Web site promotion in Canada is different from website promotion in the US. Not only do you have to have a website optimized for the main keywords worldwide, but you also have to be able to show up when a searcher looks for "Canadian Sites Only" on the search engine or directory.
Many Canadian websites do not show up as being in Canada! Just putting your address on your site is not enough. The website optimization process must take into account how a search engine decides where your website is and what it is about automatically.
It is generally accepted that 85% of website traffic in Canada is generated from nine major search engines. These include Google, Yahoo, MSN Search, AltaVista, Lycos, Hot Bot, Excite, AOL and Dmoz.
Clients dealing with the Canadian marketplace should also include Sympatico search. The majority of these search engines are accessed through versions 4, 5 and 6 of Internet Explorer web browser search assistant. Internet Explorer is used by 94% of all Internet surfers.
These search engines are considered the most important as they generate in excess of 93% of all searches. The other 1,400 (and growing) minor search engines usually pull their databases from the above listed majors.
In Canada, web site promotion can take many forms, including search engine optimization ( SEO ), directory and search engine submission, opt-in email campaigns and other web site promotion techniques.
Web site promotion in Canada has changed considerably over the past years. A few years ago, search engine "robots" crawled the net looking for websites to fill their content.
With the increase of websites on the Internet, it's harder to get listed and rank high in the search engines. It is critical for web site owners to consider having an online marketing strategy that will increase visibility and drive targeted traffic to their web site.
For Canadian businesses, having a website and not employing website promotion is like having a sale but not advertising it. Who's going to come? Very few people! It's exactly the same with a website.
Competition on the Internet is fierce. To get the most out of their websites, Canadian businesses need to use effective web site promotion and Internet marketing services to gain maximum website exposure.
Website promotion in Canada is not an exact science but an art, and because the search engines are always making changes to the algorithms they use to rank web pages, there is no one solution that fits one and all sites.
But if done properly, it can have a profound impact on profits... there are many, many successful businesses out there whose only source of income is their web site.
These businesses know and understand what Internet Marketing is all about. They are committed to implementing successful strategies for the long-term... your business has to start thinking the same way.
Clients doing Website Promotion in Canada see dramatic increases in their web traffic. It is wise to remember that this is also very targeted traffic that is coming from people looking for specific information in canada about the client's area of products or services.
Consequently clients can expect to see a corresponding increase in related Internet inquiries.
Web site promotion in Canada is an ongoing process. Rather than just recreating a site, we offer long term services that will maintain your site and optimize it for search engines, so that you will always be in the eye of your customers.
Web site promotion in Canada can considerably boost your business by increasing your online visibility, driving quality traffic to your website and converting traffic into sales.
I hope this helps in your future advertising decisions.
About the Author
Michael Biehn, SEO Consultant.
Affordable Search Engine Optimization Services.com
