Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie.
Step One: Preparation
Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Studies reveal the average Internet visitor is getting more sophisticated and expects features, such as proper language use (whether English or another language). Fail in this area and you’ll lose business. It’s that plain and simple.
Now that your copy is humming, how is your search engine optimization? Did you at least look into some basics? Search Engine Optimization is the act of making your website search engine friendly and more likely to appear under the keyword phrases appealing to your targeted audience. While it can be a complex process, the basics should include having your pages search engine friendly, containing some keywords to attract your target audience. Once these two components are satisfactory, you’re ready for the next step.
Step Two: Links
Your website needs links. Today, even a simple link exchange can be complicated. Many website owners don’t want to reciprocate links with a new website. So how can you advance if you can’t get links? Thankfully, there are alternative solutions. When you’re first starting out, don’t spend too much time trying to find websites willing to link with you. Instead, work on establishing yourself first.
Today’s Internet world revolves around content. Website owners across the globe are just waiting for free content from people like you. So the best way to gain links to your website in bunches is by providing content to other websites—also known as “promotional articles.” These articles offer other website owners something of value. The result? Your new website receives many one-way links from other websites easily.
Naturally, your article needs to be written well to succeed. Simply throwing words down on paper doesn’t cut it. The better your article is written, the more it will appeal to website owners. In the end, you’ll glean more worldwide coverage, which is what you want. Not a writer? No problem. You can visit PromotionalArticles.com and have promotional articles professionally crafted for you. Simply slap your name on them and away you go. And even if you’ve written your own article, I strongly suggest using their editorial service. As every good writer knows, all writing should be professionally reviewed and polished by a savvy editor before publication.
Step Three: Promotional Articles & Repetition
If possible, you want to release a few promotional articles, at the very least. Timing is important. For example, if all you have is three articles currently, space their release. Don’t release them all at once. Promotional Articles can be fast acting. Yet, it really depends on the market the article is geared toward and how well it is written. I have seen my articles end up on other websites within hours of release.
Once released, the search engines will begin to pick up the fact your article is on other indexed websites. When this happens, your back links go up, which can continue for quite some time. Without a doubt, you’ll discover the process for releasing promotional article to the world quite simple. At my website, JasonAMartin.com, there is an article all about how to do this.
Step Four: Further Linking
Once you have allowed a little time to pass after step three, your website will begin to take hold. When it does, it’s time to seek solid links on other websites. Stick to websites that are either on the same topic or related. For example, if you owned a website that sold cheese, receiving a link from a website that sold motor oil wouldn’t be beneficial. However, receiving a link from a website about cheese or wine would.
As time permits, search for smaller websites in your field, then see if they sell advertising on their front page for a small fee. For example, one night I found a website, which was set up decently in the search engines and was on the same topic as one of my websites. The site offered a homepage text link for $2 per week. I not only received a nice link to help my search engine status, but a possibility for highly targeted traffic as well. The Internet is full of on-topic websites for you to locate for potential profitability.
That’s a Wrap
By following this plan, you can significantly increase the staying power of your website. It really isn’t that complicated when you do things properly. “Is there more?” you ask. Sure. For instance, you can purchase traffic from trusted PPC sources. This and other techniques are discussed in various articles, which are all available at JasonAMartin.com. Once you master the art of opening a website properly, you’ll want to open up many more. Submit your articles to ContentTycoon.com.
©2005 JASON ANDREW MARTIN LLC All Rights Reserved.
About the Author
Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at http://JasonAMartin.comHe also runs http://ContentTycoon.com,a website where you can get free website content.
Tuesday, April 10, 2007
Using Content Hubs To Promote
We've all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you've already taken a huge step. However, if your website is a business website whose only purpose is to talk about your services, then you really should make an effort to post some content onto your website which is helpful to readers, free, and relevant to your services or website. If you do this, your site will attract traffic from people looking for information, not just to purchase something. And with increased traffic in general, you will get increased attention. And this increases your statistics.
Writing content for your own website is only half the battle, though. You have got to get people to read it. Just posting a website is not going to get people to come to it. It would be like building a business in the middle of the mountains. Nobody knows its there and you won't get any customers. If you get your articles out there for people to read and the articles are written correctly, you can position yourself as an expert in your field and promote your own website. One way to do this is by publishing on content hubs rather than limiting it to your own website.
A content hub is a site which publishes articles on all topics (usually categorized). Those articles are freely available to anyone to use on their own website, newsletter, blog, etc. So, many publishers or site owners in need of fresh content for their website can go to one or more of these content hubs, find an article they like, and use it. They have to maintain proper credit to the author and publish the small author bio which accompanies the article.
Let's look at this, though, from the author's viewpoint - your viewpoint. Let's say you are selling consulting services for search engine optimization. You have a site for your services, but you blend in with all the other such services. So, you write a series of articles giving tips to webmasters on how they can optimize their website. With your article you include a short bio of yourself. You include a mention of your services and a link to your website. You publish your article on a bunch of content hubs. Other websites, newsletters and blogs grab your article off those sites and use it on their own. Your article therefore spreads throughout the internet. Being that your site is linked with the article and is therefore on all of these other websites now (including the content hubs themselves), search engines who are constantly spidering the internet pick up on your article and index it associated with your website. This, in turn, raises your ranking in the search engines. And you get increased traffic to your website not only from search engine searches but also from your article.
Now, let's say you have done some research on keywords and you interlace your article with certain keywords. When the search engines spider your article all over the internet and associates with your website, it will raise your search engine rankings even more. There is a real science to this, and if done correctly, can drastically raise your internet presence in a short time. I recently had a meeting with the CEO of In Touch Media Group, a Clearwater, FL based company which is in the business of internet marketing. They use content hubs as part of their strategy for clients and they couple this with their vast archived data regarding keywords. They showed me the stats of one site which they have, in the course of just a few months, taken from essentially no traffic to a VERY respectable level of traffic. After getting an article out in the content hubs, they will follow up a few weeks later with a press release.
So, how can you publish some of your articles on content hubs? Well, the first step is to find and visit them. There are many of them out there, but here are some of the better ones:
* http://www.goarticles.com/
* http://www.isnare.com/
* http://www.submityourarticle.com/indexi.php - a service to send your article to a bunch of hubs at once
* http://www.articlecity.com/
* http://www.exchangenet.com/
* http://article-directory.net/
* http://freezinesite.com/
There are services to help you distribute to a large collection of publishers at once. I have used Isnare's distribution service and it seems to work well. There are also distribution groups on Yahoo. Here are a few of them:
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/articles4you2use4promotion/
http://groups.yahoo.com/group/articlesubmission/
http://groups.yahoo.com/group/Free-Reprint-Articles/
With that, I wish you the best of luck in your promotion efforts. Start writing!
About the Author
David Risley is a web developer and founder of PC Media, Inc. (http://www.pcmedianet.com). Specializes in PHP/MySQL development, consulting and internet business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large website delivering do-it-yourself computer information to thousands of users every day.
Writing content for your own website is only half the battle, though. You have got to get people to read it. Just posting a website is not going to get people to come to it. It would be like building a business in the middle of the mountains. Nobody knows its there and you won't get any customers. If you get your articles out there for people to read and the articles are written correctly, you can position yourself as an expert in your field and promote your own website. One way to do this is by publishing on content hubs rather than limiting it to your own website.
A content hub is a site which publishes articles on all topics (usually categorized). Those articles are freely available to anyone to use on their own website, newsletter, blog, etc. So, many publishers or site owners in need of fresh content for their website can go to one or more of these content hubs, find an article they like, and use it. They have to maintain proper credit to the author and publish the small author bio which accompanies the article.
Let's look at this, though, from the author's viewpoint - your viewpoint. Let's say you are selling consulting services for search engine optimization. You have a site for your services, but you blend in with all the other such services. So, you write a series of articles giving tips to webmasters on how they can optimize their website. With your article you include a short bio of yourself. You include a mention of your services and a link to your website. You publish your article on a bunch of content hubs. Other websites, newsletters and blogs grab your article off those sites and use it on their own. Your article therefore spreads throughout the internet. Being that your site is linked with the article and is therefore on all of these other websites now (including the content hubs themselves), search engines who are constantly spidering the internet pick up on your article and index it associated with your website. This, in turn, raises your ranking in the search engines. And you get increased traffic to your website not only from search engine searches but also from your article.
Now, let's say you have done some research on keywords and you interlace your article with certain keywords. When the search engines spider your article all over the internet and associates with your website, it will raise your search engine rankings even more. There is a real science to this, and if done correctly, can drastically raise your internet presence in a short time. I recently had a meeting with the CEO of In Touch Media Group, a Clearwater, FL based company which is in the business of internet marketing. They use content hubs as part of their strategy for clients and they couple this with their vast archived data regarding keywords. They showed me the stats of one site which they have, in the course of just a few months, taken from essentially no traffic to a VERY respectable level of traffic. After getting an article out in the content hubs, they will follow up a few weeks later with a press release.
So, how can you publish some of your articles on content hubs? Well, the first step is to find and visit them. There are many of them out there, but here are some of the better ones:
* http://www.goarticles.com/
* http://www.isnare.com/
* http://www.submityourarticle.com/indexi.php - a service to send your article to a bunch of hubs at once
* http://www.articlecity.com/
* http://www.exchangenet.com/
* http://article-directory.net/
* http://freezinesite.com/
There are services to help you distribute to a large collection of publishers at once. I have used Isnare's distribution service and it seems to work well. There are also distribution groups on Yahoo. Here are a few of them:
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/articles4you2use4promotion/
http://groups.yahoo.com/group/articlesubmission/
http://groups.yahoo.com/group/Free-Reprint-Articles/
With that, I wish you the best of luck in your promotion efforts. Start writing!
About the Author
David Risley is a web developer and founder of PC Media, Inc. (http://www.pcmedianet.com). Specializes in PHP/MySQL development, consulting and internet business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large website delivering do-it-yourself computer information to thousands of users every day.
What to do when a cold engine is hard to start
Starting a car with a cold engine can be very difficult sometimes and it can become a real obstacle for those who live surrounded by extremely cold weathers. This way, for all those who might experience this problem it is not only important to learn how to overcome it but also why it happens in order to be able to prevent it as much as possible as well.
Cold engines might experience problems at the time to start due to different reasons. One of these reasons can be based on the effect which cold has on liquids evaporation. When it is cold, gasoline evaporates less and this cause it to be more difficult to burn due to the fact that it is burnt when it is evaporated.
Another reason by which a cold engine might have problems to start is caused by the fact that oil becomes much thicker in cold than the way it is in hot. Oil, like any other liquid changes its consistency when it is exposed to very low temperatures as well as it changes back when it is in a very hot weather, and this might cause oil to have problems at the time of circulating in the car engine.
Besides the engine, car batteries might experience problems while being in cold weathers as well and this could affect the engine. Batteries function through chemical reactions which loose agility while being cold and therefore, in such circumstances, batteries don't function properly. When this happens, the car energy becomes affected and this causes problems for the engine start.
If these three problems happen together, starting an engine might become a really hard task to achieve. In order to overcome the lack of gasoline evaporation problem, you can spray ether into the engine which would evaporate quickly and help the engine start. Besides this, you can also to prevent having oil too thick which wouldn't circulate properly by using thin synthetic oils. You should also try to maintain the car isolated from cold as much as possible, but by using the two last mentioned methods you would experience much less problems at the time of staring the car in cold weather.
About the Author
Jakob Jelling is the founder of http://www.autorized.comPlease visit his website to learn about auto maintenance, auto insurance, auto safety and much more!
Cold engines might experience problems at the time to start due to different reasons. One of these reasons can be based on the effect which cold has on liquids evaporation. When it is cold, gasoline evaporates less and this cause it to be more difficult to burn due to the fact that it is burnt when it is evaporated.
Another reason by which a cold engine might have problems to start is caused by the fact that oil becomes much thicker in cold than the way it is in hot. Oil, like any other liquid changes its consistency when it is exposed to very low temperatures as well as it changes back when it is in a very hot weather, and this might cause oil to have problems at the time of circulating in the car engine.
Besides the engine, car batteries might experience problems while being in cold weathers as well and this could affect the engine. Batteries function through chemical reactions which loose agility while being cold and therefore, in such circumstances, batteries don't function properly. When this happens, the car energy becomes affected and this causes problems for the engine start.
If these three problems happen together, starting an engine might become a really hard task to achieve. In order to overcome the lack of gasoline evaporation problem, you can spray ether into the engine which would evaporate quickly and help the engine start. Besides this, you can also to prevent having oil too thick which wouldn't circulate properly by using thin synthetic oils. You should also try to maintain the car isolated from cold as much as possible, but by using the two last mentioned methods you would experience much less problems at the time of staring the car in cold weather.
About the Author
Jakob Jelling is the founder of http://www.autorized.comPlease visit his website to learn about auto maintenance, auto insurance, auto safety and much more!
Monday, April 9, 2007
Success Starts With Articles
No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website—content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever.
CONTENT
Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds—never to return. Make the visitor glad they visited and you have potentially created a loyal user.
Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.
Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.
PROMOTION
There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.
1. Write the article or have it written for you.
2. Submit the article to article distribution services.
3. Start working on the next article or have a writer do it for you.
Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: ContentTycoon.com, articlefactory.com, ezinearticles.com, goarticles.com, and ideamarketers.com. Don’t forget to use the article on your own web site.
The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don’t let not being able to write great articles keep you from getting ahead—visit PromotionalArticles.com to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.
About the Author
Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at http://JasonAMartin.comHe also runs http://ContentTycoon.com- a website where you can get free website content.
CONTENT
Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds—never to return. Make the visitor glad they visited and you have potentially created a loyal user.
Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.
Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.
PROMOTION
There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.
1. Write the article or have it written for you.
2. Submit the article to article distribution services.
3. Start working on the next article or have a writer do it for you.
Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: ContentTycoon.com, articlefactory.com, ezinearticles.com, goarticles.com, and ideamarketers.com. Don’t forget to use the article on your own web site.
The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don’t let not being able to write great articles keep you from getting ahead—visit PromotionalArticles.com to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.
About the Author
Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at http://JasonAMartin.comHe also runs http://ContentTycoon.com- a website where you can get free website content.
Make Money With Your Online Business
Have you had a business website online for many years and you haven’t yet discovered how to make money from it? Are you tired of shelling out hundreds of dollars in advertising only to see almost nothing in return for your sales?
You will never believe how many people start up an online business and then within a year quit. In fact, I’ve done that myself with a few projects. I believe a lot of people have the wrong idea about making money online with a business and what it really entails.
Getting The Right Picture of an Online Business That Makes Money
Take a step back for a moment to discover why some online businesses do not work. There could be several reasons for a business to not make any money online.
Time and time again, I see home businesses that do not have proper sales pages set up. A good online business has a niche set of products to work with and a sales page with a good solid description, clear pictures and a way to purchase online. If you don’t have these things, you might as well stop thinking about selling and concentrate on your website.
In addition, you should have some sort of quality content that will give customers something to do while they are at your website. A message board and chat room are not for most home businesses, so why do you have one on your website? Message boards and chat rooms are specifically for places where someone gets a lot of visitors, if you are not getting tons of visitors, don’t bother with this yet.
Instead, concentrate on articles. How to use your products are good articles to work with. For more ideas, ask a freelance writer about writing articles that fit into your website.
The Next Step to Make Money With an Online Business
Your home business may need a few additional steps in order to help you make money online. If you haven’t yet concentrated your efforts into making pages search engine friendly, then that’s what you need to do as well. In addition, you need quality content outside your website. Why and how does that work?
These days, people don’t want to swap links anymore. They would rather have articles for content on their website.
So to get some good links in, share a few articles with content websites. They will be working hard to make that page your article is on as search engine friendly and they will promote that page, thus promoting your business too. So why aren’t you writing articles or sharing content?
Getting Visitors to Make You Money With Your Online Business
Once you have steady flow of free visitors from search engines, you can concentrate on what works for your website. Where do visitors go when they come to your website? Do the look but don’t buy? Do they get lost on the content pages and leave? Do they head strait to the links section and leave?
You need to capture your visitors the moment they come to your website. Present your best offer on your front page. You can link pages that have similar products together. Introduce them to your newsletter. (You have a sales newsletter, right?)
Whatever you do, don’t just expect your visitors to know what to do. Tell them what to do next. Sign up for the newsletter. Visit this page. Click this button to buy now and get it in three days. Easy to forget but this is always important.
About the Author
Joel Teo is the owner of the Money Making Directory which boasts of money making tips, recommendations and resources to help ordinary people make money online. Signup for his free newsletter today at http://www.MakeThousandsToday.infoand receive his complimentary “7 Insider Secrets to making money online” Course.
You will never believe how many people start up an online business and then within a year quit. In fact, I’ve done that myself with a few projects. I believe a lot of people have the wrong idea about making money online with a business and what it really entails.
Getting The Right Picture of an Online Business That Makes Money
Take a step back for a moment to discover why some online businesses do not work. There could be several reasons for a business to not make any money online.
Time and time again, I see home businesses that do not have proper sales pages set up. A good online business has a niche set of products to work with and a sales page with a good solid description, clear pictures and a way to purchase online. If you don’t have these things, you might as well stop thinking about selling and concentrate on your website.
In addition, you should have some sort of quality content that will give customers something to do while they are at your website. A message board and chat room are not for most home businesses, so why do you have one on your website? Message boards and chat rooms are specifically for places where someone gets a lot of visitors, if you are not getting tons of visitors, don’t bother with this yet.
Instead, concentrate on articles. How to use your products are good articles to work with. For more ideas, ask a freelance writer about writing articles that fit into your website.
The Next Step to Make Money With an Online Business
Your home business may need a few additional steps in order to help you make money online. If you haven’t yet concentrated your efforts into making pages search engine friendly, then that’s what you need to do as well. In addition, you need quality content outside your website. Why and how does that work?
These days, people don’t want to swap links anymore. They would rather have articles for content on their website.
So to get some good links in, share a few articles with content websites. They will be working hard to make that page your article is on as search engine friendly and they will promote that page, thus promoting your business too. So why aren’t you writing articles or sharing content?
Getting Visitors to Make You Money With Your Online Business
Once you have steady flow of free visitors from search engines, you can concentrate on what works for your website. Where do visitors go when they come to your website? Do the look but don’t buy? Do they get lost on the content pages and leave? Do they head strait to the links section and leave?
You need to capture your visitors the moment they come to your website. Present your best offer on your front page. You can link pages that have similar products together. Introduce them to your newsletter. (You have a sales newsletter, right?)
Whatever you do, don’t just expect your visitors to know what to do. Tell them what to do next. Sign up for the newsletter. Visit this page. Click this button to buy now and get it in three days. Easy to forget but this is always important.
About the Author
Joel Teo is the owner of the Money Making Directory which boasts of money making tips, recommendations and resources to help ordinary people make money online. Signup for his free newsletter today at http://www.MakeThousandsToday.infoand receive his complimentary “7 Insider Secrets to making money online” Course.
How to Really Use Google Part One
In a matter of a couple of short years, the Google.com search engine has
become the world's favorite way to find what they're looking for online.
Now, most of you who are reading this are saying "Duh", but
let me ask you this: Do you REALLY know how to use Google and get
the most out of this incredible search technology?
Hopefully, these tips will help you find EXACTLY what you want the next
time you head on over to "Google Land" and start searching.
To start, unlike most search engines, Google does not care if your
search term is in UPPER or lower case. In fact, it can even be MiXeD case
and the search results will be identical no matter how you type in your term.
The Google GOLDEN Rule: BE SPECIFIC!
When using the Google search engine, you must be specific in what you
ask and HOW you ask it to get the results you desire.
How do you be specific?
Let's say you are interested in finding out more about the field of Direct Response
Marketing. To search for that exact phrase you put "quotes" around the phrase
like this: "direct response marketing". This forces Google to cough up search
results with those exact words in that specific order, only.
If you didn't use quotes and just typed in direct response marketing, you would get results that included the words: direct, response and marketing mixed in with the MORE SPECIFIC results of the precise phrase "direct response marketing".
(BTW.......for those of you who are used to searching by putting the word "and" between all your search words, with Google, it's not necessary. Google automatically "thinks" like that by default.)
You can use the "or" feature on Google. For example:
"direct response marketing" or "direct response advertising" and you will get combined results for both exact phrases. The word "or" can be replaced with the "pipe" ( | ) symbol (the symbol above the "\" forward slash on your keyboard) to achieve the same results.
Now, let's say you want to search for articles written about the subject of Direct Response Marketing. You can use the Google "require" feature and have a specific word included in the search just by adding a "+" sign in front of the keyword you want included.. For example you would type:
"direct response marketing" +articles and the results would give you articles about Direct Response Marketing.
You can also "exclude" a certain word from your searches by using the "-" (minus sign) like: "direct response marketing" -fees which would give results about Direct Response Marketing excluding "fees".
Whenever you can, try to combine these three symbols (quotes, plus and minus signs) into a single search to give you even more targeted results.
Now, go practice on Google using these simple tips and meet us back here next time for Part Two when we offer tips about some of the more "advanced" and "juicy" features you can implement to get the most out of your searches
On the world’s most frequently used search engine: Google.com
About the Author
Andrew Wroblewski and Steve Robichaud have been helping people and businesses learn how to effectively use the power of the internet since Moby Dick was a minnow. To contact them and/or to learn more, visit: http://web-hosting.help-for-me.com
become the world's favorite way to find what they're looking for online.
Now, most of you who are reading this are saying "Duh", but
let me ask you this: Do you REALLY know how to use Google and get
the most out of this incredible search technology?
Hopefully, these tips will help you find EXACTLY what you want the next
time you head on over to "Google Land" and start searching.
To start, unlike most search engines, Google does not care if your
search term is in UPPER or lower case. In fact, it can even be MiXeD case
and the search results will be identical no matter how you type in your term.
The Google GOLDEN Rule: BE SPECIFIC!
When using the Google search engine, you must be specific in what you
ask and HOW you ask it to get the results you desire.
How do you be specific?
Let's say you are interested in finding out more about the field of Direct Response
Marketing. To search for that exact phrase you put "quotes" around the phrase
like this: "direct response marketing". This forces Google to cough up search
results with those exact words in that specific order, only.
If you didn't use quotes and just typed in direct response marketing, you would get results that included the words: direct, response and marketing mixed in with the MORE SPECIFIC results of the precise phrase "direct response marketing".
(BTW.......for those of you who are used to searching by putting the word "and" between all your search words, with Google, it's not necessary. Google automatically "thinks" like that by default.)
You can use the "or" feature on Google. For example:
"direct response marketing" or "direct response advertising" and you will get combined results for both exact phrases. The word "or" can be replaced with the "pipe" ( | ) symbol (the symbol above the "\" forward slash on your keyboard) to achieve the same results.
Now, let's say you want to search for articles written about the subject of Direct Response Marketing. You can use the Google "require" feature and have a specific word included in the search just by adding a "+" sign in front of the keyword you want included.. For example you would type:
"direct response marketing" +articles and the results would give you articles about Direct Response Marketing.
You can also "exclude" a certain word from your searches by using the "-" (minus sign) like: "direct response marketing" -fees which would give results about Direct Response Marketing excluding "fees".
Whenever you can, try to combine these three symbols (quotes, plus and minus signs) into a single search to give you even more targeted results.
Now, go practice on Google using these simple tips and meet us back here next time for Part Two when we offer tips about some of the more "advanced" and "juicy" features you can implement to get the most out of your searches
On the world’s most frequently used search engine: Google.com
About the Author
Andrew Wroblewski and Steve Robichaud have been helping people and businesses learn how to effectively use the power of the internet since Moby Dick was a minnow. To contact them and/or to learn more, visit: http://web-hosting.help-for-me.com
Link Building Through Articles
Article marketing is not only a fantastic means of 'spreading the word' about your company, or the services you provide, but also one of the best methods of building links back to your website. By building links to your site, you benefit from the two-fold implications of increased website coverage, and the obvious SEO benefits from increasing your back-links. Through submitting articles which are original and good quality across a number of various sources online, you effectively increase the scope of your linking coverage, which ultimately leads to an improved ranking and greater exposure for your website, and for your brand.
Articles increase back-links primarily through links to your website in the body text of the article, and links from the resource box attached to the foot of the article. By submitting these articles to article directories, you are effectively publishing links to your website, which would otherwise be hard to find. Links, in terms of SEO, are invaluable, as the cornerstone of off-site strategy. By creating a network of structured links from relevant sites under appropriate search terms, you are inevitably going to reap the benefits of improved search engine rankings. On top of that, many article directories, by way of their masses of content and links to the directory boast impressive PageRanks, which can subsequently benefit back-links through your articles, making it a more valuable process overall.
In addition to receiving links from article directories, it is also possible to have your articles picked up and published elsewhere by other webmasters. This means that you'll have further coverage through your articles, positioning your links in front of more browsers, which can only be a good thing.
If you're interested in adopting a link-building strategy through article submission and article marketing, the first steps you should consider are to draft your articles. A good starting point is to come up with one article, and rewrite it several times. This effectively increases the number of articles you end up with, which can make your subsequent links more valuable. After you have your articles written, it's time to think about the appropriate keyword strategy you wish to adopt, and the directories you wish to use. Of course, it is possible to obtain profession help with the process to ensure effectiveness if you are at unsure, or alternatively there are a number of articles available online which can offer you some further guidance on article marketing.
Link building through articles is one of the most prominent SEO strategies used today, and is a great way of reaping direct rewards from time invested. It is a primary method for many SEO specialists, and is certainly a method than can be attempted by the less experienced marketers, or those with access to limited resources. Building links through article marketing is favoured for many reasons, including the fast and cost effective results that can be realised. Additionally, it really can vastly improve the image of any online venture, which can make an incalculable difference to customer perception and goodwill.
About the Author
Cooper Murphy Webb are a UK-based writing agency specialising in copywriting services.
SubmitInMe.com are an online article submission service providing article submission as a means of improving search engine ranking
Articles increase back-links primarily through links to your website in the body text of the article, and links from the resource box attached to the foot of the article. By submitting these articles to article directories, you are effectively publishing links to your website, which would otherwise be hard to find. Links, in terms of SEO, are invaluable, as the cornerstone of off-site strategy. By creating a network of structured links from relevant sites under appropriate search terms, you are inevitably going to reap the benefits of improved search engine rankings. On top of that, many article directories, by way of their masses of content and links to the directory boast impressive PageRanks, which can subsequently benefit back-links through your articles, making it a more valuable process overall.
In addition to receiving links from article directories, it is also possible to have your articles picked up and published elsewhere by other webmasters. This means that you'll have further coverage through your articles, positioning your links in front of more browsers, which can only be a good thing.
If you're interested in adopting a link-building strategy through article submission and article marketing, the first steps you should consider are to draft your articles. A good starting point is to come up with one article, and rewrite it several times. This effectively increases the number of articles you end up with, which can make your subsequent links more valuable. After you have your articles written, it's time to think about the appropriate keyword strategy you wish to adopt, and the directories you wish to use. Of course, it is possible to obtain profession help with the process to ensure effectiveness if you are at unsure, or alternatively there are a number of articles available online which can offer you some further guidance on article marketing.
Link building through articles is one of the most prominent SEO strategies used today, and is a great way of reaping direct rewards from time invested. It is a primary method for many SEO specialists, and is certainly a method than can be attempted by the less experienced marketers, or those with access to limited resources. Building links through article marketing is favoured for many reasons, including the fast and cost effective results that can be realised. Additionally, it really can vastly improve the image of any online venture, which can make an incalculable difference to customer perception and goodwill.
About the Author
Cooper Murphy Webb are a UK-based writing agency specialising in copywriting services.
SubmitInMe.com are an online article submission service providing article submission as a means of improving search engine ranking
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