Starting with promotion web-site in search systems, all the companies face a problem of choosing keywords in the market niche. Each of them has a certain choice for promotion. It is possible to take hight-frequency, middle- and low-frequency words and phrases. However low frequency of inquiry not means slight competition. Therefore to calculate the budget on promotion correctly, the level of competition in a niche should be estimated separately.
Traditionally for this purpose seo-experts use such methods, as analysing of internal parameters of competitors, and mainly, quantity and quality of their backlinks by various search systems versions.
It is obvious that it is necessary to analyze closely only leaders by the chosen search inquiries. For this purpose it is necessary to know, that the company is the leader for the long time, holds stable positions and had position at the top not by chance and not only for the short time.
It is possible to receive this data only conducting a long-term monitoring of SERP. Such monitoring is hard to manually conduct, especially if it is necessary to know changes in SERP by ten and more search inquiries. The opportunity of such monitoring conducting automatically gives Serparchive.org. By this system it is possible to monitor changes in Google, MSN, and Yahoo SERPs.
Serparchive.org daily stores 100 first SERP results on given keywords and chases all changes. Thus, once having created the project in system, in certain time it is possible to start the analysis of the received results. And it is possible to choose for competitive comparison those web-sites which are top leaders in a long time.
Besides this, by means of Serparchive.org it is possible to define a level of inquiry competition, if positions at the top are immovable. Thus it is possible to make a conclusion that if in the long time there are no moving in SERP, or there are insignificant positions displacement between leaders (despite of the big inflow of competitors to this niche, and beginners appear in SERP only after top-20), it’s the really hight level of competition. And to move down in SERP of such strong rivals, the really big budget is essential.
If beginners regularly hit at the top, top is enough mobile and only three up to five resources hardly stand at their’s position – that is a chance to entrench at the top.
For example, if we take in competitive ringtones subject-matter the most high-frequency keywords:
• Cellphone ringtones;
• Nokia ringtones;
and scan within one and a half or two weeks these key inquiries in Google, it is possible to see the following:
The key inquiry «Cellphone ringtones» is characterized by sufficient stability. Displacement in top 10 are insignificant and within the limits of first ten players, there are no new web-sites at the top, active competitive struggle begins at the top20-30.
http://www.serparchive.org/?context=google&action=results&keyword=513487&filter=1&title=Cellphone%20ringtones&year=2007&month=09&day=13 *
The key inquiry « Nokia ringtones», differs smaller stability. There are new sites in the SERP, leaders of top10 get drop out of 100 first results, etc.
http://www.serparchive.org/?context=google&action=results&keyword=513503&filter=1&title=Nokia%20ringtones&year=2007&month=09&day=13
Thus it is possible to make a preliminary conclusion that it will be easier to begin the leader on trademark «mitsubishi». After that it is possible to confirm the theory further, applying other analysis tools.
*The link it is accessible for the registered users, registration is free-of-charge.
Source: http://www.articlealley.com/article_217241_62.html
