The Google Sitemaps is a new program that allows webmasters to create a sitemap of their site. Why is it worth the extra trouble? Well, partially because the website masters don’t have a choice, but also because it leads to the two things that can improve search engine ranking: it’s easier for Google to index all the pages (thus avoiding the problem of accidentally ‘skipping’ key information) and it’s easier to upload new and relevant content.
Essentially, you use the XML program. That’s easy enough for webmasters. After that, three options await—ranging from the simple and straightforward, to what we’d like to call “Challenging”.
Let’s start with challenging. Of course that’s a relative term; if you’re so comfortable wit your server and so smart you can install scripts in your sleep, then this won’t be much of a problem. You use Google’s Python Generator. You’ll need to install this, and that requires a little more technical know-how than reading “IT Management for Dummies.” How does it work? The search engine gives you a link to a generator. Download this link, and set it up on your server. While you go off and get yourself a well-deserved cup of coffee, the computer does it thing and you come back and find that your sitemap XML file has been automatically fed to Google. Once that’s done, open a Google Account so you can follow your sitemap’s progress and read any diagnostic data. Or, alternatively, you can sign in using your accounts for GMail and Google Alerts.
Not too keen on Python Generator? Not a problem. Use is a PHP Code Generator. This program spiders your site, then takes charge of developing the XML sitemap file. Cool—it does everything for you! Except you’ll have to have a basic understanding of PHP files and scripts, or you’ll be lost. Not something for the average Joe (or Jane) who just wants to make a personal website, but relatively simple for professional webmasters or a particularly smart weekend tekkie.
If you think Python Generator and PHP are way too complex, or just too complicated, don’t panic. You still have plenty of options—the numerous free online generators that are all over the web, ready to rescue you from the hassles of XML sitemaps. Google itself keeps a directory of these third party suppliers (for lack of a better word), so just visit its website or Google them yourself.
One such option that is provided by XML-Sitemaps requires minimal supervision. Click it, and let it spider your site and index as many as 500 pages into a handy sitemap XML file. (Although, if you really do have 500 pages, it may be a good idea to get a webmaster—that’s a lot of content to handle on your own. Then you can make him worry about the XML sitemaps for you.)
Once the sitemap is generated, these programs will also let you download files and make minor changes. Another advantage: you can establish the priority of the pages, indicate the kind of frequency you want and adjust it accordingly, and other nifty features that give you more control over your website. If you are doing daily updates, however, you should use PHP or Python Generator.
Upload the file to your website, tell Google Sitemaps that you’ve “done the deed”, and let the hits come.
About The Author
XML-Sitemaps.com provides a free online Google Sitemaps generator which will also help you find and fix broken links
Thursday, September 13, 2007
Artificial Intelligence (AI) and Search Engines (SEO)
For software to be considered intelligent, it must have the ability of making decisions. By interacting with its environment through sensors and acting in
its environment through effectors. They interact by searching, comparing, learning...There have been at least 7 types of intelligent agents identified: collaborative, interface, mobile, information, reactive, hybrid, and smart.
The most common agents for SEOs are the information ones. These are important because of their power search capabilities. But each agent is given a very small, well-defined purpose. And there are several running in parallel to each other, to achieve an overall task. A.I. uses different methods to build up search agents.
Genetic Algorithms (GA): These are used in random search procedures. They are really efficient on problems that are very difficult to solve. Using them on dynamic data sets is difficult, because the initial pool of data may no longer be valid. They are slow and expensive, but are widely used: stock market prediction, electronic circuit design, traveling salesman problem, international equity strategies, etc.
Artificial Neural Networks (ANN): Used for pattern recognition, and classification tasks in particular. They deal well with imprecise data, as they can classify as "not too sure". There's plenty of different kinds of neural nets: Recurrent, Hopfield Network, Bolzman Mmachine, SVM, Self-Organizing-Maps among others.
Semantic Networks (SN): These show the relationships and concepts. First a graph is created containing nodes which represent concepts and links used to represent reltionships between the concepts. There are six types of Semantic Networks: Categories, Definitional, Assertional, Implicational, Executable, Learning, Hybrid.
http://www.articlefair.com/Article/Artificial-Intelligence--AI--and-Search-Engines--SEO-/13393
its environment through effectors. They interact by searching, comparing, learning...There have been at least 7 types of intelligent agents identified: collaborative, interface, mobile, information, reactive, hybrid, and smart.
The most common agents for SEOs are the information ones. These are important because of their power search capabilities. But each agent is given a very small, well-defined purpose. And there are several running in parallel to each other, to achieve an overall task. A.I. uses different methods to build up search agents.
Genetic Algorithms (GA): These are used in random search procedures. They are really efficient on problems that are very difficult to solve. Using them on dynamic data sets is difficult, because the initial pool of data may no longer be valid. They are slow and expensive, but are widely used: stock market prediction, electronic circuit design, traveling salesman problem, international equity strategies, etc.
Artificial Neural Networks (ANN): Used for pattern recognition, and classification tasks in particular. They deal well with imprecise data, as they can classify as "not too sure". There's plenty of different kinds of neural nets: Recurrent, Hopfield Network, Bolzman Mmachine, SVM, Self-Organizing-Maps among others.
Semantic Networks (SN): These show the relationships and concepts. First a graph is created containing nodes which represent concepts and links used to represent reltionships between the concepts. There are six types of Semantic Networks: Categories, Definitional, Assertional, Implicational, Executable, Learning, Hybrid.
http://www.articlefair.com/Article/Artificial-Intelligence--AI--and-Search-Engines--SEO-/13393
List Building on a Shoestring
If you want to build a large mailing list and you have virtually no marketing budget there are several options available to you. This article explores list building on a shoestring – for those who are on a tight budget but still want to grow their list.
1. Search Engine Optimization
Search Engine Optimization is the process of fine-tuning your web pages and the links to those pages to improve the web pages' relevance and ranking in the organic, crawler-based listings of a search engine, for particular keyword phrase searches.
SEO requires some self-study to understand the techniques involved. It can be time consuming to grasp the various techniques and the results might take weeks or even months before you see them, but in the long term, investing your efforts in obtaining natural - also known as organic - high-ranking placement in the top search engines will pay huge dividends. Especially if you are have a tight marketing budget.
While it is possible to optimize pages for many search engines most webmasters working on SEO concentrate on Google, MSN and Yahoo.
2. The All Important Sign-up Box
You must capitalize on every opportunity to turn your visitors into mailing list subscribers.
Give your sign up form a place of prominence. It should be on the main page of your web site where everyone sees it. In fact, if you can do it, include a small subscription form or button on every single page of your web site.
3. Article Marketing
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and GoArticles. Any webmaster or editor will then have your permission to publish those articles without paying any fee to you provided that they also publish your 'Author Resource Box' at the end of the article.
Your author's resource box should be a small paragraph or two about you including a direct link to your mailing list’s sign up page.
4. Give Away an E-book or Report
A highly effective technique for driving new sign-ups to your mailing list is to give away an e-book or free report. Write a small e-book on a related topic and promote it with your sign-up form. Use a sentence like "Download Your Free Report on Publishing a Newsletter When You Subscribe Today.”
5. Ad Swaps
Another free list building technique is to swap ads with newsletters on related topics. After your own list has grown to a reasonable size, owners of other newsletters will be reasonably enthusiastic to swap ads with you. This is a great way of driving highly-targeted traffic to your subscription form.
6. Viral Marketing
Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by 'word of mouth'. The idea with viral marketing is to encourage visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message's visibility and response.
Two examples of viral marketing online are "Tell a Friend" forms, and Viral Ebooks. To make a viral ebook you use special tools to make your ebook rebrandable. This enables your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
These are only a few ideas for list building on a shoestring. There are many more list building techniques for building a huge mailing list and some detailed strategies are discussed at DanielMoro.com
About author:
Daniel Moro’s web site covers much more than list building on a shoestring. Download a free ebook on '10 Remarkably Effective Traffic Building Techniques' today at www.DanielMoro.com/listbuilding.htm
1. Search Engine Optimization
Search Engine Optimization is the process of fine-tuning your web pages and the links to those pages to improve the web pages' relevance and ranking in the organic, crawler-based listings of a search engine, for particular keyword phrase searches.
SEO requires some self-study to understand the techniques involved. It can be time consuming to grasp the various techniques and the results might take weeks or even months before you see them, but in the long term, investing your efforts in obtaining natural - also known as organic - high-ranking placement in the top search engines will pay huge dividends. Especially if you are have a tight marketing budget.
While it is possible to optimize pages for many search engines most webmasters working on SEO concentrate on Google, MSN and Yahoo.
2. The All Important Sign-up Box
You must capitalize on every opportunity to turn your visitors into mailing list subscribers.
Give your sign up form a place of prominence. It should be on the main page of your web site where everyone sees it. In fact, if you can do it, include a small subscription form or button on every single page of your web site.
3. Article Marketing
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and GoArticles. Any webmaster or editor will then have your permission to publish those articles without paying any fee to you provided that they also publish your 'Author Resource Box' at the end of the article.
Your author's resource box should be a small paragraph or two about you including a direct link to your mailing list’s sign up page.
4. Give Away an E-book or Report
A highly effective technique for driving new sign-ups to your mailing list is to give away an e-book or free report. Write a small e-book on a related topic and promote it with your sign-up form. Use a sentence like "Download Your Free Report on Publishing a Newsletter When You Subscribe Today.”
5. Ad Swaps
Another free list building technique is to swap ads with newsletters on related topics. After your own list has grown to a reasonable size, owners of other newsletters will be reasonably enthusiastic to swap ads with you. This is a great way of driving highly-targeted traffic to your subscription form.
6. Viral Marketing
Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by 'word of mouth'. The idea with viral marketing is to encourage visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message's visibility and response.
Two examples of viral marketing online are "Tell a Friend" forms, and Viral Ebooks. To make a viral ebook you use special tools to make your ebook rebrandable. This enables your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
These are only a few ideas for list building on a shoestring. There are many more list building techniques for building a huge mailing list and some detailed strategies are discussed at DanielMoro.com
About author:
Daniel Moro’s web site covers much more than list building on a shoestring. Download a free ebook on '10 Remarkably Effective Traffic Building Techniques' today at www.DanielMoro.com/listbuilding.htm
Stop Throwing Away Customers!
I have seen this happen time and time again. Coaches, consultants and other service business owners spend a lot of time and effort on getting traffic to their business web sites.
They perform effective search engine optimization by researching online keywords, modifying their web copy and getting links to their web sites. Coaches, consultants and other service business owners also use article marketing by writing interesting articles and submitting them to targeted articles directories, web sites and blogs.
In short, coaches, consultants and other service business owners spend a lot of time on learning and implementing various online marketing techniques. And they are rewarded -- their web sites take off and they start getting considerable amount of good, targeted traffic to their web sites. However, despite all of the increased traffic, these business owners are not seeing any increase in sales of their products and services. It seems that their target customers come to their web sites, browse for a bit and leave without actually hiring them or buying their products.
So, what is wrong? What is wrong is that coaches, consultants and other service business owners do not have a working process to talk to their web site visitors. They have created a useful web site and generated a ton of web site traffic, but they stopped there.
What they should done is they should have created a process to be able to capture the e-mail addresses of their web site visitors and continue talking and marketing to them on a regular basis. This can be done by starting and publishing a regular newsletter.
Many coaches, consultants and other service business owners are afraid of publishing a newsletter -- they think that publishing a newsletter will take away too much time from their other business tasks. They want to start publishing a newsletter sometime in the future, sometime when they get a lot of web site traffic and become better known.
However, you should start your newsletter first, before you start working on getting web site traffic and before you become known. This is because your newsletter will help you build your traffic, and it will help you become known.
Here is a plan to help you start and publish your newsletter:
- Get A Service To Publish Your Newsletter. Research a few different services and pick the one that will best serve your needs.
- Decide How Often To Publish. If the idea of publishing weekly or every two weeks scares you, start by publishing your newsletter once a month. You can always switch to publishing more often, once you get used to it.
- Offer A Gift In Exchange For An E-mail Address. Make your potential newsletter subscribers a great offer! Give them an audio recording or a special report on a topic that interests them in exchange for subscribing to your newsletter.
- Market Your Newsletter Every Chance You Get. In order to have a successful newsletter, you need to have many newsletter subscribers. To get more subscribers you need to market your newsletter everywhere. This includes your web site, your e-mail signature, online networking groups and more.
Stop throwing away your targeted potential customers! The first thing that you need to do if you run an online business is to start and publish your newsletter. It will help you promote your expertise and connect with your potential customers on a regular basis.
About author:
Biana Babinsky is the online business coach, expert and author who teaches coaches, consultants and other service business owners how to build their e-mail list and get many newsletter subscribers. Get her 5 Steps To Growing Your List Audio Recording to learn how to get many newsletter subscribers. Learn more about it at www.avocadoconsulting.com/rlinks/znews
They perform effective search engine optimization by researching online keywords, modifying their web copy and getting links to their web sites. Coaches, consultants and other service business owners also use article marketing by writing interesting articles and submitting them to targeted articles directories, web sites and blogs.
In short, coaches, consultants and other service business owners spend a lot of time on learning and implementing various online marketing techniques. And they are rewarded -- their web sites take off and they start getting considerable amount of good, targeted traffic to their web sites. However, despite all of the increased traffic, these business owners are not seeing any increase in sales of their products and services. It seems that their target customers come to their web sites, browse for a bit and leave without actually hiring them or buying their products.
So, what is wrong? What is wrong is that coaches, consultants and other service business owners do not have a working process to talk to their web site visitors. They have created a useful web site and generated a ton of web site traffic, but they stopped there.
What they should done is they should have created a process to be able to capture the e-mail addresses of their web site visitors and continue talking and marketing to them on a regular basis. This can be done by starting and publishing a regular newsletter.
Many coaches, consultants and other service business owners are afraid of publishing a newsletter -- they think that publishing a newsletter will take away too much time from their other business tasks. They want to start publishing a newsletter sometime in the future, sometime when they get a lot of web site traffic and become better known.
However, you should start your newsletter first, before you start working on getting web site traffic and before you become known. This is because your newsletter will help you build your traffic, and it will help you become known.
Here is a plan to help you start and publish your newsletter:
- Get A Service To Publish Your Newsletter. Research a few different services and pick the one that will best serve your needs.
- Decide How Often To Publish. If the idea of publishing weekly or every two weeks scares you, start by publishing your newsletter once a month. You can always switch to publishing more often, once you get used to it.
- Offer A Gift In Exchange For An E-mail Address. Make your potential newsletter subscribers a great offer! Give them an audio recording or a special report on a topic that interests them in exchange for subscribing to your newsletter.
- Market Your Newsletter Every Chance You Get. In order to have a successful newsletter, you need to have many newsletter subscribers. To get more subscribers you need to market your newsletter everywhere. This includes your web site, your e-mail signature, online networking groups and more.
Stop throwing away your targeted potential customers! The first thing that you need to do if you run an online business is to start and publish your newsletter. It will help you promote your expertise and connect with your potential customers on a regular basis.
About author:
Biana Babinsky is the online business coach, expert and author who teaches coaches, consultants and other service business owners how to build their e-mail list and get many newsletter subscribers. Get her 5 Steps To Growing Your List Audio Recording to learn how to get many newsletter subscribers. Learn more about it at www.avocadoconsulting.com/rlinks/znews
Using eBay to build a list.
Expanding business opportunities by building a high profile list on eBay…….
Your sales figures on the eBay website may look promising; however, you have not been able to make huge profits as you had planned. If you are struggling to increase your income and hoping that your customers return to you repeatedly for more business, it's about time that you built a solid list for repeat business.
A list, a mailing list to be more precise, is crucial for the success of every Internet business. Just the way you want your customers to return to you, customers also love to be associated with a particular dealer as long as they are satisfied with the quality and service. It therefore largely depends on how sensitively you handle customer relations. Every customer who has purchased a product from you earlier is likely to return back wanting for more provided that you make the best offer. Thus, once you add a customer in your mailing list, there is a strong probability that he will buy from you again.
A tried and tested formula of increasing your list of potential customers is to find ebooks that offer resale rights from various sites and list them on eBay. You can get these books for free or against a membership free. Although you won't earn much, as you would be selling them at really low prices, you can still persuade buyers to subscribe to your newsletter. You can thus add them to your mailing list and increase your list of potential customers.
This is how it works ….
You need to offer free bonuses to every visitor who's inclined to subscribe to your newsletter. Thus, when a buyer purchases an ebook from you, drop them a mail that includes the download link. Also tell them how they can receive further free bonuses for which you need to add the link that takes them to your main site that has the "opt in create" option. After all, who doesn't like to receive freebies by merely filling out a simple online form?
When you decide the sale price of your ebook, it's imperative that it covers related eBay fees. At the same time, it's also crucial that your price is minimal in order to boost subscription. If this means losing a bit on every sale, so be it! If you have a top-quality newsletter that your subscribers are too happy to receive, am sure a little loss won't harm you. In the long run, these minor losses may open the gates for huge profits.
One way of building a mailing list as well as increase you income is to send out broadcasts of various affiliate products that you are currently promoting and earn a handsome commission for the same. This can boost your relationship with your customers, as they would be more than happy to receive timely information and would immensely appreciate your efforts.
About author:
John Thornhill is an eBay PowerSeller and trades on eBay under the username planetsms. He earns $1000s every week selling info products on eBay. If you want John to mentor you and show you how he is so successful visit www.mentorshipmonthly.com/
Your sales figures on the eBay website may look promising; however, you have not been able to make huge profits as you had planned. If you are struggling to increase your income and hoping that your customers return to you repeatedly for more business, it's about time that you built a solid list for repeat business.
A list, a mailing list to be more precise, is crucial for the success of every Internet business. Just the way you want your customers to return to you, customers also love to be associated with a particular dealer as long as they are satisfied with the quality and service. It therefore largely depends on how sensitively you handle customer relations. Every customer who has purchased a product from you earlier is likely to return back wanting for more provided that you make the best offer. Thus, once you add a customer in your mailing list, there is a strong probability that he will buy from you again.
A tried and tested formula of increasing your list of potential customers is to find ebooks that offer resale rights from various sites and list them on eBay. You can get these books for free or against a membership free. Although you won't earn much, as you would be selling them at really low prices, you can still persuade buyers to subscribe to your newsletter. You can thus add them to your mailing list and increase your list of potential customers.
This is how it works ….
You need to offer free bonuses to every visitor who's inclined to subscribe to your newsletter. Thus, when a buyer purchases an ebook from you, drop them a mail that includes the download link. Also tell them how they can receive further free bonuses for which you need to add the link that takes them to your main site that has the "opt in create" option. After all, who doesn't like to receive freebies by merely filling out a simple online form?
When you decide the sale price of your ebook, it's imperative that it covers related eBay fees. At the same time, it's also crucial that your price is minimal in order to boost subscription. If this means losing a bit on every sale, so be it! If you have a top-quality newsletter that your subscribers are too happy to receive, am sure a little loss won't harm you. In the long run, these minor losses may open the gates for huge profits.
One way of building a mailing list as well as increase you income is to send out broadcasts of various affiliate products that you are currently promoting and earn a handsome commission for the same. This can boost your relationship with your customers, as they would be more than happy to receive timely information and would immensely appreciate your efforts.
About author:
John Thornhill is an eBay PowerSeller and trades on eBay under the username planetsms. He earns $1000s every week selling info products on eBay. If you want John to mentor you and show you how he is so successful visit www.mentorshipmonthly.com/
7 Quick Fire Tips For Building An Email List
While time consuming, building a list actually isn't very difficult, and you can do it on a shoestring, or even no budget.
Building a list requires you to find a way that will entice prospective customers and customers to opt in to your email list. You must have the person's permission before you send any promotional emails to him or her; otherwise, you can be reported for spam, which is the last thing you want when you're trying to build a business and a reputation. Following are some simple steps you can take to build your list:
1. Design a squeeze page.
Essentially, a squeeze page is a page that is designed to help you capture email addresses. Your squeeze page can and probably will be the front page of your Web site. Internet marketing experts recommend having multiple pages to which your landing page leads. Make sure your squeeze page also contains worthwhile content of at least 200 to 300 words.
2. Use an autoresponder.
In the beginning, when your list is relatively small, you'll be able to send out an email to each new list member to confirm his opt-in to your email list. However, as your list grows, you're going to need an autoresponder to do it for you. One of the most popular autoresponders, to which you can purchase a subscription, is Aweber.
3. Make Your Opt-In Box Visible.
You must have a highly visible opt-in box on your Web site. Rather than tucking the opt-in box at the bottom of the page, make sure it's high on the page where every visitor to your Web site can easily see it and fill out the information, if they choose.
4. Entice people to sign up.
Offer potential subscribers something in exchange for them opting in to your list. For example, you may offer them a free report, ebook, or ecourse if they sign up for your list.
5. Use your email signature.
Your email signature line can be a powerful marketing tool if you take advantage of it. Include a link to your Web site or directly to the opt-in signup box, so people can easily sign up for your list.
6. Ask in various ways.
Sure, you want to have an opt-in box on your squeeze page, but that's just the beginning. Invite your visitors to sign up for your mailing list on your homepage and on other pages of your Web site, including your guestbook, if you have one.
7. Ensure privacy.
Promise your list members that you will never spam them or share their email and other personal information with others. And, make sure you stick to that promise.
About author:
Tim Godfrey is the founder of the exclusive internet marketing resource, OnlineBusinessRevenue.com Find out more about our recommended autoresponder software for building your list in record time.
Building a list requires you to find a way that will entice prospective customers and customers to opt in to your email list. You must have the person's permission before you send any promotional emails to him or her; otherwise, you can be reported for spam, which is the last thing you want when you're trying to build a business and a reputation. Following are some simple steps you can take to build your list:
1. Design a squeeze page.
Essentially, a squeeze page is a page that is designed to help you capture email addresses. Your squeeze page can and probably will be the front page of your Web site. Internet marketing experts recommend having multiple pages to which your landing page leads. Make sure your squeeze page also contains worthwhile content of at least 200 to 300 words.
2. Use an autoresponder.
In the beginning, when your list is relatively small, you'll be able to send out an email to each new list member to confirm his opt-in to your email list. However, as your list grows, you're going to need an autoresponder to do it for you. One of the most popular autoresponders, to which you can purchase a subscription, is Aweber.
3. Make Your Opt-In Box Visible.
You must have a highly visible opt-in box on your Web site. Rather than tucking the opt-in box at the bottom of the page, make sure it's high on the page where every visitor to your Web site can easily see it and fill out the information, if they choose.
4. Entice people to sign up.
Offer potential subscribers something in exchange for them opting in to your list. For example, you may offer them a free report, ebook, or ecourse if they sign up for your list.
5. Use your email signature.
Your email signature line can be a powerful marketing tool if you take advantage of it. Include a link to your Web site or directly to the opt-in signup box, so people can easily sign up for your list.
6. Ask in various ways.
Sure, you want to have an opt-in box on your squeeze page, but that's just the beginning. Invite your visitors to sign up for your mailing list on your homepage and on other pages of your Web site, including your guestbook, if you have one.
7. Ensure privacy.
Promise your list members that you will never spam them or share their email and other personal information with others. And, make sure you stick to that promise.
About author:
Tim Godfrey is the founder of the exclusive internet marketing resource, OnlineBusinessRevenue.com Find out more about our recommended autoresponder software for building your list in record time.
How to Identify Which Sites You Should be Targeting for Your Next Link Building Campaign
Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here.
1. The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition defined by who outranks you on Google for your identified search term. Ideally you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for. If you get the same sites to link to your site in the right way you’ll be in the top position on Google for that given keyword phrase.
There are a variety of methods to determine which sites are linking to the #1 result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the #1 position for your search term. Once you’ve identified this site, do one of the following:
• Google Search. Go to Google.com and type in the following: Link: www.nameoftoprankedcompetitor.com and press return. Be sure to replace the “nameoftoprankedcompetitor.com” with the name of the site you’ve already identified as having the #1 position on Google for your search term.
The result will be a series of sites linking to your competitor. The only downside to this method is that you will not know which sites are more important than others (i.e. number of links linking into those sites, Google PR, keyword content on pages, etc.)
• Alexa. Go to Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites using the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct.
Once you get the resultant website, you will see a number of options listed. To the right of the thumbnail image, click “Sites Linking In”.
This option returns a list of sites that Alexa has identified as linking into the site you’re researching. This can be an adequate starting spot for your link building campaign.
• Online SEO Tools. Using online marketing tools to automatically generate a list of sites linking into your competitor’s site that provides link details (Google PR, Link text, Number of inbound links to competitor’s site, Page title, etc.) is the most effective way to generate a list of targeted sites for your link development efforts.
I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and more importantly build an effective linking campaign. In less than 30 seconds some of these tools let you know exactly which sites are linking to the #1 positioned website and give you the information needed to contact them and request a link.
You can use whatever tool you want as long as it provides you a list of sites linking into your competitor and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the #1 spot on Google will happen that much faster.
• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method: 1. Search for competitive sites by visiting Google and searching for your most important search term. 2. Create a spreadsheet of the top 100 sites “linking in” to each of your top 5 competitors (Microsoft Excel is a good tool for this) 3. Sort Alphabetically 4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it. 5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.
Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.
http://www.articlerich.com/Article/How-to-Identify-Which-Sites-You-Should-be-Targeting-for-Your-Next-Link-Building-Campaign/206797
1. The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition defined by who outranks you on Google for your identified search term. Ideally you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for. If you get the same sites to link to your site in the right way you’ll be in the top position on Google for that given keyword phrase.
There are a variety of methods to determine which sites are linking to the #1 result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the #1 position for your search term. Once you’ve identified this site, do one of the following:
• Google Search. Go to Google.com and type in the following: Link: www.nameoftoprankedcompetitor.com and press return. Be sure to replace the “nameoftoprankedcompetitor.com” with the name of the site you’ve already identified as having the #1 position on Google for your search term.
The result will be a series of sites linking to your competitor. The only downside to this method is that you will not know which sites are more important than others (i.e. number of links linking into those sites, Google PR, keyword content on pages, etc.)
• Alexa. Go to Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites using the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct.
Once you get the resultant website, you will see a number of options listed. To the right of the thumbnail image, click “Sites Linking In”.
This option returns a list of sites that Alexa has identified as linking into the site you’re researching. This can be an adequate starting spot for your link building campaign.
• Online SEO Tools. Using online marketing tools to automatically generate a list of sites linking into your competitor’s site that provides link details (Google PR, Link text, Number of inbound links to competitor’s site, Page title, etc.) is the most effective way to generate a list of targeted sites for your link development efforts.
I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and more importantly build an effective linking campaign. In less than 30 seconds some of these tools let you know exactly which sites are linking to the #1 positioned website and give you the information needed to contact them and request a link.
You can use whatever tool you want as long as it provides you a list of sites linking into your competitor and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the #1 spot on Google will happen that much faster.
• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method: 1. Search for competitive sites by visiting Google and searching for your most important search term. 2. Create a spreadsheet of the top 100 sites “linking in” to each of your top 5 competitors (Microsoft Excel is a good tool for this) 3. Sort Alphabetically 4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it. 5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.
Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.
http://www.articlerich.com/Article/How-to-Identify-Which-Sites-You-Should-be-Targeting-for-Your-Next-Link-Building-Campaign/206797
Search Engine Optimization Tips - Getting Started With Optimization Of Your SIte
This relies upon five key ingredients: keywords, metatags, consistency, expert advice and creativity. Incorporating these elements in your article writing can and will increase your profits and traffic to your web site.
1. Arguably the most important element in search engine optimization is keywords. Keywords in integral in article marketing as they are what allow search engines to pull your article from the millions of others available on the internet according to their relevancy. It cannot be over emphasized how important good keyword research is to search engine marketing.
2. Metatags allow search engines to accurately list your article in their data bases. While it may seem that metatags are more important than keywords, they are not. There are many websites that do not use metatags. Many people think that metatags are now much less important than they once were due to being ignored by some search engines.
3. Consistency is also important for search engine optimization. It is essential that you develop a consistent pattern for optimizing your search engine potential. It is recommended that you follow up on your efforts, this allow you to assess what did and did not work as well as why or why not. Search engines monitor how often you update your site which helps determine how often they visit your site for new content.
4. Never under estimate the value of expert advice. There are professionals as wel as businesses that are quite adept at Search Engine Optimization. If you are just getting started, consulting someone with more experience in this are can be a worth while expert. Under their guidance you to can become an expert in this field.
5. Creativity can be your best friend when it comes to Search Engine Optimization. Thinking outside the proverbial box can put you in the winner’s circle when it comes to increased profits and traffic from Search Engine Optimization.
You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success Sean Milea writes about Business Marketing
Article Source: http://EzineArticles.com/?expert=Sean_Milea
1. Arguably the most important element in search engine optimization is keywords. Keywords in integral in article marketing as they are what allow search engines to pull your article from the millions of others available on the internet according to their relevancy. It cannot be over emphasized how important good keyword research is to search engine marketing.
2. Metatags allow search engines to accurately list your article in their data bases. While it may seem that metatags are more important than keywords, they are not. There are many websites that do not use metatags. Many people think that metatags are now much less important than they once were due to being ignored by some search engines.
3. Consistency is also important for search engine optimization. It is essential that you develop a consistent pattern for optimizing your search engine potential. It is recommended that you follow up on your efforts, this allow you to assess what did and did not work as well as why or why not. Search engines monitor how often you update your site which helps determine how often they visit your site for new content.
4. Never under estimate the value of expert advice. There are professionals as wel as businesses that are quite adept at Search Engine Optimization. If you are just getting started, consulting someone with more experience in this are can be a worth while expert. Under their guidance you to can become an expert in this field.
5. Creativity can be your best friend when it comes to Search Engine Optimization. Thinking outside the proverbial box can put you in the winner’s circle when it comes to increased profits and traffic from Search Engine Optimization.
You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success Sean Milea writes about Business Marketing
Article Source: http://EzineArticles.com/?expert=Sean_Milea
Search Engine Marketing Firm - Make Your Presence Felt
Running a business successfully needs many efforts therefore; a business owner must be pretty familiar with all the strategies that can help in making their business a success. If you run a search engine marketing firm, you must remember that attaining a higher rank in search engine results is not an easy task and you need to work for this on a regular basis over a considerable period of time. Every business owner wants to become successful and the best way to do this is to provide quality service to clients. Search engine marketing is something that is being adopted by online business owners on large scale, so you must ensure that you do not miss out on giving the best services to clients. Today search engine optimization, a component of search engine marketing has become one of the best methods through which online sites can become popular.
Business owners are not necessarily people who are skilled in dealing with all the aspects of a business. Therefore, for certain important aspects like marketing and advertising one needs to hire the services of a search engine marketing firm. An efficient search engine marketing firm makes use of the different methods to help an online site attain high rank in all the major search engines. The professional touch always helps as the people working for the firm are technically qualified to work on any aspect of search engine optimization for running a business successfully. The first thing that needs to be done for implementing search engine optimization for a site is to design a search engine friendly website.
Primarily the site must be user friendly, so that visitors find out exactly what they are looking for without too mush of an effort. Next the link ability of the site must be increased and for this link exchange is the perfect way. The search engine marketing firm will find out sites that are relevant to the service, product of information and exchange links with those sites. The basic idea behind this is to ensure that the links of the site is becomes visible at all places on the web so that search engines find it easy to give them high rankings. Once a site attains high rankings it becomes easily accessible to visitors and if it is an online business site, ends up attracting huge number of visitors who can eventually turn to be customers for their goods.
After taking on the work on an online business site or any other site, the search engine marketing firm analyzes the existing site and finds out what needs to be added, removed and changed from the site to make it search engine friendly. Remember search engines do not view or receive a site like we do, they have certain criteria and only if a site meets those criterion they attain a higher ranking and rating. All the professionals working for a search engine marketing firm keep updated with all the latest happenings and that is why they are actually able to work for a site in manner in which they will become successful in a short time.
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing,Social media optimization.To get the SEO tips from Search engine marketing firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com
Article Source: http://EzineArticles.com/?expert=Steve_Waganer
Business owners are not necessarily people who are skilled in dealing with all the aspects of a business. Therefore, for certain important aspects like marketing and advertising one needs to hire the services of a search engine marketing firm. An efficient search engine marketing firm makes use of the different methods to help an online site attain high rank in all the major search engines. The professional touch always helps as the people working for the firm are technically qualified to work on any aspect of search engine optimization for running a business successfully. The first thing that needs to be done for implementing search engine optimization for a site is to design a search engine friendly website.
Primarily the site must be user friendly, so that visitors find out exactly what they are looking for without too mush of an effort. Next the link ability of the site must be increased and for this link exchange is the perfect way. The search engine marketing firm will find out sites that are relevant to the service, product of information and exchange links with those sites. The basic idea behind this is to ensure that the links of the site is becomes visible at all places on the web so that search engines find it easy to give them high rankings. Once a site attains high rankings it becomes easily accessible to visitors and if it is an online business site, ends up attracting huge number of visitors who can eventually turn to be customers for their goods.
After taking on the work on an online business site or any other site, the search engine marketing firm analyzes the existing site and finds out what needs to be added, removed and changed from the site to make it search engine friendly. Remember search engines do not view or receive a site like we do, they have certain criteria and only if a site meets those criterion they attain a higher ranking and rating. All the professionals working for a search engine marketing firm keep updated with all the latest happenings and that is why they are actually able to work for a site in manner in which they will become successful in a short time.
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing,Social media optimization.To get the SEO tips from Search engine marketing firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com
Article Source: http://EzineArticles.com/?expert=Steve_Waganer
Various Aspects of Search Engine Marketing Strategy
Search engine marketing is a combination of many entities such as website designing, search engine optimization, linking, online advertising and effective content writing. Search engine marketing strategy comprises of factors like website marketing, demographic marketing, search keyword marketing, linking strategies, email campaigns and online advertising campaigns.
Factors to be kept in mind before the start of an online campaign
Put attention to these factors to start a search engine marketing campaign. See that your target audience is appropriate to the business of your website. For your marketing plan, see that your search engine marketing efforts are in the right direction. You can also consult and retain the services of a professional for your search engine marketing efforts. See what programs and techniques of other persons are there who operate online enterprises. Make flexibility in your search engine marketing plan and do not stick to a traditional or repetitive way. Change your plan if it does not serve your purpose and requirements in an optimal manner. See that plan is within the reach of your budget. Do not overspend on it.
Elements of search engine marketing strategy
Search engine marketing strategy consists of various elements. Follow the search engine guidelines for designing your website. Focus on the target audience. And mention the real feature of your products and services in your advertisements. Submit your URL in search engines to make them aware of your website. Use various incentive schemes to attract your customers. Study the competitor ads while making your ad listings. Integrate and include your keywords in ad listings. Use strong and attracting words in your ads. Check your online advertisements from time to time and Monitor your results carefully. All this will assist you to excel in search engine marketing.
Focus on search engine optimization
Search engine marketing strategy focusing on the search engine optimization helps to increase the ranking of the website in search engine results. In fact this is the key for all other strategies. Make strategy that Focus on high search engine placement for actual search words, increase branding opportunities for the company, reduce advertising costs and higher resulting in higher internet visibility. Finally you need to monitor your program carefully and keep aware about the changing trends and generate the right business strategy helping to achieve your online goals and objectives.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. Search Engine Marketing Reports, Search Engine Marketing Tips and Search Engine Marketing Strategy visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
Factors to be kept in mind before the start of an online campaign
Put attention to these factors to start a search engine marketing campaign. See that your target audience is appropriate to the business of your website. For your marketing plan, see that your search engine marketing efforts are in the right direction. You can also consult and retain the services of a professional for your search engine marketing efforts. See what programs and techniques of other persons are there who operate online enterprises. Make flexibility in your search engine marketing plan and do not stick to a traditional or repetitive way. Change your plan if it does not serve your purpose and requirements in an optimal manner. See that plan is within the reach of your budget. Do not overspend on it.
Elements of search engine marketing strategy
Search engine marketing strategy consists of various elements. Follow the search engine guidelines for designing your website. Focus on the target audience. And mention the real feature of your products and services in your advertisements. Submit your URL in search engines to make them aware of your website. Use various incentive schemes to attract your customers. Study the competitor ads while making your ad listings. Integrate and include your keywords in ad listings. Use strong and attracting words in your ads. Check your online advertisements from time to time and Monitor your results carefully. All this will assist you to excel in search engine marketing.
Focus on search engine optimization
Search engine marketing strategy focusing on the search engine optimization helps to increase the ranking of the website in search engine results. In fact this is the key for all other strategies. Make strategy that Focus on high search engine placement for actual search words, increase branding opportunities for the company, reduce advertising costs and higher resulting in higher internet visibility. Finally you need to monitor your program carefully and keep aware about the changing trends and generate the right business strategy helping to achieve your online goals and objectives.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. Search Engine Marketing Reports, Search Engine Marketing Tips and Search Engine Marketing Strategy visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
Search Engine Marketing Services Enhances The Growth of Your Website
With the help of Search engine marketing services you can see about the success or failure of an online business venture. You recognize the importance of optimizing a website and consequently working towards its creating an online presence for your site in the World Wide Web. Bringing traffic and getting new customers for your business becomes very simple if you work with the right search engine marketing firm. Search engine marketing services should be implemented to meet the client needs.
Lot of research is done by Companies providing search engine marketing services to identify which keywords and phrases can bring highest relevant traffic to your website. Key segments of your website are designed, identified to turn up with various search engines and directories. Search engine marketing firm helps in improving the value of your website and the increases number of linking websites. This helps in increasing your web sites visibility and improving your score from the search engine point of view.
Search engine marketing service providers include your keyword rich content to your website to make it search engine friendly and interesting to users. Further they enhance the navigation structure to make the pages well linked and attractive. They conduct research and analysis from competitor’s point of view. This lets you know about your competition and develop strategies to place your website ahead of others.
With the help of search engine marketing services you can aim to hit your target audience for your products and services. Using these marketing tactics you can increase your relevant visitors’ traffic. This is done through search engine submission, placement, and optimize on quality and high paying keywords. In a span of time you can increase your web presence felt and to reach the potential and existing clients becomes possible for you.
Search engine optimization process as a part of search engine marketing provides you efficient and effective search engine optimization services. The most effective of these are article submissions to article sites, blog postings, participation in SEO forums discussions and link building through link exchange with relevant websites. Thus with the help of search engine marketing services you can have a through analysis of website, increase your visitors, improve your search engine rankings. You can meet your online business goals and objectives utilizing these services. You can also fulfill the customized web promotion requirements for your site.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Marketing Solutions, Search Engine Marketing Strategy Search Engine Marketing Services visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
Lot of research is done by Companies providing search engine marketing services to identify which keywords and phrases can bring highest relevant traffic to your website. Key segments of your website are designed, identified to turn up with various search engines and directories. Search engine marketing firm helps in improving the value of your website and the increases number of linking websites. This helps in increasing your web sites visibility and improving your score from the search engine point of view.
Search engine marketing service providers include your keyword rich content to your website to make it search engine friendly and interesting to users. Further they enhance the navigation structure to make the pages well linked and attractive. They conduct research and analysis from competitor’s point of view. This lets you know about your competition and develop strategies to place your website ahead of others.
With the help of search engine marketing services you can aim to hit your target audience for your products and services. Using these marketing tactics you can increase your relevant visitors’ traffic. This is done through search engine submission, placement, and optimize on quality and high paying keywords. In a span of time you can increase your web presence felt and to reach the potential and existing clients becomes possible for you.
Search engine optimization process as a part of search engine marketing provides you efficient and effective search engine optimization services. The most effective of these are article submissions to article sites, blog postings, participation in SEO forums discussions and link building through link exchange with relevant websites. Thus with the help of search engine marketing services you can have a through analysis of website, increase your visitors, improve your search engine rankings. You can meet your online business goals and objectives utilizing these services. You can also fulfill the customized web promotion requirements for your site.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Marketing Solutions, Search Engine Marketing Strategy Search Engine Marketing Services visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
What Activities Does Search Engine Optimization Specialist Performs
What does a search engine optimization specialist does. Well the simple answer is he looks after your website.
First of all he analyses your website from search engine point of view. In the coding part he is only concerned with Meta tags, title, description and alt image tags. Then he pays attention to the rest of the site. Then he compares text and the tags. This gives his attention on which point he needs to focus more. Then he revises the code, checks all the keywords, replace the keywords if there are substitutes for it. Replaces those keywords in the text and places alt keywords in images and then uploads the final layout. Submit the site to search engines and directories.
Search engine optimization specialist can assist you in a right way if you are able to explain to him your exact requirements. You can sit with him and explain what you want your site to look like, what content you require on website and which keywords best describes your products or services. Before hiring his services, take care that he is capable person to handle your search engine tasks efficiently.
Search engine optimization specialist performs following tasks-
- design the website with the use of css and search engine friendly code.
- define those keywords for your website that meet your business requirements.
- see that valuable content is placed in your website and see if that describes your requirement of your product
- submit the site in search engines and directories.
- bidding on keywords if your company is into pay per click management.
- analyze the client web promotion requirements for a website.
- preparation of website reports like visitors status, link accrued report, page rank for the clients.
The search engine specialist also sees that good and informative content is placed in the website. The content must provide the proper description of products and services and has the ability to attract visitors to the website and turn those visitors to prospective buyers. You are able to get the right online business only when you are able to describe properly about your products and services to the clients. Search engine specialist can help you in developing your content on the basis of ideas and products expressed by you for your online business.
A good search engine optimization specialist has detail knowledge on different methods on search engine optimization. Bringing traffic to the website comes under his responsibility. He must understand the requirements of website owner whether it is related with web designing service or content management, web promotion and advertisement; he is responsible for handling all such spheres of web.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For SEO Resources, SEO Process and Search Engine Optimization Specialist visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
First of all he analyses your website from search engine point of view. In the coding part he is only concerned with Meta tags, title, description and alt image tags. Then he pays attention to the rest of the site. Then he compares text and the tags. This gives his attention on which point he needs to focus more. Then he revises the code, checks all the keywords, replace the keywords if there are substitutes for it. Replaces those keywords in the text and places alt keywords in images and then uploads the final layout. Submit the site to search engines and directories.
Search engine optimization specialist can assist you in a right way if you are able to explain to him your exact requirements. You can sit with him and explain what you want your site to look like, what content you require on website and which keywords best describes your products or services. Before hiring his services, take care that he is capable person to handle your search engine tasks efficiently.
Search engine optimization specialist performs following tasks-
- design the website with the use of css and search engine friendly code.
- define those keywords for your website that meet your business requirements.
- see that valuable content is placed in your website and see if that describes your requirement of your product
- submit the site in search engines and directories.
- bidding on keywords if your company is into pay per click management.
- analyze the client web promotion requirements for a website.
- preparation of website reports like visitors status, link accrued report, page rank for the clients.
The search engine specialist also sees that good and informative content is placed in the website. The content must provide the proper description of products and services and has the ability to attract visitors to the website and turn those visitors to prospective buyers. You are able to get the right online business only when you are able to describe properly about your products and services to the clients. Search engine specialist can help you in developing your content on the basis of ideas and products expressed by you for your online business.
A good search engine optimization specialist has detail knowledge on different methods on search engine optimization. Bringing traffic to the website comes under his responsibility. He must understand the requirements of website owner whether it is related with web designing service or content management, web promotion and advertisement; he is responsible for handling all such spheres of web.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For SEO Resources, SEO Process and Search Engine Optimization Specialist visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
Latent Semantic Indexing Changes Search Engine Optimization
The search engine optimization (SEO) industry continues to grow everyday. In just the past three years, SEO spending has increased in the neighborhood of 400%, and this trend is forecasted to increase even more in the near future. This year alone, over $1 trillion will be allocated to online marketing efforts.
Yet while search engine optimizers (SEO's) have continued to use many of the same methods to increase the visibility and positioning of their clients' websites in search results, the search engines themselves have continued their evolution. Now SEO's must do the same in order to keep up with the constantly evolving search engine algorithms of Google, Yahoo, MSN, and a number of others.
Within the past year, many companies have no doubt noticed large relevancy fluctuations in the search engine rankings. While most SEO's keep scratching their heads and wondering what happened, others research and test to identify the cause of these changes. Then they use these findings to alter their online optimization strategies. But just how have these algorithms evolved? More importantly, what can we as SEO's do to retain top positioning?
One reason for this shuffling of results has been attributed to the inclusion of latent semantic indexing (LSI) technology into the search engine algorithms. Google, in fact, implemented LSI into its algorithm a few years ago and has continued to use it since.
But what is LSI and how does it affect page rank? LSI is a system that allows search engines to identify what a page is about beyond matching the specific search query text. In other words, LSI looks for word relationships within page content, just like a human being would do. It determines the keywords of a page and then looks for related words that are semantically close. Therefore, LSI grants related words within page content a higher importance and value, while lowering the value of pages that only contain specific keywords and lack related terms.
Yet while LSI technologies don't understand the meaning of any of these words, the phrase relationships they identify between words are a major determinant of search engine positioning. For example, a page about McDonald's will naturally contain terms such as "hamburgers" or "Happy Meals." For this reason, pages that target a range of related keywords within the page content often have higher and more stable rankings for their primary keywords.
But how do we know what words or phrases Google would consider to be related? The best way to discover these semantic relationships is to perform a search of Google with the tilde (~) character in front of your query. For example, type "~hamburgers" into the search box and Google will return pages with bolded related terms. A search for "~hamburgers" returned the related terms "fast food," "ground beef," "burger," and even "fast food restaurant." Thus, Google expects to see related words like these within the contextual content of a page targeting the term "hamburger."
As you can see, when performing search engine optimization, it is advantageous to error on the side of too much information than not enough due to the fact that LSI expects to see related words and phrases.
This is especially true because Google uses LSI to evaluate the relevancy of your website's link profile. This means that Google identifies how relevant each of your external and internal links are to your keywords and website as a whole. This fact is another great reason to mix the anchor text of your links. If all your links are based around a particular phrase and never mention any related or similar phrases, your site's ranking will suffer thanks to Google's LSI algorithm.
As search engine algorithms continue to evolve and come ever closer to mimicking human behavior in order to return the most relevant results, we as SEO's must do our best to present page content in a way that is most useful to users. The power of latent semantic indexing to identify relationships between words, within content, and even between pages is changing the way search engines determine relevancy results and position. As SEO's, we must utilize the power of latent semantic indexing to diversify our pages or we'll be forced to watch them slowly fade away.
Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Internet marketing, web design, and search engine optimization (SEO) company He can be reached at: nyorchak@fusionbox.com or at (720)956-1083.
Article Source: http://EzineArticles.com/?expert=Nick_Yorchak
Yet while search engine optimizers (SEO's) have continued to use many of the same methods to increase the visibility and positioning of their clients' websites in search results, the search engines themselves have continued their evolution. Now SEO's must do the same in order to keep up with the constantly evolving search engine algorithms of Google, Yahoo, MSN, and a number of others.
Within the past year, many companies have no doubt noticed large relevancy fluctuations in the search engine rankings. While most SEO's keep scratching their heads and wondering what happened, others research and test to identify the cause of these changes. Then they use these findings to alter their online optimization strategies. But just how have these algorithms evolved? More importantly, what can we as SEO's do to retain top positioning?
One reason for this shuffling of results has been attributed to the inclusion of latent semantic indexing (LSI) technology into the search engine algorithms. Google, in fact, implemented LSI into its algorithm a few years ago and has continued to use it since.
But what is LSI and how does it affect page rank? LSI is a system that allows search engines to identify what a page is about beyond matching the specific search query text. In other words, LSI looks for word relationships within page content, just like a human being would do. It determines the keywords of a page and then looks for related words that are semantically close. Therefore, LSI grants related words within page content a higher importance and value, while lowering the value of pages that only contain specific keywords and lack related terms.
Yet while LSI technologies don't understand the meaning of any of these words, the phrase relationships they identify between words are a major determinant of search engine positioning. For example, a page about McDonald's will naturally contain terms such as "hamburgers" or "Happy Meals." For this reason, pages that target a range of related keywords within the page content often have higher and more stable rankings for their primary keywords.
But how do we know what words or phrases Google would consider to be related? The best way to discover these semantic relationships is to perform a search of Google with the tilde (~) character in front of your query. For example, type "~hamburgers" into the search box and Google will return pages with bolded related terms. A search for "~hamburgers" returned the related terms "fast food," "ground beef," "burger," and even "fast food restaurant." Thus, Google expects to see related words like these within the contextual content of a page targeting the term "hamburger."
As you can see, when performing search engine optimization, it is advantageous to error on the side of too much information than not enough due to the fact that LSI expects to see related words and phrases.
This is especially true because Google uses LSI to evaluate the relevancy of your website's link profile. This means that Google identifies how relevant each of your external and internal links are to your keywords and website as a whole. This fact is another great reason to mix the anchor text of your links. If all your links are based around a particular phrase and never mention any related or similar phrases, your site's ranking will suffer thanks to Google's LSI algorithm.
As search engine algorithms continue to evolve and come ever closer to mimicking human behavior in order to return the most relevant results, we as SEO's must do our best to present page content in a way that is most useful to users. The power of latent semantic indexing to identify relationships between words, within content, and even between pages is changing the way search engines determine relevancy results and position. As SEO's, we must utilize the power of latent semantic indexing to diversify our pages or we'll be forced to watch them slowly fade away.
Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Internet marketing, web design, and search engine optimization (SEO) company He can be reached at: nyorchak@fusionbox.com or at (720)956-1083.
Article Source: http://EzineArticles.com/?expert=Nick_Yorchak
Latent Semantic Indexing Changes Search Engine Optimization
What does a search engine optimization specialist does. Well the simple answer is he looks after your website.
First of all he analyses your website from search engine point of view. In the coding part he is only concerned with Meta tags, title, description and alt image tags. Then he pays attention to the rest of the site. Then he compares text and the tags. This gives his attention on which point he needs to focus more. Then he revises the code, checks all the keywords, replace the keywords if there are substitutes for it. Replaces those keywords in the text and places alt keywords in images and then uploads the final layout. Submit the site to search engines and directories.
Search engine optimization specialist can assist you in a right way if you are able to explain to him your exact requirements. You can sit with him and explain what you want your site to look like, what content you require on website and which keywords best describes your products or services. Before hiring his services, take care that he is capable person to handle your search engine tasks efficiently.
Search engine optimization specialist performs following tasks-
- design the website with the use of css and search engine friendly code.
- define those keywords for your website that meet your business requirements.
- see that valuable content is placed in your website and see if that describes your requirement of your product
- submit the site in search engines and directories.
- bidding on keywords if your company is into pay per click management.
- analyze the client web promotion requirements for a website.
- preparation of website reports like visitors status, link accrued report, page rank for the clients.
The search engine specialist also sees that good and informative content is placed in the website. The content must provide the proper description of products and services and has the ability to attract visitors to the website and turn those visitors to prospective buyers. You are able to get the right online business only when you are able to describe properly about your products and services to the clients. Search engine specialist can help you in developing your content on the basis of ideas and products expressed by you for your online business.
A good search engine optimization specialist has detail knowledge on different methods on search engine optimization. Bringing traffic to the website comes under his responsibility. He must understand the requirements of website owner whether it is related with web designing service or content management, web promotion and advertisement; he is responsible for handling all such spheres of web.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For SEO Resources, SEO Process and Search Engine Optimization Specialist visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
First of all he analyses your website from search engine point of view. In the coding part he is only concerned with Meta tags, title, description and alt image tags. Then he pays attention to the rest of the site. Then he compares text and the tags. This gives his attention on which point he needs to focus more. Then he revises the code, checks all the keywords, replace the keywords if there are substitutes for it. Replaces those keywords in the text and places alt keywords in images and then uploads the final layout. Submit the site to search engines and directories.
Search engine optimization specialist can assist you in a right way if you are able to explain to him your exact requirements. You can sit with him and explain what you want your site to look like, what content you require on website and which keywords best describes your products or services. Before hiring his services, take care that he is capable person to handle your search engine tasks efficiently.
Search engine optimization specialist performs following tasks-
- design the website with the use of css and search engine friendly code.
- define those keywords for your website that meet your business requirements.
- see that valuable content is placed in your website and see if that describes your requirement of your product
- submit the site in search engines and directories.
- bidding on keywords if your company is into pay per click management.
- analyze the client web promotion requirements for a website.
- preparation of website reports like visitors status, link accrued report, page rank for the clients.
The search engine specialist also sees that good and informative content is placed in the website. The content must provide the proper description of products and services and has the ability to attract visitors to the website and turn those visitors to prospective buyers. You are able to get the right online business only when you are able to describe properly about your products and services to the clients. Search engine specialist can help you in developing your content on the basis of ideas and products expressed by you for your online business.
A good search engine optimization specialist has detail knowledge on different methods on search engine optimization. Bringing traffic to the website comes under his responsibility. He must understand the requirements of website owner whether it is related with web designing service or content management, web promotion and advertisement; he is responsible for handling all such spheres of web.
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For SEO Resources, SEO Process and Search Engine Optimization Specialist visit www.nddw.com
Article Source: http://EzineArticles.com/?expert=Nivea_David
Using Content in Search Engine Optimization
Content on your website can be used to improve your search engine ranking results.
Additionally it will multiply the number of times search engine bots go to your site and review it. Good content can draw web users to your site and have them continuing to come to your site again and again to review new content. Finally, links to your website from other websites can increase because other webmasters see a benefit to your information.
Blogging is a good way to achieve broadcasting your content across the web. By "pinging" your blog, the information goes out to other bloggers that a new content is available on your blog and/or website.
While no one can say how often new content should be added to your website, a good rule is once a week. The key is fresh content that is relevant to your site added in a consistent manner. Google and other search engines look at the content, whether it is new and whether
it matches the keywords of your site.
If you are not adding fresh relevant content to your site on a weekly basis all the search engine optimization packages you may purchase will only get you so far. They need to be there, but so does the content. Add fresh relevant content to the other Search Engine Optimization packages you are paying for and you will have a winning combination.
Copyright 2007 by Ian RoeBuck Permission is granted to reprint this article provided the whole article is reprinted without any changes and the author's box is included.
Author's Box:
Ian RoeBuck is a multiple streams of income Internet Marketer whose websites include: http://businesssolutions.thebreakthroughsite.com
and
http://iansbreakthroughbiz.com
Additionally it will multiply the number of times search engine bots go to your site and review it. Good content can draw web users to your site and have them continuing to come to your site again and again to review new content. Finally, links to your website from other websites can increase because other webmasters see a benefit to your information.
Blogging is a good way to achieve broadcasting your content across the web. By "pinging" your blog, the information goes out to other bloggers that a new content is available on your blog and/or website.
While no one can say how often new content should be added to your website, a good rule is once a week. The key is fresh content that is relevant to your site added in a consistent manner. Google and other search engines look at the content, whether it is new and whether
it matches the keywords of your site.
If you are not adding fresh relevant content to your site on a weekly basis all the search engine optimization packages you may purchase will only get you so far. They need to be there, but so does the content. Add fresh relevant content to the other Search Engine Optimization packages you are paying for and you will have a winning combination.
Copyright 2007 by Ian RoeBuck Permission is granted to reprint this article provided the whole article is reprinted without any changes and the author's box is included.
Author's Box:
Ian RoeBuck is a multiple streams of income Internet Marketer whose websites include: http://businesssolutions.thebreakthroughsite.com
and
http://iansbreakthroughbiz.com
Search Engine Optimization - How To Get Indexed By Search Engines
Before you can start competing with other websites for high rankings in major search engines, you need to get your site indexed by search engines first. One of the most common methods that you probably have heard about is to submit your site to search engines manually. Unfortunately, this is not the most effective method to get indexed.
Different search engines have different ways to index a website. A particular search engine may index a website faster than another search engine. But methods to get a new website indexed by major search engines are more or less the same. Let me just share with you some of the methods to get a new website listed:
1. Create a link on any of your existing indexed website. If you own other older websites which already have good rankings and your new website is related to the other websites that you own, you can place the link of your new website on your older websites. This will enable search engine spiders to stumble upon your new website when they crawl your older websites.
2. Establish a one-way link with a high-popularity website. If this is your first website, you can submit your link to SEO directories. These directories are search engines friendly and search engine spiders will again stumble upon your new site from these directories.
3. Writing articles. Write articles about what you are offering over at your new websites. Place a link back to your new website under the Author’s Resource Box. Then submit these articles to search engine friendly article directories to allow faster indexing.
These are just 3 simple ways to get your new website indexed faster by search engines. Make sure that your on-site optimization has already been done before you apply the above methods for indexing.
Cheow Yu Yuan is the co-founder of HomeBizGears.com
Check out more about Search Engine Optimization at http://www.homebizgears.com/search-engine-optimization.asp
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Article Source: http://EzineArticles.com/?expert=Cheow_Yu_Yuan
Different search engines have different ways to index a website. A particular search engine may index a website faster than another search engine. But methods to get a new website indexed by major search engines are more or less the same. Let me just share with you some of the methods to get a new website listed:
1. Create a link on any of your existing indexed website. If you own other older websites which already have good rankings and your new website is related to the other websites that you own, you can place the link of your new website on your older websites. This will enable search engine spiders to stumble upon your new website when they crawl your older websites.
2. Establish a one-way link with a high-popularity website. If this is your first website, you can submit your link to SEO directories. These directories are search engines friendly and search engine spiders will again stumble upon your new site from these directories.
3. Writing articles. Write articles about what you are offering over at your new websites. Place a link back to your new website under the Author’s Resource Box. Then submit these articles to search engine friendly article directories to allow faster indexing.
These are just 3 simple ways to get your new website indexed faster by search engines. Make sure that your on-site optimization has already been done before you apply the above methods for indexing.
Cheow Yu Yuan is the co-founder of HomeBizGears.com
Check out more about Search Engine Optimization at http://www.homebizgears.com/search-engine-optimization.asp
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Article Source: http://EzineArticles.com/?expert=Cheow_Yu_Yuan
Knowing The Facts About Seo Search Engine Optimization
Ethical search engine optimization - knowing the facts - Article one.
A search engine optimization company is more than simply an entity that works to rank your website; it is an extension of your business!
The truth is the company you keep reflects on you!
Again and again the internet has shown it has a fantastic capability of generating revenue. It is that capability that has brought you online and likewise an entire industry of hungry businesses all looking for their piece of the pie.
Sadly as with all great opportunities, there are opportunists waiting to lead you into a false sense of security and as a web master this is something you must be aware of. “We can get you to the number one spot of Google within a week, set up specialist keyword pages that drive countless individuals to your website” the list is long & not to mention convincing, the reality, this most probably a black hat seo tactic.
The fact is YES search engines can be deceived! You can get your website to the top; you can have all the traffic that you want! However if you are looking for a two minute success, that is truly what you will get!
In reality web masters are all fighting for their piece of the action, meanwhile search engines are fighting for quality, as it is that very quality that makes their service excel against their competitors.
Granted to some web masters out there it is of know consequence that they are banned from the search engines, it took them seconds to set up their web pages up there, no doubt they have thousands of websites all over the internet packed to the brim with keywords & ad words, they are in no way looking for something permanent.
You however are looking to create your brand, you are passionate about your creation, your product or services, and you must do everything you can to nurture it, develop it and in short create a successful profit making entity that suits all parties, your business, your potential customers & the search engines.
The following article was created and prepared by www.ukbestwebmarketing.co.uk search engine optimization specialist Manchester. If you want to learn more or are looking for an SEO consultant, please visit our website.
A search engine optimization company is more than simply an entity that works to rank your website; it is an extension of your business!
The truth is the company you keep reflects on you!
Again and again the internet has shown it has a fantastic capability of generating revenue. It is that capability that has brought you online and likewise an entire industry of hungry businesses all looking for their piece of the pie.
Sadly as with all great opportunities, there are opportunists waiting to lead you into a false sense of security and as a web master this is something you must be aware of. “We can get you to the number one spot of Google within a week, set up specialist keyword pages that drive countless individuals to your website” the list is long & not to mention convincing, the reality, this most probably a black hat seo tactic.
The fact is YES search engines can be deceived! You can get your website to the top; you can have all the traffic that you want! However if you are looking for a two minute success, that is truly what you will get!
In reality web masters are all fighting for their piece of the action, meanwhile search engines are fighting for quality, as it is that very quality that makes their service excel against their competitors.
Granted to some web masters out there it is of know consequence that they are banned from the search engines, it took them seconds to set up their web pages up there, no doubt they have thousands of websites all over the internet packed to the brim with keywords & ad words, they are in no way looking for something permanent.
You however are looking to create your brand, you are passionate about your creation, your product or services, and you must do everything you can to nurture it, develop it and in short create a successful profit making entity that suits all parties, your business, your potential customers & the search engines.
The following article was created and prepared by www.ukbestwebmarketing.co.uk search engine optimization specialist Manchester. If you want to learn more or are looking for an SEO consultant, please visit our website.
Article Source: http://EzineArticles.com/?expert=Brandon_Sandler
Search Engine Ranking Optimization - 5 Key Steps To Excel Web Rankings
The best search engine ranking optimization practice includes five simple steps to assist you in advancing through search engine optimization. For those who may not know, search engine ranking optimization is when you attempt to optimize your website for high search engine rankings. The key is to get your site ranked high in Google, Yahoo, and MSN. Through this article, you are provided with these five easy steps towards the best search engine ranking optimization. By following the steps, you'll be able to enhance the profitability of your business in no time at all.
First, best search engine ranking optimization practices rely on the use of appropriate keywords. Therefore, you need to understand keyword research in depth. Your keyword research is largely dependent on your current understanding of your target market.
Second, the best search engine ranking optimization relies heavily on the use of metatags. With that in mind you need to understand how to appropriately use metatags in the building of your website.
Third, the best search engine ranking optimization depends on consistency. Therefore you need to develop a consistent search engine ranking optimization practice. You need to make certain that you follow up and regularly review what you have done when it comes to your search engine optimization efforts.
Fourth, you may want to consider consulting the services of an expert when it comes to your desire to have a top search engine placement for your target keywords. There are professionals and seo services today who can provide you with invaluable assistance when it comes to search engine ranking optimization.
Finally, the best search engine ranking optimization requires creativity. With that in mind, you will want to think outside the box when it comes to your search engine optimization planning and implementation.
Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model and search engine optimization. You can snatch these 2+ hours videos at no cost by visiting FREE Internet Marketing Videos
Article Source: http://EzineArticles.com/?expert=Melvin_Perry
First, best search engine ranking optimization practices rely on the use of appropriate keywords. Therefore, you need to understand keyword research in depth. Your keyword research is largely dependent on your current understanding of your target market.
Second, the best search engine ranking optimization relies heavily on the use of metatags. With that in mind you need to understand how to appropriately use metatags in the building of your website.
Third, the best search engine ranking optimization depends on consistency. Therefore you need to develop a consistent search engine ranking optimization practice. You need to make certain that you follow up and regularly review what you have done when it comes to your search engine optimization efforts.
Fourth, you may want to consider consulting the services of an expert when it comes to your desire to have a top search engine placement for your target keywords. There are professionals and seo services today who can provide you with invaluable assistance when it comes to search engine ranking optimization.
Finally, the best search engine ranking optimization requires creativity. With that in mind, you will want to think outside the box when it comes to your search engine optimization planning and implementation.
Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model and search engine optimization. You can snatch these 2+ hours videos at no cost by visiting FREE Internet Marketing Videos
Article Source: http://EzineArticles.com/?expert=Melvin_Perry
Why A Website Requires Search Engine Optimization
After you are ready with a fully designed and developed website, the first thing that comes into your mind is “after creating a website, why do we need SEO?” let us see. Well actually, we need SEO because we need to promote the website. The number of websites is increasing day by day on the world wide web, so is the competition. To find your niche in this competitive world we need to put that extra effort, idea and innovations to prove your work distinct from the others. Though it is not that easy the way it seems to be. One needs to consult with Internet marketing experts to ensure the high quality traffic to your sites in addition to a fully optimized site.
The SEO expert analyzes and decides effective keywords for your website promotion, and suggests you the expertise on different aspects of SEO. Obviously they understand the promotion trends better and can guide you on this to get a high search engine ranking.
Search Engine Optimization is a crucial way of bringing business through website. Just having your website online doesn't serves the purpose, it needs to be optimized for search engine rankings. It is definitely necessary to put efforts in producing a well optimized website.
An SEO consultant can guide you on the following services:
* Effective keyword research
* Link building services
* On page optimization
* Fresh and quality content
* Article submission on article directories
* Submission of press releases
* Submitting Blog Posts.
Hence, through these SEO techniques one can get enough exposure online. All this is possible by using good promotional techniques which are fair, legal and approved by major search engines on Internet. SEO is required for your website to attain its identity in the crowd of millions of websites. They are required to:
* Get high ranking on the search engine.
* Target website visitors.
* Optimizing website according to the keyword research.
* Matching products and services to get the website on the top of search engines.
Web Design India and Seo Services India both are related to each other and they are very useful when you are running a online marketing business.
This Article is published by Varun Saxena, SEM Consultant for Dimension India SEO Company.
Article Source: http://EzineArticles.com/?expert=Varun_Saxena
The SEO expert analyzes and decides effective keywords for your website promotion, and suggests you the expertise on different aspects of SEO. Obviously they understand the promotion trends better and can guide you on this to get a high search engine ranking.
Search Engine Optimization is a crucial way of bringing business through website. Just having your website online doesn't serves the purpose, it needs to be optimized for search engine rankings. It is definitely necessary to put efforts in producing a well optimized website.
An SEO consultant can guide you on the following services:
* Effective keyword research
* Link building services
* On page optimization
* Fresh and quality content
* Article submission on article directories
* Submission of press releases
* Submitting Blog Posts.
Hence, through these SEO techniques one can get enough exposure online. All this is possible by using good promotional techniques which are fair, legal and approved by major search engines on Internet. SEO is required for your website to attain its identity in the crowd of millions of websites. They are required to:
* Get high ranking on the search engine.
* Target website visitors.
* Optimizing website according to the keyword research.
* Matching products and services to get the website on the top of search engines.
Web Design India and Seo Services India both are related to each other and they are very useful when you are running a online marketing business.
This Article is published by Varun Saxena, SEM Consultant for Dimension India SEO Company.
Article Source: http://EzineArticles.com/?expert=Varun_Saxena
Organic Search Engine Optimization Stealth Tactics
Organic search engine optimization is an important method in order to send endless amounts of free targeted visitors to your website. Organic search engine optimization, in a nutshell, is designing and optimizing your web site so that it gets high rankings in the major search engines like Google, Yahoo, and MSN. When an individual searches for something that is related to your product or service using the search engines, you can get some highly responsive targeted prospects just from a top ranking in the search engines. Described below are 3 tactics for earning more money with organic search engine optimization.
When doing organic search engine optimization, it is crucial that you do some good keyword research before you begin optimizing your website. You must make sure that the keywords you select are keywords that probable consumers would use to find information you provide. Once you have your keywords, do organic search engine optimization by placing the keywords in various parts throughout your web content.
When doing organic search engine optimization, you want to spread these keywords all across the website in order to improve the keyword density. You should target for a keyword density of between 2% to 3% for every web page in your website. Place these keywords in the title tags and meta tags of your website as well. But please beware not to stuff your content excessively with these keywords due to the fact that this is considered spamming.
The next step you need to consider when doing organic search engine optimization deals with the building of one way backlinks. One way backlinks are the way to go right now when it comes to receiving high search engine ranking. You can get one way links by writing a press release, submitting your web site to directories, and writing articles. Another method that I love doing to increase the number of backlinks to my site is by submitting blog comments and blog trackbacks.
Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model and search engine optimization. You can snatch these videos at no cost by visiting FREE Internet Marketing Videos
Article Source: http://EzineArticles.com/?expert=Melvin_Perry
When doing organic search engine optimization, it is crucial that you do some good keyword research before you begin optimizing your website. You must make sure that the keywords you select are keywords that probable consumers would use to find information you provide. Once you have your keywords, do organic search engine optimization by placing the keywords in various parts throughout your web content.
When doing organic search engine optimization, you want to spread these keywords all across the website in order to improve the keyword density. You should target for a keyword density of between 2% to 3% for every web page in your website. Place these keywords in the title tags and meta tags of your website as well. But please beware not to stuff your content excessively with these keywords due to the fact that this is considered spamming.
The next step you need to consider when doing organic search engine optimization deals with the building of one way backlinks. One way backlinks are the way to go right now when it comes to receiving high search engine ranking. You can get one way links by writing a press release, submitting your web site to directories, and writing articles. Another method that I love doing to increase the number of backlinks to my site is by submitting blog comments and blog trackbacks.
Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model and search engine optimization. You can snatch these videos at no cost by visiting FREE Internet Marketing Videos
Article Source: http://EzineArticles.com/?expert=Melvin_Perry
Search Engine Optimization and How to Use It
Search engine optimization, or SEO, is a means of designing a website, and its individual pages, so that you meet the requirements of a mathematical equation called an algorithm that is design to apply statistical analysis to determine how it relates to the search terms used by the search engine customers.
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag – no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ‘professional web developer’!! What do you need to be a professional these days? Don’t get me wrong, there are some good ones, though please take a piece of advice from me. Don’t hire anybody that has to pay for advertising. If they can’t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody’s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as “Top website developers in Blaenavon South Wales”. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 – H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be – as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don’t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ‘website design’ part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
If you want to learn more about search engine optimization, check out Pete’s website here: Improved Search Engine Rank where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.
Article Source: http://EzineArticles.com/?expert=Peter_Nisbet
That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a website than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.
Web Pages Should Load Quickly
When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.
Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!
I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed in Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag – no H1 tags at all.
Nobody can Guarantee a Google Position
All that from a ‘professional web developer’!! What do you need to be a professional these days? Don’t get me wrong, there are some good ones, though please take a piece of advice from me. Don’t hire anybody that has to pay for advertising. If they can’t get their own website into the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody’s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as “Top website developers in Blaenavon South Wales”. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.
Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.
Keyword Density is a Thing of the Past
All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.
Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 – H3 tags. Forget anything more than H3.
The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.
Page Rank Might Lose its Influence
However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be – as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.
There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don’t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.
SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.
Do Not Confuse Your Spiders
You can lead spiders from paragraph to paragraph. Table to table, link to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!
That is the ‘website design’ part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!
If you want to learn more about search engine optimization, check out Pete’s website here: Improved Search Engine Rank where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.
Article Source: http://EzineArticles.com/?expert=Peter_Nisbet
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