1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via Wordtracker, which offers one day worth of detailed keyword information for $8. Look at keywords from log files.
2. Create a website title that grabs user’s attention. Most successful use important keywords and should be descriptive, and provocative.
3. Add in a description of our website before the company name in the Page Title Syntax which is descriptive of what exactly we are.
4. Include H1, H2 heading tags. Search engines often look for clues in headings and subheads and we can include keywords here. Easily done by performing a global search and replace.
5. Remove frames from websites. Without <> tag indexing spider may not know where to go. We should use SSIs for menus instead. Indexing spiders also can’t read navigation systems built with JavaScript and Flash
6. Start to employ the use of links. Google has started to weigh the use of links heavily when determining rank. Link your site from industry hubs, and others which are highly rated in Google and Yahoo search results. Request reciprocal links with other websites.
7. Get listed in directories. Some like www.dmoz.com and others are free while Yahoo charges $299/year but is worth it and gets fast results.
8. Enhance our current website by giving away an article, submitting press releases, offer award logos, start a blog, develop a free service, and build an online forum for users to converse.
9. Setup an A/B testing service so that changes to our website can be tested to see if the conversion rate goes up or down depending on what specific changes we make. Several companies offer this for $20/month.
10. Utilize PPC advertising on both Google and Yahoo. Set up day parting time schedules and test specific keywords to see what conversion rate we’re getting.
Jeff Lawrence is the owner of Sonicko Consulting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com
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