When you think about search engines, likely the first name that springs to mind is Google. A popular and fast search engine, it has come to be relied upon by many as the first place they head when they want to search the billions of pages of information on the world wide web in order to find the specific information they need. If you have an online business that is represented by a online storefront, then you realize that procuring search engine optimization services can be the key to making Google work for you.
Search engine optimization services can improve both the number and quality of visitors that stop to peruse your website, and take some kind of action you wish of them. Internet marketing services encourage visitors to take action. This might be purchasing something, or downloading some type of information, or filling out some kind of action form. A good seo company can help improve your web business's conversion rate of number of visitors to your site versus the number of visitors who take the action you request.
Google, like most other major search engines, searches the Internet for key words that you have entered, and then they index the specific words and their locations, after which they allow you to search the index for the information you desire. Google was started at Stanford University and originally was used as an academic search engine. Google relies of web robots, called spiders, to search for the keyword you type in, and all pages that link to its initial search findings. Not only do the spiders have to work quickly, but delays must be minimized by having an optimized system for sending information to the spiders. To make this happen, Google utilizes its own domain name server to maximize speed.
Spiders used in Google look for keywords on a webpage and where those keywords are located on the page. The spiders start at the top of the page, moving to the bottom, and also start from left to right. This means that if your keywords are located at the top left side of the page the spider will get to it sooner than if it is located farther down the page. Knowing this, an SEO company can create content for your website so that your specific useful keywords relevant to your website appear in the most strategic places in the content, making it quicker and easier for the spiders to find them.
Optimization helps boost your website in the index listing that you see on your computer screen. Although several pages of index are available, many people confine their search to the first page, and even the top few results on the first page. SEO can help move your website further up the list, improving the chances that a visitor will stop at your site. Google also offers more refined searches, including local searches, product searches, web page translations so that foreign readers can understand your website's content and more that an SEO company can utilize to your advantage.
Source: http://www.a1articles.com/article_234832_62.html
Saturday, November 3, 2007
Search Engine Optimizers... Beware!
Search engine optimization is gaining immense popularity as an online marketing service. An increasing number of businesses are getting involved in it, lured by high revenues and maximised returns on investment.
Although the online marketplace is flooded with service providers in this field, very few actually know the dos and don'ts of this process. SEO can be a very rewarding investment for those venturing into web business promotion. However, the use of wrong techniques can get your site supplemented, blacklisted or even banned by search engines.
The following is a list of activities that should be avoided by optimizers in order to be successful with this process:
1) When creating meta tags, do not stuff them with keywords. Your keywords and phrases should be incorporated judiciously and in an acceptable manner. Meta tags should not be created just for the process of optimization; they should have some relevancy too.
2) Avoid the use of keywords in hidden text of your web pages. Even though these words will not be visible to the lay user, search engines do crawl them and index pages for better rankings. This technique is regarded unethical because this text matter usually is not pertinent to the page in question.
3) The keywords of your business should be effortlessly incorporated in the content of your web pages. Do not overdo their usage as the content then looks highly promotional in nature.
4) Link building is one of the main off-page services of search engine optimization. When you set out to link with other websites, avoid being linked to 'bad neighbourhoods' like link farms. You cannot stop any site from linking to you. But, you can regulate the quality of sites you reach out to. If you link your site to a link farm, there are chances that the search engines might ban you.
5) Do not get into link exchange with blacklisted or banned sites. By doing so, you stand the risk of being penalised or even blacklisted by a search engine network.
As an optimizer, you are solely responsible for the 'character' of your website. Even though not everything can be controlled or regulated at your end, you should always tread the acceptable path and do away with the lure of quick traffic or revenues.
Source: http://www.a1articles.com/article_235099_62.html
Although the online marketplace is flooded with service providers in this field, very few actually know the dos and don'ts of this process. SEO can be a very rewarding investment for those venturing into web business promotion. However, the use of wrong techniques can get your site supplemented, blacklisted or even banned by search engines.
The following is a list of activities that should be avoided by optimizers in order to be successful with this process:
1) When creating meta tags, do not stuff them with keywords. Your keywords and phrases should be incorporated judiciously and in an acceptable manner. Meta tags should not be created just for the process of optimization; they should have some relevancy too.
2) Avoid the use of keywords in hidden text of your web pages. Even though these words will not be visible to the lay user, search engines do crawl them and index pages for better rankings. This technique is regarded unethical because this text matter usually is not pertinent to the page in question.
3) The keywords of your business should be effortlessly incorporated in the content of your web pages. Do not overdo their usage as the content then looks highly promotional in nature.
4) Link building is one of the main off-page services of search engine optimization. When you set out to link with other websites, avoid being linked to 'bad neighbourhoods' like link farms. You cannot stop any site from linking to you. But, you can regulate the quality of sites you reach out to. If you link your site to a link farm, there are chances that the search engines might ban you.
5) Do not get into link exchange with blacklisted or banned sites. By doing so, you stand the risk of being penalised or even blacklisted by a search engine network.
As an optimizer, you are solely responsible for the 'character' of your website. Even though not everything can be controlled or regulated at your end, you should always tread the acceptable path and do away with the lure of quick traffic or revenues.
Source: http://www.a1articles.com/article_235099_62.html
Importance of inbound and outbound links in SEO
Just in cause you've forgotten, an outgoing contact is an url that you have on your website that points to another site. In nowadays Google PR obsessed Internet domain, everyone is all thinking on getting in limit links to your website. While you should ever be on a charge to have more sites to join to yours, you must non block their different opposites. Remember, by having outgoing links from your website, you are in heart "balloting" for the website you join to. This is air of the whole ranking algorithm activity for all the hunting engines. The mind is that if two sites are same in message and plan, a website with many links pointing to it would be taked more great by the hunting locomotive. So, why should you assist away any new website? Actually, by cautiously linking to new related sites, you are increasing the relevance of your personal website. Pretend I have a pizza store, and I am sited in Anywhere, UK. It's a true website that displays types of pizza, stock position, minutes, and coupons. I too know the might of outbound linking. For this example, I am getting to join to 10 sites: Domino's, Pizza Hut, Little Ceaser’s & Papa Johns. Next, I join to 6 sites that are physically sited in Anywhere, UK. (And their natural addresses are named on their sites.).
Now, I will shift roles and consider the website as a hunt locomotive spider. I sail through the website, and take that this website is about pizza. Then I get an imagination page and name some known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are better players in the domain of pizza. Next, I get 6 links to sites sited in Anywhere, UK.
So, as a content spider willing the website, I today know that the website I only visited is about pizza (website message and links to the better players of the pizza diligence), and that it is sited in Anywhere, UK.
Next, I see one of the 6 sites named as an imagination in Anywhere, UK. I get the topical destination, and it has the very nothing code as the pizza website I was but at. Now I know how these two sites are linked to each new.
Taking into history the fact that this topical pizza store has too tied to the better pizza chains, as the spider, I am take to think that this store has relevance to the nothing code of Anywhere, UK.
So, as the spider returns the data to the database to be worked in the algorithm, it has pre-sorted some hunting results founded on the links your website points to.
Another welfare of outbound linking is Geo Targeting, or Local hunting. There is a set of venture that topical hunting is the following important course in Search Marketing. While single second will say, it won't pain to have your personal destination named on your site for those who will be covering topical hunting.
As an experimentation, I created a website with a real single URL (to avert the opening of folk getting it by accident), and I made it but 1 page long. The single matter the page consisted of were 80+ outgoing links to related sites in the SEO manufacture, tools, forums and some tutorials. When the Page Rank was first updated for the website, it came out of the corner with a PR of 3. It has since fallen to a PR of 2 (today that I’ve placed a some sites to it.
The full end of this experimentation was to control how outgoing links touch your personal rankings of your website. I was competent to get a PR of 2 stationed only on linking to office sites in the SEO diligence. So, be the second to join to some related sites, the great names (if any), and love the might of the available, outbound contact.
for more info pls visit http://www.website-control.co.uk
Source: http://www.a1articles.com/article_235318_62.html
Now, I will shift roles and consider the website as a hunt locomotive spider. I sail through the website, and take that this website is about pizza. Then I get an imagination page and name some known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are better players in the domain of pizza. Next, I get 6 links to sites sited in Anywhere, UK.
So, as a content spider willing the website, I today know that the website I only visited is about pizza (website message and links to the better players of the pizza diligence), and that it is sited in Anywhere, UK.
Next, I see one of the 6 sites named as an imagination in Anywhere, UK. I get the topical destination, and it has the very nothing code as the pizza website I was but at. Now I know how these two sites are linked to each new.
Taking into history the fact that this topical pizza store has too tied to the better pizza chains, as the spider, I am take to think that this store has relevance to the nothing code of Anywhere, UK.
So, as the spider returns the data to the database to be worked in the algorithm, it has pre-sorted some hunting results founded on the links your website points to.
Another welfare of outbound linking is Geo Targeting, or Local hunting. There is a set of venture that topical hunting is the following important course in Search Marketing. While single second will say, it won't pain to have your personal destination named on your site for those who will be covering topical hunting.
As an experimentation, I created a website with a real single URL (to avert the opening of folk getting it by accident), and I made it but 1 page long. The single matter the page consisted of were 80+ outgoing links to related sites in the SEO manufacture, tools, forums and some tutorials. When the Page Rank was first updated for the website, it came out of the corner with a PR of 3. It has since fallen to a PR of 2 (today that I’ve placed a some sites to it.
The full end of this experimentation was to control how outgoing links touch your personal rankings of your website. I was competent to get a PR of 2 stationed only on linking to office sites in the SEO diligence. So, be the second to join to some related sites, the great names (if any), and love the might of the available, outbound contact.
for more info pls visit http://www.website-control.co.uk
Source: http://www.a1articles.com/article_235318_62.html
Search Engine Optimization As A Marketing Strategy
SEO or search engine optimization is one of the most commonly used methods to increase the volume and the quality of the traffic to a website. Using relevant content, internal linking, and incoming links from outside the website, potentially any search engine can index a website for terms your company finds important so your website will appear in the natural search results of a search engine results page (SERP) and thus, is an important weapon for Internet marketing.
There are many criteria search engines use to rank websites, and not all search engines put the same weight on each criteria. Generally, the earlier the website’s domain has been active, the more likely that the page rank will be higher. Also, text links within the website using the keyword phrases you find important are also good tools to use. SEO can work in a number of different ways besides just showing up in search engine results. It can also be used to guide the writing and placement of your content, as search engines that find your content useful from their point of view has a better chance of being useful from the visitor’s point of view.
SEO can also stand for search engine optimizers, which refers to the people who work as consultants to perform search engine optimization. Search engine optimizers can work as a sole service provider as well as a part of a whole marketing team. SEO techniques can be a part of the designing and development of the website as sometimes, it may require some changes in the HTML codes of the website. Some of the basic components of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.
Top ranking of a website in more than one search engines does not mean more sales for the websites. The technique only works in conjunction with clearly defined goals for what visitors will do when they come to the site. In other words, your website must have a clear call to action. Therefore, a business that is mainly depended on search engine traffic can suffer a lot if there is not an accompanying website designed to engage the visitors upon arrival. As a part of Internet marketing strategy, SEO increases a site's traffic so your message gets out there. Your job is to also makes sure you have a clear message when the visitors find you.
Mark B. York is the CEO of Vertical Warfare, Inc. an Internet Marketing and Search Engine OptimizationCompany located on Long Island, N.Y.
Source: http://www.a1articles.com/article_235391_62.html
There are many criteria search engines use to rank websites, and not all search engines put the same weight on each criteria. Generally, the earlier the website’s domain has been active, the more likely that the page rank will be higher. Also, text links within the website using the keyword phrases you find important are also good tools to use. SEO can work in a number of different ways besides just showing up in search engine results. It can also be used to guide the writing and placement of your content, as search engines that find your content useful from their point of view has a better chance of being useful from the visitor’s point of view.
SEO can also stand for search engine optimizers, which refers to the people who work as consultants to perform search engine optimization. Search engine optimizers can work as a sole service provider as well as a part of a whole marketing team. SEO techniques can be a part of the designing and development of the website as sometimes, it may require some changes in the HTML codes of the website. Some of the basic components of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.
Top ranking of a website in more than one search engines does not mean more sales for the websites. The technique only works in conjunction with clearly defined goals for what visitors will do when they come to the site. In other words, your website must have a clear call to action. Therefore, a business that is mainly depended on search engine traffic can suffer a lot if there is not an accompanying website designed to engage the visitors upon arrival. As a part of Internet marketing strategy, SEO increases a site's traffic so your message gets out there. Your job is to also makes sure you have a clear message when the visitors find you.
Mark B. York is the CEO of Vertical Warfare, Inc. an Internet Marketing and Search Engine OptimizationCompany located on Long Island, N.Y.
Source: http://www.a1articles.com/article_235391_62.html
The Three Essentials of Search Engine Optimization SEO
There are of course many factors that go into your online success; everything from lead generation to having the proper advertising system in place. However there is one element which you will find indispensable to your online success and that is web site search engine optimization commonly referred to as SEO.
SEO refers to the process of constructing your website in such a way that it is looked at favorably by search engines like MSN, The Google and Yahoo. This in turn leads to higher rankings, more internet traffic and free advertising for your website. What makes seo optimization so important is the fact that over 80% of your site traffic will arrive via the search engines. For this reason alone, having a good web site seo strategy in place is essential.
There are a variety of factors you need to consider when putting together your strategy but these three standout in particular:
1. Keyword Prominence
Where do your keyword search terms show up first? Usually the closer your keywords appear to the top of the page, the more prominence search engines give them. This is because they crawl the html code of your site before the content. Putting keyword search terms into places such as your title can give you a distinct advantage over other webmasters who only use keywords in their content. The trick is not to overdo it by stuffing too many keywords (or worst keyword search terms that have no relation to your web content) into the head tags of your html code.
2. Inbound Link
Back in the day, it was vital to get reciprocal links to your website. Search engines placed a lot of importance on who you were linking to and vice versa. Not anymore. Instead of link exchange, search engines are placing more value on inbound links commonly referred to as backlinks. In essence, search engines view this as a kind of referral system. One site is recommending another without having to reciprocate. To make backlinks really work, you must get them from sites which already rank well in the search engines. All of this does not mean reciprocal links are of no value. A quality link exchange is still looked upon favorably by the search engines and you should definitely use this technique for your website. But concentrate on getting those inbound links first and foremost.
3. Web Site Content
While search engines do value your keyword prominence and amount of backlinks to your site it still comes down to what's on your webpage. The internet is at the dawning of a video revolution but that only means more information will be required. Content is king and will be for a long time.
Write as many unique and quality articles as possible and place them on your website. If you want to, you can outsource this process or just visit the article directories and find content related to your niche and use it on your website. Be sure to read the term and conditions in regards to using other people's articles. Grow your web content slowly, so it looks more natural to the search engines. Update the information frequently.
The importance of web site search engine optimization cannot be overstated. A site that is ranked favorably can bring in tons of free internet traffic. Evaluate your keyword prominence; focus on getting good inbound links while concentrating on providing useful web site content and the search engines will start bringing more and more internet traffic to your website.
Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to help you grow your internet business into a long term success at Internet Marketing Guide
Source: http://www.a1articles.com/article_235424_62.html
SEO refers to the process of constructing your website in such a way that it is looked at favorably by search engines like MSN, The Google and Yahoo. This in turn leads to higher rankings, more internet traffic and free advertising for your website. What makes seo optimization so important is the fact that over 80% of your site traffic will arrive via the search engines. For this reason alone, having a good web site seo strategy in place is essential.
There are a variety of factors you need to consider when putting together your strategy but these three standout in particular:
1. Keyword Prominence
Where do your keyword search terms show up first? Usually the closer your keywords appear to the top of the page, the more prominence search engines give them. This is because they crawl the html code of your site before the content. Putting keyword search terms into places such as your title can give you a distinct advantage over other webmasters who only use keywords in their content. The trick is not to overdo it by stuffing too many keywords (or worst keyword search terms that have no relation to your web content) into the head tags of your html code.
2. Inbound Link
Back in the day, it was vital to get reciprocal links to your website. Search engines placed a lot of importance on who you were linking to and vice versa. Not anymore. Instead of link exchange, search engines are placing more value on inbound links commonly referred to as backlinks. In essence, search engines view this as a kind of referral system. One site is recommending another without having to reciprocate. To make backlinks really work, you must get them from sites which already rank well in the search engines. All of this does not mean reciprocal links are of no value. A quality link exchange is still looked upon favorably by the search engines and you should definitely use this technique for your website. But concentrate on getting those inbound links first and foremost.
3. Web Site Content
While search engines do value your keyword prominence and amount of backlinks to your site it still comes down to what's on your webpage. The internet is at the dawning of a video revolution but that only means more information will be required. Content is king and will be for a long time.
Write as many unique and quality articles as possible and place them on your website. If you want to, you can outsource this process or just visit the article directories and find content related to your niche and use it on your website. Be sure to read the term and conditions in regards to using other people's articles. Grow your web content slowly, so it looks more natural to the search engines. Update the information frequently.
The importance of web site search engine optimization cannot be overstated. A site that is ranked favorably can bring in tons of free internet traffic. Evaluate your keyword prominence; focus on getting good inbound links while concentrating on providing useful web site content and the search engines will start bringing more and more internet traffic to your website.
Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to help you grow your internet business into a long term success at Internet Marketing Guide
Source: http://www.a1articles.com/article_235424_62.html
Work at Home. Search Engine Optimisation SEO. Affiliate Schemes. Start a new career using the Intern
If you want to start an internet business you need the building blocks. One of the first things you need to do is learn about Search Engine Optimization so you don’t go throwing your money away on Pay per Click campaigns. I know how hard it is to create a website, only that's just the beginning. Getting it optimized and doing what it's supposed to do, which is earning you money working at home is the hard part. If you want to work at home you are going to have to put in quite a lot of effort to start with. When you work at home think minimum overheads and maximum profit.
If a company guarantees you top ranking on any or all of the search engines in a matter of days, they are lying. The only way to achieve having your company on page 1 of any search engine within days is by running a pay per click campaign (PPC), those little ads you see on the top, bottom, left or right hand side of your browser search results, which is what these so called “Self Made Web Optimization Gurus” will do for you with Google and Yahoo using Your Money, and quite a lot of it too. On our “WORK AT HOME” page you can view a report of how Arun Agrawal of SEOtop10.com threw $2470 down the Google Adwords toilet conducting a PPC Campaign
.
I don’t spend hundreds, and believe me when I say it could run into thousands of pounds on “SEO Gurus” who make such claims, nor Companies to achieve these results. It takes weeks and even months to achieve page 1 rankings in the Main Search Results if you are competing for very competitive keywords or phrases. The reputable SEO companies (and not so reputable ones) can charge you upwards of £200 per month to begin this process, and there are ongoing costs to do the tweaking so you get to the top and stay there.
I have the answers for you about SEO and can provide an immediate downloadable copy of SEO Techniques, or alternatively provide you with my personal web optimization support, both at a fraction of the cost of what you would normally pay most so called SEO Gurus or Companies. Visit our website. SEO, Internet Marketing, Web Site Promotion.
http://www.a1articles.com/article_235465_62.html
If a company guarantees you top ranking on any or all of the search engines in a matter of days, they are lying. The only way to achieve having your company on page 1 of any search engine within days is by running a pay per click campaign (PPC), those little ads you see on the top, bottom, left or right hand side of your browser search results, which is what these so called “Self Made Web Optimization Gurus” will do for you with Google and Yahoo using Your Money, and quite a lot of it too. On our “WORK AT HOME” page you can view a report of how Arun Agrawal of SEOtop10.com threw $2470 down the Google Adwords toilet conducting a PPC Campaign
.
I don’t spend hundreds, and believe me when I say it could run into thousands of pounds on “SEO Gurus” who make such claims, nor Companies to achieve these results. It takes weeks and even months to achieve page 1 rankings in the Main Search Results if you are competing for very competitive keywords or phrases. The reputable SEO companies (and not so reputable ones) can charge you upwards of £200 per month to begin this process, and there are ongoing costs to do the tweaking so you get to the top and stay there.
I have the answers for you about SEO and can provide an immediate downloadable copy of SEO Techniques, or alternatively provide you with my personal web optimization support, both at a fraction of the cost of what you would normally pay most so called SEO Gurus or Companies. Visit our website. SEO, Internet Marketing, Web Site Promotion.
http://www.a1articles.com/article_235465_62.html
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