Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all the repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of the modifications themselves, making a much lower cost.
If you're designing a website, having one made, whatever the case, seriously stop now. What you want to do is this, have one page made and pay a professional SEO to find the faults, identify weaknesses and give you the advice and solutions to strengthen all aspects in the one page first. The faults and characteristics that an SEO will discover with one page will generally follow through all pages of a website. The only other necessary changes are keywords and copywriting text. An SEO will generally advise what keywords to utilise and you simply send these to your web designer or utilise them yourself within each separate page to cover all avenues. An SEO will give you all the information you require, such as for flash, navigation, page size, etc (for a cost). You will not get away with this for $20 dollars. If you do, guess what? You just probably found one of those unprofessional SEO’s that I mention in other articles, because that sort of money would not cover my time to properly evaluate a webpage manually and report on it.
This can save you literally thousands of dollars by having an SEO fix something you have either paid for already, or spent a lot of time on yourself. It is much easier to have a professional SEO evaluate the one page, pay them for the extra information you require, such as all relevant keywords, copywriting advice for each page that you have planned, etc. It is money in your pocket, think smart about how you do business and get it right from the start. I am sure this is how most successful businesses work or else they would be broke having to correct faults constantly. SEO is no different, a couple of hundred or so well spent dollars in the design phase of a website, can save thousands, trust me on this, I do it and see it often.
http://www.articles-hub.com/Article/47445.html
Monday, June 18, 2007
Organic Search Engine Optimization (SEO)
Organic Search Engine Optimization (SEO) is simply a marketing term for the natural development of a website or SEO Organic. Organic SEO allows a website to gain free listings within the major search engines without regular ongoing marketing costs. SEO comprises many aspects to complete a total marketing package. The difference is whether the SEO package is natural in form to comply with the search engines, or artificial in an attempt to cheat the search engines. It's no secret that every website owner wants the top position within the Search Engine Results Pages (SERP's). What is unknown to many is that artificially manipulating a website or other external elements will not allow a website see the top position for very long. Artificial manipulation is what you hear when someone says "hit or miss" optimization.
Let me quickly define professional and unprofessional. A professional is "a person having impressive competence in a particular activity" and unprofessional being "below or contrary to the standards expected in a particular profession". I have explained this to highlight the meanings of non-organic, artificial, unethical or more commonly, unprofessional SEO. Unprofessional SEO is utilising door-pages, entry-pages, cloaking, spamming (constant submissions), hidden text, tiny text, pages made with no sole purpose other than for search engines, landing pages and several other methods. A professional SEO would never need to adopt these methods to achieve high, stable rankings.
There are several key advantages and disadvantages to organic SEO, as there are with most things. Organic SEO may be costly, and it will be costly when performed by a professional. Once performed, however, your website will achieve long term stable high rankings for the one outlay, then your costs are finished. The disadvantages of organic SEO is that because it is designed to obtain completely free high ranking, it takes some time to see the results. Results average between 1 - 6 months for stable performance depending on your actual keyword phrase. You also need to allow for minor tweaking and ongoing link analysis work to be performed. A problem that can occur, and will occur for competitive keyword phrases for example; internet, computer, marketing, etc, is that other websites are constantly tweaking to out perform yours. This can lead to a monthly monitoring and updating cost as required. If your website is that competitive though, the cost is obviously well worth it.
http://www.articles-hub.com/Article/47447.html
Let me quickly define professional and unprofessional. A professional is "a person having impressive competence in a particular activity" and unprofessional being "below or contrary to the standards expected in a particular profession". I have explained this to highlight the meanings of non-organic, artificial, unethical or more commonly, unprofessional SEO. Unprofessional SEO is utilising door-pages, entry-pages, cloaking, spamming (constant submissions), hidden text, tiny text, pages made with no sole purpose other than for search engines, landing pages and several other methods. A professional SEO would never need to adopt these methods to achieve high, stable rankings.
There are several key advantages and disadvantages to organic SEO, as there are with most things. Organic SEO may be costly, and it will be costly when performed by a professional. Once performed, however, your website will achieve long term stable high rankings for the one outlay, then your costs are finished. The disadvantages of organic SEO is that because it is designed to obtain completely free high ranking, it takes some time to see the results. Results average between 1 - 6 months for stable performance depending on your actual keyword phrase. You also need to allow for minor tweaking and ongoing link analysis work to be performed. A problem that can occur, and will occur for competitive keyword phrases for example; internet, computer, marketing, etc, is that other websites are constantly tweaking to out perform yours. This can lead to a monthly monitoring and updating cost as required. If your website is that competitive though, the cost is obviously well worth it.
http://www.articles-hub.com/Article/47447.html
Why Purchase Search Engine Optimization
Well that’s easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately.
It is fact that 85% of visitors to a website will come from search engines. It is also fact that over 90% of users rarely go past the first twenty results, first two pages, from search engines. It has been statistically proven that users will generally change search engines before sifting past the first two pages.
From this you can start to imagine the lost revenue and exposure that your business and website is suffering. Search engine optimisation is like a well-marketed television advertisement, your business is placed in front of the most appropriate maturity audience at a given time to achieve the best return on investment. You would not place your television advertisement about "house renovations" in the morning during the cartoons for example. This type of advertisement would be marketed during programs that are relevant to that subject. The same is achieved through professional website optimisation. A professional SEO will ensure your website appears where it can be seen at the most appropriate times. For example, when a search for "home renovation" or similar is searched, your website would then appear on the front page of a search engine. Your website will not appear when "cartoon" is entered into a search engine for example.
You have to look at Internet advertisement like this, with Billions of Websites floating aimlessly, thousands or hundreds of which are in direct competition with your website, all fighting for the front two pages of a search engine. Only a professional SEO will know how to gain that extra advantage to ensure your website can maintain a constant high ranking. Ensure you utilise a professional SEO, and I mean shop around, as a hit and miss job is no good when all your competition are continually attempting to rank over the top of your business.
I achieve steady top 20 ranking for my clients as most professional SEO do. It always depends on the market your targeting to how many visitors you will see, but try not to look at optimisation as just improving your throughput, as the actual aim is to achieve targeted throughput that will buy your products or service. The numbers game is not really for any website on the Internet, even though many play that angle, as each website is unique in content which is only required to be viewed when searched for that type of information, product or service.
http://www.articles-hub.com/Article/47449.html
It is fact that 85% of visitors to a website will come from search engines. It is also fact that over 90% of users rarely go past the first twenty results, first two pages, from search engines. It has been statistically proven that users will generally change search engines before sifting past the first two pages.
From this you can start to imagine the lost revenue and exposure that your business and website is suffering. Search engine optimisation is like a well-marketed television advertisement, your business is placed in front of the most appropriate maturity audience at a given time to achieve the best return on investment. You would not place your television advertisement about "house renovations" in the morning during the cartoons for example. This type of advertisement would be marketed during programs that are relevant to that subject. The same is achieved through professional website optimisation. A professional SEO will ensure your website appears where it can be seen at the most appropriate times. For example, when a search for "home renovation" or similar is searched, your website would then appear on the front page of a search engine. Your website will not appear when "cartoon" is entered into a search engine for example.
You have to look at Internet advertisement like this, with Billions of Websites floating aimlessly, thousands or hundreds of which are in direct competition with your website, all fighting for the front two pages of a search engine. Only a professional SEO will know how to gain that extra advantage to ensure your website can maintain a constant high ranking. Ensure you utilise a professional SEO, and I mean shop around, as a hit and miss job is no good when all your competition are continually attempting to rank over the top of your business.
I achieve steady top 20 ranking for my clients as most professional SEO do. It always depends on the market your targeting to how many visitors you will see, but try not to look at optimisation as just improving your throughput, as the actual aim is to achieve targeted throughput that will buy your products or service. The numbers game is not really for any website on the Internet, even though many play that angle, as each website is unique in content which is only required to be viewed when searched for that type of information, product or service.
http://www.articles-hub.com/Article/47449.html
SEO Marketing Hype
Everybody markets their products, however; there is correct marketing and inappropriate marketing. Now let me eliminate a few things; there is no such thing as a Guaranteed #1 ranking within directory inclusion. You will not find any professional SEO tell you otherwise. What you will find is some unprofessional SEO attempt to mislead you into believing that they can achieve this through Doorway, Constant Submission (Spamming) or Cloaking your WebPages to perform in individual engines. Even these unethical, unprofessional techniques are not guaranteed and illegal to search engine policy. SEO's who utilise these unethical methods risk having your domain name banned or penalised leaving you in the dark and with no chance of retribution.
This does not mean that Guaranteed #1 Ranking does not exist, because it does, but only in Pay Per Click (PPC) or as some call it, Cost Per Click (CPC). This is not directory included though, only who is willing to pay the most per click to hold a #1 position across a sponsored network for individual keyword phrases. So, unless the company is clearly advertising this method of inclusion to you, DO NOT go near them. Ensure that you know exactly where your website will be viewed with PPC as you may end up paying for US exposure instead of UK, Australia, etc. Many people have lost thousands through paying for exposure that did not bring sales due to the regional limitations. Yahoo US is not the same as Yahoo UK or Yahoo Australia & New Zealand, etc.
IMPORTANT: This statement is Fact, not an observation. Thoroughly read terms and conditions and do your homework first. Send emails, phone, ask as many SEO as possible for advice, look for similarities and then compare service and price from the credible professionals.
Guaranteed Ranking, this is certainly achievable to some minimum guarantee, like Top 10 or Top 20 listing in the major engines. Any professional SEO could give this type of Guarantee as a minimum, if not then they ARE NOT as professional as they are trying to make you believe. The difference is generally this; SEO's that guarantee top 10 ranking will generally limit the keyword phrases to only one per page. Top 10 guaranteed ranking is made more specific as it is more time consuming to an SEO to monitor. SEO's that guarantee Top 20 ranking will generally allow you more keyword phrases as they have a little more room to play with. At the end of the day, you are going to be seen more often for more keyword phrases. I offer Top 20 ranking with my SEO firm, due to that fact that your website will be seen more frequently for a greater exposure of keywords. This will only be two or three key phrases per page, though it is better than one key phrase. Your website will still generally rank within the Top 10 for most targeted key phrases, from actual SEO professionals, due to the extensive modifications they will make to your WebPages.
Another good one that I see from some confused clients is Guaranteed Submission. When you read something like guaranteed submission, you would presume that means that your website will be included in the search engines advertised, WRONG. Again, read the fine print within the terms and conditions and you will generally find that unethical SEO’s are only guaranteeing the actual submission process, though attempting to make you believe otherwise. It is all in the wording and how they phrase and structure their sentences. There is no such thing as guaranteed inclusion, not even PPC guarantee inclusion. Every search engine has specific editorial policies that a website must comply with, some more stringent than others. Some of these unprofessional SEO even submit a compliant website, then once listed, change the website to perform disregarding the search engine policy. Again, this opens your domain name and website up to penalties or being banned from that search engine.
Meta information, this is a sure winner, or used to be anyway. Many SEO advertise meta as an important selling point. Meta information is the information contained within the section of a webpage. This information has no weight by most major engines anymore. The only sure Meta tag that is utilised by all search engines is the
http://www.articles-hub.com/Article/47450.html
This does not mean that Guaranteed #1 Ranking does not exist, because it does, but only in Pay Per Click (PPC) or as some call it, Cost Per Click (CPC). This is not directory included though, only who is willing to pay the most per click to hold a #1 position across a sponsored network for individual keyword phrases. So, unless the company is clearly advertising this method of inclusion to you, DO NOT go near them. Ensure that you know exactly where your website will be viewed with PPC as you may end up paying for US exposure instead of UK, Australia, etc. Many people have lost thousands through paying for exposure that did not bring sales due to the regional limitations. Yahoo US is not the same as Yahoo UK or Yahoo Australia & New Zealand, etc.
IMPORTANT: This statement is Fact, not an observation. Thoroughly read terms and conditions and do your homework first. Send emails, phone, ask as many SEO as possible for advice, look for similarities and then compare service and price from the credible professionals.
Guaranteed Ranking, this is certainly achievable to some minimum guarantee, like Top 10 or Top 20 listing in the major engines. Any professional SEO could give this type of Guarantee as a minimum, if not then they ARE NOT as professional as they are trying to make you believe. The difference is generally this; SEO's that guarantee top 10 ranking will generally limit the keyword phrases to only one per page. Top 10 guaranteed ranking is made more specific as it is more time consuming to an SEO to monitor. SEO's that guarantee Top 20 ranking will generally allow you more keyword phrases as they have a little more room to play with. At the end of the day, you are going to be seen more often for more keyword phrases. I offer Top 20 ranking with my SEO firm, due to that fact that your website will be seen more frequently for a greater exposure of keywords. This will only be two or three key phrases per page, though it is better than one key phrase. Your website will still generally rank within the Top 10 for most targeted key phrases, from actual SEO professionals, due to the extensive modifications they will make to your WebPages.
Another good one that I see from some confused clients is Guaranteed Submission. When you read something like guaranteed submission, you would presume that means that your website will be included in the search engines advertised, WRONG. Again, read the fine print within the terms and conditions and you will generally find that unethical SEO’s are only guaranteeing the actual submission process, though attempting to make you believe otherwise. It is all in the wording and how they phrase and structure their sentences. There is no such thing as guaranteed inclusion, not even PPC guarantee inclusion. Every search engine has specific editorial policies that a website must comply with, some more stringent than others. Some of these unprofessional SEO even submit a compliant website, then once listed, change the website to perform disregarding the search engine policy. Again, this opens your domain name and website up to penalties or being banned from that search engine.
Meta information, this is a sure winner, or used to be anyway. Many SEO advertise meta as an important selling point. Meta information is the information contained within the section of a webpage. This information has no weight by most major engines anymore. The only sure Meta tag that is utilised by all search engines is the
http://www.articles-hub.com/Article/47450.html
Search Engine Optimization Standards
To me there is no in between in regards to optimization, either a webpage is optimization or it isn't. A professional SEO will not give you a choice of options when it comes to what they optimize within any given webpage. You will only see options available from unprofessional SEO in the range of what actual modifications are made to each webpage. At no stage should a user have a choice when it comes to what is modified, with the exception of copywriting. The website owner is the professional in relation to the content within each webpage or product item, so the website owner must provide this information to some extent. The SEO copywriter would then enhance the written material supplied, with relevant keyword phrases, to suit search engine characteristics and current search criteria.
Many changes that an SEO will make to a website will not even affect the actual look of a webpage. Some required SEO might impact the website owner's taste, however; the website owner must be conversant with what they are employing an SEO to accomplish to start with. It is very much a give and take affair between the SEO and the website owner. As a website owner, remember who the professional is and what service you’re looking for. I am often asked by owners why I need to change something, my answer is generally "you employed my services to get your website high ranking, not the other way around", simple as that to me. If a person does not want high ranking for their website, then stop wasting my time and your time looking for an SEO, and be happy with no publicity for your website from the Internet.
Let’s discuss what to look for when you view an SEO website and come across packages. As stated already, the level of optimization should never be given as a choice. The only choices you could possibly have for packages from a professional SEO are the amount of pages an SEO will modify. Example, bronze < 10 pages, silver < 50 pages and gold < 100 pages, then with a possible quote for larger Websites. Other options include but are not limited to whether you are submitted through the long waiting free submission or paid rapid inclusion, a manual directory submission campaign or an in-depth report on your website to allow you to see what is wrong and structure your budget to suit, etc. These are not the same as offering different levels of optimization to a webpage. Stay away from any SEO that offers such services. Please ensure that you check everything that an SEO is offering before payment. Treat it no differently to shopping around for a new car, because the cost can vary between $50 to $10,000 or more, depending on what your purchasing and the size of your website and nature of optimization it requires. The best means is to find comparable products and services with other businesses and examine costs. Then take the best product or service that suits your requirements, not necessarily the best price.
http://www.articles-hub.com/Article/47452.html
Many changes that an SEO will make to a website will not even affect the actual look of a webpage. Some required SEO might impact the website owner's taste, however; the website owner must be conversant with what they are employing an SEO to accomplish to start with. It is very much a give and take affair between the SEO and the website owner. As a website owner, remember who the professional is and what service you’re looking for. I am often asked by owners why I need to change something, my answer is generally "you employed my services to get your website high ranking, not the other way around", simple as that to me. If a person does not want high ranking for their website, then stop wasting my time and your time looking for an SEO, and be happy with no publicity for your website from the Internet.
Let’s discuss what to look for when you view an SEO website and come across packages. As stated already, the level of optimization should never be given as a choice. The only choices you could possibly have for packages from a professional SEO are the amount of pages an SEO will modify. Example, bronze < 10 pages, silver < 50 pages and gold < 100 pages, then with a possible quote for larger Websites. Other options include but are not limited to whether you are submitted through the long waiting free submission or paid rapid inclusion, a manual directory submission campaign or an in-depth report on your website to allow you to see what is wrong and structure your budget to suit, etc. These are not the same as offering different levels of optimization to a webpage. Stay away from any SEO that offers such services. Please ensure that you check everything that an SEO is offering before payment. Treat it no differently to shopping around for a new car, because the cost can vary between $50 to $10,000 or more, depending on what your purchasing and the size of your website and nature of optimization it requires. The best means is to find comparable products and services with other businesses and examine costs. Then take the best product or service that suits your requirements, not necessarily the best price.
http://www.articles-hub.com/Article/47452.html
Search Engine Optimization Software
From Leading Australian Professional - Anthony Parsons
There have been many great advances in software technology over the years, one to stand out is the advancement in software to achieve high rankings. Many companies attempt to make substantial and suitable SEO software, though none have really been all that successful I would say. Now with that statement the first thing that probably comes to mind is Web-Position Gold 2. What a guess that was. Let’s face it people, incorporating techniques into a software program and then distributing to the world is not that effective. Look at it like this, these companies study search engines at a current point in time, and then they develop their software for those standards. Once they have Beta tested the software, fixed faults and released it, search engines have changed their algorithms to account for other techniques. Search engines are aware of all of these types of software and account for them to ensure that high rankings are kept to a minimum from the use of them. Some search engine algorithms clearly identify certain criteria that these programs incorporate and penalise them hard.
Be aware that what these programs actually offer is not so much optimisation, but actually spamming a webpage with words and phrases in attempt to achieve the high ranking. These programs cannot add good relevant copywriting to your pages which is what the search engines mainly base rankings on nowadays. Think smart and do not opt for the quick fix, cause that’s all you will gain from such software, a quick shoot up the rankings, then down you go to never be seen again. Only a professional SEO is going to achieve a constant high steady ranking for your website. Why not view this interesting article concluded by Jill Whalen at High Rankings: View Here. The manufacturers of this type of software never tell the bad, only the good. Professional or Unprofessional?
http://www.articles-hub.com/Article/47453.html
There have been many great advances in software technology over the years, one to stand out is the advancement in software to achieve high rankings. Many companies attempt to make substantial and suitable SEO software, though none have really been all that successful I would say. Now with that statement the first thing that probably comes to mind is Web-Position Gold 2. What a guess that was. Let’s face it people, incorporating techniques into a software program and then distributing to the world is not that effective. Look at it like this, these companies study search engines at a current point in time, and then they develop their software for those standards. Once they have Beta tested the software, fixed faults and released it, search engines have changed their algorithms to account for other techniques. Search engines are aware of all of these types of software and account for them to ensure that high rankings are kept to a minimum from the use of them. Some search engine algorithms clearly identify certain criteria that these programs incorporate and penalise them hard.
Be aware that what these programs actually offer is not so much optimisation, but actually spamming a webpage with words and phrases in attempt to achieve the high ranking. These programs cannot add good relevant copywriting to your pages which is what the search engines mainly base rankings on nowadays. Think smart and do not opt for the quick fix, cause that’s all you will gain from such software, a quick shoot up the rankings, then down you go to never be seen again. Only a professional SEO is going to achieve a constant high steady ranking for your website. Why not view this interesting article concluded by Jill Whalen at High Rankings: View Here. The manufacturers of this type of software never tell the bad, only the good. Professional or Unprofessional?
http://www.articles-hub.com/Article/47453.html
Free vs. Paid Submission
From Leading Australian Professional - Anthony Parsons
Free vs Paid submission has been a topic of debate for many years with regard to the actual credibility of services. Several business and websites offer Free submission services. Usually the program gives you a report, of sorts afterwards, detailing successful or unsuccessful acceptance of your site. Let me just say that I do not endorse free Online submission services. Their own credibility was shot with me the minute I did not receive a confirmation email from Scrub the Web when their report said "site submitted successfully". Scrub the web requires a confirmation first before considering to crawl your site? Debate That Concept!
If you must utilise online submission services then there are credible services such as World Wide Promoter. Submission through these type of services has only one benefit that I can see, submission to some minor engines and directories that you would not waste your time with generally. It is these services that see the failure of many websites, due to the nature of what tests have been established with search engine algorithms. Having your website linked in FFA link farms can do more damage to your website. Do Not get fooled by the big "Blast Your Website To 1,000,000 Link Pages". Be careful and steer clear!
Perpetual submission is the next step from this, another waste of time, though some make a good living selling the dream. You know the one's, $49.95 for 12 monthly submissions to 100,000 engines, directories and link pages (Hint: Link Pages = Link Farms). This service is what's more commonly referred to as "spamming a search engine". Believe me when I say, constant submission to a search engine WILL NOT increase your ranking. It is this type of service that can have your domain name penalised or removed and banned permanently. Is the risk really worth it? Read the fine print within these type of websites for the big disclaimer, "we hold no liability for these submissions" or something like that.
Lets get serious! Directory submission. Now your talking quality and value for money. A professional SEO will not even attempt to sell you search engine submission, but more importantly directory submission. Most major search engines and partners (Google, Inktomi, Looksmart, All The Web, etc) will automatically pick up and spider your website for free providing your site is spider friendly and listed within directories. That's the friendly and most cost effective method to achieve search engine listings.
Now, to other marketing. Rapid paid inclusion and Pay Per Click (PPC) advertisement. Directory inclusion assures you that on approval of your application, your site will be added to that search engines directory and all partners which they provide, eg; Inktomi feeds MSN > Hotbot > etc. If your a new website and cannot wait to be picked up for free, or your website data is changing daily, then paid inclusion is for you. Once your included in a directory it is rare for an engine to drop you, even if you do not renew your subscription. Renewing really only assures you of a constant refresh for changing data. If your site data doesn't change often, then I wouldn't worry about it, as the spider / crawler will visit your site frequently to check for updates.
PS. You don't need meta tags telling the robots when to visit either, they will visit often without another line of code.
PPC requires expert marketing advice and management to be run effectively. If you do not have the time to learn and manage your campaign, DO NOT ATTEMPT IT. PPC is very effective when utilised correctly by itself or in conjunction with free listings. PPC has, and will make or break your company, depending on how it is managed. PPC has to be monitored to ensure that you are gaining the Return On Investment (ROI) from the advertisement cost and exposure. At the end of the day though, marketing will only get them to your site, you have to keep them there!
In summary, stop wasting your time and/or money with rubbish perpetual and free online submission tools. Use them once, get listed in those waste of time places and then learn or pay to do the job right the first time. Move on.
http://www.articles-hub.com/Article/47456.html
Free vs Paid submission has been a topic of debate for many years with regard to the actual credibility of services. Several business and websites offer Free submission services. Usually the program gives you a report, of sorts afterwards, detailing successful or unsuccessful acceptance of your site. Let me just say that I do not endorse free Online submission services. Their own credibility was shot with me the minute I did not receive a confirmation email from Scrub the Web when their report said "site submitted successfully". Scrub the web requires a confirmation first before considering to crawl your site? Debate That Concept!
If you must utilise online submission services then there are credible services such as World Wide Promoter. Submission through these type of services has only one benefit that I can see, submission to some minor engines and directories that you would not waste your time with generally. It is these services that see the failure of many websites, due to the nature of what tests have been established with search engine algorithms. Having your website linked in FFA link farms can do more damage to your website. Do Not get fooled by the big "Blast Your Website To 1,000,000 Link Pages". Be careful and steer clear!
Perpetual submission is the next step from this, another waste of time, though some make a good living selling the dream. You know the one's, $49.95 for 12 monthly submissions to 100,000 engines, directories and link pages (Hint: Link Pages = Link Farms). This service is what's more commonly referred to as "spamming a search engine". Believe me when I say, constant submission to a search engine WILL NOT increase your ranking. It is this type of service that can have your domain name penalised or removed and banned permanently. Is the risk really worth it? Read the fine print within these type of websites for the big disclaimer, "we hold no liability for these submissions" or something like that.
Lets get serious! Directory submission. Now your talking quality and value for money. A professional SEO will not even attempt to sell you search engine submission, but more importantly directory submission. Most major search engines and partners (Google, Inktomi, Looksmart, All The Web, etc) will automatically pick up and spider your website for free providing your site is spider friendly and listed within directories. That's the friendly and most cost effective method to achieve search engine listings.
Now, to other marketing. Rapid paid inclusion and Pay Per Click (PPC) advertisement. Directory inclusion assures you that on approval of your application, your site will be added to that search engines directory and all partners which they provide, eg; Inktomi feeds MSN > Hotbot > etc. If your a new website and cannot wait to be picked up for free, or your website data is changing daily, then paid inclusion is for you. Once your included in a directory it is rare for an engine to drop you, even if you do not renew your subscription. Renewing really only assures you of a constant refresh for changing data. If your site data doesn't change often, then I wouldn't worry about it, as the spider / crawler will visit your site frequently to check for updates.
PS. You don't need meta tags telling the robots when to visit either, they will visit often without another line of code.
PPC requires expert marketing advice and management to be run effectively. If you do not have the time to learn and manage your campaign, DO NOT ATTEMPT IT. PPC is very effective when utilised correctly by itself or in conjunction with free listings. PPC has, and will make or break your company, depending on how it is managed. PPC has to be monitored to ensure that you are gaining the Return On Investment (ROI) from the advertisement cost and exposure. At the end of the day though, marketing will only get them to your site, you have to keep them there!
In summary, stop wasting your time and/or money with rubbish perpetual and free online submission tools. Use them once, get listed in those waste of time places and then learn or pay to do the job right the first time. Move on.
http://www.articles-hub.com/Article/47456.html
Top 10 Search Engine Positioning Mistakes
Top 10 Search Engine Positioning Mistakes
By Sumantra Roy
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of
problems.
1) Optimizing your site for the wrong keywords
The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?
In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic.
2) Putting too many keywords in the Meta Keywords tag
I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.
3) Repeating the same keyword too many times
Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.
4) Creating lots of similar doorway pages
Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic.
5) Using Hidden Text
Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.
However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.
6) Creating Pages Containing Only Graphics
The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.
7) Not using the NOFRAMES tag in case your site uses frames
Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic.
8) Using Page Cloaking
Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic.
9) Using Automatic Submission Tools
In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available here.
10) Submitting too many pages per day
People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.
11) Devoting too much time to search engine positioning
Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.
http://www.articles-hub.com/Article/47458.html
By Sumantra Roy
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of
problems.
1) Optimizing your site for the wrong keywords
The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?
In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic.
2) Putting too many keywords in the Meta Keywords tag
I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.
3) Repeating the same keyword too many times
Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.
4) Creating lots of similar doorway pages
Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic.
5) Using Hidden Text
Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.
However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.
6) Creating Pages Containing Only Graphics
The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.
7) Not using the NOFRAMES tag in case your site uses frames
Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic.
8) Using Page Cloaking
Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic.
9) Using Automatic Submission Tools
In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available here.
10) Submitting too many pages per day
People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.
11) Devoting too much time to search engine positioning
Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.
http://www.articles-hub.com/Article/47458.html
Search Engine Submission Services
After getting a website ready according to SEO, Search Engine Submission is the next crucial step. Submitting your website means that the search engine knows your pages exist. It is better to rely on professional companies who provide search engine services.
There are three ways of search engine submission to get your website listed in the search engines. Firstly, you can submit your site directly to the search engine using a free submit form. Secondly, you can let the search engine find your site through the links to your site from other sites such as directories or thirdly, pay the search engine to index your site.
Most of the search engines have a free submission form that needs to be filled. You will have to submit the URL of your homepage. Once the search engine submission is done, you just need to wait. It will be pointless to waste time in re-submitting your website as it will not help to improve your ranking in any way. You may find that all search engines do not provide a form. There is no need to worry as your links will be found on other sites thus making your website easy to locate. It is therefore important to get your site listed in the major directories.
Search engine submission should not be done blindly. It is important to take out time to find the best category that suits your site. Each directory provides submission guidelines which should be read properly. If you follow the guidelines, the chances of being listed will increase and the amount of time it takes to get listed will be decrease.
After you've submitted to major directories, you can begin submitting to other directories as well. It is also very important to submit to local or thematic directories that are relevant to the content of your site. It will take time for the search engines to index your site after it has been listed in the major directories. So patience is the keyword. It may take a couple of weeks before your site may start appearing in the index of the major search engines.
After the search engine submission service providers have submitted your URL to a search engine, it will be placed for their search engine robots to review. It will review the contents thoroughly judging if the links are properly used. Once you submit your homepage, all the other pages of your website will be automatically reviewed. The review process can take anything from a few days to a few weeks.
If you decide to go for the pay for search engine submission, you will save a lot of time. You will not have the need to wait for the search engine to find and index the pages of your site on its own.
Once the process of search engine submission is complete and accepted, it is time for results for all the labor that has been put in. The traffic and the clicks on your web site will increase. Be sure to watch your search engine referrals over a period of time to make sure that all search engines that you have submitted to are still sending traffic back to you.
http://www.articles-hub.com/Article/122904.html
There are three ways of search engine submission to get your website listed in the search engines. Firstly, you can submit your site directly to the search engine using a free submit form. Secondly, you can let the search engine find your site through the links to your site from other sites such as directories or thirdly, pay the search engine to index your site.
Most of the search engines have a free submission form that needs to be filled. You will have to submit the URL of your homepage. Once the search engine submission is done, you just need to wait. It will be pointless to waste time in re-submitting your website as it will not help to improve your ranking in any way. You may find that all search engines do not provide a form. There is no need to worry as your links will be found on other sites thus making your website easy to locate. It is therefore important to get your site listed in the major directories.
Search engine submission should not be done blindly. It is important to take out time to find the best category that suits your site. Each directory provides submission guidelines which should be read properly. If you follow the guidelines, the chances of being listed will increase and the amount of time it takes to get listed will be decrease.
After you've submitted to major directories, you can begin submitting to other directories as well. It is also very important to submit to local or thematic directories that are relevant to the content of your site. It will take time for the search engines to index your site after it has been listed in the major directories. So patience is the keyword. It may take a couple of weeks before your site may start appearing in the index of the major search engines.
After the search engine submission service providers have submitted your URL to a search engine, it will be placed for their search engine robots to review. It will review the contents thoroughly judging if the links are properly used. Once you submit your homepage, all the other pages of your website will be automatically reviewed. The review process can take anything from a few days to a few weeks.
If you decide to go for the pay for search engine submission, you will save a lot of time. You will not have the need to wait for the search engine to find and index the pages of your site on its own.
Once the process of search engine submission is complete and accepted, it is time for results for all the labor that has been put in. The traffic and the clicks on your web site will increase. Be sure to watch your search engine referrals over a period of time to make sure that all search engines that you have submitted to are still sending traffic back to you.
http://www.articles-hub.com/Article/122904.html
Differential Diagnosis of Search Engines.
My research is based on a photographic equipment retail web site www.microglobe.co.uk which is a very best selling site no doubt with gaining good popularity in web circles just in no time. Popularity stand for honesty, good services, low price and all around the product and customer online or offline. In my study the popularity stand for link popularity that I have been working on for a year now. The SEO techniques, expert opinions, webmasters suggestions, forum discussions, email marketing, directory submission, chat discussion are salient areas of my research.
Differential Diagnosis applies on human is now asserted to be true on search engines listing criterias. The backdoor techniques adopted by different search engines sometime troubles webmasters at the other end.
While marketing what we assume most important are the inbound links to the subject web sites, but the story is quite different, for differential criteria of various search engines ranking and listing techniques. One can be amazed with the search results the other day morning, where the links are marginally down, traffic is low, rank is down, moral is down contrary with yesterday, where it was done for no effort. Inspite the team work hard, submissions go on contineously, some of the directories are paid with the appropriate fee for listing and the result is the other way round. It is simply discouraging as good ranking sometimes turned out to be a magic game. Search engines criteria sometimes contradict with each other suffer a great loss to even potential web sites designed by well oriented webmasters for there is no guage to measure the parameters adopted by the big players.
http://www.articles-hub.com/Article/70984.html
Differential Diagnosis applies on human is now asserted to be true on search engines listing criterias. The backdoor techniques adopted by different search engines sometime troubles webmasters at the other end.
While marketing what we assume most important are the inbound links to the subject web sites, but the story is quite different, for differential criteria of various search engines ranking and listing techniques. One can be amazed with the search results the other day morning, where the links are marginally down, traffic is low, rank is down, moral is down contrary with yesterday, where it was done for no effort. Inspite the team work hard, submissions go on contineously, some of the directories are paid with the appropriate fee for listing and the result is the other way round. It is simply discouraging as good ranking sometimes turned out to be a magic game. Search engines criteria sometimes contradict with each other suffer a great loss to even potential web sites designed by well oriented webmasters for there is no guage to measure the parameters adopted by the big players.
http://www.articles-hub.com/Article/70984.html
Google Sandbox Debunked By Google
If you’re reading about this then chances are you know about the supposed Google Sandbox that exists out there. For those of you who don’t the Google Sandbox is supposedly a period of time from a domain’s creation that that domain cannot rank in the search engine results page for highly competitive keywords. What period of time exactly? No one really knows, any guesses were made at between a few months to a year, depending on the keyword that you are trying to rank for. At PubCon 2006 in Las Vegas this entire notion was laughed at by Google when the topic came up to Adam Lasnik, Google’s Search Evangelist during SEO and Big Search’s Q&A portion. Adam was asked about the Google Sandbox, and asked for his comment on whether it existed or not.
Adam’s response was, “Britney and K-Fed or Fed-Ex as he is known have recently announced that they are divorcing. If Britney determines that purple hats are the next rage, and everyone is talking about purple hats, and you come up with a site about purple hats we’re not so naïve as to restrict you from the results.” He went on to say that the search engine results page depends on the niche and if it is content rich, and that sites that maintain this are not placed in a “sandbox” in which they are unable to rank. While I was in the audience you could tell in the tone of Adam’s voice that he thought the notion of the Google Sandbox to be quite humorous, and enjoyed answering the question about it. Adam’s comments reinforced another reason to not always believe everything that you read on message boards, as most of them are speculation, and have no basis in fact.
Jeff Lawrence is the owner of Sonicko Consulting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com
http://www.articles-hub.com/Article/131670.html
Adam’s response was, “Britney and K-Fed or Fed-Ex as he is known have recently announced that they are divorcing. If Britney determines that purple hats are the next rage, and everyone is talking about purple hats, and you come up with a site about purple hats we’re not so naïve as to restrict you from the results.” He went on to say that the search engine results page depends on the niche and if it is content rich, and that sites that maintain this are not placed in a “sandbox” in which they are unable to rank. While I was in the audience you could tell in the tone of Adam’s voice that he thought the notion of the Google Sandbox to be quite humorous, and enjoyed answering the question about it. Adam’s comments reinforced another reason to not always believe everything that you read on message boards, as most of them are speculation, and have no basis in fact.
Jeff Lawrence is the owner of Sonicko Consulting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com
http://www.articles-hub.com/Article/131670.html
Guide To Search Engine Paid Inclusion
From the hundreds of search engines today, some are offering paid URL inclusion. What is paid URL inclusion and how does it differ from the regular free listing on the search engines. Paid URL inclusion means you have to pay for a particular amount annually for some search engines to index your web pages.
Since all the search engines have "crawlers" and "spiders" to index all web pages online, why is there still a web marketing technique like paid URL inclusion? It is true that the search engines will eventually find your web pages and index them; however, it could take at least of couple of months for them to finally index the entire website. This is where paid URL inclusion advances. It offers faster indexing of your web pages.
Paid URL Inclusion Process
Search engines that offer paid URL inclusion service promise websites of a faster spidering and indexing of the website's pages. Faster indexing means faster visibility of your website on the search engine page results. This is done through an extra "spider" that indexes paid inclusions. This extra spider indexes paid inclusions faster than the regular "spider" indexing web pages for free.
The primary difference between the free URL inclusion and the paid URL inclusion in the search engines is the speed at which the pages of your website are indexed. You know how speed matters in terms of indexing your website, right? This is the reason why paid URL inclusion is so tempting.
Paid Inclusion Annual Fee And Renewal Fee?
Paid URL inclusion asks a specific amount to be paid by the website owner in exchange of the faster spidering and indexing of the web pages. Some webmasters raise questions as to why there is still a renewal fee when in fact the website and all its pages are already fully indexed.
The renewal fee is actually for the purpose of keeping your website on the search engine's index. Be informed that search engines offering paid URL inclusion remove your website and its web pages from the search engines' index after the pay period. This means you have to wait for your site to be spidered again. Your website will be lost for a particular duration of time until it is indexed again.
Is Paid URL Inclusion For You?
The fact remains that the search engines will still spider your web pages and index your website whether you pay an annual fee for paid URL inclusion or not. Thinking of the long wait ahead for free search engine URL submission, you may opt to use search engine paid URL inclusion instead. If you want immediate spidering and indexing of your web pages and your entire website, paid URL inclusion is the web marketing service for you!
About the Author
Since all the search engines have "crawlers" and "spiders" to index all web pages online, why is there still a web marketing technique like paid URL inclusion? It is true that the search engines will eventually find your web pages and index them; however, it could take at least of couple of months for them to finally index the entire website. This is where paid URL inclusion advances. It offers faster indexing of your web pages.
Paid URL Inclusion Process
Search engines that offer paid URL inclusion service promise websites of a faster spidering and indexing of the website's pages. Faster indexing means faster visibility of your website on the search engine page results. This is done through an extra "spider" that indexes paid inclusions. This extra spider indexes paid inclusions faster than the regular "spider" indexing web pages for free.
The primary difference between the free URL inclusion and the paid URL inclusion in the search engines is the speed at which the pages of your website are indexed. You know how speed matters in terms of indexing your website, right? This is the reason why paid URL inclusion is so tempting.
Paid Inclusion Annual Fee And Renewal Fee?
Paid URL inclusion asks a specific amount to be paid by the website owner in exchange of the faster spidering and indexing of the web pages. Some webmasters raise questions as to why there is still a renewal fee when in fact the website and all its pages are already fully indexed.
The renewal fee is actually for the purpose of keeping your website on the search engine's index. Be informed that search engines offering paid URL inclusion remove your website and its web pages from the search engines' index after the pay period. This means you have to wait for your site to be spidered again. Your website will be lost for a particular duration of time until it is indexed again.
Is Paid URL Inclusion For You?
The fact remains that the search engines will still spider your web pages and index your website whether you pay an annual fee for paid URL inclusion or not. Thinking of the long wait ahead for free search engine URL submission, you may opt to use search engine paid URL inclusion instead. If you want immediate spidering and indexing of your web pages and your entire website, paid URL inclusion is the web marketing service for you!
About the Author
This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. Please see Pay Per Click Services.
Internet Search Engine Submission Service - Web Site Marketing
One strategy of generating traffic to a website is to submit it to as many search engines as possible. Basically, what you are doing is telling the search engine that you exist. Sadly, the only real search engines that matter add up to about 3; however the other search engines do count for a few percent of the rest of the searches which is still thousands, if not, millions of searches. I am going to tell you exactly how to do this, what sites you can do this with, why you should do it, and then I'm going to stomp on every word with my personal experience.
What you want to do is just type in the phrase, ' "submit your URL" free search engine '.Everything in between the ' mark is what you should type in. What this is going to do is bring up all the sites with the exact phrase "submit your URL" with the words search engine in there too. This is important because if you don't place the words "search engine" in there, you will other submission services.
You are probably looking for some kind of service that will blast your website link to 500 other search engines for free right? This is not a good idea for many reasons. Firstly, when I tried services like that once a little while back, I had the unfortunate problem of doing things before I researched them and I got bad results. I was receiving emails from all kinds of useless sites beginning me to pay for a search engines submission service. Basically, the traffic you get from search engines are not so great. Many people think that if they submit their websites to search engines, they will get more links to their sites and Google will find them and index them. This may be true; but, there are better methods of doing this.
So, I know you were looking for a way to submit your website to a whole list of useless sites, but I think I just did you a huge favor by telling you my mistake. Please, if you want your website to appear on a search engine, be patient and let Google find you on there own. The best advice I can give you is go to wordtracker.com, find great key words, and optimize your website for unused niche key phrases that are much more targeted.
About the Author
Free Blog Traffic E-book
If you have a website that needs traffic, I will show you how you can
generate a large amount of traffic using blogs and my simple to follow systems and strategies that I use.
Just visit, http://internetbusiness-tips.com or more information
What you want to do is just type in the phrase, ' "submit your URL" free search engine '.Everything in between the ' mark is what you should type in. What this is going to do is bring up all the sites with the exact phrase "submit your URL" with the words search engine in there too. This is important because if you don't place the words "search engine" in there, you will other submission services.
You are probably looking for some kind of service that will blast your website link to 500 other search engines for free right? This is not a good idea for many reasons. Firstly, when I tried services like that once a little while back, I had the unfortunate problem of doing things before I researched them and I got bad results. I was receiving emails from all kinds of useless sites beginning me to pay for a search engines submission service. Basically, the traffic you get from search engines are not so great. Many people think that if they submit their websites to search engines, they will get more links to their sites and Google will find them and index them. This may be true; but, there are better methods of doing this.
So, I know you were looking for a way to submit your website to a whole list of useless sites, but I think I just did you a huge favor by telling you my mistake. Please, if you want your website to appear on a search engine, be patient and let Google find you on there own. The best advice I can give you is go to wordtracker.com, find great key words, and optimize your website for unused niche key phrases that are much more targeted.
About the Author
Free Blog Traffic E-book
If you have a website that needs traffic, I will show you how you can
generate a large amount of traffic using blogs and my simple to follow systems and strategies that I use.
Just visit, http://internetbusiness-tips.com or more information
Tips on Finding a Good Search Engine Optimization Company
It is a popular fact that Internet marketing and advertising is rising these days.
Heaps of businesses know that search engines can help to increase the extremely targeted prospects to their Website, normally at a part of the cost of traditional marketing. In some studies revealed that about 85% of those who are searching for information on the Internet are using search engines to find the necessary information their looking for. In addition, a large 90% of users seldom browse those beyond the first two pages or beyond the top 20 ranked Websites of a search engine result.
There are loads of competitors out there who are eager to be among the top 20 ranked search engine result, so it is better to enhance you business Website's visibility.
There are actually many search engine optimization companies out there, but choosing which one to take into service is not that easy.
But there are some guidelines and tips to consider before choosing search engine optimization company that appropriate to your needs. The suitable search engine optimization company to select is the one that is great in keyword formulation. Expert Websites typically passes these first criteria, but it is yet sufficient to distinguish between the right and wrong choice of search engine optimization company.
A Website will not actually be visible in the search engines immediately, it certainly take some time about months, just to rank it well in Google. And it can be much longer, it actually depends on how competitive the keyword or phrases are. The 'Google sandbox' or the 'Google aging delay' is the popular lag time in the search engine circles.
A search engine optimization company who promises you to have an immediately visibility of your Website by doing 'search engine spam' schemes as an option, will in fact make you Website be barred from the search engine, so the dream of having your Website's search engine visibility will just come to an end.
You have to take note that search engine success certainly needs time, determination and patience. So choose a search engine optimization company who actually say so and not those who promises otherwise.
So to be able to rank well one should choose a search engine optimization company who can provide new content that is striking to the search engine and the visitors as well. Lately, the main search engines like Google made a campaign of giving better consideration for new and original content on Websites. A lot of businesses Website nowadays uses pattern contents which are provided by Website vendors. And if you have take a service of search engine optimization company who perform such thing, then you can be giving better worth to your website visitors.
So what is important here is to be original. In order for you to face all the competitors and to stand out to all of them and to be able to be in the rank that you wish, be original. Either buying or selling it, what really matters to people is to have the necessary information they needed. Huge search traffic volume and high amount of clients to your Website can be the result if you finally search for the search engine optimization company who can provide it.
About the Author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com, http://seo.xon.us
Heaps of businesses know that search engines can help to increase the extremely targeted prospects to their Website, normally at a part of the cost of traditional marketing. In some studies revealed that about 85% of those who are searching for information on the Internet are using search engines to find the necessary information their looking for. In addition, a large 90% of users seldom browse those beyond the first two pages or beyond the top 20 ranked Websites of a search engine result.
There are loads of competitors out there who are eager to be among the top 20 ranked search engine result, so it is better to enhance you business Website's visibility.
There are actually many search engine optimization companies out there, but choosing which one to take into service is not that easy.
But there are some guidelines and tips to consider before choosing search engine optimization company that appropriate to your needs. The suitable search engine optimization company to select is the one that is great in keyword formulation. Expert Websites typically passes these first criteria, but it is yet sufficient to distinguish between the right and wrong choice of search engine optimization company.
A Website will not actually be visible in the search engines immediately, it certainly take some time about months, just to rank it well in Google. And it can be much longer, it actually depends on how competitive the keyword or phrases are. The 'Google sandbox' or the 'Google aging delay' is the popular lag time in the search engine circles.
A search engine optimization company who promises you to have an immediately visibility of your Website by doing 'search engine spam' schemes as an option, will in fact make you Website be barred from the search engine, so the dream of having your Website's search engine visibility will just come to an end.
You have to take note that search engine success certainly needs time, determination and patience. So choose a search engine optimization company who actually say so and not those who promises otherwise.
So to be able to rank well one should choose a search engine optimization company who can provide new content that is striking to the search engine and the visitors as well. Lately, the main search engines like Google made a campaign of giving better consideration for new and original content on Websites. A lot of businesses Website nowadays uses pattern contents which are provided by Website vendors. And if you have take a service of search engine optimization company who perform such thing, then you can be giving better worth to your website visitors.
So what is important here is to be original. In order for you to face all the competitors and to stand out to all of them and to be able to be in the rank that you wish, be original. Either buying or selling it, what really matters to people is to have the necessary information they needed. Huge search traffic volume and high amount of clients to your Website can be the result if you finally search for the search engine optimization company who can provide it.
About the Author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com, http://seo.xon.us
The Only True Search Engine Promotion Strategy
When it comes to delivering traffic to websites, high ranking positions in organic listings (i.e. non-sponsored results) in any of the major search engines such as Google, Yahoo and MSN can result in a large quantity of highly relevant visitors.
For commercial websites, this flow of traffic can represent a valuable supply of potential customers who are pre-qualified and will convert at a much higher rate than non-targeted traffic. Putting things into perspective, a first page ranking for a popular and competitive search term on a major search engine can result in hundreds or even thousands of visitors landing at your website on a daily basis. In this way, search engines can act like business directories that direct prospects to what is considered to be the most deserving businesses.
Consider the effect on your business if your local business pages telephone directory always suggested your business as the one that potential customers should consider first?
Given the fantastic potential for building awareness, lead generation and financial gain it's little wonder that the inner workings of search engines are such closely guarded secrets because any such knowledge could be used to manipulate search engine results. Likewise, it's hardly surprising that many webmasters devote a significant amount of their time and resources on improving their website's search engine ranking positions (SERPs).
There is much, often heated, debate about search engine marketing and this draws many similarities with those about religion. Depending on who you ask, you'll often get a different opinion of how best to improve a website's SERPs, but the only people who know for sure are the creators themselves.
Despite the obvious futility of forever trying to crack the 'search engine code', webmasters will continue to chase the holy grail of top ranking positions for relevant search terms with varying degrees of success. Since the inception of search engines for the World Wide Web, there have been a countless number of different tactics employed by those wanting to improve their SERPs. Some of these tactics were considered illegal (black hat), some were considered to be legitimate (white hat), some were considered to be legitimate and were later reconsidered illegal, some never really had any kind of impact on SERPs at all, some depended on finer individual characteristics, and some continue to benefit SERPs to this day.
Regardless of the tactic employed, there's always one truth that's always remained consistent and if it was taken into consideration then any consequent action that followed had the highest probability of improving SERPs. That one thing is that search engines have a job to do and that's to consistently supply their users with the most relevant search results for their queries. Appreciating that job and helping them to do it can be very beneficial to your own website.
A question I'm often asked by webmasters is,
"How do I improve my website's search engine rankings?"
My reply usually consists of advising the enquirer to disregard their own wants and to consider those of the search engines,
"If you were running a search engine, what factors would you take into consideration when ranking websites?"
Turning the original question around in this manner often forces the webmaster to approach their problem from a new perspective; one which allows them to have a better understanding of what might have a beneficial or detrimental effect on their website's SERPs.
Of course, even this way of thinking about search engine ranking isn't necessarily more accurate than any other, but it would certainly seem to be logical to consider satisfying someone elses needs in order to have them help you satisfy your own.
About the Author
Web Star Creations offers tailored consultations, advising on how to improve search engine ranking positions for your business website. Visit their web design Liverpool website.
For commercial websites, this flow of traffic can represent a valuable supply of potential customers who are pre-qualified and will convert at a much higher rate than non-targeted traffic. Putting things into perspective, a first page ranking for a popular and competitive search term on a major search engine can result in hundreds or even thousands of visitors landing at your website on a daily basis. In this way, search engines can act like business directories that direct prospects to what is considered to be the most deserving businesses.
Consider the effect on your business if your local business pages telephone directory always suggested your business as the one that potential customers should consider first?
Given the fantastic potential for building awareness, lead generation and financial gain it's little wonder that the inner workings of search engines are such closely guarded secrets because any such knowledge could be used to manipulate search engine results. Likewise, it's hardly surprising that many webmasters devote a significant amount of their time and resources on improving their website's search engine ranking positions (SERPs).
There is much, often heated, debate about search engine marketing and this draws many similarities with those about religion. Depending on who you ask, you'll often get a different opinion of how best to improve a website's SERPs, but the only people who know for sure are the creators themselves.
Despite the obvious futility of forever trying to crack the 'search engine code', webmasters will continue to chase the holy grail of top ranking positions for relevant search terms with varying degrees of success. Since the inception of search engines for the World Wide Web, there have been a countless number of different tactics employed by those wanting to improve their SERPs. Some of these tactics were considered illegal (black hat), some were considered to be legitimate (white hat), some were considered to be legitimate and were later reconsidered illegal, some never really had any kind of impact on SERPs at all, some depended on finer individual characteristics, and some continue to benefit SERPs to this day.
Regardless of the tactic employed, there's always one truth that's always remained consistent and if it was taken into consideration then any consequent action that followed had the highest probability of improving SERPs. That one thing is that search engines have a job to do and that's to consistently supply their users with the most relevant search results for their queries. Appreciating that job and helping them to do it can be very beneficial to your own website.
A question I'm often asked by webmasters is,
"How do I improve my website's search engine rankings?"
My reply usually consists of advising the enquirer to disregard their own wants and to consider those of the search engines,
"If you were running a search engine, what factors would you take into consideration when ranking websites?"
Turning the original question around in this manner often forces the webmaster to approach their problem from a new perspective; one which allows them to have a better understanding of what might have a beneficial or detrimental effect on their website's SERPs.
Of course, even this way of thinking about search engine ranking isn't necessarily more accurate than any other, but it would certainly seem to be logical to consider satisfying someone elses needs in order to have them help you satisfy your own.
About the Author
Web Star Creations offers tailored consultations, advising on how to improve search engine ranking positions for your business website. Visit their web design Liverpool website.
Search engine marketing tips gives you a perfect direction for success
Proper promotion and marketing is the key to the success of every business, be it online or any other. Without telling others about the quality and value of your products and services, you cannot hit the target audience. In an online business, the game is entirely of marketing on web portals. In this regard, search engine marketing is considered as one of the best and the most suited methods of promoting something on internet. Well, it is the search engine marketing tips that tells every professional and you also about the ways that can be adopted or taken care of while marketing on net.
Search engine marketing tips is a source of important information for experienced professionals, as well as beginners. This piece of information tells that certain things have to be taken care of for enhancing your business opportunities. First and the foremost thing as per search engine marketing tips is that your online business site should have a theme based design and graphics on your site. It is always beneficial to have a theme based design, rather than the general one. Whenever a visitor comes to your site, he or she will first get to have an eye on the design and if the design is not proper, then they will not visit your site again.
Now it is the turn of creative content that is used to give a description of your products and services. As per the search engine marketing tips, you should see to it that the content matches the thoughts that you want to express. It is generally said that words have the power of describing just about anything. And the content should be convincing enough to turn your visitors into customers and get you desired profits. After all, we are all here to earn profits and not to suffer losses. Another thing to be noticed as per search engine marketing tips is that you can accompany pictures that best describe your words.
Search engine marketing tips helps in improving the visibility of your online business on the search engines. These tips facilitate the working of numerous search engine marketing firms that provide marketing services. Many of them charge reasonable amount to help you in creating a peak position for your site in the search engines. If you are new to the field of online business, then search engine marketing tips will surely give you the right pathway to success. You will be spending so much to get your site on the top and have maximum number of traffic.
Nothing on your site will work, if it is not access friendly. And to be access friendly, you have to make sure that all the links on the web pages of your site should be working properly. Just think the amount of loss you will suffer, if the visitor coming to your site is not able to access it. It is obvious that you would not like this to happen. This thing is also mentioned in search engine marketing tips. In fact, all the professionals in search engine marketing firm consider it as one of the most important help.
About the Author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing program,Search engine marketing tips and Organic SEO methods. To get his Tips and services of Search engine marketing firm for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com
Search engine marketing tips is a source of important information for experienced professionals, as well as beginners. This piece of information tells that certain things have to be taken care of for enhancing your business opportunities. First and the foremost thing as per search engine marketing tips is that your online business site should have a theme based design and graphics on your site. It is always beneficial to have a theme based design, rather than the general one. Whenever a visitor comes to your site, he or she will first get to have an eye on the design and if the design is not proper, then they will not visit your site again.
Now it is the turn of creative content that is used to give a description of your products and services. As per the search engine marketing tips, you should see to it that the content matches the thoughts that you want to express. It is generally said that words have the power of describing just about anything. And the content should be convincing enough to turn your visitors into customers and get you desired profits. After all, we are all here to earn profits and not to suffer losses. Another thing to be noticed as per search engine marketing tips is that you can accompany pictures that best describe your words.
Search engine marketing tips helps in improving the visibility of your online business on the search engines. These tips facilitate the working of numerous search engine marketing firms that provide marketing services. Many of them charge reasonable amount to help you in creating a peak position for your site in the search engines. If you are new to the field of online business, then search engine marketing tips will surely give you the right pathway to success. You will be spending so much to get your site on the top and have maximum number of traffic.
Nothing on your site will work, if it is not access friendly. And to be access friendly, you have to make sure that all the links on the web pages of your site should be working properly. Just think the amount of loss you will suffer, if the visitor coming to your site is not able to access it. It is obvious that you would not like this to happen. This thing is also mentioned in search engine marketing tips. In fact, all the professionals in search engine marketing firm consider it as one of the most important help.
About the Author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing program,Search engine marketing tips and Organic SEO methods. To get his Tips and services of Search engine marketing firm for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com
Search Engine Submission Tools Open Traffic Floodgates To Websites
Search engine submission tools are excellent tools when it comes to getting our websites indexed in the search engines. Such tools can either be provided by search engine submission services or in the form of software. What they can do for us is rather straightforward - submitting our website details for inclusion in the search engines. Why is it so crucial that we make use of these search engine submission tools?
There are a few reasons why we submit to search engines. One reason is to get our websites indexed as quickly as possible. Indexing is important so that people can locate our websites in the search engines. Websites that are not indexed cannot be found at all, so it doesn't matter even if we have built a 1000 page website. Indexing in search engines is powerful because search engines network with one another. Once it is picked up by one search engine, the rest would slowly catch up. One trick is to submit your website to MSN, as they allow you to suggest websites for their search engine spiders to explore. MSN tend to index websites faster than Yahoo and Google. Once your website is accepted and indexed in MSN, the rest would follow shortly.
Another reason why we submit to search engines is to optimize exposure of our websites. There are literally hundreds to thousands of small search engines which you may not have heard of. Some of them are in collective partnership with the major search engines, so there is an intricate network of search engines that interact with one another. Pitting yourself against big-timers or established websites in the major search engines can be a draining and most of the time, unrewarding journey. Submitting to the small search engines and getting them indexed gives you greater opportunities to rank high in them.
While submitting to smaller search engines is an excellent idea, webmasters also understand it is a chore to submit to the search engines one by one. It feels like eternity to submit to hundreds of them. People by nature don't like repetitive tasks especially you are one of those who hate to perform data-entry tasks. The solution is therefore to employ the services of search engine submission tools like search engine submission services or software.
There are many choices in the internet but unfortunately, some of them charge an exorbitant fee to submit your website. Unless your pockets are deep or your returns from search engine submissions far exceed your expenses, you would find using search engine submission tools barely a good investment or website promotion method. Naturally, there are also some unscrupulous services that employ unorthodox or blackhat search engine submission tools to spam the search engines and their network partners with your website details, getting you banned rather ranking well. Discover what the cheap yet effective options are at my blog if you are looking for affordable search engine submission tools.
This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.
About the Author
Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.
There are a few reasons why we submit to search engines. One reason is to get our websites indexed as quickly as possible. Indexing is important so that people can locate our websites in the search engines. Websites that are not indexed cannot be found at all, so it doesn't matter even if we have built a 1000 page website. Indexing in search engines is powerful because search engines network with one another. Once it is picked up by one search engine, the rest would slowly catch up. One trick is to submit your website to MSN, as they allow you to suggest websites for their search engine spiders to explore. MSN tend to index websites faster than Yahoo and Google. Once your website is accepted and indexed in MSN, the rest would follow shortly.
Another reason why we submit to search engines is to optimize exposure of our websites. There are literally hundreds to thousands of small search engines which you may not have heard of. Some of them are in collective partnership with the major search engines, so there is an intricate network of search engines that interact with one another. Pitting yourself against big-timers or established websites in the major search engines can be a draining and most of the time, unrewarding journey. Submitting to the small search engines and getting them indexed gives you greater opportunities to rank high in them.
While submitting to smaller search engines is an excellent idea, webmasters also understand it is a chore to submit to the search engines one by one. It feels like eternity to submit to hundreds of them. People by nature don't like repetitive tasks especially you are one of those who hate to perform data-entry tasks. The solution is therefore to employ the services of search engine submission tools like search engine submission services or software.
There are many choices in the internet but unfortunately, some of them charge an exorbitant fee to submit your website. Unless your pockets are deep or your returns from search engine submissions far exceed your expenses, you would find using search engine submission tools barely a good investment or website promotion method. Naturally, there are also some unscrupulous services that employ unorthodox or blackhat search engine submission tools to spam the search engines and their network partners with your website details, getting you banned rather ranking well. Discover what the cheap yet effective options are at my blog if you are looking for affordable search engine submission tools.
This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.
About the Author
Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.
Subscribe to:
Posts (Atom)