Thursday, September 6, 2007

SEO Guidelines

Search engine optimization is important because it improves the volume and quality of traffic to a web site from search engines. Do you want to put your website in the high ranking? Here are some tips you have to consider:

Website Optimization = Content + Links = High Ranking

1. How Google Measures Link Popularity

Higher link popularity scores = Higher search engine ranking

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well).

Link popularity - the number of links (votes) that SE have for your site.

Here is a link for a good tool that measures the link popularity from SE's. It shows you the link popularity from Google Yahoo and MSN and lets you to see the history report so you to figure out the rise of your site.

http://www.marketleap.com/publinkpop/default.htm

2. Articles:

Consistency is the key. It is a fact that as more and more articles are added to article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits. Making articles is a great way to build up the link popularity of your website. It gives you life-time links.

* Always close your articles off with a link to your site which is relevant to the copy of the article. Hyperlink the keyword with your url. For example:

Author Bio:

Quote: "Johnny Brown is an expert in affiliate marketing. Visit his site for more online marketing tips."

3. Control Your Words.

"Not everything that counts can be counted and not everything that can be counted counts".

This does not apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a tool like this one to count the characters from your Meta tags."

http://allworldphone.com/count-words-characters.htm

4. Optimize the Title Tag

* Include 1-2 of your most important keyword phrases in the title tag, but don't just list keywords.

If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all.

* Your title tag should include your keyword phrases within a readable sentence to avoid this problem.

* Make your title appealing to humans!

Don't forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site.

* Since the length of your title tag could cause some engines to crop it, we suggest place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off.

Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on.

5. Optimize the Meta Description Tag

* Give appropriate descriptions (as some search engines display this description in the search result), make it more appropriate to your site. Put only targeted keywords in description. Do not stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words.

* Place the most important phrases at the start of the description, so, even if any search engine omits some part of the description, the important phrases will be displayed.

6. Optimize the Meta Keywords Tag

The importance of Meta Tags is debated these days. So this is an optional extra.

* Include only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternate spelling of words (including typos) and synonyms of those keywords.

If you're looking for online marketing guides, visit www.moreniche.com --- join for free and earn $45 start up bonus. MoreNiche provide all the tools you need to be successful in affiliate marketing.


http://www.goarticles.com/cgi-bin/showa.cgi?C=603084

The SEO of Article Submission

Word is starting to spread around about another new change to Google's algorithm coming very soon that will effect your article submission efforts. But once again, it has to with our favorite topic . . .

Relevancy.

Here's the scoop. The number of back links you have will be taking a back seat to the relevancy of those back links. In other words, you could have thousands of links pointing to your site, but only those links relative to your keywords will count towards your site's link popularity.

We've seen this before however, when the link farms took a nose dive due to being a totally irrelevant mass of unstructured linkings. And any SEO expert who's worth his or her weight have been telling you that the best way to control your off site SEO is with relevancy.

Now before anyone calls this another Google Slap, you need to know why this is really a good thing for article marketing.

Article directories are set up so that each category, sub-category, and sub-sub-category are considered by the search engines as separate entities from the directory as a whole. This means that when you place your article into an appropriate and relevant category to your article's keywords, the back link you'll receive once its posted will be considered legitimate and will count toward your link's popularity.

So as long as you're submitting your articles into the right categories, this algorithm change will only help you build strong back links and get your articles into the listings for relevant searches.

On the other hand, frivolous article placement, or generalized category selection will turn your article submissions into a total waste of time.

Not only do you run the risk of not getting your articles approved for posting by the directory owners, but even if they did post them, they won't count and if anything will actually hurt both you and them.

As this new algorithm is applied, you'll begin seeing the article directories scrambling to find ways to keep irrelevant content out of their categories. And your only way in would be to follow suit and submit relevant material. But again, if you're following any of the tips from the top SEO experts pertaining to off site optimization, then you'll want to comply willingly.

Here's something to think about . . .

When you submit an article, consider yourself part of a huge machine. The search engines are, of course the engine driving the machine. The destination this machine wants the engine to drive it to is a place called "Absolute Relevancy."

Your content is the fuel for the engine that keeps it going. Supply the wrong fuel and it'll gum things up and seize the engine.

However, the engines keep getting redesigned to assure that improper fuel doesn't clog them up so they can reach their destination point safely. Thus each new algorithm is just another filter to push the bad fuel out through the exhaust and away from the working parts.

It's that simple!

Provide good quality, highly relevant content and you'll be helping the huge machine, and in turn, you'll be rewarded with legitimate back links, your readers will be able to easily find you, and you'll be able to maintain a lasting presence on the web.

Remember, good SEO isn't about finding the latest "black hat" techniques to dupe the search engines. Rather, it's about legitimacy, relevancy, working with and benefiting from what the search engines are doing to provide the very best content available for any search query.

Follow suit, and you're an instant SEO Expert!


About the Author

For more information about article submission tips, go to our Article Submission blog.
http://articlesubmission.weebly.com

Why SEO help is required?

As more and more websites are being launched everyday it is becoming very competitive. To see your website in the top of search engines is not that easy task nowadays. To see your website as a unique and distinct entry from the rest it requires a lot of efforts. To speak about search engine optimization is very easy but to derive results is not within everyone reach. For this you need the SEO help by a qualified web promotion expert to ensure optimization and high quality traffic.

First of all to begin search engine promotion activities you need to create search engine friendly website with the use of proper navigation structures and clear coding. Later in the promotion aspect the website must follow the major search engines like Google and yahoo guidelines.

With SEO help you can have a perfect keyword analysis and then promote your website accordingly. It enables you to understand different aspects of SEO including on page optimization, learning to build quality links, keyword analysis, and off page optimization. In this way you can understand SEO better and improve your website search engine ranking for different keywords.

With SEO help you can generate online presence of your website. Online business presence is just like announcing in the world wide that you have arrived. In order to promote you need to spread the message about the name and the services of your website. You can write press releases about your products and submit it online to make it familiar to people. Also you can make post description of your website in online journals and newspapers. These are means of quickly spreading the message of your arrival. Sooner or Later this helps to attracts visitors to your website and generate more enquiries and leads.

There are various attributes of SEO help. Like on page optimization, link building, keyword analysis, article distribution services, providing quality content for websites., quality articles, off page optimization including forums posting, blogs and press releases. All this can be provided by a suitable SEO expert.

Thousand of SEO companies are selling SEO expert skills and expertise to provide SEO help but you need to see whether these companies are efficient enough to get your websites in the top search engine rankings. You must look at the genuine factor for these services as it is only the results that matters not the assurance in the end while seeking SEO help from services providers.

About the Author
Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Optimization Specialist, Search Engine Optimization Firm and Search Engine Optimization Help visit www.nddw.com

A Simple Way to Beef up your PageRank

Google is obviously, one of, if not THE biggest and most widely used search engine on the internet. What makes Google's search engine so amazing is their "top-secret" searching algorithm which of course searches through content on pages. Yes, pages, not SITES. Many newcomers to Search Engine Optimization (or SEO for short) seem to think that search engines, or Google in particular search your entire site and determine key words and page ranking, this of course is not true.

Many of those "Making Money Online" packages you see for sale around the internet in the form of e-Books or other various media are basically common information you can find anywhere, but these SEO Companies WANT you to think that getting a high rank on Google's index is virtually impossible and that you can't do it without their help. This of course is total bull.

Some important information to remember about Google:

* One page of your site COULD rank higher than another, even for the same search. * Ratings are given to things like visible keywords, placement of the keywords, and how many times you've used such a keyword. * It also determines and rates link quality, quantity, relevancy, anchor text, and PageRank. * PageRank is often influenced by off-site objects, but can also be influenced by on-site objects.

How does Google find keywords to match the content?

* Google will read your written articles and content directly.

* Google will also examine your links pointing to your pages.

Are there any easy ways to get on top?

Yes, but only if you would like to have your site permanently removed from Google. You can do this by doing what most untrustworthy sites do. You can repeat your keywords hundreds of times in an extremely small unreadable font. You can also have them at the bottom of your page repeated limitlessly.

What should I do instead of that to still get on top?

Quite simple really, you have multiple options, all of which are 100% doable from anyone's standpoint.

1. First, add the keywords to your blog posts, and add them in your post titles. Google will examine the titles and link them directly with the content, boosting your rank. 2. Second, you can add the keywords to the actual URL of your blog posts. If you use blogger, it will do this automatically, so if you follow step 1, this part is automated for you and will further boost your Google rank. 3. If you are paying for a domain name or plan on getting one, make sure you have a keyword or keywords in it. This will link the domain name to the content, which in turn creates a better flow of unity throughout your site, translation: Google likey. 4. Use the Heading 1 and Heading 2 tag on your keywords, this will draw attention to your keywords and further improve your rank. 5. Make your keywords bold! Be sure not to overdo it since it will be ugly and lose effectiveness if you bold 20-30 keywords. 6. Repeat your keywords throughout your posts. Again like with number 5, don't go ballistic, you might get the ban hammer from Google like with the sneakier methods mentioned above. 7. Use links to other high ranking sites that use your keyword(s) frequently. Although it seems like this would be digging your own grave, considering you might be boosting someone else's rank, it isn't as counter productive as you might think. This method can help you rank well for having relevant links with your keyword(s).

How else can I increase my Google rank and PageRank? Quite frankly, the age of your site will give you an advantage if it is older. If you have a new site, don't be deterred, because even though the older sites have the high ground in this area, you can still compete and overpower them in other areas that are not determined by site age, like the areas mentioned above.

What else can be done other than the steps above? To finish it up, simply add more content! Always keep your site up to date with new, fresh content. Be sure to build your PageRank by getting links and linking to your own articles as long as they hold relevancy to your current article's topic. Keep working at it! Once your site has been around for a while, your name will be established and your content will already be assumed great, but don't let your fans down. Keep up on your content like mentioned before along with these other final steps and you should be on your way to excellent search engine optimization, specifically for Google, and also have excellent PageRank to boost your Google rank.

If you have any other questions/comments, just leave a comment!
About the Author

For More Information Please Go To: http://entrepreneurhandblog.blogspot.com/

Boost Your Link Campaign By Understanding How Google Evaluates Links!

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let's take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website's relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality...at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google's system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man's solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one's browser fittingly entitled with the word "PageRank." The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage...using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today...New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link's probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google's technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There're many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn't spill all the beans) but if you conduct your link campaign with these few tips in mind you won't go far wrong.

Earn Money Online
About the Author


Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

SEO Mistakes - Five Deadly Mistakes When Optimizing Your WebsiteV

To the average internet user the acronym SEO is just yet another bit of gobbledegook internet jargon tossed around by web geeks and nerds. To some of us web geeks and nerds SEO is the be all and end all of internet promotion. The holy grail of appearing at number one spot on Google is a dream many of us aspire to bring in to reality...but often fall dismally short in Supplemental Hell.

So often the different between getting a good ranking and a bad ranking is down to how you approach the optimization of your site. As with most things in life there's a right way and a wrong way. Do it the wrong way and you're looking at a life in Supplementalville, do it right and you get to live on the converted home page bringing in so many visitors you won't know what to do.

Sidenote: Google's Supplemental Index are results that it gives when it can't find anything definite that you are searching for. Web pages in the supplemental index are pages that don't have enough inbound links for Google to 'trust' the page enough to serve it up as a main result.

If you want to get good rankings, then make sure you avoid these top 5 SEO mistakes:

5. Purchasing 5,000 'Instant' Backlinks
More and more webmasters are realising that back links are crucial to search engine domination. The problem with this is that it takes time and effort to generate backlinks, you have to submit to directories, write articles, provide good content, approach link partners...it's a full time job. Since it's human nature to find the easy route, the path of least resistance, when we see an advert promising thousands of instant backlinks it's very tempting to jack in the hard stuff and pay the $100 fee to get all these links.

The problem with purchasing 'instant' backlinks is that often you are getting links from unrelated sites that might have dozens - maybe hundreds of other links on the same page. To a search engine, for a new site to get thousands of backlinks overnight is very unnatural and raises a big red flag. They may even suppress the rankings because of this anomaly.

4. Purchasing Submission to 5,000,000 Search Engines & Directories
Following on from purchasing thousands of back links, there are many sites online that promise to automatically submit your site to millions of search engines and directories and even the big three; Google, Yahoo & MSN. The problem here is that 99% of the sites they will submit to are link farms and FFA sites which may have worked 6 years ago, but no longer work with the big search engines.

Not only that, but actually submitting your site to the big three search engines is considered by many SEO experts to be an unwise decision. The general consensus is that it is much better for a search engine to 'discover' your site from other sites linking to you rather than submitting your site which has no back links.

3. Linking to Bad Neighbourhoods
The search engines understand that you can't control who links to you so will not penalize you if a banned site or unrelated site is linking to your site. If they did penalize you then your competitors would set up dozens of bad sites all linking to you to destroy your SEO dreams. However, what the search engines do penalize you for is for links on your site that link into bad neighbourhoods.

For example, you may get a link exchange request from an adult website that has a page rank of 6. Although this would be very tempting if your site is about Golf then the adult site has zero connection with your site. Topics to absolutely avoid linking to are: gambling, adult, pharmacy, warez or anything else illegal or shady.

Sometimes you might get a link exchange request from a site that is on the same topic as your site but their site has been banned from the search engines. If you link to that site, the search engines see it as a 'vote' for that site and will penalize your site for it.

2. Keyword Stuffing Your Homepage Using The Tags & Hidden Text
Keyword stuffing used to be a favourite trick of the webmasters back in the late 90's along with hidden text. Some bright spark realized that you could use the white background and white font colour and stuff your site full of keywords that only the search engine will see. Needless to say this practice was soon made redundant by the search engines. Today some people feel you can do a similar thing but use external CSS to control the font colour. Needless to say the search engines are wise to this too ;-)

Webmasters have also cottoned on to the fact that there are many 'legitimate' ways they can stuff keywords such as in the alt tag of an image or the title tag of links and header tags. Repetitive use of keywords in these tags will set off alarm bells to a search engine robot and your site will get penalized for it.

1. Writing For Search Engines Instead of Humans
Far too often webmasters are obsessing over keyword densities, the optimum number of words per page, ensuring all their keywords are entered into the text. All too often this can result in text that is disjointed and unreadable for humans - it just doesn' flow naturally. By writing for the search engine robots you are missing the entire point of your site. If a visitor comes to your site and gets frustrated that your content isn't making much sense, are they likely to come back? No.

There is a new and growing school of thought that centers around VO, or visitor optimization. The theory goes that if you give the visitor what they want, the search engine rankings will soon follow as your visitors start linking to your 'excellent' content naturally from their sites and blogs.

http://www.goarticles.com/cgi-bin/showa.cgi?C=603844


Helpful Guidelines to Increase Your SEO Visibility

Now-a-days, search engines are well-known among internet surfers. The users have now internalized the search interfaces of various search engines. Search engines are the most suitable and the easiest tool for collecting information from the WWW. Most of the internet users take search engines as their key source of searching information. Search engine index has millions of web pages consisting of a wide-range of subject matters and encircling various advanced search criteria. Search engine algorithms are specially programmed for arranging and creating appropriate information together for supplementary retrievals. When somebody looks for any information through search engines, they choose the web pages which are very appropriate to the theme of the search query. When people search information through World Wide Web, they normally use descriptive words in place of brand name or terms. If your website is not optimized on those keywords, then your page will not be displayed in the search engine results pages (SERPs) when searchers search for that particular keyword.

Normally, visitors give more value to the first top 10 search results. Because, there is an idea that the results which are visible among top 10 are the major players in that particular field. So, all the webmasters struggle to increase their SEO visibility to attract more targeted visitors to their website

Always webmasters should give more importance on search engine friendly content and keywords to get higher ranking in search engine result pages. Unless a website proves its effectiveness, even the cleverest handling will have little effect on search engine rankings. The following are some of the important tricks to increase SEO visibility of your website.

* Content plays a very important role in getting better search engine ranking. Keyword research is extremely necessary to write good content. While selecting keywords for your website, try to find out the words that people use when they search in the World Wide Web.

* You can write articles for your own website as well as other websites to increase the SEO visibility of your website. * While designing your website, keep search engines as well as your targeted customers in your mind and build it accordingly to attract both of them.

* Press releases help you to increase the number of inbound-links to your website and it will develop your SEO visibility. So always send out optimized press releases because an optimized press release can easily get listed in different search engines, news engines and other relevant website.

* This is one of the best methods to improve your SEO visibility - write blogs and post them in different blog sites; your brand will become visible everywhere and you will get more number of back links.

* Don't go for unethical search engine optimization techniques which may be a basis for search engines to penalize your site or, worse, you site may get banned by search engines.

About the Author

AuroIN, a leading Online SEO Marketing Company is well-known for its quality services. For more detail, Check out our Professional SEO Services.

Implement SEO Strategy to Achieve Web Promotion Goals

When you have an online business, the basic idea of framing SEO strategy is to have a web presence among all users in World Wide Web to have access to the information you are presenting. The other theme is to provide them with the products and services you are providing online. Thus this seems to be a way for you to get noticed on the web. There are some useful tips for framing a successful SEO strategy.

First of all determine the proper keywords for your website. Selection of wrong keywords will lead you to nowhere. You can target the right online customers and visitors on the basis of right keywords for your products and services. Define those keywords in you website which are used mostly by the online visitors. Take complete analysis of keywords by looking at competition and the visitor's trends of searching information on the web.

Pick the right domain name. Selection of domain should be on the basis of theme of your website. It would be better option if your domain name matches with the keyword. It is possible to find the alternate keywords on the basis of these. Keyword rich domain gets familiar very soon in the World Wide Web. Due to its easy recognition they are searched commonly by people and you need to put less promotion efforts to get high search engine rankings.

It is heard that meta tags have lost relevance but still you can not ignore it. Define short titles in your website. The title should be informative and should not contain the entire keywords you can include the major keyword definite Meta tags. Include keywords in the descriptive section of the Meta tags.

Content is the major key of any website. Place rephrases in the first several lines of txt.

Define your content on the basis of these keywords, domain and Meta tags. Always write fresh content for your webpage and keep on changing it from time to time. Search engine loves the fresh content.

Keep the coding of your site neat and clean and according to the w3c standards. Search engine spiders do not like the junk code. Design the website using latest CSS techniques.

Create sitemaps in your website and proper navigation structures.

Submit your website in directories and search engines.

Write articles and press releases for your website and submit it at regular intervals.

Use the linking strategies, reciprocal and one way linking campaigns for your website

Develop social media optimization by the way of news releases, forum postings and bogs etc. spread your message by the way of viral marketing.

Use white hat SEO techniques to promote your website.

Thus you should frame a solid SEO strategy to make your presence felt in World Wide Web. Take your time to pick up the right domain, create a site and assemble its pages it with right keywords with proper navigation structure and place solid content in it.

About the Author

Nivea David writes articles for SEO. She has vast exposure in writing for Search Engine marketing. She is working for NDDW. For Search Engine Optimization Process, Search Engine Optimization Resources and Search Engine Optimization Strategy visit www.nddw.com

SEO Optimization Tools

With the increasing competition among websites today, search engine optimisation has become far more important than ever before. Building a website with the rapid acceptance of long term rankings for competitive keywords on google and yahoo is not ethical. Is requires good hard work on link building and general site optimisation to achieve this whether you hire an expert to do it, or if you do it yourself. Lets take a brief look at the most important aspects of search engine optimisation, as well as the most important types of link building that one should consider.

1. Directory submissions: Firstly, the most common way of building up hundreds or thousands of backlinks over time is by submitting your website to directories. There are many free website directories out there that allow you to submit your website to specific categories, thereby giving your links some relevance when indexed on the search engines under those directories. More importantly, one should try to get their website listed on niche related websites as this can significantly help your overall ranking with time.

2. Article Submissions: Article submissions are also another way of getting high quality backlinks for your website. By writing unique content related to your niche and placing your link on your article, this can also help your rankings in the search engines. You should try to differ your article content from different article directories to avoid the duplicate content situation which results in loss of backlinks.

3. Social bookmarking sites: Social bookmarking sites are a great way to let people know about your website. You should be careful not to spam these types of websites, or else you will will get banned.

So there are 3 common methods of doing link building. Take some time to look around and read more articles about seo to give you more insight on different methods. The more you know the better for your website. Check out the website below for more information on a top link building software tool.

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Using Blogs to Make Money

There are a number of different ways in which you can use blogs to make money. Some blog owners constantly put up content-intensive, frequently-updated material; whereas others simply add a new post every once in a while. Both models can work reasonably well at generating revenue.

Let's look at the first model and what is required: in order to make money with a high quality blog, you will want to generate most of your traffic through word of mouth recommendation, rather than through search engine optimization, which will not give you any benefits for producing superior material. This means that you will want to promote your blog through different avenues.

I personally suggest that you consider two different avenues: 1) using social bookmarking sites to gain steam; and 2) promoting on forums.

Doing well with the first option entails creating something that is legitimately interesting; and then facilitating its circulation by submitting that page to social bookmarking sites, such as http://del.icio.us and http://www.digg.com. Additionally, on your blog, post a link that brings users to a social bookmarking site on which they can vote for your video or whatever it is you created. The more who vote on your blog, the better that blog post will rank on the social bookmarking system, increasing the amount of people who read your blog.

Now, if you prefer to take a different approach - to create multiple profitable, but low-maintenance blogs - you can simply create a blog and purchase information for it. For instance, you could setup a blog about dieting; and then purchase a set of 15 articles from a ghostwriter. Every 3-4 days, you could post a new article about dieting. Once you have a blog running, you can then move to the next one while you wait for the first to begin getting search again traffic.

With this method, you will want to get natural search engine traffic, rather than referred traffic, as the content you post will be high-quality, but not anything that will elicit some type of viral effect from social bookmarking sites.

Furthermore, when generating traffic, you will want to find ways to recycle it to ensure that your traffic constantly grows in the future.

Last, you will want to figure out how to monetize your blog or blogs. You can do this with advertising, by selling products, or by setting up some type of subscription. I personally suggest that you leave your blog unmonetized until you begin to build a regular base of visitors; however, if you are planning to go the multiple blog route, you may simply want to throw up Adsense ads immediately.


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