Monday, April 9, 2007

Success Starts With Articles

No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website—content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever.

CONTENT

Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds—never to return. Make the visitor glad they visited and you have potentially created a loyal user.

Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.

Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.

PROMOTION

There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.

1. Write the article or have it written for you.
2. Submit the article to article distribution services.
3. Start working on the next article or have a writer do it for you.

Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: ContentTycoon.com, articlefactory.com, ezinearticles.com, goarticles.com, and ideamarketers.com. Don’t forget to use the article on your own web site.

The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don’t let not being able to write great articles keep you from getting ahead—visit PromotionalArticles.com to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.

About the Author

Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at http://JasonAMartin.comHe also runs http://ContentTycoon.com- a website where you can get free website content.

Make Money With Your Online Business

Have you had a business website online for many years and you haven’t yet discovered how to make money from it? Are you tired of shelling out hundreds of dollars in advertising only to see almost nothing in return for your sales?

You will never believe how many people start up an online business and then within a year quit. In fact, I’ve done that myself with a few projects. I believe a lot of people have the wrong idea about making money online with a business and what it really entails.

Getting The Right Picture of an Online Business That Makes Money

Take a step back for a moment to discover why some online businesses do not work. There could be several reasons for a business to not make any money online.

Time and time again, I see home businesses that do not have proper sales pages set up. A good online business has a niche set of products to work with and a sales page with a good solid description, clear pictures and a way to purchase online. If you don’t have these things, you might as well stop thinking about selling and concentrate on your website.

In addition, you should have some sort of quality content that will give customers something to do while they are at your website. A message board and chat room are not for most home businesses, so why do you have one on your website? Message boards and chat rooms are specifically for places where someone gets a lot of visitors, if you are not getting tons of visitors, don’t bother with this yet.

Instead, concentrate on articles. How to use your products are good articles to work with. For more ideas, ask a freelance writer about writing articles that fit into your website.

The Next Step to Make Money With an Online Business

Your home business may need a few additional steps in order to help you make money online. If you haven’t yet concentrated your efforts into making pages search engine friendly, then that’s what you need to do as well. In addition, you need quality content outside your website. Why and how does that work?

These days, people don’t want to swap links anymore. They would rather have articles for content on their website.

So to get some good links in, share a few articles with content websites. They will be working hard to make that page your article is on as search engine friendly and they will promote that page, thus promoting your business too. So why aren’t you writing articles or sharing content?

Getting Visitors to Make You Money With Your Online Business

Once you have steady flow of free visitors from search engines, you can concentrate on what works for your website. Where do visitors go when they come to your website? Do the look but don’t buy? Do they get lost on the content pages and leave? Do they head strait to the links section and leave?

You need to capture your visitors the moment they come to your website. Present your best offer on your front page. You can link pages that have similar products together. Introduce them to your newsletter. (You have a sales newsletter, right?)

Whatever you do, don’t just expect your visitors to know what to do. Tell them what to do next. Sign up for the newsletter. Visit this page. Click this button to buy now and get it in three days. Easy to forget but this is always important.

About the Author

Joel Teo is the owner of the Money Making Directory which boasts of money making tips, recommendations and resources to help ordinary people make money online. Signup for his free newsletter today at http://www.MakeThousandsToday.infoand receive his complimentary “7 Insider Secrets to making money online” Course.

How to Really Use Google Part One

In a matter of a couple of short years, the Google.com search engine has
become the world's favorite way to find what they're looking for online.

Now, most of you who are reading this are saying "Duh", but
let me ask you this: Do you REALLY know how to use Google and get
the most out of this incredible search technology?

Hopefully, these tips will help you find EXACTLY what you want the next
time you head on over to "Google Land" and start searching.

To start, unlike most search engines, Google does not care if your
search term is in UPPER or lower case. In fact, it can even be MiXeD case
and the search results will be identical no matter how you type in your term.

The Google GOLDEN Rule: BE SPECIFIC!

When using the Google search engine, you must be specific in what you
ask and HOW you ask it to get the results you desire.

How do you be specific?

Let's say you are interested in finding out more about the field of Direct Response
Marketing. To search for that exact phrase you put "quotes" around the phrase
like this: "direct response marketing". This forces Google to cough up search
results with those exact words in that specific order, only.

If you didn't use quotes and just typed in direct response marketing, you would get results that included the words: direct, response and marketing mixed in with the MORE SPECIFIC results of the precise phrase "direct response marketing".

(BTW.......for those of you who are used to searching by putting the word "and" between all your search words, with Google, it's not necessary. Google automatically "thinks" like that by default.)

You can use the "or" feature on Google. For example:
"direct response marketing" or "direct response advertising" and you will get combined results for both exact phrases. The word "or" can be replaced with the "pipe" ( | ) symbol (the symbol above the "\" forward slash on your keyboard) to achieve the same results.

Now, let's say you want to search for articles written about the subject of Direct Response Marketing. You can use the Google "require" feature and have a specific word included in the search just by adding a "+" sign in front of the keyword you want included.. For example you would type:
"direct response marketing" +articles and the results would give you articles about Direct Response Marketing.

You can also "exclude" a certain word from your searches by using the "-" (minus sign) like: "direct response marketing" -fees which would give results about Direct Response Marketing excluding "fees".

Whenever you can, try to combine these three symbols (quotes, plus and minus signs) into a single search to give you even more targeted results.

Now, go practice on Google using these simple tips and meet us back here next time for Part Two when we offer tips about some of the more "advanced" and "juicy" features you can implement to get the most out of your searches
On the world’s most frequently used search engine: Google.com

About the Author

Andrew Wroblewski and Steve Robichaud have been helping people and businesses learn how to effectively use the power of the internet since Moby Dick was a minnow. To contact them and/or to learn more, visit: http://web-hosting.help-for-me.com

Link Building Through Articles

Article marketing is not only a fantastic means of 'spreading the word' about your company, or the services you provide, but also one of the best methods of building links back to your website. By building links to your site, you benefit from the two-fold implications of increased website coverage, and the obvious SEO benefits from increasing your back-links. Through submitting articles which are original and good quality across a number of various sources online, you effectively increase the scope of your linking coverage, which ultimately leads to an improved ranking and greater exposure for your website, and for your brand.

Articles increase back-links primarily through links to your website in the body text of the article, and links from the resource box attached to the foot of the article. By submitting these articles to article directories, you are effectively publishing links to your website, which would otherwise be hard to find. Links, in terms of SEO, are invaluable, as the cornerstone of off-site strategy. By creating a network of structured links from relevant sites under appropriate search terms, you are inevitably going to reap the benefits of improved search engine rankings. On top of that, many article directories, by way of their masses of content and links to the directory boast impressive PageRanks, which can subsequently benefit back-links through your articles, making it a more valuable process overall.

In addition to receiving links from article directories, it is also possible to have your articles picked up and published elsewhere by other webmasters. This means that you'll have further coverage through your articles, positioning your links in front of more browsers, which can only be a good thing.

If you're interested in adopting a link-building strategy through article submission and article marketing, the first steps you should consider are to draft your articles. A good starting point is to come up with one article, and rewrite it several times. This effectively increases the number of articles you end up with, which can make your subsequent links more valuable. After you have your articles written, it's time to think about the appropriate keyword strategy you wish to adopt, and the directories you wish to use. Of course, it is possible to obtain profession help with the process to ensure effectiveness if you are at unsure, or alternatively there are a number of articles available online which can offer you some further guidance on article marketing.

Link building through articles is one of the most prominent SEO strategies used today, and is a great way of reaping direct rewards from time invested. It is a primary method for many SEO specialists, and is certainly a method than can be attempted by the less experienced marketers, or those with access to limited resources. Building links through article marketing is favoured for many reasons, including the fast and cost effective results that can be realised. Additionally, it really can vastly improve the image of any online venture, which can make an incalculable difference to customer perception and goodwill.

About the Author

Cooper Murphy Webb are a UK-based writing agency specialising in copywriting services.
SubmitInMe.com are an online article submission service providing article submission as a means of improving search engine ranking

Five Benefits of Article Writing

By Nicholas Dixon
http://WWW.Oceanroc.blogspot.com
A few years ago as a webmaster with no money, I looked around for
the best free methods to drive traffic to my website.

Search engines were my primary source of traffic and due to the
fact that this source took time to gain momentum, visitors were
in spurts at best. Then I found a powerful technique that I
could use to boost my marketing efforts for free.

These are some benefits that I have gain from writing articles.

1) Name Branding- If you type “Oceanroc’ or my name in any search
engine you will likely find hundreds if not thousands of returns.
If you look at bit closer chances are those search results are
pages which contain my articles.

2) Link Popularity- Last October I started a website
Oceanroc.com and by April of this year it had a PR5 rating.
Articles are the main source of the one way links pointing to my
website.

3) Traffic- If I write an article that is interesting, then the
reader may click on my link in the resource box to visit my site
to find similar content. Imagine being on websites and in
newsletters with lots of readers and think about how many traffic
you could get.

4) Prestige- Up to a few months ago I was a Platinum writer over at
Ezinearticles.com, the 1000 lb. gorilla of article sites. Heck I
lost my status because of an affiliate link, so now I am down to
Expert status. Seeing your writing being published especially
without you submitting it to that source helps to reassure that
you are a quality writer.

5) Free Advertising- I have had my ads placed for free in places
that normally would have cost me hundreds of dollars. My resource
box is my ad spot and publishers are required to include it if
they use one of my articles. The resource box is the medium
through which you generate traffic from you articles.

If it was not for article writing I don’t think that I would
receive some of the Joint Venture offers that I get. And the
thing is that many writers share these same benefits. And there
are even more…….
© Oceanroc Web Publishing

About the Author

Writing tips, tools and techniques for the new and seasoned writer can be found at http://WWW.Oceanroc.blogspot.com

Five Steps to Making Money With Other Peoples Products

If you want to make money online without having you own products, selling other people's products could be the ticket. Selling others products has many advantages. You do not have to spend time on creating the products, you do not have to set up a system to sell and deliver the products, and you do not have to get a merchant account and pay recurring merchant account fees. The person who owns the product does all of these things for you. All you have to do is market the product and make money with it.

So how can you make money with other people's products? People who have created products usually run affiliate programs. An affiliate program is a way for you to earn commissions every time you sell someone else's product. When you sign up for an affiliate program, you will get your own unique id you use to link to products you are promoting. Once you make sales using your affiliate links, you will generate commissions.

Here are five steps to take to make money with affiliate products:

- Find A Product To Sell. Before going any further, you need to find a product that will sell. A product should have a professional appearance, be presented on a professional web site and be a quality product that you would want to recommend to others.

Once you find the product, join the affiliate program for it and get your affiliate links.

- Create A Web Site To Sell The Affiliate Product. Having your own web site to promote the affiliate products is best. I always recommend that you get your own domain name and web hosting to host your web site.

The cost of domain names and web site hosting has come down considerably since just a few years ago. You can now get a domain name for about $8 per year and web site hosting for under $10 per month. At these prices you don’t have to be a millionaire or commit to a large capital outlay to start your own web site.

- Create Content For The Web Site. To get more visitors and more sales, you need content for your web site. It is not enough to just link to the product with your affiliate link. In order to make money with your affiliate link you need to bring potential buyers to your web site. A great way to bring them in is with content that is of interest to them, and is related to the product you are promoting.

One good way to generate the content for your web site is by creating your own content and articles that are related to the topic of the product you are promoting. Another good way is by using the articles that were written by the author of the product. Many authors allow their affiliates use the authors' articles on their web sites, and use the affiliate link in the resource box.

- Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site. The more visitors to the web site you have, the more affiliate products you will be able to sell, and the more money you will make.

Make sure you optimize every page of your web site for search engines; that way you will get more web site visitors.

- Use Your Articles To Promote The Affiliate Product. Article publishing is a great way to drive traffic to your web site. Start by writing a few articles that are of interest to the people who would want to purchase the product you are promoting. Use the About The Author Resource Box to promote the product. Then take your articles and submit them to article directories. Doing this will bring more traffic to your web site and help you make more money.

Remember, you do not need to create your own products to make money online. Follow the five steps we outlined above to make lots of money selling other people's products.

About the Author

Start making money with affiliate marketing today! Biana Babinsky pays you 50% commissions for selling her Complete Online Marketing Course at http://www.completemarketingcourse.com/affiliates/