If you blog to create business leads, or for customer relationships, then optimizing your blog is a must. In this article, we will look at some relatively easy ways for you to do this.
First, understand that if you know how to optimize a website, then you should have no trouble optimizing your blog. Some of the principles are the same. For example, use your keywords and keyword phrases frequently, but remember to use them appropriately. Incorporate these keywords into your URL and titles. I recommend that you have links to at least twenty of your archived posts on your main blog page. The titles should contain your keywords.
Second, focus on your content. It is not enough to simply write. Write for a purpose. Actually, write for two purposes. The first purpose is to provide useful content for your reader. Give them something of value. Give them something that will bring them back to your blog. The second purpose is to provide a regular source of fresh content for search engine crawlers.
Third, do some networking with blogs that compliment your blog in some way. Ask the owners of other blogs to link exchange with you. Remember, search engines look for popular sites and bump them up in search engine rankings. So, the more blogs that link to your site, the greater the chances are that your blog will find favor with the search engines.
Finally, consider paid advertising as a means for increasing traffic to your site. There are several good commercial blog service sites that can generate traffic for you. Your job is to turn the traffic they generate into repeat readers who will generate additional word-of-mouth traffic for you.
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