Friday, September 28, 2007

How to Hunt Backlinks Efficiently

Backlinks popularity has become so ‘popular’ – for lack of a better word – online lately. The more backlinks one has from similarly themed websites, the more the search engines tend to favor them in the search engine rankings.

So how do you develop the links that help you develop strong link pop
ularity?


1) Exchange links with other web masters. There are plenty of web masters online, many in your niche or market area, who would love to exchange links with you, just as you want to exchange links with them.

So how do you do it? Type in your keyword to the search engines, and send a letter to each of the top-fifty web masters for that keyword. Many of them will ignore your email, others will respond favorably.

One warning: place your links on links page containing no more than 20 links each, and link to that page from your main page. NEVER put your links on your main page – you will bleed away too much of your search engine rankings when they come from your main page.

Second warning: Web sites to which you link that have a Google pagerank of 0 can negatively impact you, so it is critical that you check the pr of your outbound links periodically, or especially if your search engine rankings fall.

2) Submit your web site to web directories online. There are several lists online of up to 500 web directories; sort them by pagerank and submit to the top 100.

3) Write articles, put text anchor links in the articles, linking back to your web pages, and submit them to them top 100 web directories online. Again, there are lists of up to 900 online; sort them according to pagerank; helpful hint: there are about 120 with pagerank of at least 4.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘



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Link Building Basics

Search Engine Optimizers are constantly looking for new and effective ways to build links both for the users and search engines. Link Building has been the important task ever since Google places great emphasis on links popularity. This article discusses some of the commonly used link building strategies and highlights their respective effectiveness.

Most webmasters submit their sites to countless of directories for backlinks. This method may not be useful anymore as it brings little or no traffic to the sites. Unless sites are submitted to popular directories like Yahoo Directory, other directories simply not worth the effort and money.

A better alternative to directories submission is article submission services. Article writing has becoming more and more popular nowadays as these articles will also help to bring in more targeted traffic and quality backlinks. If done probably, articles is a very cost effective way of marketing tool as well.

Some domain experts also publish their sites in their signatures in popular forums like DigitalPoint and NamePros. These signatures not only attract highly targeted traffic but they are also classified as backlinks by the seares.

Moving into the new link popularity era, search engines are looking more than just pure backlinks. Relevant linking is far more important as this will benefit the users ultimately. Next, we will take a look at those new linking techniques that will emerge useful in near future.

Several websites have been published recently to promote the awareness of some great sites. Stumble, Digg and del.icio.us are the most popular ones till date. Although most of the links from them are not classified as backlinks by the search engines at the moment, they bring in great traffic and help in viral marketing. If we could build links directly to attract potential customers while bypassing search engines, is it not a good way?

One of the latest trend in link popularity is Link Investment. There are already some premier entrepreneurs looking into the possibility of creating a link investment opportunity that will benefit the site by directing traffic to them and at the same time, earn profits by selling these links themselves. LinkVestor is the first site to implement this unique concept.



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Link Building: Natural Linking Behaviour

Effective link building is a complex affair and can be an extremely time consuming and laborious task. However quality links are extremely powerful and a constant flow of incoming links is essential for any website hoping to compete in the search engine marketplace.

When building links you should always be careful not to represent unnatural link behaviour. Failure to do so may see you link building efforts wasted.

So how do you avoid being flagged as a site that participates in unnatural linking behaviour? Here are a few key pointers you should keep at the forefront of your mind when building links:

Deep Linking
Google will give more weight to a site with 500 links all pointing to different pages on a site than it will a site with 750 links all pointing to the homepage.

Link exchange programs can be used to acquire high volumes of links in an effort to boost rankings. The traits of a website that participates in such a program are a high percentage of inbound links all pointing to the same destination URL.

Just like any other tactic that becomes popular it often finds itself being abused by unethical SEO’s. And just like with previous tactics, such as stuffing the meta keywords tag, the major search engines adjust their algorithms to filter out websites that employ these tactics from their results.

Even if you don’t participate in such a program, you should be mindful that your inbound links don’t all point to the homepage if you want to avoid triggering such filters.

Another point to consider is that, with natural links, a website has little control over where an external site links to. Natural links will usually link to a page deep in the websites structure.

Varying Anchor Text
Many webmasters believe that the more keyword rich anchor text links to the target page the better. Wrong! As discussed, when a site acquires links naturally they have little control over where the external site links to. This is the same for the anchor text of natural links i.e. the webmaster has little control of the anchor text of inbound links.

If you build high volumes of inbound links with duplicated anchor text you may be signalling to the search engines that there is unnatural linking activity. A high percentage of duplicated anchor text is also another trait of websites that participate in link exchange programs.

Of course it would be madness not to use your keywords in the anchor text of inbound links but to avoid triggering filters you should use variations of your keywords. If your site is about a Link Building Service then, by all means, build links with that phrase in the anchor text but also build links with the terms “Links”, “Building Links”, “Linking Services”, “Linking Strategies”, “One-way links” and “Inbound Links” in the anchor text.

Balancing the Equation
There are many ways you can acquire links including Blogs, forum signatures, reciprocal links, articles, directories, press releases, link worthy content, site-wides, buying links and social media marketing, to name but a few.

It is highly likely that a website with compelling content will acquire links from a variety of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trusted directories and communities will be discussing the site in Blogs and forums.

A site that acquires links unnaturally may have a high percentage of links from article resource boxes or reciprocating sites. To avoid being picked out as a site that participates in unnatural linking behaviour you should ensure your site has inbound links from as many different types of source as possible.



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SEO Friendly Web Directories Submissions and Link Buidling Services

A SEO friendly web directories are web pages consisting of categorized links to other quality websites. They specialize in linking to other websites and categorizing those links. SEO Web directories and Article Web Directories and often allow website owners to submit their website for inclusion. One such Free Web Directory is http://directory.google.com/. Some sites may offer up to 30,000 different categories. Links provided may be pure HTML- no CGI or PHP. SEO (search engine optimization), friendly links are considered better then other links and help you increase the popularity of your page, in terms of the page rank. The most critical factor effecting the success or failure of a site is its link building. Most well known sites have an exhaustive list of categories and allow for the best category fit.

What these web sites follow is the most effective way of online marketing- Link Building and Website Submission Services. Quality Link Building Services is somewhat like word of mouth internet marketing. When a trusted site links itself to yours, it sure acts as a positive recommendation for your site. This is the way linking works. A well synchronized and linking strategy will surely bring in a regular stream of qualified prospects to your site. This not only raises your profile but also boosts your search engine ratings. Linking is another avenue in online marketing, capable of boosting your business without costing you a fortune. SEO Link Buidling can be started from any site, portal, blog etc, and all have a tremendous potential of driving your business to new heights. Though linking can be started through individual efforts, but those looking for sure results in real quick time for their business, they can help themselves by taking the services of professional link building. Linking is not only about having the maximum number of links on the World Wide Web, but rather about the maximum number of effective links, Links that shall bring in more business.

The following categories are the most common for any directory catering to people in general by means of providing links:

Arts (television, music, movies), Business (investing, real estate, employment), Computers (software, hardware n internet), Games (Video games, gambling, role-playing), Health (fitness, medicine, alternatives), Home (consumer information, Family, cooking), Kids and Teens (teen life, school time, arts), News(weather, newspaper, media) Recreation (humor outdoors, food, travel etc), Reference (libraries, maps, education) Regional (Europe, Canada, UK, US…), Science (biology, physics psychology), Shopping (clothing, gifts, autos), Society (people, issues, religion, and spirituality etc), Sports (basketball, baseball, golf etc).

The working for the FREE Web Directories is not very complex. Users are guided through a series of options pertaining to every option as given on the main page. For e.g.: Business: News and media: Book Reviews if as a typical line of search you follow, you shall be taken to the sites short-listed sites, according to the preferences you have. The above e.g. shall give you results like the following

• XYZ News Business Index - Business news and commentary article submissions.
• 123 Asset Management - Information about various asset management categories.
• ABC Business - Information on setting up in business, managing your money, personal finances and making the right career move.

The above three results shall be links to the sites which the directory feels is most appropriate for you search. Thus similarly, other searches aid you in short listing or reaching the sites for your search.



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Link Popularity through Directory Submissions

Link Popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.

Directory Submission is one of the best way to get natural and one way links for your website. While optimizing your website you must concentrate generating more and more quality one way links. You can either submit your website to these directories at your own or engage some seo company to do the same on your behalf or install a directory submission software though it is not recommended by most of seo experts. Many SEO Experts, Web Directory owners and Search Engines do suggest to submit your links manually whereas you may find hundreds of thousands companies offering fast, easy and cheap software for directory submission. We will discuss one by one the advantages and disadvantes of automatic versus manual submission:-

1. Automatic Submission through Softwares - Automatic Submission is fast and easy and economic too, but most directories use Registration Code for every submission to protect from automatic submission. If you use some software to automatic submission, your submission will fail. There are high chances of improper category selection, if you submit to wrong category, it may be deleted. Another major problem you may face that your submission may be treated as spamming by the Directory owners and the rejection rate may be very high. Everyone hates spamming including search engines and so by the web directories.

2. Manual Submissions – Manual submission task is a labour intensive, time consuming and costly way to build inbound one way links but it gives you a better control in submission process. You submit your website to the most appropriate category and sub category. Many directories reject the submissions mainly because of wrong placement of the website. Most directories have already placed a system to prevent automated submissions in order to regulate quality listings and prevent junk submissions by automated softwares. Moreover while submitting your website to different directories, you must ensure that your submission meets the quality guidelines of each directory that includes right titles, descriptions and anchor text etc.

Now the most important question - can you run the link popularity campaign at your own or you should hire a SEO company for the same.

Do it Yourself - you can submit your links at your own as it is cost-effective and an opportunity to learn about seo techniques and moreover you retain complete control over your site and its link popularity campaign. If you are new to it, you can learn it here also http://www.softsolutionsindia.net/search_engine_optimization/optimize_website_at_my_own.html

Hire a SEO Firm - If you don't want to shift your focus from the main function of your business, then you have to rely on some seo professional with a lot of knowledge and experience. You may also hire a full time person for this job but you have to pay regular salary with other benefits.


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Get Quality Links Through Website Directory Submission.

Search engine optimization is getting more and more difficult by the day. The search engines are evolving at an incredible speed, making it harder for us SEOs to rank our websites highly. With that said, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1 way links pointing to your website. The more quality links you can get pointing to your website, the higher you will rank, period. While there are many black hat tricks and tactics that you can do for short term gain, I would suggest NOT spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them. That is the biggest key to ranking well in Google, Yahoo, and MSN. Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them. This can be a very tedious process, but always a very rewarding process at the same time. You can either submit your website to these directories manually, pay someone to do it for you, OR you can use one of the website directory submission programs out there. The best program for the money that we've found is a program called "Directory Submitter" created my internet marketing expert, Brad Callen. This program allows you to submit your website to over 1600 website directories and can save you an incredible amount of time in doing so. You simply enter your website details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your site. Not only does this save you time in submitting your site, but it saves you an incredible amount of time in just finding the free directories online. I highly suggest grabbing a directory submission program if you decide to take advantage of one of the easist ways to get quality, 1 way links to your website. You can learn more about Directory Submitter here: http://levsta.bryxen5.hop.clickbank.net All the best, Richard Donlevy



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Directory Submission

Why Directory Submission:

Whenever you are searching for something specific on a Search Engine like google, yahoo etc, you will receive a number of different pages that may contain possible answers to what you want to search for. There are probably a lot of results on this page. Well, more than likely you will probably find that you will open only those sites that are listed on the first 3 pages while ignoring the rest of them. If you are a owner of 1 of those sites that is being ignored you may be wondering how can you get better positioning for your web site for to come in first 3 page. Well, the answer is simple: through Manual Directory submission. Manual Directory Submission refers to a process through which a web site earns high ranking amongst search results.

So, who needs Manual Directory Submission? There are 4 different types of web sites. These are:

1. Personal sites
2. Corporate Sites
3. E-commerce sites
4. Sites that provide information

One thing that is important to think about here is the keywords that you choose to use. These are the words or phrases that summarize the main topic of your web site whenever a Search Engine scans the text of your web site. While scanning your web site the Search Engine will pick up the words that you use repeatedly and then match them with the words that are being searched for. If these words match up with one another, then you will get a high ranking.

Of course, now you have to decide for yourself whether or not Manual Directory Submission is for your site. When making this decision you should remember that more than 80% of people find web sites via Search Engines and 90% of these people do not look beyond the first 30 results. This is especially important for businesses because 75% of people who use Search Engines are looking to purchase a product or a service. If you want this Manual Directory Submission Service than remember to us.


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Top 5 Link Building Expert Strategies

Link Popularity is a greatly misunderstood subject among webmasters and online business owners. The major search engines have developed complicated algorithms that rank web pages for relevancy and quality. In determining relevancy, the search engines tend to measure on page factors such as relevant content. For determining quality, the search engines have moved towards inbound links and their quality as a measure of a website’s importance. The rise of link popularity, as a measure of the links pointing to a website, is founded on the belief that great sites will naturally attract many links and content poor sites will have difficulty attracting any links. While Google is the front runner in giving importance to link popularity, other major search engines such as Yahoo, MSN and AltaVista have also given importance to link popularity, making it a critical component of your search engine strategy.1. High Page Rank – While Page Rank has been somewhat discredited among the elite of the search engine optimizers, the fact remains that Page Rank is by far one of the most viable methods of determining the importance of a web page. Page Rank remains an important, but not a defining element towards establishing link popularity..2. Permanent Links – Google puts a small restriction or penalty on new websites. This penalty, in part monitors the “age” of the inbound links of a website. This draws on the importance of getting permanent links to increase your link popularity. It will work on eliminating your Sandbox penalties while maintaining the reputation you have built.3. Site Quality – The quality of a website, as determined by the search engines, is a major factor, along with Page Rank, in establishing the importance of a link. 4. Reciprocal Linking – This is definitely the fastest way to get a ton of links pointing to your website. As long as your link directory is broken down into themed categories, you should most definitely trade links with the other website. You should always trade links with another website no matter if they:• Have a PR0 page. If you trade links with them, chances are, they’re also actively building links, so this PR0 page will soon be a PR3, PR4, and even more.• Over 30 links on a links page. Any link will help your rankings, as long as the website you’re exchanging with is not banned. (Gray Google Page Rank).5. Natural Link Building - The building blocks of site to site linking, as search engines understand and define it. Search engines justify using link popularity as a ranking tool with the idea that good quality sites will naturally attract links.



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Web Site Traffic Building – How to Create Back-Links to Gain More Traffic

Now that you know the basics of traffic building, you may feel you're ready for bigger things. You already have relevant content arranged in a professional layout and popular keywords sprinkled over your articles. It's time to move on to intermediate ways of web site traffic building. It's time to learn about creating back-links or inbound links, which are links that direct back to your site.

The more links that direct back to your site, the higher up your site is in search engine rankings. There is also a much greater chance for first-time visitors to stumble upon your site because its URL is accessible from a lot of places online.

There are a number of ways to create back-links to your site. Here are some:

1.) Write articles related to your site's topic and submit them to article directories. Make sure that your resource box at the bottom includes a link back to your site.

2.) Keep a blog alongside with your site is one of the latest methods of web site traffic building. A blog allows a less formal and more conversational means of communication for your visitors. This encourages interaction between you and your readers, giving them a reason to visit over and over again. Make sure to include links to your site in your blog so that your readers can check it out.

3.) Enroll your site in a reputable pay-per-click advertising program. You bid on keywords that you think your target audience will use to search for sites such as yours. If you win the bidding, your site will appear in the top rankings of the pay-per-click search engine you enrolled in. You need to shell out a bit of money for this one, but the return of investment makes it a cost effective method of web site traffic building.



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