The temptation to rush through the creation of your website can force you to compromise on a great many fundamentally important aspects of solid website operation - compromises that you will ultimately need to go back and correct. The trick is to get it right the first time, leaving changing your website for those infrequent times when you change your corporate look or shift your company's message.
There are a number of things you need to consider when constructing your website so as to avoid the costly revisions later on. It should also be noted that many times, despite the good intentions, the revisions you are intending to make never seem to get made, as you become to busy to tend to them. The result then, is that you are stuck with a deficient website.
So what are those elements you need to keep in mind Tudog has a few questions you should be asking yourself. They are:
1. What is the purpose of this website
There are a number of legitimate functions a website can serve. For example a website can be set up as a means of disseminating information. It can also be an online example of your company's skills and expertise. Whatever the purpose, you must have it clearly and well defined before you start considering other aspects of website development.
2. What should be my user paths
The navigation you incorporate into the website with significantly influence the experience your visitors will have, how long they will stay, and how successful they will be in extracting from the website what they wanted (and what you wanted them to get out of it). User paths need to be logical, clear, easy to follow, and categorized in language that is common and typical. You do not want to create links that people cannot understand or send them through a maze to get to where they want to go.
3. How do I want the site to look
The appearance of your website will greatly influence the extent to which you are able to extract from the website the full potential of your effort. The development of the look of your site begins with the corporate identity of your company. The website should be consistent with this look. In addition, you should consider what "feel" you want the website to have. For example, a financial services website might want a "safe and established" feel, while a technology company might want to demonstrate its technical savvy or communicate its high technology image.
4. How will the site be used
While you considered your objectives, you also need to consider the objectives of the people who will be visiting the site. There is a need to anticipate the purpose people will have in exploring your site and make sure that you deliver the experience as you understand they would want it. While some of this has to do with the aspects we discuss above, such as site appearance and navigation, it also has to do with the core message of the website and the content you provide.
5. How should the content be presented
Beyond what content you should provide is the question of how it should be organized. While some of this is taken care of when considering the navigation, much of it has to do with the way pages are laid out and the interaction of text with graphics. Once again, this question is at the core of the visitor's experience, the success of which will determine in the long run the success of your business.
6. What communication channels have you created
You need to make sure that you are allowing your visitors the opportunity to interact with by providing the ability to email you or call you. Tudog recommends providing as much contact information as possible because we believe that websites with little contact information lack credibility, as if they do not want inquiries. You need to put your company out there for evaluation and you need to do so in such a way that you express confidence that you will pass any evaluation with flying colors.
The creation of a high quality, well conceived website will afford your company the ability to establish and maintain credibility while also serving as an interactive tool for people interested in learning more about your company. What they learn - and what they perceive - has a lot to do with how good your site is. When building your site, ask yourself these 6 questions, and you'll be able to answer the question "how good a site do I have" with the answer "quite good indeed".
http://www.articleco.com/Article/Getting-Your-website-Right/45429
Tuesday, November 6, 2007
Web Based Promotional Techniques: Effective ways to get targeted visitors
It is an ongoing trend for webmasters to compete for higher search engine ranking. Because in this way webmasters can get more targeted traffic to their website and it ultimately helps them to boost traffic of their website. But it is not so simple. Good and advanced web based promotional techniques can help you to achieve your objective. If you have already developed your website and also want to increase in the natural ranking in every search engine, then follow some effective web based promotional techniques.
Some of the vital web based promotional techniques are discussed below which can help you in better search engine ranking. They are as:
Though there are several search engines like yahoo, MSN, AltaVista and AllTheWeb, yet Google leads the industry with long strides. Hence, whatever you do, it should fit Google. It would be easier for you to achieve your objective; if you follow Google optimization techniques. The domains which are registered for more than five years, they are become more trust worthy for search engines. So, your significance increases, if your industry exists for a long time.
Keyword analysis is also considered as one of the effective web based promotional techniques. When a visitor searches for any information, search engines provide a list of webpages which either contain the keyword or have some relevance with the keyword. You can use the tools to find out the targeted keyword for your website. There are different keyword analysis tools are available online. You can use the tool that gives better and accurate result. While selecting keywords for your website, keep it in mind that the selected keyword should have more search volume and less competition.
Among different web based promotional techniques, link campaigning is the most significant one. Presently article submission, blog posting, PR posting and forum posting are considered as effective link building techniques to get quality inbound links for your website. You can attract more targeted visitors for your website, if your site appears within top search results of major search engines. Link campaigning can be done in three different ways, such as; one-way, two-way and three-way link campaigning. This technique will help to increase your website ranking magically.
Quality content is the most vital aspect for getting good search engine ranking. Try to write unique content for your website. Dont copy content from other websites. If your content is able to maintain balance between search engines and visitors, then it will definitely help to boost your business. While writing content, try to maintain the keyword density within 3-7%. Your targeted keyword must appear within the first paragraph of your content.
If you are really interested to achieve higher search engine ranking in major search engines, then the web based promotional techniques discussed above will definitely be helpful for you.
http://www.articleco.com/Article/Web-Based-Promotional-Techniques--Effective-ways-to-get-targeted-visitors/46428
Some of the vital web based promotional techniques are discussed below which can help you in better search engine ranking. They are as:
Though there are several search engines like yahoo, MSN, AltaVista and AllTheWeb, yet Google leads the industry with long strides. Hence, whatever you do, it should fit Google. It would be easier for you to achieve your objective; if you follow Google optimization techniques. The domains which are registered for more than five years, they are become more trust worthy for search engines. So, your significance increases, if your industry exists for a long time.
Keyword analysis is also considered as one of the effective web based promotional techniques. When a visitor searches for any information, search engines provide a list of webpages which either contain the keyword or have some relevance with the keyword. You can use the tools to find out the targeted keyword for your website. There are different keyword analysis tools are available online. You can use the tool that gives better and accurate result. While selecting keywords for your website, keep it in mind that the selected keyword should have more search volume and less competition.
Among different web based promotional techniques, link campaigning is the most significant one. Presently article submission, blog posting, PR posting and forum posting are considered as effective link building techniques to get quality inbound links for your website. You can attract more targeted visitors for your website, if your site appears within top search results of major search engines. Link campaigning can be done in three different ways, such as; one-way, two-way and three-way link campaigning. This technique will help to increase your website ranking magically.
Quality content is the most vital aspect for getting good search engine ranking. Try to write unique content for your website. Dont copy content from other websites. If your content is able to maintain balance between search engines and visitors, then it will definitely help to boost your business. While writing content, try to maintain the keyword density within 3-7%. Your targeted keyword must appear within the first paragraph of your content.
If you are really interested to achieve higher search engine ranking in major search engines, then the web based promotional techniques discussed above will definitely be helpful for you.
http://www.articleco.com/Article/Web-Based-Promotional-Techniques--Effective-ways-to-get-targeted-visitors/46428
Increase Website Traffic with SEO Services
Website Traffic:
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.
There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don’t need you to spend too much money but it all depends on how effectively you are able to choose the right keywords for your advertisement. In a Pay-per-click campaign, you have to create an advertisement that is relevant to your product or service and place a bid on the keywords you select. So the primary concern is the keyword. You will have to do some research to find the right keywords and also understand how each keyword is associated with your product or service offering and how they can actually drive traffic. If you have a website selling travel tours, you can use keywords like trekking and hiking, honeymoon packages. If a visitor is looking for a travel tour company and sees your advertisement with the right keywords then he will definitely click on it and you will have to pay for every click.
Link Building: The second method of effectively bringing traffic to your website is through link building. Link popularity startegies can be free and also paid. In the paid method, you will be either paying a membership fee for submission of your website link to multiple directories, and ezines. It can prove to be costly if you are approaching too many vendors. To cut down the cost, you need to approach only those ezines, which have a higher page rank and where there are more than 500 visitors a day or more than 500 members. The free linking method on the other hand requires a lot of hard word and you will have to search for them. Again remember, don’t just go around putting your website link in just about any directory. Relevance is important hence approach only those directories or ezines, which have your product or service as one of their sections. There are many ezines where you can even submit optimized articles with your link free. These ezines probably have thousands of such articles but it will help in the long run to create visibility.
Organic Search Engine Optimization: The third and one of the most effective methods of increasing web traffic is Organic search engine optimization or SEO. Organic SEO is basically a method by which you can optimize your web pages so that you can start with a decent ranking by the search engines, and then work your way up. As the ranking increases, so does the web traffic. It is a long process but quite effective. Your website can be search optimized only when you use strong and relevant content on your website. The content should not just be attractive but will also be informative and keyword rich. If you are selling a service then provide as much information as possible without making the page too long. Again, try to keep the content within 500-700 words a page. Any longer than that, people will start losing interest. No one really has the time to read so much. People have come to your website to find a solution and hence you should focus more on providing the solution through good navigation, great content and refined information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Do it Yourself or hire a SEO Services Company
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
http://www.articleco.com/Article/Increase-Website-Traffic-with-SEO-Services/46498
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.
There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don’t need you to spend too much money but it all depends on how effectively you are able to choose the right keywords for your advertisement. In a Pay-per-click campaign, you have to create an advertisement that is relevant to your product or service and place a bid on the keywords you select. So the primary concern is the keyword. You will have to do some research to find the right keywords and also understand how each keyword is associated with your product or service offering and how they can actually drive traffic. If you have a website selling travel tours, you can use keywords like trekking and hiking, honeymoon packages. If a visitor is looking for a travel tour company and sees your advertisement with the right keywords then he will definitely click on it and you will have to pay for every click.
Link Building: The second method of effectively bringing traffic to your website is through link building. Link popularity startegies can be free and also paid. In the paid method, you will be either paying a membership fee for submission of your website link to multiple directories, and ezines. It can prove to be costly if you are approaching too many vendors. To cut down the cost, you need to approach only those ezines, which have a higher page rank and where there are more than 500 visitors a day or more than 500 members. The free linking method on the other hand requires a lot of hard word and you will have to search for them. Again remember, don’t just go around putting your website link in just about any directory. Relevance is important hence approach only those directories or ezines, which have your product or service as one of their sections. There are many ezines where you can even submit optimized articles with your link free. These ezines probably have thousands of such articles but it will help in the long run to create visibility.
Organic Search Engine Optimization: The third and one of the most effective methods of increasing web traffic is Organic search engine optimization or SEO. Organic SEO is basically a method by which you can optimize your web pages so that you can start with a decent ranking by the search engines, and then work your way up. As the ranking increases, so does the web traffic. It is a long process but quite effective. Your website can be search optimized only when you use strong and relevant content on your website. The content should not just be attractive but will also be informative and keyword rich. If you are selling a service then provide as much information as possible without making the page too long. Again, try to keep the content within 500-700 words a page. Any longer than that, people will start losing interest. No one really has the time to read so much. People have come to your website to find a solution and hence you should focus more on providing the solution through good navigation, great content and refined information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Do it Yourself or hire a SEO Services Company
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
http://www.articleco.com/Article/Increase-Website-Traffic-with-SEO-Services/46498
SEO Services Explained
Website Traffic:
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.
There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don’t need you to spend too much money but it all depends on how effectively you are able to choose the right keywords for your advertisement. In a Pay-per-click campaign, you have to create an advertisement that is relevant to your product or service and place a bid on the keywords you select. So the primary concern is the keyword. You will have to do some research to find the right keywords and also understand how each keyword is associated with your product or service offering and how they can actually drive traffic. If you have a website selling travel tours, you can use keywords like trekking and hiking, honeymoon packages. If a visitor is looking for a travel tour company and sees your advertisement with the right keywords then he will definitely click on it and you will have to pay for every click.
Link Building: The second method of effectively bringing traffic to your website is through link building. Link popularity startegies can be free and also paid. In the paid method, you will be either paying a membership fee for submission of your website link to multiple directories, and ezines. It can prove to be costly if you are approaching too many vendors. To cut down the cost, you need to approach only those ezines, which have a higher page rank and where there are more than 500 visitors a day or more than 500 members. The free linking method on the other hand requires a lot of hard word and you will have to search for them. Again remember, don’t just go around putting your website link in just about any directory. Relevance is important hence approach only those directories or ezines, which have your product or service as one of their sections. There are many ezines where you can even submit optimized articles with your link free. These ezines probably have thousands of such articles but it will help in the long run to create visibility.
Organic Search Engine Optimization: The third and one of the most effective methods of increasing web traffic is Organic search engine optimization or SEO. Organic SEO is basically a method by which you can optimize your web pages so that you can start with a decent ranking by the search engines, and then work your way up. As the ranking increases, so does the web traffic. It is a long process but quite effective. Your website can be search optimized only when you use strong and relevant content on your website. The content should not just be attractive but will also be informative and keyword rich. If you are selling a service then provide as much information as possible without making the page too long. Again, try to keep the content within 500-700 words a page. Any longer than that, people will start losing interest. No one really has the time to read so much. People have come to your website to find a solution and hence you should focus more on providing the solution through good navigation, great content and refined information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Do it Yourself or hire a SEO Services Company
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
Remember: when Choosing an SEO Services Company: 60% is Search Engine Optimization Techniques 25% is business consulting, and 15% art
http://www.articleco.com/Article/SEO-Services-Explained/46937
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.
There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don’t need you to spend too much money but it all depends on how effectively you are able to choose the right keywords for your advertisement. In a Pay-per-click campaign, you have to create an advertisement that is relevant to your product or service and place a bid on the keywords you select. So the primary concern is the keyword. You will have to do some research to find the right keywords and also understand how each keyword is associated with your product or service offering and how they can actually drive traffic. If you have a website selling travel tours, you can use keywords like trekking and hiking, honeymoon packages. If a visitor is looking for a travel tour company and sees your advertisement with the right keywords then he will definitely click on it and you will have to pay for every click.
Link Building: The second method of effectively bringing traffic to your website is through link building. Link popularity startegies can be free and also paid. In the paid method, you will be either paying a membership fee for submission of your website link to multiple directories, and ezines. It can prove to be costly if you are approaching too many vendors. To cut down the cost, you need to approach only those ezines, which have a higher page rank and where there are more than 500 visitors a day or more than 500 members. The free linking method on the other hand requires a lot of hard word and you will have to search for them. Again remember, don’t just go around putting your website link in just about any directory. Relevance is important hence approach only those directories or ezines, which have your product or service as one of their sections. There are many ezines where you can even submit optimized articles with your link free. These ezines probably have thousands of such articles but it will help in the long run to create visibility.
Organic Search Engine Optimization: The third and one of the most effective methods of increasing web traffic is Organic search engine optimization or SEO. Organic SEO is basically a method by which you can optimize your web pages so that you can start with a decent ranking by the search engines, and then work your way up. As the ranking increases, so does the web traffic. It is a long process but quite effective. Your website can be search optimized only when you use strong and relevant content on your website. The content should not just be attractive but will also be informative and keyword rich. If you are selling a service then provide as much information as possible without making the page too long. Again, try to keep the content within 500-700 words a page. Any longer than that, people will start losing interest. No one really has the time to read so much. People have come to your website to find a solution and hence you should focus more on providing the solution through good navigation, great content and refined information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Do it Yourself or hire a SEO Services Company
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
Remember: when Choosing an SEO Services Company: 60% is Search Engine Optimization Techniques 25% is business consulting, and 15% art
http://www.articleco.com/Article/SEO-Services-Explained/46937
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