become notorious for the delay in reviewing sites. Years could pass before your site is reviewed if ever.
Worse, DMOZ has also become a very corruption-prone setup. Webmasters were willing to do anything to get into DMOZ. DMOZ decision-makers for one reason or another does not seem to welcome new editors who could have reduced the workload.
Editors have no obligation to review sites in the order of submission. So, if you could influence a DMOZ editor, you could get your site reviewed quicker.
It would be a surprise if many editors and webmasters did not exploit this situation to their advantage. And reports do indicate that malpractices are prevalent in DMOZ.
So what do you do in such a situation?
You search out directories with good Page Ranks. That brings us to the second objective of directory submission.
Get Links from High-PR Directories
We mentioned earlier that Google considers a link from Site A to Site B as indicative of Site B’s value. However, not all links are equal in weight. A link from a high-PR site (a site with a high Google Page Rank) carries more weight.
If a directory has high PR, it would mean that Google has assessed that directory and found it a worthy source of info. A link to your site from such a directory could not but carry some weight.
If the link is from a highly relevant category (considering your site’s topic) the weight would be even more.
Get Targeted Traffic from Directories
Some directories, like the Yahoo directory, are quite popular and used by Web surfers to find information they seek. A listing in such directories could bring many visitors and that too visitors specifically interested in the topic of your site.
A Yahoo listing could bring both Google ranking improvement as well as traffic. However, a Yahoo listing does not come cheap. They charge $300 just to review your site, with no guarantee of inclusion. And if your site is accepted, you have to pay $300 annually to keep it there.
In addition to Yahoo, there are specialized directories like Business.com that could bring targeted traffic to your site. Find out directories that specialize in your niche and assess their popularity. You might find at least one or two excellent sources of traffic.
Good Directories Do Not Accept All Submissions
If a directory accepted all sites that were submitted, it would soon begin to include many junk sites. As a result, it would cease to be a good source of worthwhile info. And Google might withdraw any PR it has been assigned.
So, at least for remaining in the good books of Google, most directories have some criteria for including sites in their index. This is particularly true of specialized directories restricted to niche themes.
Unless you meet the criteria for inclusion, your site could be rejected. This could happen even if you had paid money for a quicker review of your site.
So what are the typical criteria?
The first one is that your site must contain something of value to Web surfers. These surfers are mainly seeking information or entertainment. So directories look to see whether your site offers some value in these forms.
Secondly, directories prefer sites with "substantial" content. They prefer a site with 20 or more pages of valuable content to one with just one page, even if that page has value.
There could also be restrictions on the themes – no adult sites, no hate content, no copyright violations and so on.
Do take time to understand the criteria and ensure that your site meets these.
And Finally, Go for Manual Directory Submission
Another key issue is the mode of submission. As elaborated in another article on manual directory submission, directories have come to hate automated submissions that dump huge volumes of useless junk before their editors. Manual submission of your site by hand has a much higher chance of being reviewed and accepted.
Article Source: http://www.acmearticles.com
About Author:
Aboul kashem is webmastering webmarketreports.com, based in Bangladesh, that provide manual directory submission, article submission, link building services. They can provide high quality services at a very attractive prices as lobour and other overhead costs are lower than that of other many countries.
Webmasters submit their sites to directories with three main objectives:
* Get permanent one-way links to their sites,
* Get links from high-PR sources and
* Get interested visitors looking for the kind of info their site provides.
Let us look at the significance and practicalities of these objectives.
One-way Links from Directories
The whole thing started with Google. Webmasters are eager to get top positions in Google search results because that brings them highest traffic. So they began to seek out things that "please" Google. And found the value of links.
Google considers a link from Site A to Site B as a vote in favor or Site B, indicating that Site B contains good content. And it would also seem that if Site B includes a return-link to Site A, the weight of the original vote goes down. It is believed widely that Google looks unfavorably on reciprocal links.
One-way links could come automatically if your site has super-value content. If your site contains info that adds value to other sites (or is exceptionally cool), the latter might insert links pointing to your site. However, this is a tall order that few webmasters could hope to execute.
The major remaining alternatives for getting one-ways links are two.
* Write articles with an author byline that includes a link to your site, or
* Get your site listed in a directory.
Writing articles was not easy. Nor could everyone write good articles. So most webmasters went after directories.
Suddenly, a new business came into existence, the business of publishing directories. However, many of these new directories were shoddy works. Quite a few were just link farms for exchanging links among themselves, irrespective of the relevance of such links.
Google began to penalize listings in such directories. In fact, it had a favorite directory, DMOZ, a listing in which carried high weight in Google’s ranking algorithm.
Soon, webmasters began to flock to DMOZ. DMOZ being a directory compiled by unpaid volunteers, there was soon a serious shortage of editors to review the innumerable submissions. DMOZ has now become notorious for the delay in reviewing sites. Years could pass before your site is reviewed if ever.
Worse, DMOZ has also become a very corruption-prone setup. Webmasters were willing to do anything to get into DMOZ. DMOZ decision-makers for one reason or another does not seem to welcome new editors who could have reduced the workload.
Editors have no obligation to review sites in the order of submission. So, if you could influence a DMOZ editor, you could get your site reviewed quicker.
It would be a surprise if many editors and webmasters did not exploit this situation to their advantage. And reports do indicate that malpractices are prevalent in DMOZ.
So what do you do in such a situation?
You search out directories with good Page Ranks. That brings us to the second objective of directory submission.
Get Links from High-PR Directories
We mentioned earlier that Google considers a link from Site A to Site B as indicative of Site B’s value. However, not all links are equal in weight. A link from a high-PR site (a site with a high Google Page Rank) carries more weight.
If a directory has high PR, it would mean that Google has assessed that directory and found it a worthy source of info. A link to your site from such a directory could not but carry some weight.
If the link is from a highly relevant category (considering your site’s topic) the weight would be even more.
Get Targeted Traffic from Directories
Some directories, like the Yahoo directory, are quite popular and used by Web surfers to find information they seek. A listing in such directories could bring many visitors and that too visitors specifically interested in the topic of your site.
A Yahoo listing could bring both Google ranking improvement as well as traffic. However, a Yahoo listing does not come cheap. They charge $300 just to review your site, with no guarantee of inclusion. And if your site is accepted, you have to pay $300 annually to keep it there.
In addition to Yahoo, there are specialized directories like Business.com that could bring targeted traffic to your site. Find out directories that specialize in your niche and assess their popularity. You might find at least one or two excellent sources of traffic.
Good Directories Do Not Accept All Submissions
If a directory accepted all sites that were submitted, it would soon begin to include many junk sites. As a result, it would cease to be a good source of worthwhile info. And Google might withdraw any PR it has been assigned.
So, at least for remaining in the good books of Google, most directories have some criteria for including sites in their index. This is particularly true of specialized directories restricted to niche themes.
Unless you meet the criteria for inclusion, your site could be rejected. This could happen even if you had paid money for a quicker review of your site.
So what are the typical criteria?
The first one is that your site must contain something of value to Web surfers. These surfers are mainly seeking information or entertainment. So directories look to see whether your site offers some value in these forms.
Secondly, directories prefer sites with "substantial" content. They prefer a site with 20 or more pages of valuable content to one with just one page, even if that page has value.
There could also be restrictions on the themes – no adult sites, no hate content, no copyright violations and so on.
Do take time to understand the criteria and ensure that your site meets these.
And Finally, Go for Manual Directory Submission
Another key issue is the mode of submission. As elaborated in another article on manual directory submission, directories have come to hate automated submissions that dump huge volumes of useless junk before their editors. Manual submission of your site by hand has a much higher chance of being reviewed and accepted.
Article Source: http://www.acmearticles.com
About Author:
Aboul kashem is webmastering webmarketreports.com, based in Bangladesh, that provide manual directory submission, article submission, link building services. They can provide high quality services at a very attractive prices as lobour and other overhead costs are lower than that of other many countries.
Tuesday, September 11, 2007
Improved-Search-Engine-Ranking-How-to-Catch-Good-Search-Engine-Rankings
A lot has been said and reported about the advantages of getting a good search engine ranking as far as e-business is concerned. Over the years, it has established itself as an effective way of promoting the products and services that certain Web sites are offering to the public by increasing their visibility in search engine results, at the same time increasing the Return on Investment (ROI). Some of the most popular Search Engine Marketing (SEM) vendors nowadays are Yahoo! Search Marketing and Google Adwords. So how does it work? To take advantage of these resources and attaining an improved search engine ranking, here are seven simple ways:
1. Promote your site on various search engines. As a result, there will be more chances of getting web site traffic.
2. Choose the most appropriate keywords. Identifying the most valuable high traffic keywords will give you more chances of ranking high on leading search engines. However, this also requires research as it is one of the reasons why other sites are being banned by some search engines as a result of keyword over-usage. Finding alternate substitute words is the key to avoid repeating keywords.
3. Make use of pay per click advertising. This method will help you monitor the traffic on your site because it will only cost you money once someone clicks on the ad that directs to your site.
4. Exchange links with other sites to help attract more visitors. This is also called link popularity.
5. Always include a blog strategy, this is one of the latest methods of achieving an improved search engine ranking. Content of blogs tend to rank higher on search engine results.
6. Get back links for your web site by submitting related articles to other sites.
7. Regularly update the contents of your web site. Include pictures or graphics if possible to entice the viewing public.
http://www.acmearticles.com/Article/Improved-Search-Engine-Ranking-How-to-Catch-Good-Search-Engine-Rankings/44593
1. Promote your site on various search engines. As a result, there will be more chances of getting web site traffic.
2. Choose the most appropriate keywords. Identifying the most valuable high traffic keywords will give you more chances of ranking high on leading search engines. However, this also requires research as it is one of the reasons why other sites are being banned by some search engines as a result of keyword over-usage. Finding alternate substitute words is the key to avoid repeating keywords.
3. Make use of pay per click advertising. This method will help you monitor the traffic on your site because it will only cost you money once someone clicks on the ad that directs to your site.
4. Exchange links with other sites to help attract more visitors. This is also called link popularity.
5. Always include a blog strategy, this is one of the latest methods of achieving an improved search engine ranking. Content of blogs tend to rank higher on search engine results.
6. Get back links for your web site by submitting related articles to other sites.
7. Regularly update the contents of your web site. Include pictures or graphics if possible to entice the viewing public.
http://www.acmearticles.com/Article/Improved-Search-Engine-Ranking-How-to-Catch-Good-Search-Engine-Rankings/44593
Social-Bookmarking-Engine
Social book marking refers to a process by which people of common interest network on the internet to further their interests and subjects. This is achieved by setting up a common web page. This web page has links to various resources directly on the internet.
For instance, if the subject is related to astronomy, the social bookmarking will be supported by a group of scientists and amateurs interested in the same subject. The blog will feature exclusive and shared information relating to astronomy. There will also be some images on astronomy on the blog. It will also have links to popular and professional websites relating to astronomy. There will also be cross postings on the blog page.
If there is an entry on the blog page on the subject, the comments and responses to it will follow in weeks to come. These comments and responses will be automatically posted on the blog page. To enable people sharing common interest to look for similar individuals, there are social bookmarking engines. They are no different from the search engines.
A majority of the popular search engines now have a separate search option for blogs. They include Google, Yahoo! MSN and Lycos. All these search engines have extensive network of bloggers. Log on to any of these search engines and look for the social bookmarking options. The internet search options also double as the social bookmarking engine search.
Key in the word of the subject that you are looking for in the search option. It will throw hundreds of web pages relating to the subject. Social bookmarking engines are now an integral component of any popular website. Even private websites have links to social bookmarking engines. One way of keeping these social bookmarking engines in the loop is by retaining the URL of the link.
These social book marking engines are updated on a regular basis to keep track of the developments among the blogger community. So make sure that you keep track of the developments on the social bookmarking engine. Bloggers can also remain in the loop of a social bookmarking engine by looping it to their personal blog. It not only increases the number of visitors to the blog, but will also enable optimum functionality. Also, social bookmarking is gaining prominence as more and more advertisers are seeking the services of bloggers to spread information relating to the new products. In fact, advertising through blogging is playing a significant role these days. There have been instances when companies launch their products on the blogs before reaching out to the customers in the traditional route.
Article Source: http://www.acmearticles.com
For instance, if the subject is related to astronomy, the social bookmarking will be supported by a group of scientists and amateurs interested in the same subject. The blog will feature exclusive and shared information relating to astronomy. There will also be some images on astronomy on the blog. It will also have links to popular and professional websites relating to astronomy. There will also be cross postings on the blog page.
If there is an entry on the blog page on the subject, the comments and responses to it will follow in weeks to come. These comments and responses will be automatically posted on the blog page. To enable people sharing common interest to look for similar individuals, there are social bookmarking engines. They are no different from the search engines.
A majority of the popular search engines now have a separate search option for blogs. They include Google, Yahoo! MSN and Lycos. All these search engines have extensive network of bloggers. Log on to any of these search engines and look for the social bookmarking options. The internet search options also double as the social bookmarking engine search.
Key in the word of the subject that you are looking for in the search option. It will throw hundreds of web pages relating to the subject. Social bookmarking engines are now an integral component of any popular website. Even private websites have links to social bookmarking engines. One way of keeping these social bookmarking engines in the loop is by retaining the URL of the link.
These social book marking engines are updated on a regular basis to keep track of the developments among the blogger community. So make sure that you keep track of the developments on the social bookmarking engine. Bloggers can also remain in the loop of a social bookmarking engine by looping it to their personal blog. It not only increases the number of visitors to the blog, but will also enable optimum functionality. Also, social bookmarking is gaining prominence as more and more advertisers are seeking the services of bloggers to spread information relating to the new products. In fact, advertising through blogging is playing a significant role these days. There have been instances when companies launch their products on the blogs before reaching out to the customers in the traditional route.
Article Source: http://www.acmearticles.com
Link-Baiting-By-DoubleSpark-SEO
Linkbaiting can increase your traffic by 300-400% within a month. Got your attention? Good. Reader further.
The best way of obtaining quality inbound links is generating lots of high-value content that people would like to link to. You gather inbound links when other webmasters and online publishers link to your website, or one of your pages. The more such links you can get, the better it is for your website and the higher you are likely to rank in the Search Engine Ranking Positions (SERPs).
Inbound links not only get you targeted traffic from the websites linking to you, even search engines attach higher importance to websites that are being linked to by other websites: it acts like a validation of your content. Valid inbound links can significantly increase your (SERPs).
The process of generating content for the sake of getting inbound links is generally referred to "linkbaiting".
But does linkbaiting imply that you generate content just to obtain inbound links? No. Actually everything works in tandem and although linkbaiting is a relatively new term, the concept has been there for more than a decade although prior to this it existed in a crooked form. Remember link-exchange programs? It was the same thing but back then (they still do) they used to exchange links indiscriminately. Nobody bothered about the value the link provided, as long a reciprocal link was put, every sort of link was welcome.
There was so much mayhem that it eventually led search engines to stop ignoring link exchange activities and considering only those links that were linked to high-value content. Therefore, arose the need to generate link-worthy content. This content not only ads value to your website and hence, improve your conversion rate, it also encourages the others to link to your web pages. This linking, originating out of the value of your content, greatly improves your search engine rankings.
http://www.acmearticles.com/Article/Link-Baiting-By-DoubleSpark-SEO/46191
The best way of obtaining quality inbound links is generating lots of high-value content that people would like to link to. You gather inbound links when other webmasters and online publishers link to your website, or one of your pages. The more such links you can get, the better it is for your website and the higher you are likely to rank in the Search Engine Ranking Positions (SERPs).
Inbound links not only get you targeted traffic from the websites linking to you, even search engines attach higher importance to websites that are being linked to by other websites: it acts like a validation of your content. Valid inbound links can significantly increase your (SERPs).
The process of generating content for the sake of getting inbound links is generally referred to "linkbaiting".
But does linkbaiting imply that you generate content just to obtain inbound links? No. Actually everything works in tandem and although linkbaiting is a relatively new term, the concept has been there for more than a decade although prior to this it existed in a crooked form. Remember link-exchange programs? It was the same thing but back then (they still do) they used to exchange links indiscriminately. Nobody bothered about the value the link provided, as long a reciprocal link was put, every sort of link was welcome.
There was so much mayhem that it eventually led search engines to stop ignoring link exchange activities and considering only those links that were linked to high-value content. Therefore, arose the need to generate link-worthy content. This content not only ads value to your website and hence, improve your conversion rate, it also encourages the others to link to your web pages. This linking, originating out of the value of your content, greatly improves your search engine rankings.
http://www.acmearticles.com/Article/Link-Baiting-By-DoubleSpark-SEO/46191
Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing
Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads. A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.
The most common phrase I hear is "But everyone knows who we are and what we do" in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website is free.
3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google "Sponsored Links". Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.
When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
http://www.acmearticles.com/Article/Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing/46694
The most common phrase I hear is "But everyone knows who we are and what we do" in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website is free.
3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google "Sponsored Links". Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.
When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
http://www.acmearticles.com/Article/Five-Reasons-Why-SEO-Is-Better-Than-Paid-Online-Marketing/46694
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