Owing much of it, to the reach and popularity of Search Engines, search engine optimization is evolving as a sub domain (not literally) of it. The more popular the search engines get the more severe, is the activity of SEO going to be.
That’s essentially due to the very nature and purpose of search engine optimisation. This activity prepares sites to present themselves in a particular manner online that wins them the favour of search engines to be placed on the first few ranks and pages on SERPs.
The reason behind the entire scuffle to reach the top is that 80% of the Internet users prefer to use search engines to look for information online and as per tendency only the top few ranks and first few pages is the extent that they go to looking for information. Affordable search engine optimization is one major reason why so many contenders enter the league of dressing up for the search engine attention and once they get it they derive best profits out of the opportune moment/situation.
On the other hand search engines in an attempt to gain popularity amongst customers and build on reputation online prefer to maintain their standards by giving access to only the most user- friendly sites (prepared according to the search engine’s guidelines) to bag prominent positions and ranks online.
Search engine optimisation is carried out as both; a paid and unpaid activity, popularly known as Inorganic and Organic SEO. Here SEO further adds two categories to itself which are
1. Organic SEO- Search engine Optimization
2. Inorganic SEO- PPC
While Organic practices hands-down, claim the title of affordable SEO methods it is PPC that stands as the looser in the argument.
Pay per click or paid marketing as one can conveniently term it as, lets any contender walk up search engine ranks and place themselves on the list of sponsored links by simply by bidding the highest for a keyword. Not really an unethical way of SEOing but it leaves the debate for fair ranking not so debatable when one needs to talk about warranted and affordable SEOing.
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