A few suggestions to increase external link popularity to B2B sites:
- incorporate the requirement to link to your site in all contracts with:
- resellers
- partners
- subcontractors
- vendors
Remember to ask them to put the link on a page that is accessible to search engine robots (not behind password control). It should appear on a page already showing up in results. (Barbara Coll with WebMamma.com)
Submit technical papers to Web sites that are either interested in the subject or offer technical papers for a fee (like bitpipe.com). (Barbara Coll with WebMamma.com)
Increase the amount of case study, technical studies (i.e. non-product or sell oriented) material on your Web site and point industry editors to it as fodder for their articles. (Barbara Coll with WebMamma.com)
Apply to awards programs. For example: -> Windows & .NET Magazines Reader's Choice Awards. Any company who sells technology products is eligible to nominate their product(s) using the form at the link below. Top 100 Winners published in September, but deadline for nominations is April 5th. Entry is free. http://www.winnetmag.com/mediakit/editorial/Readers-Choice
-Form.doc (Barbara Coll with WebMamma.com)
Make sure that all employee speaking engagements at tradeshows, etc. are listed in the online brochure for the show and ask for a live link back to your site. (Barbara Coll with WebMamma.com)
Submit your site to all online industry and general business directories you can find. Consider paying for a few. For example, www.business.com, www.allbusiness.com, www.yellowpages.com, www.dmoz.org. (Barbara Coll with WebMamma.com)
Implement small money (or large if you have it) buys on Pay-per-click engines like Overture.com and FindWhat.com. (Barbara Coll with WebMamma.com)
Pay to have your home page spidered by search engine robots for search databases like Inktomi (through www.positiontech.com) and Lycos. Make sure that page is well optimized before you start. (Barbara Coll with WebMamma.com)
Why not hire a summer student to go looking for places to submit your site and to clean up (verify accuracy) of current links. To find all sites currently pointing to your site, go to Google and enter link:www.domainname.com. Keep in mind that 'link farms,' a whole page of only links, do nothing to increase your link popularity. (Barbara Coll with WebMamma.com)
http://www.searchengineworkshops.com/articles/leglinkpop.html
