If you have a web site and want to get it out there, you'll have to do some Internet marketing to get listed high up in the search engines. One of the ways to do this is to carry out link building. What exactly is link building? Link building is really about putting yourself in the online marketplace as a competitive force in the industry in which you are based.
Link building is a great way to get yourself out there and have customers find you online. Putting together a good link building campaign is not very easy, so it should be well worth it in the end. Sometimes though, all the effort seems wasted. This is just because you haven't done link building the proper way.
The first thing to do is to get your business listed in a good directory such as http://www.premierdir.net. It is a high quality directory and quality matters a lot even when it comes to link building. Always get listed in sites that will get you noticed. Don't waste your time and effort to get listed in too many directories that won't get your site noticed by anyone that matters.
Depending on your business you would know where your potential customers will come from. Most people start researching online from Google and go on to look in directories. Others read articles and product reviews, and search through discussion groups to look at competitors. On the basis of this information you should be able to create a good link building strategy.
All the sites that your customers visit when doing this research are the sites that are related to your industry. These are the sites you should be listed on because they relate to the product or service you're selling. This is the most natural way to build links and get people to find your site and buy your product.
Basically, you should look for sites that relate to your business and not those that have good page ranks. These links will connect you to your customers. And that is where you would want to be. If you are selling a product, for instance, you should try to get listed in the shopping section of a quality directory. They will list you under the category that relates to your particular industry. Here is an example link: www.premierdir.net/Shopping.
Essentially, link building only works if you target the right market. There's no point in building links in places where the people don't care about what you're selling. However, target the right people and potential customers, and you will have hit the jackpot.
So part of the research process will be to figure out what industries and niches relate to your product or service most closely, which is the best way to target the right market from the start. You may want to create a ranking of industries and websites that relate your business. This way you'll be able to prioritize your link building strategy.
For example, if you are selling furnishings, concentrate your search for portals that relate to furnishing and other related industries and get listed there. You will hit the jackpot in no time.
Article Source: http://www.acmearticles.com
About Author
Author James Mark is a webmaster who has recently established Premier Directory, a collection of directories, such as his Premier Shopping Directory, that contain info and links to other websites.
