Article marketing may be one of the greatest search engine optimization techniques in use today. The process is easy to use, and can increase natural traffic to your website while increasing your site’s search engine ranking.
Here’s how it works. Search engines are always looking for those websites that have fresh, relevant content. They are also looking for a website’s popularity. A site’s popularity is measured by the number of other sites that have links back to it. Webmasters and SEO specialist capitalize on this by submitting as many articles as possible to ezines or article directories.
If the articles are well written, and if they contain relevant, content rich material with a few back links to the originating website, then they may very well be picked up by webmasters and SEO specialist who are looking for new content for their websites.
When the articles are used, the using sites generally credit the author by including his/her contact information and a link back to his/her site. This of course increases the numbers of sites linking back to the originating site, which increases the search engine ranking. It also provides greater exposure of the originating site’s URL. This increases the natural traffic back to the originating site.
For article marketing to be really successfully, one must write numerous, content relevant articles weekly, and submit them to as many ezines and article directories as possible.
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