Search engine optimization through the Google search engine revolves around website links. The goal is to have links to your website from other websites that have a high Google page rank. One way to obtain these links is to contact high page rank websites so they will put your website link on their website.
Another method is to send out a press release that contains links to your website. This is a much easier way to set your website up for search engine optimization. Your press release should contain three links pointing to your website.
A great resource to create and send press releases is to use prweb.com and prewebdirect.com. Prwebdirect costs money, but is well worth it. You can find a package around $200 that optimizes your press release for search engines. Prwebdirect can turn your keywords and keyword phrases into hyperlinks for you. These links will point towards your website.
You should send press releases out every single week. Normally, the purpose of a press release is to gain the attention of media outlets such as newspapers and television. However, you are sending press releases out for a different reason. Your purpose is to optimize your website in the Google search engine. Therefore, don’t worry about getting a media response from your press release. The key is to put three different links to your website on your press release.
After your press release is sent out it will go to websites with a high page rank. Google sends a “spider” that sees that your press release is at a highly ranked website. This prompts Google to give your website a higher page rank. Google figures that if your website link is on a highly ranked page then your website must be worthy of a high page rank.
It is important to minimize the number of outbound links on your own website. You don’t want more than 20 links pointing out of your website. Google will lower your page rank if you have a great deal of outbound links. Essentially, Google doesn’t want you to set up links for the sole purpose of increasing the page rank of another website. Why? Google may think that you are spamming the search engines with a bunch of your own websites. Google does not want you to use gimmicks in order to create a search engine optimization scenario.
http://www.articlejoe.com/Article/Press-Releases---The-Secret-to-Search-Engine-Optimization-Success/30126
