Wednesday, March 7, 2007

SEO Strategy - The Search Engine

Whether you are a small business owner who needs to do things cheaply or just someone who wants to get the site someplace where people can see it, this guide has something for you. The idea of having a web presence is to allow people, who aren’t local, have access to the information you are presenting, the product you are selling or the service you are providing. Search engine strategy is the way to get noticed on the web. Here are some useful tips and explanations to help you in getting started with having a successful search engine strategy.

Determine keywords

Pick Domain name

Titles

Meta tags

Content

Step one to a successful web presence using SEO.

Determine the keywords that apply to your site. Keywords and phrases are those words or phrases, entered into a search engine when someone is searching for something on the web. Keywords are one of the key components of SEO. Take time to research all the various types of entries that your product or subject matter might be searched on and create a list.

The next step is to pick a relevant domain.

What this means is that, when deciding the domain for your site, you should pick something or create something that has the main keyword or one of the key words for your site in it. This will come in handy later with your SEO strategy.

When someone is searching through a list of sites that are produced by a search engine, usually, the first thing that will grab their attention will be the title of your website. Be sure to optimize the potential of your site with SEO strategies by using the main keywords for your site in the titles of your pages. This will help you to create a high ranking on the search engines.

Another asset, though less valuable than it used to be, are Meta tags. Including keywords in the descriptive section of the Meta tags, is a key component to using Meta tags in your SEO tactics.

Content is the key to any SEO strategy. It is important when writing content for your site that your key phrases are placed within the first several lines of text. Most search engines as well as people look at these first few lines. Following through from your domain, title and Meta tags with your content will solidify your SEO strategy.

No matter who you are, having a solid SEO strategy is key to making your presence on the World Wide Web known. Take your time to put your key words together, pick your domain and create your site. Doing these steps will ensure you become a success on the Internet.

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Article Source: http://EzineArticles.com/?expert=Alan_King