Article marketing is not only a fantastic means of 'spreading the word' about your company, or the services you provide, but also one of the best methods of building links back to your website. By building links to your site, you benefit from the two-fold implications of increased website coverage, and the obvious SEO benefits from increasing your back-links. Through submitting articles which are original and good quality across a number of various sources online, you effectively increase the scope of your linking coverage, which ultimately leads to an improved ranking and greater exposure for your website, and for your brand.
Articles increase back-links primarily through links to your website in the body text of the article, and links from the resource box attached to the foot of the article. By submitting these articles to article directories, you are effectively publishing links to your website, which would otherwise be hard to find. Links, in terms of SEO, are invaluable, as the cornerstone of off-site strategy. By creating a network of structured links from relevant sites under appropriate search terms, you are inevitably going to reap the benefits of improved search engine rankings. On top of that, many article directories, by way of their masses of content and links to the directory boast impressive PageRanks, which can subsequently benefit back-links through your articles, making it a more valuable process overall.
In addition to receiving links from article directories, it is also possible to have your articles picked up and published elsewhere by other webmasters. This means that you'll have further coverage through your articles, positioning your links in front of more browsers, which can only be a good thing.
If you're interested in adopting a link-building strategy through article submission and article marketing, the first steps you should consider are to draft your articles. A good starting point is to come up with one article, and rewrite it several times. This effectively increases the number of articles you end up with, which can make your subsequent links more valuable. After you have your articles written, it's time to think about the appropriate keyword strategy you wish to adopt, and the directories you wish to use. Of course, it is possible to obtain profession help with the process to ensure effectiveness if you are at unsure, or alternatively there are a number of articles available online which can offer you some further guidance on article marketing.
Link building through articles is one of the most prominent SEO strategies used today, and is a great way of reaping direct rewards from time invested. It is a primary method for many SEO specialists, and is certainly a method than can be attempted by the less experienced marketers, or those with access to limited resources. Building links through article marketing is favoured for many reasons, including the fast and cost effective results that can be realised. Additionally, it really can vastly improve the image of any online venture, which can make an incalculable difference to customer perception and goodwill.
About the Author
Cooper Murphy Webb are a UK-based writing agency specialising in copywriting services.
SubmitInMe.com are an online article submission service providing article submission as a means of improving search engine ranking
