Image is everything if you want your flyer printing project to stand out from the rest of the competition. With so many print documents vying for your target readers’ attention everyday, it is necessary that your flyer printing project reflect an image and style that will create a lasting positive impression. The better your flyer printing project looks, the more acceptable you’ll be in your prospective clients’ eyes.
A consistent and coordinated flyer printing appearance is therefore the key to a successful marketing campaign. Here are some suggestions that you might find useful when you’re creating your flyer printing material, its settings and format:
Setting up your gutter – A gutter is the space created between your flyer printing text and the spine of your flyer printing page. You have to set your gutter a half-inch from your text and the spine. This measurement will allow for a quarter-inch margin on each side of your flyer printing piece.
Setting up full bleeds - Full bleeds are created when you apply your ink all the way to the edge of your flyer printing sheet. When you want to have a page with a full bleed in it, you need to print your flyer printing project on a larger size of paper instead of the standard size for a print flyer. And you also have to consider that you have to bleed your page at least 1/8 inches beyond the image area. This will make it easy to trim later on and help you get rid of any excess paper at the edge of your flyer printing page. Extra cost is needed though, when you trim your larger sheet of paper to your desired finished size.
Setting up your color – You either use a full color flyer printing design or one- or two-color schemes. Whichever you choose, you have to make sure that you apply CMYK (cyan, magenta, yellow, and black) instead of RGB (red, green, blue) in your flyer printing project that you’ll submit to your flyer printing shop.
As color in your computer monitor is different from the color that your flyer printer will produce using an offset printing press, it is better to just do your colors in CMYK. But if you’re insistent on the RGB, just be ready to accept a somewhat different shade when you get the final results from your flyer printing shop.
Setting up your trapping – You have to have your colors trapped when they overlap to produce the highest quality result from your flyer printing project. Flyer printers advise a 0.1mm trapping at the least.
Knowing the terms and settings in your flyer printing project can help you create a more effective print material for excellent quality results from your flyer printing shop.
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