To me there is no in between in regards to optimization, either a webpage is optimization or it isn't. A professional SEO will not give you a choice of options when it comes to what they optimize within any given webpage. You will only see options available from unprofessional SEO in the range of what actual modifications are made to each webpage. At no stage should a user have a choice when it comes to what is modified, with the exception of copywriting. The website owner is the professional in relation to the content within each webpage or product item, so the website owner must provide this information to some extent. The SEO copywriter would then enhance the written material supplied, with relevant keyword phrases, to suit search engine characteristics and current search criteria.
Many changes that an SEO will make to a website will not even affect the actual look of a webpage. Some required SEO might impact the website owner's taste, however; the website owner must be conversant with what they are employing an SEO to accomplish to start with. It is very much a give and take affair between the SEO and the website owner. As a website owner, remember who the professional is and what service you’re looking for. I am often asked by owners why I need to change something, my answer is generally "you employed my services to get your website high ranking, not the other way around", simple as that to me. If a person does not want high ranking for their website, then stop wasting my time and your time looking for an SEO, and be happy with no publicity for your website from the Internet.
Let’s discuss what to look for when you view an SEO website and come across packages. As stated already, the level of optimization should never be given as a choice. The only choices you could possibly have for packages from a professional SEO are the amount of pages an SEO will modify. Example, bronze < 10 pages, silver < 50 pages and gold < 100 pages, then with a possible quote for larger Websites. Other options include but are not limited to whether you are submitted through the long waiting free submission or paid rapid inclusion, a manual directory submission campaign or an in-depth report on your website to allow you to see what is wrong and structure your budget to suit, etc. These are not the same as offering different levels of optimization to a webpage. Stay away from any SEO that offers such services. Please ensure that you check everything that an SEO is offering before payment. Treat it no differently to shopping around for a new car, because the cost can vary between $50 to $10,000 or more, depending on what your purchasing and the size of your website and nature of optimization it requires. The best means is to find comparable products and services with other businesses and examine costs. Then take the best product or service that suits your requirements, not necessarily the best price.
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