As every Internet user knows, search engine optimization, or SEO, is incredibly important. You can’t get visitors without a high ranking with the search engines, and this is where search engine optimization –SEO- comes in. You have a web site because you want to have visitors, and without visitors there’s really no reason to have a web site at all – right? If you want your site to work, you have to know how to make search engines work for you.
But search engines can be a tricky thing, and not everyone knows how to really use them. A lot of Internet users go to a search engine first, no matter what they might be looking for online. The thousands and thousands of sites that the search engine doesn’t find simply don’t get visited, because no one knows that they exist. Anyone who has ever had a web site knows a little something about SEO, but not everyone knows exactly how to make the most out of it. Search engine optimization can be used to get you more visitors than you ever dreamed, and that’s the whole point of the Internet.
Your web site consists of many different pages, and every single one of these pages can be maximized for search engine optimization. Using your search engine techniques on every page will definitely increase you web traffic and your ranking with the search engines. The tips below will help you turn your site into a number one:
- Internal links
First of all, search engines like sites that have lots of links. Put links on every single page of your site. Internal links are the best, because these links will keep your visitors within your site no matter how much they click around and choose different links. Internal links can even link to different places on the same page of the site. Putting your links within content on the page will also help increase your ranking with the search engines. Placing lots of internal links on your site is a great way to optimize your site for the search engines.
- External links
You definitely want to have fewer externals than internal links. External links will only lead visitors away from you site, and you don’t want that. However, search engines give higher rankings to sites that have both kinds of links – so be sure to include some within the pages of your site. These links can be buried at the margins or at the bottom of the page, if you wish, but they should still be present.
- Keywords
Naturally, your keywords are the most important part of your web site. Each and every single page of your site should be optimized for keywords. Whatever your keywords are, you want them to appear at least four times per page of your site. Keywords must always appear within content, meaning with other text, on the site. Search engines, while they can’t read, can scan text. The more content you have, the better, and you want your keywords to appear frequently within that text on your pages. Optimize every page for keywords, and you’ll get a much higher ranking with the search engines.
Everyone with a web site knows how important search engine optimization is. Search engines will bring in visitors, and a web site must have lots of visitors to thrive. By optimizing every page of your site, you’ll increase your chances of getting a high ranking. High ranking with search engines means more visitors. More visitors mean more profits and more business for you. That’s why SEO is so important, and that’s why it’s something that you absolutely have to do!
About the Author
Charles Preston is the president of Click Response. Click Response offers small businesses a search engine optimization service that guarantees 1st page ranking at an affordable price.
